{"id":6547,"date":"2025-01-09T13:18:22","date_gmt":"2025-01-09T11:18:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6547"},"modified":"2025-01-13T22:53:55","modified_gmt":"2025-01-13T20:53:55","slug":"%d1%8f%d0%ba-%d0%bf%d0%b5%d1%80%d1%81%d0%be%d0%bd%d0%b0%d0%bb%d1%96%d0%b7%d1%83%d0%b2%d0%b0%d1%82%d0%b8-%d0%bf%d0%be%d0%b2%d1%96%d0%b4%d0%be%d0%bc%d0%bb%d0%b5%d0%bd%d0%bd%d1%8f-%d0%bf%d1%80%d0%be","status":"publish","type":"post","link":"https:\/\/masterbase.com\/uk\/como-personalizar-mensajes-transaccionales\/masterbase\/","title":{"rendered":"\u042f\u043a \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u043f\u0440\u043e \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0457"},"content":{"rendered":"<h2 class=\"wp-block-heading\">\u042f\u043a\u0449\u043e \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435 \u0433\u043b\u0438\u0431\u0448\u0435 \u0437\u0440\u043e\u0437\u0443\u043c\u0456\u0442\u0438, \u0449\u043e \u0446\u0435 \u0442\u0430\u043a\u0435 \u0456 \u0447\u043e\u043c\u0443 \u0432\u043e\u043d\u0438 \u0432\u0430\u0436\u043b\u0438\u0432\u0456, \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0454\u043c\u043e \u043f\u0440\u043e\u0447\u0438\u0442\u0430\u0442\u0438 \u0441\u0442\u0430\u0442\u0442\u044e \"<a href=\"https:\/\/masterbase.com\/uk\/es\/es\/es\/%d1%89%d0%be-%d1%82%d0%b0%d0%ba%d0%b5-%d1%82%d1%80%d0%b0%d0%bd%d0%b7%d0%b0%d0%ba%d1%86%d1%96%d0%b9%d0%bd%d1%96-%d0%bf%d0%be%d0%b2%d1%96%d0%b4%d0%be%d0%bc%d0%bb%d0%b5%d0%bd%d0%bd%d1%8f-%d1%96-%d1%87\/%d0%bc%d0%b0%d0%b9%d1%81%d1%82%d0%b5%d1%80-%d0%b1%d0%b0%d0%b7%d0%b0\/\">\u0429\u043e \u0442\u0430\u043a\u0435 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0456 \u0447\u043e\u043c\u0443 \u0432\u043e\u043d\u0438 \u0432\u0430\u0436\u043b\u0438\u0432\u0456?<\/a>\".<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0425\u043e\u0447\u0430 \u0446\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0447\u0430\u0441\u0442\u043e \u0431\u0443\u0432\u0430\u044e\u0442\u044c \u043f\u0440\u043e\u0441\u0442\u0438\u043c\u0438, \u0432\u043e\u043d\u0438 \u043c\u0430\u044e\u0442\u044c \u0432\u0435\u043b\u0438\u043a\u0438\u0439 \u0432\u043f\u043b\u0438\u0432. \u041a\u043e\u0435\u0444\u0456\u0446\u0456\u0454\u043d\u0442 \u0457\u0445\u043d\u044c\u043e\u0433\u043e \u0432\u0456\u0434\u043a\u0440\u0438\u0442\u0442\u044f \u043d\u0430\u0431\u0430\u0433\u0430\u0442\u043e \u0432\u0438\u0449\u0438\u0439, \u043d\u0456\u0436 \u0443 \u0456\u043d\u0448\u0438\u0445 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043b\u0438\u0441\u0442\u0456\u0432: \u0432\u0456\u043d \u043a\u043e\u043b\u0438\u0432\u0430\u0454\u0442\u044c\u0441\u044f \u0432\u0456\u0434 <strong>30% \u0442\u0430 40%<\/strong>\u0432 \u0442\u043e\u0439 \u0447\u0430\u0441 \u044f\u043a \u0456\u043d\u0448\u0456 \u0440\u0435\u043a\u043b\u0430\u043c\u043d\u0456 \u043b\u0438\u0441\u0442\u0438 \u0432\u0430\u0440\u0456\u044e\u044e\u0442\u044c\u0441\u044f \u0432\u0456\u0434 <strong>15% \u0442\u0430 \u043e\u0434\u0438\u043d 25%<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u043e\u0440\u0438\u0441\u0442\u0443\u044e\u0447\u0438\u0441\u044c \u0432\u0438\u0441\u043e\u043a\u043e\u044e \u0443\u0432\u0430\u0433\u043e\u044e, \u044f\u043a\u0443 \u043f\u0440\u0438\u0432\u0435\u0440\u0442\u0430\u044e\u0442\u044c \u0446\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f, \u0432\u0430\u0436\u043b\u0438\u0432\u043e \u0437\u0434\u0438\u0432\u0443\u0432\u0430\u0442\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0440\u0435\u043b\u0435\u0432\u0430\u043d\u0442\u043d\u0438\u043c \u0442\u0430 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u043c \u043a\u043e\u043d\u0442\u0435\u043d\u0442\u043e\u043c.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0429\u043e \u0440\u043e\u0431\u0438\u0442\u044c \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u043e\u0441\u043e\u0431\u043b\u0438\u0432\u0438\u043c\u0438<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0437\u0430\u043f\u0443\u0441\u043a\u0430\u044e\u0442\u044c\u0441\u044f \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e, \u043a\u043e\u043b\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447 \u0432\u0438\u043a\u043e\u043d\u0443\u0454 \u043f\u0435\u0432\u043d\u0443 \u0434\u0456\u044e, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0440\u0435\u0454\u0441\u0442\u0440\u0443\u0454\u0442\u044c\u0441\u044f, \u0440\u043e\u0431\u0438\u0442\u044c \u043f\u043e\u043a\u0443\u043f\u043a\u0443, \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0454 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0443, \u0437\u0430\u0432\u0430\u043d\u0442\u0430\u0436\u0443\u0454 \u043a\u043e\u043d\u0442\u0435\u043d\u0442 \u0430\u0431\u043e \u043e\u0444\u043e\u0440\u043c\u043b\u044e\u0454 \u043f\u0456\u0434\u043f\u0438\u0441\u043a\u0443. \u0412\u043e\u043d\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u0437\u0430 \u0441\u0432\u043e\u0454\u044e \u043f\u0440\u0438\u0440\u043e\u0434\u043e\u044e, \u043e\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0440\u0435\u0430\u0433\u0443\u044e\u0442\u044c \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u043d\u0430 \u0434\u0456\u0457 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041e\u0434\u043d\u0430\u043a, \u043e\u043a\u0440\u0456\u043c \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u043e\u0441\u0442\u0456, \u0432\u043e\u043d\u0438 \u0442\u0430\u043a\u043e\u0436 \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0438\u043c\u0438 \u0442\u0430 \u0434\u043e\u0431\u0440\u043e\u0437\u0438\u0447\u043b\u0438\u0432\u0438\u043c\u0438. \u041f\u043e\u0434\u0443\u043c\u0430\u0439\u0442\u0435 \u043f\u0440\u043e \u0446\u0435: \u043a\u043e\u043b\u0438 \u0432\u043e\u0441\u0442\u0430\u043d\u043d\u0454 \u0432\u0438 \u0432\u0456\u0434\u0447\u0443\u0432\u0430\u043b\u0438, \u0449\u043e \u0432\u0430\u0441 \u0446\u0456\u043d\u0443\u044e\u0442\u044c, \u043a\u043e\u043b\u0438 \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u043b\u0438 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f \u0430\u0431\u043e \u0432\u0456\u0442\u0430\u043b\u044c\u043d\u0438\u0439 \u043b\u0438\u0441\u0442? \u041d\u0435 \u043f\u0440\u043e\u043f\u0443\u0441\u0442\u0456\u0442\u044c \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0441\u0442\u0432\u043e\u0440\u0438\u0442\u0438 \u043d\u0435\u0437\u0430\u0431\u0443\u0442\u043d\u0456\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0434\u043b\u044f \u0441\u0432\u043e\u0457\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041a\u043b\u044e\u0447\u043e\u0432\u0456 \u043f\u043e\u0440\u0430\u0434\u0438 \u0449\u043e\u0434\u043e \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c<\/strong><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0439\u0442\u0435 \u043a\u043e\u043d\u0442\u0435\u043d\u0442<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u043a\u0430\u0437\u0443\u0439\u0442\u0435 \u0456\u043c'\u044f \u043e\u0442\u0440\u0438\u043c\u0443\u0432\u0430\u0447\u0430 \u0432 \u0442\u0435\u043a\u0441\u0442\u0456 \u043b\u0438\u0441\u0442\u0430. \u0426\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0432\u0456\u0434\u0447\u0443\u0442\u0442\u044f \u0431\u043b\u0438\u0437\u044c\u043a\u043e\u0441\u0442\u0456 \u0442\u0430 \u043f\u0456\u0434\u0432\u0438\u0449\u0443\u0454 \u0439\u043c\u043e\u0432\u0456\u0440\u043d\u0456\u0441\u0442\u044c \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457. \u042f\u043a\u0449\u043e \u0446\u0435 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0434\u043b\u044f \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0434\u0435\u0442\u0430\u043b\u0456 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f, \u0449\u043e\u0431 \u0449\u0435 \u0431\u0456\u043b\u044c\u0448\u0435 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442. \u0414\u043b\u044f B2B-\u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c \u043f\u0435\u0440\u0435\u043a\u043e\u043d\u0430\u0439\u0442\u0435\u0441\u044f, \u0449\u043e \u0440\u0435\u0454\u0441\u0442\u0440\u0430\u0446\u0456\u0439\u043d\u0456 \u0444\u043e\u0440\u043c\u0438 \u0444\u0456\u043a\u0441\u0443\u044e\u0442\u044c \u043f\u043e\u0432\u043d\u0435 \u0456\u043c'\u044f, \u0456 \u0432\u043e\u043d\u043e \u0430\u0432\u0442\u043e\u043c\u0430\u0442\u0438\u0447\u043d\u043e \u0432\u043a\u043b\u044e\u0447\u0430\u0454\u0442\u044c\u0441\u044f \u0434\u043e \u043b\u0438\u0441\u0442\u0430.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u041a\u0440\u0456\u043c \u0442\u043e\u0433\u043e, \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0441\u043f\u0440\u0430\u0432\u0436\u043d\u044c\u043e\u0433\u043e \u0432\u0456\u0434\u043f\u0440\u0430\u0432\u043d\u0438\u043a\u0430 \u0442\u0430 \u043d\u0430\u0434\u0456\u0439\u043d\u0443 \u0430\u0434\u0440\u0435\u0441\u0443 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043f\u043e\u0448\u0442\u0438, \u0430 \u043d\u0435 \u0437\u0430\u0433\u0430\u043b\u044c\u043d\u0443 \u0430\u0434\u0440\u0435\u0441\u0443 \u043d\u0430 \u043a\u0448\u0442\u0430\u043b\u0442 marketing@empresaabc.com. \u041b\u044e\u0434\u0438 \u0431\u0456\u043b\u044c\u0448\u0435 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u044e\u0442\u044c \u0437 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f\u043c\u0438, \u044f\u043a\u0456, \u0437\u0434\u0430\u0454\u0442\u044c\u0441\u044f, \u043d\u0430\u0434\u0456\u0441\u043b\u0430\u043d\u0456 \u043a\u0438\u043c\u043e\u0441\u044c \u043a\u043e\u043d\u043a\u0440\u0435\u0442\u043d\u0438\u043c, \u043d\u0456\u0436 \u0437 \u0442\u0438\u043c\u0438, \u044f\u043a\u0456 \u0437\u0434\u0430\u044e\u0442\u044c\u0441\u044f \u043c\u0430\u0441\u043e\u0432\u0438\u043c\u0438.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. \u043a\u0435\u0440\u0443\u0439\u0442\u0435 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0438\u043c\u0438 \u043a\u0440\u043e\u043a\u0430\u043c\u0438 \u043a\u043b\u0456\u0454\u043d\u0442\u0430 \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u0445 \u043f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0439.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0413\u0456\u0433\u0430\u043d\u0442\u0438 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u043e\u0457 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0457, \u0442\u0430\u043a\u0456 \u044f\u043a Amazon, \u0432\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0438\u043b\u0438 \u0442\u0435\u0445\u043d\u0456\u043a\u0443 \u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0438\u0445 \u0442\u043e\u0432\u0430\u0440\u0456\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043f\u043e\u043f\u0435\u0440\u0435\u0434\u043d\u0456\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a. \u0412\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0437\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u0442\u0438 \u0446\u044e \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u044e \u0443 \u0441\u0432\u043e\u0457\u0445 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f\u0445. \u0423 B2B \u0446\u0435 \u043c\u043e\u0436\u0443\u0442\u044c \u0431\u0443\u0442\u0438 \u043a\u043e\u043d\u0442\u0435\u043d\u0442-\u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0430\u0446\u0456\u0457, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0441\u0442\u0430\u0442\u0442\u0456 \u0443 \u0432\u0430\u0448\u043e\u043c\u0443 \u0431\u043b\u043e\u0437\u0456 \u0430\u0431\u043e \u0442\u0435\u043c\u0430\u0442\u0438\u0447\u043d\u0456 \u043e\u0433\u043b\u044f\u0434\u0438, \u0430 \u0442\u0430\u043a\u043e\u0436 \u0437\u0430\u043f\u0440\u043e\u0448\u0435\u043d\u043d\u044f \u043d\u0430 \u0432\u0435\u0431\u0456\u043d\u0430\u0440\u0438 \u0447\u0438 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0456 \u043a\u043e\u043d\u0441\u0443\u043b\u044c\u0442\u0430\u0446\u0456\u0457.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0414\u043b\u044f \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0430\u0446\u0456\u0457 \u0446\u0438\u0445 \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0439 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e <strong>A\/B \u0442\u0435\u0441\u0442\u0443\u0432\u0430\u043d\u043d\u044f<\/strong> \u0456 \u0441\u043a\u043e\u0440\u0438\u0433\u0443\u0439\u0442\u0435 \u0432\u043c\u0456\u0441\u0442 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e \u0440\u0435\u0437\u0443\u043b\u044c\u0442\u0430\u0442\u0456\u0432.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. \u0421\u043f\u0440\u0438\u044f\u0454 \u043f\u0440\u044f\u043c\u043e\u043c\u0443 \u0441\u043f\u0456\u043b\u043a\u0443\u0432\u0430\u043d\u043d\u044e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0423\u043d\u0438\u043a\u0430\u0439\u0442\u0435 \u043d\u0430\u0434\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c \u0437 \u043f\u043e\u0448\u0442\u043e\u0432\u0438\u0445 \u0441\u043a\u0440\u0438\u043d\u044c\u043e\u043a <em>\u043d\u0435\u043c\u0430\u0454 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456<\/em>. \u0426\u0435 \u0441\u0442\u0432\u043e\u0440\u044e\u0454 \u0431\u0430\u0440'\u0454\u0440 \u043c\u0456\u0436 \u0432\u0430\u043c\u0438 \u0456 \u043a\u043b\u0456\u0454\u043d\u0442\u043e\u043c, \u043f\u0435\u0440\u0435\u0448\u043a\u043e\u0434\u0436\u0430\u044e\u0447\u0438 \u0431\u0443\u0434\u044c-\u044f\u043a\u0456\u0439 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457. \u0423 \u0432\u0438\u043f\u0430\u0434\u043a\u0443 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0445 \u043a\u043e\u043c\u0435\u0440\u0446\u0456\u0439\u043d\u0438\u0445 \u043b\u0438\u0441\u0442\u0456\u0432 \u0431\u0435\u0437 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u0456 \u043e\u0431\u043e\u0432'\u044f\u0437\u043a\u043e\u0432\u043e \u0434\u043e\u0434\u0430\u0439\u0442\u0435 \u0434\u043e\u0431\u0440\u0435 \u043f\u043e\u043c\u0456\u0442\u043d\u0456 \u043a\u043e\u043d\u0442\u0430\u043a\u0442\u043d\u0456 \u043a\u043d\u043e\u043f\u043a\u0438, \u043d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043d\u0430 \u043f\u043e\u0448\u0438\u0440\u0435\u043d\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f, \u0437\u043e\u043d\u0438 \u043e\u0431\u0441\u043b\u0443\u0433\u043e\u0432\u0443\u0432\u0430\u043d\u043d\u044f \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432 \u0430\u0431\u043e \u0437\u0430\u043f\u0438\u0442\u0438 \u043d\u0430 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. \u041d\u0430\u0434\u0430\u0439\u0442\u0435 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044e, \u044f\u043a\u0443 \u0448\u0443\u043a\u0430\u044e\u0442\u044c \u0432\u0430\u0448\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0412\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0439\u0442\u0435 \u0434\u0430\u043d\u0456 \u043f\u0440\u043e \u043f\u0435\u0440\u0435\u0433\u043b\u044f\u0434 \u0441\u0442\u043e\u0440\u0456\u043d\u043e\u043a, \u0449\u043e\u0431 \u043f\u0435\u0440\u0435\u0434\u0431\u0430\u0447\u0438\u0442\u0438 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0432\u0430\u0448\u0438\u0445 \u043a\u043b\u0456\u0454\u043d\u0442\u0456\u0432. \u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u0434\u043e\u0434\u0430\u0439\u0442\u0435 \u043f\u0440\u044f\u043c\u0456 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0432 \u043d\u0438\u0436\u043d\u0456\u0439 \u043a\u043e\u043b\u043e\u043d\u0442\u0438\u0442\u0443\u043b \u0432\u0430\u0448\u0438\u0445 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c \u043d\u0430 \u0432\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u0456 \u0441\u0442\u043e\u0440\u0456\u043d\u043a\u0438, \u0442\u0430\u043a\u0456 \u044f\u043a \u043d\u0430\u0439\u0431\u0456\u043b\u044c\u0448 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u043d\u0456 \u0440\u043e\u0437\u0434\u0456\u043b\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u0430\u0431\u043e \u043f\u043e\u0448\u0438\u0440\u0435\u043d\u0456 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0422\u0430\u043a\u0438\u0439 \u043f\u0440\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0439 \u043f\u0456\u0434\u0445\u0456\u0434 \u043f\u043e\u043a\u0440\u0430\u0449\u0443\u0454 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0446\u044c\u043a\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434 \u0456 \u0437\u043c\u0435\u043d\u0448\u0443\u0454 \u0442\u0440\u0443\u0434\u043d\u043e\u0449\u0456 \u0432 \u043e\u0442\u0440\u0438\u043c\u0430\u043d\u043d\u0456 \u043d\u0435\u043e\u0431\u0445\u0456\u0434\u043d\u043e\u0457 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0457.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. \u0420\u043e\u0437\u0433\u043b\u044f\u043d\u0435\u043c\u043e \u043d\u043e\u0432\u0456 \u0442\u0438\u043f\u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0438\u0445 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u0434\u043e\u0434\u0430\u0442\u043e\u043a \u0434\u043e \u043a\u043b\u0430\u0441\u0438\u0447\u043d\u0438\u0445 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c \u0437 \u043f\u0456\u0434\u0442\u0432\u0435\u0440\u0434\u0436\u0435\u043d\u043d\u044f\u043c \u0430\u0431\u043e \u043f\u0440\u0438\u0432\u0456\u0442\u0430\u043b\u044c\u043d\u0438\u0445 \u043b\u0438\u0441\u0442\u0456\u0432, \u0440\u043e\u0437\u0433\u043b\u044f\u043d\u044c\u0442\u0435 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u043d\u0430\u0434\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u043f\u0440\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u0438\u0445 \u0456\u043c\u0435\u0439\u043b\u0456\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043f\u043e\u0432\u0435\u0434\u0456\u043d\u043a\u0438 \u0432\u0430\u0448\u0438\u0445 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432. \u041d\u0430\u043f\u0440\u0438\u043a\u043b\u0430\u0434, \u044f\u043a\u0449\u043e \u043a\u043b\u0456\u0454\u043d\u0442 \u043d\u0435 \u0432\u0445\u043e\u0434\u0438\u0432 \u043d\u0430 \u0432\u0430\u0448\u0443 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0443 \u043f\u0440\u043e\u0442\u044f\u0433\u043e\u043c \u0442\u0438\u0436\u043d\u044f, \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u043d\u0430\u0434\u0456\u0441\u043b\u0430\u0442\u0438 \u0439\u043e\u043c\u0443 \u043d\u0430\u0433\u0430\u0434\u0443\u0432\u0430\u043d\u043d\u044f \u0437\u0456 \u0441\u043f\u0435\u0446\u0456\u0430\u043b\u044c\u043d\u0438\u043c\u0438 \u043f\u0435\u0440\u0435\u0432\u0430\u0433\u0430\u043c\u0438 \u0430\u0431\u043e \u043d\u0430\u0433\u0430\u0434\u0443\u0432\u0430\u043d\u043d\u044f\u043c \u043f\u0440\u043e \u0439\u043e\u0433\u043e \u0456\u043d\u0442\u0435\u0440\u0435\u0441\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0426\u0435\u0439 \u0442\u0438\u043f \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0457 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0454 \u0432\u0438\u0437\u043d\u0430\u0447\u0438\u0442\u0438 \u0441\u0444\u0435\u0440\u0438 \u0434\u043b\u044f \u0432\u0434\u043e\u0441\u043a\u043e\u043d\u0430\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0440\u0435\u0430\u043a\u0442\u0438\u0432\u0443\u0432\u0430\u0442\u0438 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0456\u0432, \u044f\u043a\u0456, \u043c\u043e\u0436\u043b\u0438\u0432\u043e, \u0432\u0456\u0434\u043a\u043b\u044e\u0447\u0438\u043b\u0438\u0441\u044f \u0447\u0435\u0440\u0435\u0437 \u0432\u0456\u0434\u0441\u0443\u0442\u043d\u0456\u0441\u0442\u044c \u0441\u0442\u0438\u043c\u0443\u043b\u0456\u0432. \u0410\u043b\u0435 \u043c\u0430\u0439\u0442\u0435 \u043d\u0430 \u0443\u0432\u0430\u0437\u0456, \u0449\u043e \u0447\u0430\u0441\u0442\u043e\u0442\u0430 \u0454 \u043a\u043b\u044e\u0447\u043e\u0432\u0438\u043c \u0444\u0430\u043a\u0442\u043e\u0440\u043e\u043c: \u0443\u043d\u0438\u043a\u0430\u0439\u0442\u0435 \u043d\u0430\u0434\u0441\u0438\u043b\u0430\u043d\u043d\u044f \u0437\u0430\u043d\u0430\u0434\u0442\u043e \u0432\u0435\u043b\u0438\u043a\u043e\u0457 \u043a\u0456\u043b\u044c\u043a\u043e\u0441\u0442\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u044c, \u0449\u043e\u0431 \u043d\u0435 \u0432\u0438\u043a\u043b\u0438\u043a\u0430\u0442\u0438 \u043f\u0435\u0440\u0435\u043d\u0430\u0441\u0438\u0447\u0435\u043d\u043d\u044f.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u041f\u0440\u0438\u043a\u043b\u0430\u0434 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0425\u043e\u0440\u043e\u0448\u0438\u043c \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u043e\u043c \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0454 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0432\u0456\u0434 Amazon, \u044f\u043a\u0435 \u0432\u043a\u043b\u044e\u0447\u0430\u0454:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u041f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u044f \u0437\u0430 \u0434\u043e\u043f\u043e\u043c\u043e\u0433\u043e\u044e \u0456\u043c\u0435\u043d\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430.<\/li>\n\n\n\n<li>\u0427\u0456\u0442\u043a\u0430 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u044f \u043f\u0440\u043e \u0441\u0442\u0430\u0442\u0443\u0441 \u0437\u0430\u043c\u043e\u0432\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u0432\u0430\u0440\u0456\u0430\u043d\u0442\u0438 \u0432\u0456\u0434\u0441\u0442\u0435\u0436\u0435\u043d\u043d\u044f.<\/li>\n\n\n\n<li>\u041f\u0440\u043e\u043f\u043e\u0437\u0438\u0446\u0456\u0457 \u0434\u043e\u0434\u0430\u0442\u043a\u043e\u0432\u0438\u0445 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0456\u0432 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0456 \u043d\u0435\u0449\u043e\u0434\u0430\u0432\u043d\u0456\u0445 \u043f\u043e\u043a\u0443\u043f\u043e\u043a.<\/li>\n\n\n\n<li>\u0412\u0438\u0434\u0438\u043c\u0456 \u043a\u043d\u043e\u043f\u043a\u0438 \u0434\u0456\u0439, \u0449\u043e\u0431 \u043a\u043b\u0456\u0454\u043d\u0442 \u043c\u0456\u0433 \u043f\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u0438 \u0437\u0430\u043f\u0438\u0442\u0430\u043d\u043d\u044f \u0430\u0431\u043e \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0441\u0432\u0456\u0439 \u0434\u043e\u0441\u0432\u0456\u0434.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"825\" data-attachment-id=\"20551\" data-permalink=\"https:\/\/masterbase.com\/uk\/como-personalizar-mensajes-transaccionales\/masterbase\/amazon-order\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Amazon-Order.png?fit=768%2C825&amp;ssl=1\" data-orig-size=\"768,825\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"Amazon-Order\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Amazon-Order.png?fit=768%2C825&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Amazon-Order.png?resize=768%2C825&#038;ssl=1\" alt=\"\" class=\"wp-image-20551\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Amazon-Order.png?w=768&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Amazon-Order.png?resize=279%2C300&amp;ssl=1 279w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Amazon-Order.png?resize=11%2C12&amp;ssl=1 11w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u0406\u043d\u0448\u0438\u0439 \u044f\u0441\u043a\u0440\u0430\u0432\u0438\u0439 \u043f\u0440\u0438\u043a\u043b\u0430\u0434 - Uber, \u044f\u043a\u0438\u0439 \u0434\u0435\u0442\u0430\u043b\u0456\u0437\u0443\u0454 \u0432\u0430\u0440\u0442\u0456\u0441\u0442\u044c \u043f\u043e\u0457\u0437\u0434\u043a\u0438 \u0437 \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0454\u044e \u043f\u0440\u043e \u0432\u0456\u0434\u0441\u0442\u0430\u043d\u044c, \u043c\u0430\u0440\u0448\u0440\u0443\u0442 \u0456 \u0447\u0430\u0441. \u0412\u0456\u043d \u0442\u0430\u043a\u043e\u0436 \u043c\u0456\u0441\u0442\u0438\u0442\u044c \u0447\u0456\u0442\u043a\u0438\u0439 \u0437\u0430\u043a\u043b\u0438\u043a \u0434\u043e \u0434\u0456\u0457 - \u043e\u0446\u0456\u043d\u0438\u0442\u0438 \u0441\u0435\u0440\u0432\u0456\u0441 \u043f\u0435\u0440\u0435\u0434 \u0442\u0438\u043c, \u044f\u043a \u0437\u0430\u043c\u043e\u0432\u0438\u0442\u0438 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0443 \u043f\u043e\u0457\u0437\u0434\u043a\u0443.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img data-recalc-dims=\"1\" decoding=\"async\" width=\"348\" height=\"1024\" data-attachment-id=\"20553\" data-permalink=\"https:\/\/masterbase.com\/uk\/como-personalizar-mensajes-transaccionales\/masterbase\/example-of-a-transactional-email-ride-confirmation\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/example-of-a-transactional-email-ride-confirmation.jpg?fit=680%2C1999&amp;ssl=1\" data-orig-size=\"680,1999\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"example-of-a-transactional-email-ride-confirmation\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/example-of-a-transactional-email-ride-confirmation.jpg?fit=348%2C1024&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2025\/01\/example-of-a-transactional-email-ride-confirmation-348x1024.jpg?resize=348%2C1024&#038;ssl=1\" alt=\"\" class=\"wp-image-20553\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/example-of-a-transactional-email-ride-confirmation.jpg?resize=348%2C1024&amp;ssl=1 348w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/example-of-a-transactional-email-ride-confirmation.jpg?resize=102%2C300&amp;ssl=1 102w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/example-of-a-transactional-email-ride-confirmation.jpg?resize=4%2C12&amp;ssl=1 4w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/example-of-a-transactional-email-ride-confirmation.jpg?w=680&amp;ssl=1 680w\" sizes=\"(max-width: 348px) 100vw, 348px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\">\u041d\u0430 \u0437\u0430\u0432\u0435\u0440\u0448\u0435\u043d\u043d\u044f, \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f - \u0446\u0435 \u043c\u043e\u0436\u043b\u0438\u0432\u0456\u0441\u0442\u044c \u0437\u043c\u0456\u0446\u043d\u0438\u0442\u0438 \u0432\u0430\u0448\u0456 \u0432\u0456\u0434\u043d\u043e\u0441\u0438\u043d\u0438 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438 \u0442\u0430 \u0437\u0430\u043f\u0440\u043e\u043f\u043e\u043d\u0443\u0432\u0430\u0442\u0438 \u0457\u043c \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u043e\u0432\u0430\u043d\u0438\u0439 \u0434\u043e\u0441\u0432\u0456\u0434, \u044f\u043a\u0438\u0439 \u0437\u043c\u0456\u0446\u043d\u044e\u0454 \u0434\u043e\u0432\u0456\u0440\u0443 \u0442\u0430 \u043b\u043e\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0429\u043e\u0431 \u0440\u043e\u0437\u0441\u0438\u043b\u043a\u0438 \u0431\u0443\u043b\u0438 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0438\u043c\u0438 \u0442\u0430 \u0446\u0456\u043b\u044c\u043e\u0432\u0438\u043c\u0438, \u043c\u0438 \u0440\u0435\u043a\u043e\u043c\u0435\u043d\u0434\u0443\u0454\u043c\u043e \u0432\u0438\u043a\u043e\u0440\u0438\u0441\u0442\u043e\u0432\u0443\u0432\u0430\u0442\u0438 <strong>MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae<\/strong>\u043f\u0440\u043e\u0432\u0456\u0434\u043d\u0430 \u043f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u0430 email-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0437 \u0431\u0456\u043b\u044c\u0448 \u043d\u0456\u0436 20-\u0440\u0456\u0447\u043d\u0438\u043c \u0434\u043e\u0441\u0432\u0456\u0434\u043e\u043c \u0440\u043e\u0431\u043e\u0442\u0438 \u0432 \u0440\u0456\u0437\u043d\u0438\u0445 \u043a\u0440\u0430\u0457\u043d\u0430\u0445. \u0407\u0457 \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u0456 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0456\u0457 \u0442\u0430 \u043f\u043e\u0441\u0442\u0456\u0439\u043d\u0430 \u043f\u0456\u0434\u0442\u0440\u0438\u043c\u043a\u0430 \u0434\u043e\u0437\u0432\u043e\u043b\u044f\u0442\u044c \u0432\u0430\u043c \u043e\u043f\u0442\u0438\u043c\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043a\u0430\u043c\u043f\u0430\u043d\u0456\u0457 \u0442\u0430 \u043e\u0442\u0440\u0438\u043c\u0430\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u0443 \u043a\u043e\u0440\u0438\u0441\u0442\u044c \u0432\u0456\u0434 \u043a\u043e\u0436\u043d\u043e\u0457 \u0432\u0437\u0430\u0454\u043c\u043e\u0434\u0456\u0457 \u0437 \u043a\u043b\u0456\u0454\u043d\u0442\u0430\u043c\u0438.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0422\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0454 \u0444\u0443\u043d\u0434\u0430\u043c\u0435\u043d\u0442\u0430\u043b\u044c\u043d\u043e\u044e \u0447\u0430\u0441\u0442\u0438\u043d\u043e\u044e \u0431\u0443\u0434\u044c-\u044f\u043a\u043e\u0457 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u043e\u0457 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u0438, \u0431\u0443\u0434\u044c \u0442\u043e B2B \u0447\u0438 B2C. <\/p>","protected":false},"author":239642484,"featured_media":20637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/uk\/\u044f\u043a-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438-\u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f-\u043f\u0440\u043e\/\u043c\u0430\u0439\u0441\u0442\u0435\u0440-\u0431\u0430\u0437\u0430\/\" \/>\n<meta property=\"og:locale\" content=\"uk_UA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los mensajes transaccionales son una parte fundamental de cualquier programa de marketing, ya sea B2B o B2C.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/uk\/\u044f\u043a-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438-\u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f-\u043f\u0440\u043e\/\u043c\u0430\u0439\u0441\u0442\u0435\u0440-\u0431\u0430\u0437\u0430\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T11:18:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T20:53:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 \u0445\u0432\u0438\u043b\u0438\u043d\u0438\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo personalizar mensajes transaccionales\",\"datePublished\":\"2025-01-09T11:18:22+00:00\",\"dateModified\":\"2025-01-13T20:53:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\",\"name\":\"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"datePublished\":\"2025-01-09T11:18:22+00:00\",\"dateModified\":\"2025-01-13T20:53:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"uk\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"mensajes transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo personalizar mensajes transaccionales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"uk\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"uk\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/uk\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u042f\u043a \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/uk\/\u044f\u043a-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438-\u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f-\u043f\u0440\u043e\/\u043c\u0430\u0439\u0441\u0442\u0435\u0440-\u0431\u0430\u0437\u0430\/","og_locale":"uk_UA","og_type":"article","og_title":"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae","og_description":"Los mensajes transaccionales son una parte fundamental de cualquier programa de marketing, ya sea B2B o B2C.","og_url":"https:\/\/masterbase.com\/uk\/\u044f\u043a-\u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438-\u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f-\u043f\u0440\u043e\/\u043c\u0430\u0439\u0441\u0442\u0435\u0440-\u0431\u0430\u0437\u0430\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-01-09T11:18:22+00:00","article_modified_time":"2025-01-13T20:53:55+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e":"Alejandro Dur\u00e1n","\u041f\u0440\u0438\u0431\u043b. \u0447\u0430\u0441 \u0447\u0438\u0442\u0430\u043d\u043d\u044f":"4 \u0445\u0432\u0438\u043b\u0438\u043d\u0438"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo personalizar mensajes transaccionales","datePublished":"2025-01-09T11:18:22+00:00","dateModified":"2025-01-13T20:53:55+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/"},"wordCount":834,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","articleSection":["Email Marketing"],"inLanguage":"uk","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/","url":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/","name":"\u042f\u043a \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0443\u0432\u0430\u0442\u0438 \u0442\u0440\u0430\u043d\u0437\u0430\u043a\u0446\u0456\u0439\u043d\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","datePublished":"2025-01-09T11:18:22+00:00","dateModified":"2025-01-13T20:53:55+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/#breadcrumb"},"inLanguage":"uk","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"mensajes transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/como-personalizar-mensajes-transaccionales\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo personalizar mensajes transaccionales"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/nb\/#website","url":"https:\/\/masterbase.com\/nb\/","name":"MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae","description":"\u0410\u0432\u0442\u043e\u043c\u0430\u0442\u0438, \u044f\u043a\u0456 \u043f\u0440\u0430\u0446\u044e\u044e\u0442\u044c \u043d\u0430 \u0432\u0430\u0441","publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/nb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"uk"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/nb\/#organization","name":"MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae - MasterBase\u00ae","url":"https:\/\/masterbase.com\/nb\/","logo":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"uk","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"\u0414\u0438\u0440\u0435\u043a\u0442\u043e\u0440 \u0437 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443","url":"https:\/\/masterbase.com\/uk\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1HB","_links":{"self":[{"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/posts\/6547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/comments?post=6547"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/posts\/6547\/revisions"}],"predecessor-version":[{"id":20554,"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/posts\/6547\/revisions\/20554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/media\/20637"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/media?parent=6547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/categories?post=6547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/uk\/wp-json\/wp\/v2\/tags?post=6547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}