{"id":6906,"date":"2023-09-13T21:43:43","date_gmt":"2023-09-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6906"},"modified":"2024-01-09T16:37:45","modified_gmt":"2024-01-09T14:37:45","slug":"geli%cc%87smi%cc%87s-e-posta-pazarlama-anali%cc%87zi%cc%87-basari-i%cc%87ci%cc%87n-temel-metri%cc%87kler","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/analitica-avanzada-en-email-marketing-metricas-clave-para-el-exito\/masterbase\/","title":{"rendered":"E-posta pazarlamas\u0131nda geli\u015fmi\u015f analitik. Ba\u015far\u0131 i\u00e7in anahtar metrikler"},"content":{"rendered":"

E-posta metriklerinin temellerini ve uygulamalar\u0131ndan nas\u0131l yararlanaca\u011f\u0131n\u0131z\u0131 anlarsan\u0131z, bunlar\u0131 g\u00f6rmezden gelenlerin \u00e7ok \u00f6n\u00fcnde olursunuz.<\/p>\n

Ancak, e-posta pazarlama ba\u015far\u0131n\u0131z\u0131 daha da art\u0131rmak istiyorsan\u0131z, sizi bu makaleyi okumaya devam etmeye ve pazarlamac\u0131lar\u0131n bu bilginin faydalar\u0131n\u0131 m\u00fc\u015fterilerine aktarmak i\u00e7in kulland\u0131klar\u0131 en geli\u015fmi\u015f metriklerden baz\u0131lar\u0131n\u0131 \u00f6\u011frenmeye davet ediyoruz.<\/p>\n

Bu metriklerden baz\u0131lar\u0131 \u00e7ok \u00f6nemli, baz\u0131lar\u0131 ise daha az \u00f6nemli g\u00f6r\u00fcnebilir, ancak birlikte kullan\u0131ld\u0131klar\u0131nda, s\u00fcrekli artan d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131yla inan\u0131lmaz derecede ba\u015far\u0131l\u0131 e-posta kampanyalar\u0131 geli\u015ftirmenize yard\u0131mc\u0131 olabilirler.<\/p>\n

1. Spam olarak i\u015faretlenen e-postalar<\/h2>\n

Tan\u0131m:\u00a0<\/em><\/strong>Bu metrik, al\u0131c\u0131lar\u0131n spam olarak etiketledi\u011fi e-postalar\u0131n oran\u0131n\u0131 g\u00f6sterir. Spam olarak i\u015faretlenen e-postalar\u0131n say\u0131s\u0131n\u0131n g\u00f6nderilen toplam e-posta say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r.<\/p>\n

Uygulama:\u00a0<\/em><\/strong>Spam olarak i\u015faretlenen e-posta oran\u0131n\u0131n d\u00fc\u015f\u00fck olmas\u0131, i\u00e7eri\u011finizin hedef kitleniz i\u00e7in alakal\u0131 ve kaliteli oldu\u011funu g\u00f6sterir.<\/p>\n

\u00d6rnek Olay \u0130ncelemesi:\u00a0<\/em><\/strong>Mesaj segmentasyonu ve ki\u015fiselle\u015ftirme iyile\u015ftirildikten sonra spam olarak i\u015faretlenen e-postalar\u0131n oran\u0131nda 50%'lik bir azalma.<\/p>\n

\u0130yi mi k\u00f6t\u00fc m\u00fc?\u00a0<\/em><\/strong>Y\u00fcksek oranda e-postan\u0131n spam olarak i\u015faretlenmesi g\u00f6nderici itibar\u0131n\u0131za zarar verebilir ve teslim edilebilirli\u011fi etkileyebilir.<\/p>\n

\u0130yile\u015ftirme i\u00e7in eylemler:\u00a0<\/em><\/strong>E-postalar\u0131n\u0131z\u0131n ilgili oldu\u011fundan ve al\u0131c\u0131lar taraf\u0131ndan talep edildi\u011finden emin olun. Ayr\u0131ca, abonelerin isterlerse abonelikten \u00e7\u0131kmalar\u0131 i\u00e7in a\u00e7\u0131k se\u00e7enekler sunun.<\/p>\n

2. Co\u011frafi konum verileri<\/h2>\n

Tan\u0131m:\u00a0<\/em><\/strong>Bu metrik, e-postalar\u0131n\u0131z\u0131 a\u00e7an ve t\u0131klayan al\u0131c\u0131lar\u0131n co\u011frafi konumunu analiz etmeyi i\u00e7erir.<\/p>\n

Uygulama:\u00a0<\/em><\/strong>Co\u011frafi konum verileri, abonelerinizin konumuna g\u00f6re i\u00e7erik ve teklifleri ki\u015fiselle\u015ftirmenize olanak tan\u0131r.<\/p>\n

Ba\u015far\u0131 hikayesi:\u00a0<\/em><\/strong>Teklifleri al\u0131c\u0131lar\u0131n konumuna g\u00f6re uyarlad\u0131ktan sonra d\u00f6n\u00fc\u015f\u00fcmlerde 30% art\u0131\u015f.<\/p>\n

\u0130yi mi k\u00f6t\u00fc m\u00fc?\u00a0<\/em><\/strong>Bu metrik i\u00e7in kendi ba\u015f\u0131na \"iyi veya k\u00f6t\u00fc\" bir de\u011fer yoktur, ancak uygulanmas\u0131 kampanyalar\u0131n\u0131z\u0131n alaka d\u00fczeyini ve etkinli\u011fini art\u0131rabilir.<\/p>\n

\u0130yile\u015ftirme i\u00e7in eylemler:\u00a0<\/em><\/strong>Yerel teklifler veya yak\u0131ndaki etkinlikler gibi konuma \u00f6zel i\u00e7erikler g\u00f6ndermek i\u00e7in co\u011frafi konum bilgilerini kullan\u0131n.<\/p>\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/h2>\n

Tan\u0131m:<\/em><\/strong>\u00a0D\u00f6n\u00fc\u015f\u00fcm oran\u0131, e-postan\u0131za t\u0131klad\u0131ktan sonra istenen eylemi tamamlayan al\u0131c\u0131lar\u0131n y\u00fczdesini \u00f6l\u00e7er.<\/p>\n

Uygulama:<\/em><\/strong>\u00a0Y\u00fcksek bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131, e-postalar\u0131n\u0131z\u0131n somut sonu\u00e7lar do\u011furdu\u011funu g\u00f6sterir.<\/p>\n

Ba\u015far\u0131 hikayesi<\/em><\/strong>20% Web sitesinde \u00f6deme s\u00fcrecini basitle\u015ftirdikten sonra d\u00f6n\u00fc\u015f\u00fcmlerde art\u0131\u015f.<\/p>\n

\u0130yi mi k\u00f6t\u00fc m\u00fc?<\/em><\/strong>\u00a0D\u00fc\u015f\u00fck bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131, a\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131n veya d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecinizin iyile\u015ftirilmesi gerekti\u011fini g\u00f6sterebilir.<\/p>\n

\u0130yile\u015ftirme i\u00e7in eylemler:<\/em><\/strong>\u00a0A\u00e7\u0131l\u0131\u015f sayfan\u0131z\u0131, e-postaya t\u0131klad\u0131ktan sonra alakal\u0131 ve kullan\u0131m\u0131 kolay olacak \u015fekilde optimize edin.<\/p>\n

4. Y\u0131pranma oran\u0131 (Churn Rate)<\/h2>\n

Tan\u0131m:<\/em><\/strong>\u00a0Abonelikten \u00e7\u0131kma oran\u0131, bir e-posta ald\u0131ktan sonra abonelikten \u00e7\u0131kmay\u0131 se\u00e7en abonelerin y\u00fczdesini \u00f6l\u00e7er.<\/p>\n

Uygulama:<\/em><\/strong>\u00a0D\u00fc\u015f\u00fck bir y\u0131pranma oran\u0131, e-postalar\u0131n\u0131z\u0131n de\u011fer ve alaka d\u00fczeyi sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n

Ba\u015far\u0131 hikayesi:<\/em><\/strong>\u00a0Bir abonelik tercih program\u0131n\u0131n uygulanmas\u0131n\u0131n ard\u0131ndan y\u0131pranma oran\u0131nda 30%'lik bir d\u00fc\u015f\u00fc\u015f.<\/p>\n

\u0130yi mi k\u00f6t\u00fc m\u00fc?<\/em><\/strong>\u00a0Y\u00fcksek abonelikten \u00e7\u0131kma oran\u0131, e-postalar\u0131n\u0131z\u0131n alakal\u0131 olmad\u0131\u011f\u0131n\u0131 veya abonelerinizin beklentilerini kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 g\u00f6sterebilir.<\/p>\n

\u0130yile\u015ftirme i\u00e7in eylemler:<\/em><\/strong>\u00a0Abonelik tercihi se\u00e7enekleri sunun ve daha alakal\u0131 i\u00e7erikler g\u00f6ndermek i\u00e7in listenizi segmentlere ay\u0131r\u0131n.<\/p>\n

5. E-posta Geliri<\/h2>\n

Tan\u0131m<\/em><\/strong>Bu metrik, do\u011frudan e-posta pazarlama kampanyalar\u0131n\u0131zla ili\u015fkilendirilebilen geliri temsil eder.<\/p>\n

Uygulama:<\/em><\/strong>\u00a0E-posta pazarlamas\u0131 do\u011frudan bir gelir yaratma arac\u0131d\u0131r. Bu metrikteki art\u0131\u015f, olumlu bir yat\u0131r\u0131m getirisine i\u015faret eder.<\/p>\n

Ba\u015far\u0131 hikayesi:<\/em><\/strong>\u00a0Terk edilmi\u015f al\u0131\u015fveri\u015f sepeti kampanyalar\u0131 uyguland\u0131ktan sonra e-posta yoluyla elde edilen gelirde 25% art\u0131\u015f.<\/p>\n

\u0130yi mi k\u00f6t\u00fc m\u00fc?<\/em><\/strong>\u00a0Bu metrikteki d\u00fc\u015f\u00fck performans, kampanyalar\u0131n\u0131z\u0131n yeterince etkili olmad\u0131\u011f\u0131n\u0131 g\u00f6sterebilir.<\/p>\n

\u0130yile\u015ftirme i\u00e7in eylemler:<\/em><\/strong>\u00a0Kampanyalar\u0131n\u0131z\u0131n yat\u0131r\u0131m getirisini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in teklif verme, hedefleme ve i\u00e7erikle denemeler yap\u0131n.<\/p>\n

Sonu\u00e7<\/h2>\n

Bu geli\u015fmi\u015f metriklerde uzmanla\u015fmak e-posta pazarlama ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir. Ancak her i\u015fletmenin ve hedef kitlenin kendine \u00f6zg\u00fc oldu\u011funu unutmay\u0131n; bu nedenle stratejinizi optimize etmek i\u00e7in s\u00fcrekli olarak test etmeniz ve ayarlamalar yapman\u0131z \u00e7ok \u00f6nemlidir.<\/p>\n

E-posta pazarlamas\u0131n\u0131n heyecan verici d\u00fcnyas\u0131nda her zaman bir ad\u0131m \u00f6nde oldu\u011funuzdan emin olmak ve kampanyalar\u0131n\u0131zda ba\u015far\u0131l\u0131 olmak i\u00e7in yeni trendleri ve teknolojileri takip edin!<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

E-posta metriklerinin temellerini ve uygulamalar\u0131ndan nas\u0131l yararlanaca\u011f\u0131n\u0131z\u0131 anlarsan\u0131z, bunlar\u0131 g\u00f6rmezden gelenlerin \u00e7ok \u00f6n\u00fcnde olursunuz.<\/p>","protected":false},"author":239642484,"featured_media":6971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6906","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nAnal\u00edtica avanzada en email marketing. M\u00e9tricas clave para el \u00e9xito - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/geli\u0307smi\u0307s-e-posta-pazarlama-anali\u0307zi\u0307-basari-i\u0307ci\u0307n-temel-metri\u0307kler\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anal\u00edtica avanzada en email marketing. 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