{"id":6910,"date":"2023-10-12T21:43:43","date_gmt":"2023-10-12T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6910"},"modified":"2024-01-09T16:36:53","modified_gmt":"2024-01-09T14:36:53","slug":"e-posta-pazarlamanizi-guclendirecek-10-hedefleme-kampanyasi-fikri","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/10-ideas-de-campanas-de-segmentacion-para-potenciar-tu-email-marketing\/masterbase\/","title":{"rendered":"E-posta pazarlaman\u0131z\u0131 g\u00fc\u00e7lendirecek 10 hedefleme kampanyas\u0131 fikri"},"content":{"rendered":"

Segmentasyon, abonelerinize alakal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6ndermenin anahtar\u0131d\u0131r, bu da a\u00e7\u0131lma oranlar\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131r\u0131r. Bug\u00fcn sizlerle e-posta pazarlaman\u0131z\u0131 bir \u00fcst seviyeye ta\u015f\u0131yabilecek segmentasyon stratejileri hakk\u0131nda ayr\u0131nt\u0131l\u0131 bir rehber payla\u015fmak istiyoruz, i\u015fte farkl\u0131 sekt\u00f6rlerde uygulayabilece\u011finiz 10 kampanya fikri:<\/p>\n

Ho\u015f geldiniz kampanyalar\u0131<\/h2>\n

Yeni aboneleri ki\u015fiselle\u015ftirilmi\u015f bir mesajla kar\u015f\u0131lamak, onlarla gelecekteki ili\u015fkinizi \u015fekillendirebilir. \u0130lk mesaj\u0131n alakal\u0131 olmas\u0131n\u0131 sa\u011flamak i\u00e7in ilgi alanlar\u0131na, abonelik kayna\u011f\u0131na veya sat\u0131n alma ge\u00e7mi\u015fine g\u00f6re segmentlere ay\u0131r\u0131n.<\/p>\n

\u00d6rnek: Bir sigorta \u015firketi i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. Hayat sigortas\u0131 ile ilgilenenlere ve otomobil sigortas\u0131 poli\u00e7esi arayanlara farkl\u0131 bir kar\u015f\u0131lama mesaj\u0131 g\u00f6nderebilirsiniz.<\/p>\n

2. Tarama davran\u0131\u015f\u0131na dayal\u0131 kampanyalar<\/h2>\n

Abonelerinizin web sitenizin hangi sayfalar\u0131n\u0131 ziyaret etti\u011fini analiz edin ve mesajlar\u0131n\u0131z\u0131 buna g\u00f6re uyarlay\u0131n. \u0130lgilendikleri \u00fcr\u00fcnlerle ilgili i\u00e7erik veya indirimler sunun.<\/p>\n

\u00d6rnek: Bankac\u0131l\u0131k sekt\u00f6r\u00fcnde \u00e7al\u0131\u015f\u0131yorsan\u0131z, mortgage kredileri veya kredi kartlar\u0131yla ilgili sayfalar\u0131 ziyaret edenlere hedefli teklifler g\u00f6nderebilirsiniz.<\/p>\n

3. Al\u0131\u015fveri\u015f sepetini terk etme kampanyalar\u0131<\/h2>\n

Online perakendeciler i\u00e7in al\u0131\u015fveri\u015f sepetini terk edenleri tespit etmek hayati \u00f6nem ta\u015f\u0131r. Tamamlamay\u0131 te\u015fvik etmek i\u00e7in ikna edici hat\u0131rlatmalar ve \u00f6zel teklifler g\u00f6nderin.<\/p>\n

\u00d6rnek: Online bir giyim ma\u011fazas\u0131 i\u015fletiyorsan\u0131z, m\u00fc\u015fterinin al\u0131\u015fveri\u015f sepetinde b\u0131rakt\u0131\u011f\u0131 \u00fcr\u00fcnler i\u00e7in ek bir indirim veya \u00fccretsiz kargo sunabilirsiniz.<\/p>\n

4. Ki\u015fiselle\u015ftirilmi\u015f do\u011fum g\u00fcn\u00fc kampanyalar\u0131<\/h2>\n

Herkes bir do\u011fum g\u00fcn\u00fc kutlamas\u0131n\u0131 takdir eder. Do\u011fum tarihine g\u00f6re segmentlere ay\u0131r\u0131n ve \u00f6zel teklifler veya sanal hediyeler g\u00f6nderin.<\/p>\n

\u00d6rnek: Bir g\u00fczellik hizmeti \u015firketiyseniz, do\u011fum g\u00fcn\u00fcn\u00fcn ger\u00e7ekle\u015fti\u011fi ay boyunca ge\u00e7erli olacak bir bak\u0131m veya \u00fcr\u00fcn indirimi sunabilirsiniz.<\/p>\n

5. Aktif olmayan m\u00fc\u015fterileri geri kazanmak i\u00e7in kampanyalar<\/h2>\n

Son zamanlarda etkile\u015fimde bulunmayan aboneleri belirleyin ve onlar\u0131 ilgili i\u00e7erik veya \u00f6zel te\u015fviklerle yeniden etkile\u015fime ge\u00e7irin.<\/p>\n

\u00d6rnek: Bir yaz\u0131l\u0131m platformu \u00fczerinde \u00e7al\u0131\u015f\u0131yorsan\u0131z, \u00fccretsiz bir g\u00fcncelleme veya geli\u015fmi\u015f bir kullan\u0131c\u0131 k\u0131lavuzu sunabilirsiniz.<\/p>\n

6. \u0130\u00e7in Kampanyalar \u00dcst Sat\u0131\u015f<\/em> y \u00c7apraz Sat\u0131\u015f<\/em><\/h2>\n

Sat\u0131n alma ge\u00e7mi\u015fini analiz eder ve tamamlay\u0131c\u0131 \u00fcr\u00fcn veya hizmetler \u00f6nerir. M\u00fc\u015fteri deneyimini nas\u0131l geli\u015ftirebileceklerini g\u00f6sterir.<\/p>\n

\u00d6rnek: \u00c7evrimi\u00e7i bir kitap\u00e7\u0131da \u00e7al\u0131\u015f\u0131yorsan\u0131z, m\u00fc\u015fterinin daha \u00f6nce sat\u0131n ald\u0131\u011f\u0131 kitaplara tema, t\u00fcr veya yazar a\u00e7\u0131s\u0131ndan benzer kitaplar \u00f6nerebilirsiniz.<\/p>\n

7. Co\u011frafi hedefleme kampanyalar\u0131<\/h2>\n

Abonelerinizin co\u011frafi konumlar\u0131na g\u00f6re mesajlar\u0131 ki\u015fiselle\u015ftirin. Yerel etkinliklere veya ko\u015fullara g\u00f6re \u00f6zel teklifler sunun.<\/p>\n

\u00d6rnek: Bir restoran zinciri i\u00e7in \u00e7al\u0131\u015f\u0131yorsan\u0131z, al\u0131c\u0131n\u0131n konumuna g\u00f6re \u00f6zel men\u00fcleri tan\u0131tabilirsiniz.<\/p>\n

8. Anket kampanyalar\u0131 ve geri bildirim<\/em><\/h2>\n

\u00d6nceki anketlere kat\u0131l\u0131m d\u00fczeyine veya sa\u011flanan geri bildirim t\u00fcr\u00fcne g\u00f6re segmentlere ay\u0131r\u0131n. Bu, ilgili i\u00e7erik g\u00f6ndermenize ve belirli geri bildirimler istemenize olanak tan\u0131r.<\/p>\n

\u00d6rnek: Bir yaz\u0131l\u0131m platformunda \u00e7al\u0131\u015f\u0131yorsan\u0131z, yeni bir \u00f6zelli\u011fi test eden kullan\u0131c\u0131lardan bu \u00f6zellik hakk\u0131nda geri bildirim isteyebilirsiniz.<\/p>\n

9. \u0130\u00e7erik tan\u0131t\u0131m kampanyalar\u0131<\/h2>\n

Abonelerin d\u00fczenli olarak t\u00fcketti\u011fi i\u00e7erik t\u00fcr\u00fcne g\u00f6re segmentlere ay\u0131r\u0131n. Yeni yay\u0131nlar, videolar veya ilgili kaynaklar hakk\u0131nda bilgi g\u00f6nderin.<\/p>\n

\u00d6rnek: Bir teknoloji blogunuz varsa, teknoloji alan\u0131ndaki son trendler hakk\u0131nda g\u00fcncellemeler g\u00f6nderebilirsiniz. Gadget'lar\u00a0<\/em>Bu konuyla ilgilenen abonelere.<\/p>\n

10. Ki\u015fiselle\u015ftirilmi\u015f \u00f6neri kampanyalar\u0131<\/h2>\n

\u0130lgili \u00fcr\u00fcn veya hizmetleri \u00f6nermek i\u00e7in sat\u0131n alma veya etkile\u015fim ge\u00e7mi\u015fini analiz eder. M\u00fc\u015fterinin ad\u0131n\u0131 ve belirli \u00fcr\u00fcnleri dahil ederek ek bir ki\u015fiselle\u015ftirme katman\u0131 ekleyin.<\/p>\n

\u00d6rnek: \u00c7evrimi\u00e7i bir evcil hayvan d\u00fckkan\u0131nda \u00e7al\u0131\u015f\u0131yorsan\u0131z, \u00f6nceki sat\u0131n al\u0131mlara dayal\u0131 olarak mama veya oyuncak \u00f6nerebilirsiniz.<\/p>\n

Bu segmentasyon stratejilerini e-posta pazarlama stratejinizde etkili bir \u015fekilde uygulamak, kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131 oran\u0131nda b\u00fcy\u00fck bir fark yaratabilir.<\/p>\n

Unutmay\u0131n, \u00f6nemli olan abone verilerinizi her zaman g\u00fcncel tutmak ve kampanyalar\u0131 de\u011fi\u015fen trendlere ve tercihlere g\u00f6re uyarlamakt\u0131r.<\/p>\n

Hedefli e-posta pazarlama kampanyalar\u0131n\u0131zda ba\u015far\u0131lar!<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Segmentasyon, abonelerinize alakal\u0131 ve ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6ndermenin anahtar\u0131d\u0131r, bu da a\u00e7\u0131lma oranlar\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcm\u00fc art\u0131r\u0131r.<\/p>","protected":false},"author":239642484,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6910","post","type-post","status-publish","format-standard","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n10 ideas de campa\u00f1as de segmentaci\u00f3n para potenciar tu email marketing - 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