{"id":16522,"date":"2024-09-18T17:58:37","date_gmt":"2024-09-18T14:58:37","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?page_id=16522"},"modified":"2026-06-18T23:36:58","modified_gmt":"2026-06-18T20:36:58","slug":"%d0%b0%d0%b2%d1%82%d0%be%d0%bc%d0%b0%d1%82%d0%b8%d1%87%d0%bd%d0%b0-%d1%87%d0%b5%d1%80%d0%bd%d0%b5%d1%82%d0%ba%d0%b0","status":"publish","type":"page","link":"https:\/\/masterbase.com\/uk\/portal_clientes\/entrenamiento\/mb_smartdata\/","title":{"rendered":"MasterBase SmartData"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"16522\" class=\"elementor elementor-16522\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f015f3 e-flex e-con-boxed e-con e-parent\" data-id=\"9f015f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b019f7 elementor-widget elementor-widget-html\" data-id=\"0b019f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"mb-legal-hero\">\r\n <style>\r\n.mb-legal-hero {\r\n  width: 100vw;\r\n  margin-left: calc(50% - 50vw);\r\n  margin-right: calc(50% - 50vw);\r\n  padding: 0;\r\n  background: transparent;\r\n  font-family: 'Noto Sans', sans-serif;\r\n}\r\n\r\n.mb-legal-hero *,\r\n.mb-legal-hero *::before,\r\n.mb-legal-hero *::after {\r\n  box-sizing: border-box;\r\n}\r\n\r\n.mb-legal-hero__inner {\r\n  position: relative;\r\n  overflow: hidden;\r\n  width: 100%;\r\n  min-height: 520px;\r\n  padding: 28px 80px 44px;\r\n  background-image: url(\"https:\/\/masterbase.com\/es\/wp-content\/uploads\/2026\/05\/Banner_AzulG_claro.png\");\r\n  background-size: cover;\r\n  background-position: center center;\r\n  background-repeat: no-repeat;\r\n}\r\n\r\n.mb-legal-hero__container {\r\n  position: relative;\r\n  z-index: 2;\r\n  width: 100%;\r\n  max-width: 1680px;\r\n  margin: 0 auto;\r\n}\r\n\r\n.mb-legal-hero__eyebrow {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  padding: 10px 26px;\r\n  border-radius: 999px;\r\n  border: 1px solid rgba(60, 128, 154, 0.18);\r\n  background: rgba(255,255,255,0.34);\r\n  color: #2E7892;\r\n  font-size: 13px;\r\n  font-weight: 700;\r\n  letter-spacing: .08em;\r\n  text-transform: uppercase;\r\n}\r\n\r\n.mb-legal-hero__content {\r\n  position: relative;\r\n  z-index: 3;\r\n  max-width: 920px;\r\n  margin: 54px auto 0;\r\n  padding-right: 360px;\r\n  text-align: center;\r\n}\r\n\r\n.mb-legal-hero h2 {\r\n  max-width: 980px;\r\n  margin: 0 auto 22px;\r\n  color: #00324A;\r\n  font-size: clamp(50px, 5vw, 82px);\r\n  line-height: 1.02;\r\n  letter-spacing: -0.05em;\r\n  font-weight: 800;\r\n}\r\n\r\n.mb-legal-hero__lead {\r\n  max-width: 760px;\r\n  margin: 0 auto;\r\n  color: #31586D;\r\n  font-size: 20px;\r\n  line-height: 1.45;\r\n  font-weight: 500;\r\n}\r\n\r\n.mb-legal-hero__actions {\r\n  display: flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 56px;\r\n  margin-top: 48px;\r\n}\r\n\r\n.mb-legal-hero__cta {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  gap: 18px;\r\n  min-width: 320px;\r\n  padding: 18px 28px;\r\n  border-radius: 12px;\r\n  background: #3C809A;\r\n  color: #ffffff !important;\r\n  text-decoration: none;\r\n  font-size: 17px;\r\n  line-height: 1;\r\n  font-weight: 700;\r\n  box-shadow: 0 10px 24px rgba(49,88,109,.16);\r\n  transition: transform .25s ease, background .25s ease;\r\n}\r\n\r\n.mb-legal-hero__cta:hover {\r\n  background: #356983;\r\n  transform: translateY(-2px);\r\n  color: #ffffff !important;\r\n}\r\n\r\n.mb-legal-hero__cta span {\r\n  font-size: 20px;\r\n  color: #ffffff;\r\n}\r\n\r\n.mb-legal-hero__video {\r\n  display: inline-flex;\r\n  align-items: center;\r\n  justify-content: center;\r\n  width: 72px;\r\n  transition: transform .25s ease;\r\n}\r\n\r\n.mb-legal-hero__video:hover {\r\n  transform: translateY(-2px);\r\n}\r\n\r\n.mb-legal-hero__video img {\r\n  width: 72px;\r\n  height: auto;\r\n  display: block;\r\n}\r\n\r\n.mb-legal-hero__graphic {\r\n  position: absolute;\r\n  top: 50%;\r\n  right: 80px;\r\n  width: 360px;\r\n  transform: translateY(-50%);\r\n  z-index: 1;\r\n  pointer-events: none;\r\n}\r\n\r\n.mb-legal-hero__graphic img {\r\n  width: 100%;\r\n  height: auto;\r\n  display: block;\r\n}\r\n\r\n@media (max-width: 1200px) {\r\n  .mb-legal-hero__inner {\r\n    padding: 28px 40px 44px;\r\n  }\r\n\r\n  .mb-legal-hero__content {\r\n    padding-right: 280px;\r\n  }\r\n\r\n  .mb-legal-hero__graphic {\r\n    width: 260px;\r\n    right: 20px;\r\n    top: 50%;\r\n    transform: translateY(-50%);\r\n    opacity: .95;\r\n  }\r\n\r\n  .mb-legal-hero h2 {\r\n    font-size: 58px;\r\n  }\r\n}\r\n\r\n@media (max-width: 767px) {\r\n  .mb-legal-hero__inner {\r\n    min-height: auto;\r\n    padding: 24px 18px 42px;\r\n  }\r\n\r\n  .mb-legal-hero__content {\r\n    margin-top: 38px;\r\n    padding: 0;\r\n  }\r\n\r\n  .mb-legal-hero h2 {\r\n    font-size: 38px;\r\n  }\r\n\r\n  .mb-legal-hero__lead {\r\n    max-width: 100%;\r\n    font-size: 16px;\r\n  }\r\n\r\n  .mb-legal-hero__actions {\r\n    flex-direction: column;\r\n    gap: 28px;\r\n    margin-top: 36px;\r\n  }\r\n\r\n  .mb-legal-hero__cta {\r\n    width: 100%;\r\n    max-width: 360px;\r\n    min-width: 0;\r\n    font-size: 15px;\r\n  }\r\n\r\n  .mb-legal-hero__video,\r\n  .mb-legal-hero__video img {\r\n    width: 64px;\r\n  }\r\n\r\n  .mb-legal-hero__graphic {\r\n    position: relative;\r\n    top: auto;\r\n    right: auto;\r\n    width: 180px;\r\n    transform: none;\r\n    margin: 24px auto 0;\r\n  }\r\n}\r\n<\/style>\r\n\r\n  <div class=\"mb-legal-hero__inner\">\r\n    <div class=\"mb-legal-hero__graphic\">\r\n      <img data-recalc-dims=\"1\" decoding=\"async\"\r\n        src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/SMARTDATA.png?w=800&#038;ssl=1\"\r\n        alt=\"\"\r\n      >\r\n    <\/div>\r\n\r\n```\r\n<div class=\"mb-legal-hero__container\">\r\n  <p class=\"mb-legal-hero__eyebrow\">\r\n    \u041f\u041e\u0420\u0422\u0410\u041b \u0414\u041b\u042f \u041a\u041b\u0406\u0404\u041d\u0422\u0406\u0412\r\n  <\/p>\r\n\r\n  <div class=\"mb-legal-hero__content\">\r\n\r\n    <h2>\r\n      SmartData\u200b\r\n    <\/h2>\r\n\r\n    <h3 class=\"mb-legal-hero__lead\">\r\n      De la personalizaci\u00f3n a la personalizaci\u00f3n inteligente.\r\n\r\n    <\/h3>\r\n\r\n    <div class=\"mb-legal-hero__actions\">\r\n\r\n    \r\n\r\n      <a\r\n        href=\"#\"\r\n        class=\"mb-legal-hero__video\"\r\n        aria-label=\"\u041f\u0435\u0440\u0435\u0433\u043b\u044f\u043d\u0443\u0442\u0438 \u0432\u0456\u0434\u0435\u043e\"\r\n      >\r\n        <img decoding=\"async\"\r\n          src=\"\"\r\n          alt=\"\"\r\n        >\r\n      <\/a>\r\n\r\n    <\/div>\r\n\r\n  <\/div>\r\n<\/div>\r\n```\r\n\r\n  <\/div>\r\n<\/section>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5b5c25 e-flex e-con-boxed e-con e-parent\" data-id=\"c5b5c25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d87074 elementor-widget elementor-widget-html\" data-id=\"2d87074\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"mb-smartdata-page\" aria-labelledby=\"mb-sd-title\">\r\n  <style>\r\n    .mb-smartdata-page{\r\n      --mb-navy:#0B2E4F;\r\n      --mb-deep:#123E63;\r\n      --mb-text:#31586D;\r\n      --mb-primary:#3C809A;\r\n      --mb-primary-dark:#2F6F88;\r\n      --mb-accent:#8EC1D2;\r\n      --mb-purple:#7A2BBE;\r\n      --mb-purple-dark:#5F2498;\r\n      --mb-soft:#F7FBFC;\r\n      width:100vw;\r\n      margin-left:calc(50% - 50vw);\r\n      margin-right:calc(50% - 50vw);\r\n      background:#FFFFFF;\r\n      font-family:'Noto Sans',Arial,sans-serif;\r\n      color:var(--mb-text);\r\n      overflow:hidden;\r\n    }\r\n\r\n    .mb-smartdata-page *,\r\n    .mb-smartdata-page *::before,\r\n    .mb-smartdata-page *::after{box-sizing:border-box;}\r\n\r\n    .mb-sd-shell{\r\n      width:100%;\r\n      max-width:1320px;\r\n      margin:0 auto;\r\n      padding:54px 32px 72px;\r\n    }\r\n\r\n    .mb-sd-hero{\r\n      display:grid;\r\n      grid-template-columns:minmax(0,1fr) minmax(360px,520px);\r\n      gap:56px;\r\n      align-items:center;\r\n      margin-bottom:58px;\r\n    }\r\n\r\n    .mb-sd-title{\r\n      margin:0 0 24px;\r\n      color:var(--mb-purple-dark);\r\n      font-size:clamp(36px,4vw,58px);\r\n      line-height:1.08;\r\n      letter-spacing:-.04em;\r\n      font-weight:850;\r\n    }\r\n\r\n    .mb-sd-kicker-line{\r\n      width:92px;\r\n      height:5px;\r\n      border-radius:999px;\r\n      background:linear-gradient(90deg,var(--mb-purple),var(--mb-primary));\r\n      margin:0 0 34px;\r\n    }\r\n\r\n    .mb-sd-lead{\r\n      max-width:760px;\r\n      margin:0 0 22px;\r\n      color:#20384A;\r\n      font-size:clamp(18px,1.35vw,23px);\r\n      line-height:1.5;\r\n      font-weight:500;\r\n    }\r\n\r\n    .mb-sd-hero-visual{\r\n      display:flex;\r\n      justify-content:center;\r\n      align-items:center;\r\n      min-height:340px;\r\n    }\r\n\r\n    .mb-sd-hero-visual img{\r\n      width:100%;\r\n      max-width:520px;\r\n      height:auto;\r\n      display:block;\r\n    }\r\n\r\n    .mb-sd-levels-intro{\r\n      display:grid;\r\n      grid-template-columns:260px minmax(0,1fr);\r\n      gap:44px;\r\n      align-items:start;\r\n      margin:0 auto 52px;\r\n      max-width:1080px;\r\n    }\r\n\r\n    .mb-sd-section-title{\r\n      display:flex;\r\n      align-items:center;\r\n      justify-content:center;\r\n      gap:24px;\r\n      color:var(--mb-purple-dark);\r\n      font-size:clamp(28px,2.8vw,42px);\r\n      line-height:1.1;\r\n      letter-spacing:-.03em;\r\n      font-weight:850;\r\n      margin:0 0 34px;\r\n      text-align:center;\r\n    }\r\n\r\n    .mb-sd-section-title::before,\r\n    .mb-sd-section-title::after{\r\n      content:\"\";\r\n      width:160px;\r\n      height:1px;\r\n      background:rgba(142,193,210,.55);\r\n    }\r\n\r\n    .mb-sd-level-menu{\r\n      display:grid;\r\n      gap:14px;\r\n      margin:0;\r\n      padding:0;\r\n      list-style:none;\r\n    }\r\n\r\n    .mb-sd-level-menu li{\r\n      display:grid;\r\n      grid-template-columns:34px 1fr;\r\n      gap:14px;\r\n      align-items:center;\r\n      color:var(--mb-navy);\r\n      font-size:21px;\r\n      line-height:1.2;\r\n      font-weight:800;\r\n    }\r\n\r\n    .mb-sd-num{\r\n      width:34px;\r\n      height:34px;\r\n      border-radius:50%;\r\n      display:inline-flex;\r\n      align-items:center;\r\n      justify-content:center;\r\n      color:#fff;\r\n      background:linear-gradient(180deg,#8A35C5,#60249A);\r\n      font-size:17px;\r\n      font-weight:850;\r\n    }\r\n\r\n    .mb-sd-intro-text p{\r\n      margin:0 0 16px;\r\n      color:#1D3547;\r\n      font-size:17px;\r\n      line-height:1.6;\r\n      font-weight:500;\r\n    }\r\n\r\n    .mb-sd-card{\r\n      border:1px solid rgba(142,193,210,.34);\r\n      border-radius:22px;\r\n      overflow:hidden;\r\n      background:#fff;\r\n      box-shadow:0 18px 46px rgba(18,62,99,.07);\r\n    }\r\n\r\n    .mb-sd-row{\r\n      display:grid;\r\n      grid-template-columns:minmax(0,.95fr) minmax(0,1.05fr);\r\n      gap:48px;\r\n      align-items:center;\r\n      padding:48px 54px;\r\n      border-bottom:1px solid rgba(142,193,210,.28);\r\n    }\r\n\r\n    .mb-sd-row:last-child{border-bottom:none;}\r\n    .mb-sd-row--reverse{grid-template-columns:minmax(0,1fr) minmax(0,1fr);}\r\n\r\n    .mb-sd-visual{\r\n      display:flex;\r\n      align-items:center;\r\n      justify-content:center;\r\n      min-height:260px;\r\n    }\r\n\r\n    .mb-sd-visual img{\r\n      width:100%;\r\n      max-width:430px;\r\n      height:auto;\r\n      display:block;\r\n    }\r\n\r\n    .mb-sd-copy{max-width:520px;}\r\n\r\n    .mb-sd-copy h3{\r\n      display:flex;\r\n      gap:16px;\r\n      align-items:center;\r\n      margin:0 0 18px;\r\n      color:var(--mb-navy);\r\n      font-size:clamp(26px,2.3vw,36px);\r\n      line-height:1.1;\r\n      letter-spacing:-.035em;\r\n      font-weight:850;\r\n    }\r\n\r\n    .mb-sd-copy p{\r\n      margin:0 0 28px;\r\n      color:#243E51;\r\n      font-size:17px;\r\n      line-height:1.62;\r\n      font-weight:500;\r\n    }\r\n\r\n    .mb-sd-cta{\r\n      display:inline-flex;\r\n      align-items:center;\r\n      justify-content:center;\r\n      gap:12px;\r\n      min-width:220px;\r\n      padding:16px 26px;\r\n      border-radius:999px;\r\n      background:linear-gradient(135deg,var(--mb-primary) 0%,#4A93AE 100%);\r\n      color:#fff!important;\r\n      text-decoration:none!important;\r\n      font-size:17px;\r\n      line-height:1;\r\n      font-weight:850;\r\n      box-shadow:0 14px 28px rgba(53,105,131,.18);\r\n      transition:transform .25s ease,box-shadow .25s ease;\r\n    }\r\n\r\n    .mb-sd-cta:hover{\r\n      transform:translateY(-2px);\r\n      box-shadow:0 18px 32px rgba(53,105,131,.22);\r\n    }\r\n\r\n    @media(max-width:1024px){\r\n      .mb-sd-hero,\r\n      .mb-sd-levels-intro,\r\n      .mb-sd-row,\r\n      .mb-sd-row--reverse{\r\n        grid-template-columns:1fr;\r\n      }\r\n      .mb-sd-hero{gap:28px;}\r\n      .mb-sd-hero-visual{min-height:auto;}\r\n      .mb-sd-section-title::before,\r\n      .mb-sd-section-title::after{width:80px;}\r\n      .mb-sd-copy{max-width:none;}\r\n    }\r\n\r\n    @media(max-width:640px){\r\n      .mb-sd-shell{padding:40px 18px 56px;}\r\n      .mb-sd-row{padding:34px 20px;gap:26px;}\r\n      .mb-sd-section-title::before,\r\n      .mb-sd-section-title::after{display:none;}\r\n      .mb-sd-lead{font-size:17px;}\r\n      .mb-sd-level-menu li{font-size:18px;}\r\n      .mb-sd-cta{width:100%;min-width:0;}\r\n    }\r\n  <\/style>\r\n\r\n  <div class=\"mb-sd-shell\">\r\n    <section class=\"mb-sd-hero\">\r\n      <div>\r\n        <h1 class=\"mb-sd-title\" id=\"mb-sd-title\">De la personalizaci\u00f3n<br>a la personalizaci\u00f3n inteligente<\/h1>\r\n        <div class=\"mb-sd-kicker-line\"><\/div>\r\n        <p class=\"mb-sd-lead\">\u041c\u0438 \u043f\u043e\u044f\u0441\u043d\u044e\u0454\u043c\u043e \u0442\u0430 \u043d\u0430\u0432\u043e\u0434\u0438\u043c\u043e \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0438 SmartData, \u0440\u0456\u0448\u0435\u043d\u043d\u044f, \u044f\u043a\u0435 \u0437\u0431\u0430\u0433\u0430\u0447\u0443\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f, \u0432\u0436\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0432 MasterBase\u00ae.<\/p>\r\n        <p class=\"mb-sd-lead\">\u0412\u0438\u0432\u0447\u0435\u043d\u043d\u044f \u0440\u0456\u0437\u043d\u0438\u0445 \u0444\u043e\u0440\u043c \u0436\u0438\u0432\u043b\u0435\u043d\u043d\u044f \u0437\u0431\u0430\u0433\u0430\u0447\u0443\u0454 \u043c\u043e\u0436\u043b\u0438\u0432\u043e\u0441\u0442\u0456 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u044f, \u0432\u0436\u0435 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u0432 MasterBase\u00ae, \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0430\u043c\u0438 \u043d\u0430 \u0440\u0456\u0437\u043d\u0438\u0445 \u0440\u0456\u0432\u043d\u044f\u0445 - \u043d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u043e\u043c\u0443, \u043f\u0440\u043e\u0441\u0443\u043d\u0443\u0442\u043e\u043c\u0443 \u0442\u0430 \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u043c\u0443.<\/p>\r\n      <\/div>\r\n      <div class=\"mb-sd-hero-visual\">\r\n        <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/SmartData6.png?w=800&#038;ssl=1\" alt=\"SmartData\">\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section aria-labelledby=\"mb-sd-levels-title\">\r\n      <h2 class=\"mb-sd-section-title\" id=\"mb-sd-levels-title\">\u0420\u0456\u0432\u043d\u0456<\/h2>\r\n      <div class=\"mb-sd-levels-intro\">\r\n        <ul class=\"mb-sd-level-menu\">\r\n          <li><span class=\"mb-sd-num\">1<\/span><span>\u041d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c<\/span><\/li>\r\n          <li><span class=\"mb-sd-num\">2<\/span><span>\u041f\u0440\u043e\u0441\u0443\u043d\u0443\u0442\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c<\/span><\/li>\r\n          <li><span class=\"mb-sd-num\">3<\/span><span>\u0415\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c<\/span><\/li>\r\n        <\/ul>\r\n        <div class=\"mb-sd-intro-text\">\r\n          <p>\u0412\u0456\u0434\u043f\u043e\u0432\u0456\u0434\u043d\u043e \u0434\u043e \u0442\u0440\u0438\u0440\u0456\u0432\u043d\u0435\u0432\u043e\u0433\u043e \u043c\u0435\u043d\u044e MasterBase\u00ae, \u0444\u0443\u043d\u043a\u0446\u0456\u0457 MasterBase\u00ae SmartData \u0442\u0430\u043a\u043e\u0436 \u0434\u043e\u0441\u0442\u0443\u043f\u043d\u0456 \u043a\u043e\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0435\u0432\u0456 \u0432 \u0440\u0456\u0437\u043d\u0438\u0445 \u0441\u0442\u0443\u043f\u0435\u043d\u044f\u0445 \u0441\u043a\u043b\u0430\u0434\u043d\u043e\u0441\u0442\u0456.<\/p>\r\n          <p>\u0417\u0430\u043b\u0435\u0436\u043d\u043e \u0432\u0456\u0434 \u0442\u043e\u0433\u043e, \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0433\u043b\u0438\u0431\u043e\u043a\u043e \u0432\u0438 \u0440\u043e\u0437\u0431\u0438\u0440\u0430\u0454\u0442\u0435\u0441\u044f \u0432 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u0456 \u0434\u0430\u043d\u0438\u043c\u0438 \u0430\u0431\u043e \u043d\u0430\u0441\u043a\u0456\u043b\u044c\u043a\u0438 \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u043c\u0438 \u0454 \u0432\u0430\u0448\u0456 \u043f\u043e\u0442\u0440\u0435\u0431\u0438 \u0432 \u043d\u0430\u043b\u0430\u0448\u0442\u0443\u0432\u0430\u043d\u043d\u0456, \u0432\u0438 \u043c\u043e\u0436\u0435\u0442\u0435 \u0441\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0442\u0438\u0441\u044f \u0444\u0443\u043d\u043a\u0446\u0456\u044f\u043c\u0438 \u0437\u0432\u0438\u0447\u0430\u0439\u043d\u043e\u0433\u043e, \u0440\u043e\u0437\u0448\u0438\u0440\u0435\u043d\u043e\u0433\u043e \u0430\u0431\u043e \u0435\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u043e\u0433\u043e \u0440\u0456\u0432\u043d\u0456\u0432.<\/p>\r\n        <\/div>\r\n      <\/div>\r\n    <\/section>\r\n\r\n    <section class=\"mb-sd-card\">\r\n      <article class=\"mb-sd-row\">\r\n        <div class=\"mb-sd-visual\">\r\n          <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/SmartData1.png?w=800&#038;ssl=1\" alt=\"Nivel Normal SmartData\">\r\n        <\/div>\r\n        <div class=\"mb-sd-copy\">\r\n          <h3><span class=\"mb-sd-num\">1<\/span><span>\u041d\u043e\u0440\u043c\u0430\u043b\u044c\u043d\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c<\/span><\/h3>\r\n          <p>\u0417\u0430\u0431\u0443\u0434\u044c\u0442\u0435 \u043f\u0440\u043e \u0440\u0435\u0434\u0430\u0433\u0443\u0432\u0430\u043d\u043d\u044f \u0434\u0430\u043d\u0438\u0445 \u0432 \u0435\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0445 \u0442\u0430\u0431\u043b\u0438\u0446\u044f\u0445 \u0430\u0431\u043e \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0445 \u0434\u043e\u0434\u0430\u0442\u043a\u0430\u0445 \u0434\u043b\u044f \u0457\u0445 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438\u0437\u0430\u0446\u0456\u0457 \u0430\u0431\u043e \u0432\u0438\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u043d\u044f, \u0437 MasterBase\u00ae SmartData \u0434\u0430\u043d\u0456 \u0444\u043e\u0440\u043c\u0430\u0442\u0443\u044e\u0442\u044c\u0441\u044f \u0431\u0435\u0437\u043f\u043e\u0441\u0435\u0440\u0435\u0434\u043d\u044c\u043e \u0432 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u0456, \u0449\u043e \u043d\u0430\u0434\u0441\u0438\u043b\u0430\u0454\u0442\u044c\u0441\u044f, \u0442\u043e\u043c\u0443 \u0432\u043e\u043d\u0438 \u0432\u0438\u0433\u043b\u044f\u0434\u0430\u044e\u0442\u044c \u0441\u0430\u043c\u0435 \u0442\u0430\u043a, \u044f\u043a \u0432\u0438 \u0445\u043e\u0447\u0435\u0442\u0435.<\/p>\r\n          <a class=\"mb-sd-cta\" href=\"https:\/\/smartview.masterbase.com\/v2\/6619298a95858a0a6188bfe3\/?fid=660ec903721e93661b00775a\" target=\"_blank\" rel=\"noopener noreferrer\">\u0414\u043e\u0441\u0442\u0443\u043f \u0434\u043e \u043a\u0443\u0440\u0441\u0443 <span>\u00bb<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-sd-row mb-sd-row--reverse\">\r\n        <div class=\"mb-sd-copy\">\r\n          <h3><span class=\"mb-sd-num\">2<\/span><span>\u041f\u0440\u043e\u0441\u0443\u043d\u0443\u0442\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c<\/span><\/h3>\r\n          <p>\u0417\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0439\u0442\u0435 \u0444\u0443\u043d\u043a\u0446\u0456\u0457 MasterBase\u00ae SmartData, \u044f\u043a\u0456 \u0437\u043c\u0456\u043d\u044e\u044e\u0442\u044c \u0437\u043e\u0432\u043d\u0456\u0448\u043d\u0456\u0439 \u0432\u0438\u0433\u043b\u044f\u0434 \u0432\u0430\u0448\u043e\u0433\u043e \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u043d\u0430 \u0440\u0456\u0432\u043d\u0456 \u0440\u044f\u0434\u043a\u0456\u0432 \u0456 \u0430\u0431\u0437\u0430\u0446\u0456\u0432, \u043f\u043e\u0432'\u044f\u0437\u0443\u044e\u0442\u044c \u043e\u0434\u0438\u043d \u0444\u0440\u0430\u0433\u043c\u0435\u043d\u0442 \u0434\u0430\u043d\u0438\u0445 \u0437 \u0456\u043d\u0448\u0438\u043c \u0430\u0431\u043e \u0432\u0441\u0442\u0430\u043d\u043e\u0432\u043b\u044e\u044e\u0442\u044c \u043f\u043e\u0440\u0456\u0432\u043d\u044f\u043d\u043d\u044f \u043c\u0456\u0436 \u0446\u0438\u0444\u0440\u043e\u044e \u0442\u0430 \u0435\u0442\u0430\u043b\u043e\u043d\u043d\u0438\u043c \u0437\u043d\u0430\u0447\u0435\u043d\u043d\u044f\u043c.<\/p>\r\n          <a class=\"mb-sd-cta\" href=\"https:\/\/smartview.masterbase.com\/v2\/6619298a95858a0a6188bfe3\/?fid=660ec960721e7b6bd0a8edd4\" target=\"_blank\" rel=\"noopener noreferrer\">\u0414\u043e\u0441\u0442\u0443\u043f \u0434\u043e \u043a\u0443\u0440\u0441\u0443 <span>\u00bb<\/span><\/a>\r\n        <\/div>\r\n        <div class=\"mb-sd-visual\">\r\n          <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/SmartData2.png?w=800&#038;ssl=1\" alt=\"Nivel Avanzado SmartData\">\r\n        <\/div>\r\n      <\/article>\r\n\r\n      <article class=\"mb-sd-row\">\r\n        <div class=\"mb-sd-visual\">\r\n          <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2026\/06\/SmartData3.png?w=800&#038;ssl=1\" alt=\"Nivel Experto SmartData\">\r\n        <\/div>\r\n        <div class=\"mb-sd-copy\">\r\n          <h3><span class=\"mb-sd-num\">3<\/span><span>\u0415\u043a\u0441\u043f\u0435\u0440\u0442\u043d\u0438\u0439 \u0440\u0456\u0432\u0435\u043d\u044c<\/span><\/h3>\r\n          <p>\u0421\u043a\u043e\u0440\u0438\u0441\u0442\u0430\u0439\u0442\u0435\u0441\u044f \u0441\u0432\u043e\u0457\u043c\u0438 \u0442\u0435\u0445\u043d\u0456\u0447\u043d\u0438\u043c\u0438 \u0437\u043d\u0430\u043d\u043d\u044f\u043c\u0438, \u0449\u043e\u0431 \u0437\u0430\u0441\u0442\u043e\u0441\u043e\u0432\u0443\u0432\u0430\u0442\u0438 \u0444\u0443\u043d\u043a\u0446\u0456\u0457 MasterBase\u00ae SmartData, \u044f\u043a\u0456 \u0432\u0438\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c \u043c\u0430\u0441\u0438\u0432\u0438 \u0434\u0430\u043d\u0438\u0445, \u0432\u043a\u043b\u044e\u0447\u0430\u044e\u0442\u044c \u0442\u0430\u0431\u043b\u0438\u0446\u0456 \u0437 \u0434\u0438\u043d\u0430\u043c\u0456\u0447\u043d\u043e\u044e \u0456\u043d\u0444\u043e\u0440\u043c\u0430\u0446\u0456\u0454\u044e \u0443 \u0432\u0430\u0448\u0456 \u043f\u043e\u0432\u0456\u0434\u043e\u043c\u043b\u0435\u043d\u043d\u044f \u0430\u0431\u043e \u043f\u043e\u0454\u0434\u043d\u0443\u044e\u0442\u044c \u043a\u0456\u043b\u044c\u043a\u0430 \u0444\u0443\u043d\u043a\u0446\u0456\u0439 \u0432 \u043e\u0434\u043d\u043e\u043c\u0443 \u0431\u043b\u043e\u0446\u0456 \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u043b\u0456\u0437\u0430\u0446\u0456\u0457.<\/p>\r\n          <a class=\"mb-sd-cta\" href=\"https:\/\/smartview.masterbase.com\/v2\/6619298a95858a0a6188bfe3\/?fid=660ec9d2721e7b4f7ea8eddc\" target=\"_blank\" rel=\"noopener noreferrer\">\u0414\u043e\u0441\u0442\u0443\u043f \u0434\u043e \u043a\u0443\u0440\u0441\u0443 <span>\u00bb<\/span><\/a>\r\n        <\/div>\r\n      <\/article>\r\n    <\/section>\r\n  <\/div>\r\n<\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>&#8220;` PORTAL DE CLIENTES SmartData\u200b De la personalizaci\u00f3n a la personalizaci\u00f3n inteligente. &#8220;` De la personalizaci\u00f3na la personalizaci\u00f3n inteligente Te explicamos y entregamos ejemplos de SmartData, una soluci\u00f3n que enriquecen las opciones de personalizaci\u00f3n ya disponibles en MasterBase\u00ae Aprender de las diferentes formas de poder enriquece las opciones de personalizaci\u00f3n ya disponibles en MasterBase\u00ae con [&hellip;]<\/p>\n","protected":false},"author":239642484,"featured_media":0,"parent":10615,"menu_order":906,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_wpcom_ai_launchpad_about_page":false,"_wpcom_ai_launchpad_gallery_page":false,"_wpcom_ai_launchpad_contact_page":false,"_wpcom_ai_launchpad_events_page":false,"_wpcom_ai_launchpad_video_page":false,"_wpcom_ai_launchpad_portfolio_piece":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"footnotes":""},"class_list":["post-16522","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MasterBase SmartData - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"De la personalizaci\u00f3n a la personalizaci\u00f3n inteligente na soluci\u00f3n que enriquecen las opciones de personalizaci\u00f3n ya disponibles en MasterBase\u00ae\" 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