{"id":6769,"date":"2025-05-12T21:47:47","date_gmt":"2025-05-12T18:47:47","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6769"},"modified":"2025-05-14T01:33:07","modified_gmt":"2025-05-13T22:33:07","slug":"6-%d0%ba%d1%80%d0%be%d0%ba%d1%96%d0%b2-%d0%b4%d0%be-%d1%83%d1%81%d0%bf%d1%96%d1%88%d0%bd%d0%be%d0%b3%d0%be-email-%d0%bc%d0%b0%d1%80%d0%ba%d0%b5%d1%82%d0%b8%d0%bd%d0%b3%d1%83","status":"publish","type":"post","link":"https:\/\/masterbase.com\/uk\/6-pasos-para-un-email-marketing-exitoso\/masterbase\/","title":{"rendered":"6 \u043a\u0440\u043e\u043a\u0456\u0432 \u0434\u043e \u0443\u0441\u043f\u0456\u0448\u043d\u043e\u0433\u043e email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443"},"content":{"rendered":"<p>\u0410\u043b\u0435 \u0434\u043b\u044f \u0442\u043e\u0433\u043e, \u0449\u043e\u0431 \u0432\u0430\u0448\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0434\u0456\u0439\u0441\u043d\u043e \u043f\u0440\u0430\u0446\u044e\u0432\u0430\u043b\u0438, \u0434\u0443\u0436\u0435 \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0434\u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u043e\u0433\u043e \u0442\u0430 \u043f\u0440\u043e\u0444\u0435\u0441\u0456\u0439\u043d\u043e\u0433\u043e \u043f\u0456\u0434\u0445\u043e\u0434\u0443. \u041e\u0441\u044c \u0448\u0456\u0441\u0442\u044c \u0432\u0430\u0436\u043b\u0438\u0432\u0438\u0445 \u043a\u0440\u043e\u043a\u0456\u0432 \u0434\u043b\u044f \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f \u0446\u044c\u043e\u0433\u043e.<\/p>\n<ol>\n<li><strong> \u0420\u043e\u0437\u0440\u043e\u0431\u0456\u0442\u044c \u0447\u0456\u0442\u043a\u0443 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e, \u0443\u0437\u0433\u043e\u0434\u0436\u0435\u043d\u0443 \u0437 \u0432\u0430\u0448\u0438\u043c\u0438 \u0446\u0456\u043b\u044f\u043c\u0438.<\/strong><\/li>\n<\/ol>\n<p>\u041f\u0435\u0440\u0448 \u043d\u0456\u0436 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(\u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0456, \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u0456, \u0434\u043e\u0441\u044f\u0436\u043d\u0456, \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0456 \u0442\u0430 \u043e\u0431\u043c\u0435\u0436\u0435\u043d\u0456 \u0432 \u0447\u0430\u0441\u0456) \u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u0456\u0442\u044c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0434\u043b\u044f \u0457\u0445 \u0434\u043e\u0441\u044f\u0433\u043d\u0435\u043d\u043d\u044f.<\/p>\n<p>\u0421\u043f\u0440\u0430\u0432\u0430 \u043d\u0435 \u043b\u0438\u0448\u0435 \u0432 \u0442\u043e\u043c\u0443, \u0449\u043e\u0431 \u043d\u0430\u043f\u0438\u0441\u0430\u0442\u0438 \u0433\u0430\u0440\u043d\u0435 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f: \u0432\u0430\u043c \u043f\u043e\u0442\u0440\u0456\u0431\u043d\u043e \u043f\u0440\u043e\u0434\u0443\u043c\u0430\u0442\u0438 \u0432\u0435\u0441\u044c \u0448\u043b\u044f\u0445 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\u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432.<\/p>\n<ol start=\"4\">\n<li><strong> \u0412\u0438\u0431\u0435\u0440\u0456\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u0438\u0439 \u0442\u0438\u043f \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457<\/strong><\/li>\n<\/ol>\n<p>\u0406\u0441\u043d\u0443\u044e\u0442\u044c \u0440\u0456\u0437\u043d\u0456 \u0442\u0438\u043f\u0438 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0439, \u0456 \u043a\u043e\u0436\u043d\u0430 \u0437 \u043d\u0438\u0445 \u043c\u0430\u0454 \u0441\u0432\u043e\u044e \u043c\u0435\u0442\u0443. \u041e\u0441\u044c \u043a\u0456\u043b\u044c\u043a\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456\u0432:<\/p>\n<ul>\n<li><strong>\u0410\u043a\u0446\u0456\u0457<\/strong>\u0434\u043b\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0443 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0439 \u0442\u0430 \u0437\u043d\u0438\u0436\u043e\u043a.<\/li>\n<li><strong>\u041d\u043e\u0432\u0438\u043d\u0438<\/strong>\u0431\u044e\u043b\u0435\u0442\u0435\u043d\u0456 \u0430\u0431\u043e \u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0438 \u0437 \u0446\u0456\u043d\u043d\u0438\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c.<\/li>\n<li><strong>\u0422\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0438\u0439<\/strong>\u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u043f\u043e\u043a\u0443\u043f\u043a\u0438 \u0430\u0431\u043e \u0432\u0456\u0434\u0432\u0430\u043d\u0442\u0430\u0436\u0435\u043d\u043d\u044f.<\/li>\n<li><strong>\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0437\u043e\u0432\u0430\u043d\u043e<\/strong>\u041f\u0440\u0438\u0432\u0456\u0442\u0430\u043b\u044c\u043d\u0456 \u043f\u043e\u0441\u043b\u0456\u0434\u043e\u0432\u043d\u043e\u0441\u0442\u0456, \u043d\u0430\u0433\u0430\u0434\u0443\u0432\u0430\u043d\u043d\u044f \u043f\u0440\u043e \u043f\u043e\u043a\u0438\u043d\u0443\u0442\u0456 \u0442\u0440\u043e\u043b\u0435\u0439\u0431\u0443\u0441\u0438 \u0442\u043e\u0449\u043e.<\/li>\n<\/ul>\n<p>\u041f\u0435\u0440\u0448 \u043d\u0456\u0436 \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044e, \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u0449\u043e \u0432\u0438 \u043e\u0431\u0440\u0430\u043b\u0438 \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u043f\u0456\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 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\u0422\u0430\u043a\u043e\u0436 \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0434\u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438\u0441\u044f \u043e\u0431\u0456\u0446\u044f\u043d\u043e\u0457 \u0447\u0430\u0441\u0442\u043e\u0442\u0438 (\u043d\u0435 \u043d\u0430\u0434\u0442\u043e \u0440\u0456\u0434\u043a\u043e, \u043d\u0435 \u043d\u0430\u0434\u0442\u043e \u0447\u0430\u0441\u0442\u043e).<\/p>\n<p>\u041f\u043e\u0434\u0431\u0430\u0439\u0442\u0435 \u043f\u0440\u043e \u0434\u0438\u0437\u0430\u0439\u043d: \u0437\u0440\u043e\u0431\u0456\u0442\u044c \u0439\u043e\u0433\u043e \u0430\u0434\u0430\u043f\u0442\u0438\u0432\u043d\u0438\u043c (\u0437\u0440\u0443\u0447\u043d\u0438\u043c \u0434\u043b\u044f \u043c\u043e\u0431\u0456\u043b\u044c\u043d\u0438\u0445 \u043f\u0440\u0438\u0441\u0442\u0440\u043e\u0457\u0432), \u0437 \u0447\u0456\u0442\u043a\u0438\u043c, \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u043e \u043f\u0440\u0438\u0432\u0430\u0431\u043b\u0438\u0432\u0438\u043c \u0456 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\u043f\u0440\u043e \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u0443 \u0440\u0456\u0447: \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u0449\u043e \u0432\u0430\u0448\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0434\u0456\u0439\u0441\u043d\u043e \u043f\u0440\u043e\u0445\u043e\u0434\u044f\u0442\u044c. \u041f\u0435\u0440\u0435\u0432\u0456\u0440\u044f\u0439\u0442\u0435 \u0440\u0435\u043f\u0443\u0442\u0430\u0446\u0456\u044e \u0432\u0430\u0448\u0438\u0445 IP-\u0430\u0434\u0440\u0435\u0441, \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u043d\u0430\u043b\u0430\u0448\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0437\u0430\u043f\u0438\u0441\u0438 SPF, DKIM \u0456 DMARC, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0443\u0439\u0442\u0435 \u0436\u043e\u0440\u0441\u0442\u043a\u0456 \u0442\u0430 \u043c'\u044f\u043a\u0456 \u0432\u0456\u0434\u043c\u043e\u0432.<\/p>\n<ol start=\"6\">\n<li><strong> \u041f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0432\u0438\u043c\u0456\u0440\u044e\u0439\u0442\u0435, \u0430\u043d\u0430\u043b\u0456\u0437\u0443\u0439\u0442\u0435 \u0442\u0430 \u043a\u043e\u0440\u0438\u0433\u0443\u0439\u0442\u0435<\/strong><\/li>\n<\/ol>\n<p>\u041f\u0456\u0441\u043b\u044f \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043a\u0438 \u043d\u0430\u0441\u0442\u0430\u0454 \u043d\u0430\u0439\u0432\u0430\u0436\u043b\u0438\u0432\u0456\u0448\u0430 \u0447\u0430\u0441\u0442\u0438\u043d\u0430: \u0432\u0438\u043c\u0456\u0440\u044e\u0432\u0430\u043d\u043d\u044f. \u0410\u043d\u0430\u043b\u0456\u0437\u0443\u0439\u0442\u0435 \u043a\u043b\u044e\u0447\u043e\u0432\u0456 \u043f\u043e\u043a\u0430\u0437\u043d\u0438\u043a\u0438, \u0442\u0430\u043a\u0456 \u044f\u043a \u043a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0432\u0456\u0434\u043a\u0440\u0438\u0432\u0430\u043d\u044c, \u043a\u043b\u0456\u043a\u0438, 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\u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448\u0443 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044e? \u041c\u0430\u044e\u0447\u0438 \u0442\u0430\u043a\u0443 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e, \u043f\u0440\u043e\u0432\u043e\u0434\u044c\u0442\u0435 A\/B-\u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f \u0442\u0430 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u043e \u0432\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u044e\u0439\u0442\u0435 \u0441\u0432\u043e\u0457 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457.<\/p>\n<p>\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u043d\u043d\u044f \u0442\u0430\u043a\u043e\u0457 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0438, \u044f\u043a MasterBase\u00ae, \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0430\u043c \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0442\u0438 \u0434\u0435\u0442\u0430\u043b\u044c\u043d\u0443, \u0432\u0456\u0437\u0443\u0430\u043b\u044c\u043d\u0443 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\u0433\u0435\u043d\u0435\u0440\u0443\u044e\u0442\u044c \u0440\u0435\u0430\u043b\u044c\u043d\u0456 \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0438.<\/p>\n<p>\u0406 \u044f\u043a\u0449\u043e \u0432\u0438 \u0448\u0443\u043a\u0430\u0454\u0442\u0435 \u043d\u0430\u0434\u0456\u0439\u043d\u0443, \u0431\u0435\u0437\u043f\u0435\u0447\u043d\u0443 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u0437 \u0431\u0456\u043b\u044c\u0448 \u043d\u0456\u0436 20-\u0440\u0456\u0447\u043d\u0438\u043c \u0434\u043e\u0441\u0432\u0456\u0434\u043e\u043c \u0440\u043e\u0431\u043e\u0442\u0438 \u043d\u0430 \u0440\u0438\u043d\u043a\u0443, \u043e\u0431\u0438\u0440\u0430\u0439\u0442\u0435 <strong>MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae<\/strong> \u0434\u043b\u044f \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0432\u0430\u0448\u0438\u043c\u0438 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u044f\u043c\u0438. \u0426\u0435 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data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/uk\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"\u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043a\u043d\u0438\u0433\u0430 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0430 \u043f\u043e\u0448\u0442\u0430 \u042f\u043a \u0441\u0442\u0432\u043e\u0440\u044e\u0432\u0430\u0442\u0438 \u0443\u0441\u043f\u0456\u0448\u043d\u0456 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0437\u0430\u043b\u0438\u0448\u0430\u0454\u0442\u044c\u0441\u044f \u043e\u0434\u043d\u0438\u043c \u0437 \u043d\u0430\u0439\u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0448\u0438\u0445 \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 \u0434\u043b\u044f \u0437\u0430\u043b\u0443\u0447\u0435\u043d\u043d\u044f, \u043b\u043e\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0442\u0430 \u0437\u0431\u0456\u043b\u044c\u0448\u0435\u043d\u043d\u044f \u043a\u043e\u043d\u0432\u0435\u0440\u0441\u0456\u0457.<\/p>","protected":false},"author":239642484,"featured_media":22366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6769","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 pasos para un email marketing exitoso - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/uk\/6-\u043a\u0440\u043e\u043a\u0456\u0432-\u0434\u043e-\u0443\u0441\u043f\u0456\u0448\u043d\u043e\u0433\u043e-email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443\/\u043c\u0430\u0439\u0441\u0442\u0435\u0440-\u0431\u0430\u0437\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 pasos para un email marketing exitoso - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing sigue siendo una de las herramientas m\u00e1s efectivas para obtener compromiso, fidelizar clientes y aumentar 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