{"id":6900,"date":"2023-08-14T21:43:43","date_gmt":"2023-08-14T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6900"},"modified":"2023-12-24T12:13:06","modified_gmt":"2023-12-24T10:13:06","slug":"musterilerinizin-gelen-kutusunda-one-cikmanin-ve-donusumleri-artirmanin-5-yolu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/5-formas-de-destacar-en-la-bandeja-de-entrada-de-tus-clientes-y-lograr-conversiones\/masterbase\/","title":{"rendered":"M\u00fc\u015fterilerinizin gelen kutusunda \u00f6ne \u00e7\u0131kman\u0131n ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rman\u0131n 5 yolu"},"content":{"rendered":"

Dijital \u00e7a\u011fda, gelen kutusundaki dikkat \u00e7ekme sava\u015f\u0131 her zamankinden daha \u015fiddetli. Kullan\u0131c\u0131lar\u0131n gelen kutular\u0131na her g\u00fcn say\u0131s\u0131z e-posta ya\u011farken, \u00f6ne \u00e7\u0131kman\u0131n ve hedef kitlenizin dikkatini \u00e7ekmenin yollar\u0131n\u0131 bulmak \u00e7ok \u00f6nemlidir.<\/p>\n

Bu makalede, vurgulaman\u0131n neden \u00f6nemli oldu\u011funu inceleyecek, kan\u0131ta dayal\u0131 tavsiyelerde bulunacak, sekt\u00f6rel bilgiler sunacak ve daha fazla d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilecek e-posta kampanyalar\u0131 tasarlamak ve optimize etmek i\u00e7in en iyi uygulamalar\u0131 a\u00e7\u0131klayaca\u011f\u0131z.<\/p>\n

\u00d6ne \u00e7\u0131kma ihtiyac\u0131<\/h2>\n

Ortalama bir kullan\u0131c\u0131 her g\u00fcn \u00e7ok say\u0131da e-posta mesaj\u0131 al\u0131yor ve bu da pazarlamac\u0131lar\u0131n i\u015fini giderek zorla\u015ft\u0131r\u0131yor. \u00d6ne \u00e7\u0131kmay\u0131 ba\u015faramazsan\u0131z, mesaj\u0131n\u0131z g\u00f6z ard\u0131 edilebilir, silinebilir veya spam olarak i\u015faretlenebilir.<\/p>\n

Bundan ka\u00e7\u0131nmak i\u00e7in, yaln\u0131zca dikkat \u00e7ekmekle kalmayan, ayn\u0131 zamanda al\u0131c\u0131lara de\u011fer sa\u011flayan stratejiler kullanmal\u0131s\u0131n\u0131z.<\/p>\n

Kan\u0131ta dayal\u0131 tavsiyeler<\/h2>\n

Ki\u015fiselle\u015ftirme ve segmentasyon:<\/strong>\u00a0Bir ara\u015ft\u0131rmaya g\u00f6re, ki\u015fiselle\u015ftirilmi\u015f mesajlar 6 kat daha y\u00fcksek i\u015flem oran\u0131 sa\u011fl\u0131yor. \u0130lgi alanlar\u0131na ve ihtiya\u00e7lar\u0131na yan\u0131t veren \u00f6zel i\u00e7erikler g\u00f6ndermek i\u00e7in al\u0131c\u0131 verilerini kullan\u0131n.<\/p>\n

\u0130kna edici konu sat\u0131rlar\u0131:<\/strong>\u00a0Litmus taraf\u0131ndan yap\u0131lan bir analiz, 20 karakterden az olan konu sat\u0131rlar\u0131n\u0131n en y\u00fcksek a\u00e7\u0131lma oran\u0131na sahip oldu\u011funu ortaya koydu. Al\u0131c\u0131lar\u0131 e-postay\u0131 a\u00e7maya ikna eden \u00f6zl\u00fc ve ilgi \u00e7ekici konu sat\u0131rlar\u0131 olu\u015fturun.<\/p>\n

Mobil optimizasyon<\/strong>Bir ba\u015fka ara\u015ft\u0131rma da e-postalar\u0131n 40%'sinden fazlas\u0131n\u0131n mobil cihazlarda a\u00e7\u0131ld\u0131\u011f\u0131n\u0131 bildirmi\u015ftir. Mesajlar\u0131n\u0131z\u0131n farkl\u0131 ekran boyutlar\u0131nda duyarl\u0131 ve g\u00f6rsel olarak \u00e7ekici oldu\u011fundan emin olun.<\/p>\n

Etkile\u015fimli \u00f6\u011feler<\/strong>GIF'ler, videolar ve anketler gibi etkile\u015fimli \u00f6\u011feler, etkile\u015fimi ve mesaj\u0131 okumak i\u00e7in harcanan s\u00fcreyi art\u0131rarak daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131na yol a\u00e7abilir.<\/p>\n

Sosyal kan\u0131t:<\/strong>\u00a0M\u00fc\u015fteri yorumlar\u0131na, referanslara veya kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7eri\u011fe yer vermek g\u00fcven ve g\u00fcvenilirlik olu\u015fturarak al\u0131c\u0131lar\u0131 harekete ge\u00e7meye te\u015fvik edebilir.<\/p>\n

Sekt\u00f6r g\u00f6r\u00fcn\u00fcm\u00fc<\/h2>\n

MarketingSherpa, t\u00fcketicilerin 72%'sinin i\u015fletmelerle birincil ileti\u015fim arac\u0131 olarak e-postay\u0131 tercih etti\u011fini ortaya koydu.<\/p>\n

Ancak bu tercih, ilgili ve de\u011ferli i\u00e7erik alma beklentisini de beraberinde getiriyor. Bu nedenle, nicelikten ziyade niteli\u011fe \u00f6ncelik vermek zorunludur.<\/p>\n

E-posta kampanyalar\u0131n\u0131 tasarlamak ve optimize etmek i\u00e7in en iyi uygulamalar<\/h2>\n

Net Eylem \u00c7a\u011fr\u0131s\u0131 (CTA)<\/strong>CTA'n\u0131z al\u0131c\u0131lara bir sonraki ad\u0131mda ne yapmalar\u0131 gerekti\u011fi konusunda yol g\u00f6sterecek \u015fekilde dikkat \u00e7ekici, k\u0131sa ve eylem odakl\u0131 olmal\u0131d\u0131r.<\/p>\n

Minimalist tasar\u0131m:<\/strong>\u00a0Tasar\u0131m\u0131 temiz ve d\u00fczenli tutun. Basit bir tasar\u0131m okumay\u0131 kolayla\u015ft\u0131r\u0131r ve al\u0131c\u0131n\u0131n dikkatini odaklar.<\/p>\n

A\/B testi:<\/strong>\u00a0Hedef kitlenizde en \u00e7ok neyin yank\u0131 uyand\u0131rd\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in konu sat\u0131rlar\u0131, g\u00f6rsel ara\u00e7lar ve CTA'lar gibi \u00e7e\u015fitli unsurlar\u0131 d\u00fczenli olarak A\/B testine tabi tutun.<\/p>\n

Farkl\u0131 cihazlar i\u00e7in optimize edin:<\/strong>\u00a0E-posta mesajlar\u0131n\u0131z\u0131n masa\u00fcst\u00fc, mobil ve tablet cihazlarda do\u011fru \u015fekilde g\u00f6r\u00fcnt\u00fclendi\u011finden ve sorunsuz bir deneyim sa\u011flad\u0131\u011f\u0131ndan emin olun.<\/p>\n

Segmentasyon ve ki\u015fiselle\u015ftirme:<\/strong>\u00a0Kitlenizi segmentlere ay\u0131rmak ve i\u00e7eri\u011fi ki\u015fiselle\u015ftirmek i\u00e7in verilerden yararlan\u0131n. Alakal\u0131 i\u00e7erik etkile\u015fimi ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131r\u0131r.<\/p>\n

Sonu\u00e7 olarak, kalabal\u0131k bir gelen kutusunda \u00f6ne \u00e7\u0131kmak d\u00fc\u015f\u00fcnceli bir yakla\u015f\u0131m gerektirir.<\/p>\n

Stratejilerinizi kan\u0131ta dayal\u0131 tavsiyelere g\u00f6re uyarlayarak, sekt\u00f6r\u00fcn i\u00e7g\u00f6r\u00fclerini anlayarak ve en iyi uygulamalara ba\u011fl\u0131 kalarak, yaln\u0131zca al\u0131c\u0131lar\u0131n dikkatini \u00e7ekmekle kalmay\u0131p ayn\u0131 zamanda d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 da art\u0131ran e-posta kampanyalar\u0131 olu\u015fturabilirsiniz.<\/p>\n

Hedef kitlenize de\u011fer ve alaka d\u00fczeyi sunman\u0131n e-posta pazarlama stratejinizin merkezinde yer almas\u0131 gerekti\u011fini unutmay\u0131n.<\/p>","protected":false},"excerpt":{"rendered":"

Dijital \u00e7a\u011fda, gelen kutusundaki dikkat \u00e7ekme sava\u015f\u0131 her zamankinden daha \u015fiddetli.<\/p>","protected":false},"author":239642484,"featured_media":6986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n5 formas de destacar en la bandeja de entrada de tus clientes y lograr conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/musterilerinizin-gelen-kutusunda-one-cikmanin-ve-donusumleri-artirmanin-5-yolu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 formas de destacar en la bandeja de entrada de tus clientes y lograr conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En plena era digital, la batalla por la atenci\u00f3n en la bandeja de entrada es m\u00e1s feroz que nunca\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/tr\/musterilerinizin-gelen-kutusunda-one-cikmanin-ve-donusumleri-artirmanin-5-yolu\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta 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