{"id":6896,"date":"2023-07-13T21:43:43","date_gmt":"2023-07-13T18:43:43","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6896"},"modified":"2023-12-24T12:21:58","modified_gmt":"2023-12-24T10:21:58","slug":"iyi-bir-e-posta-listesi-hijyeni-icin-5-kanitlanmis-strateji","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/5-estrategias-probadas-para-una-correcta-higiene-de-tu-lista-de-emails\/masterbase\/","title":{"rendered":"\u0130yi bir e-posta listesi hijyeni i\u00e7in 5 kan\u0131tlanm\u0131\u015f strateji"},"content":{"rendered":"<p>E-posta hijyeni, eski veya yanl\u0131\u015f e-posta adreslerini kald\u0131rarak ve bunlar\u0131 do\u011frulanm\u0131\u015f, kabul edilmi\u015f ve eri\u015filebilir e-posta adresleriyle de\u011fi\u015ftirerek bir e-posta veritaban\u0131n\u0131 koruma s\u00fcrecidir.<\/p>\n<p>Bu \u00f6nemlidir \u00e7\u00fcnk\u00fc e-posta pazarlaman\u0131z\u0131n performans\u0131n\u0131 do\u011frudan etkiler. Temiz bir e-posta listesi markan\u0131z\u0131n g\u00f6nderici itibar\u0131n\u0131, teslim edilebilirli\u011fini ve e-posta etkile\u015fimini art\u0131racakt\u0131r. Tersine, ihmal edilmi\u015f bir posta listesi t\u00fcm bu hususlara zarar verecektir.<\/p>\n<p>Peki k\u00f6t\u00fc e-posta hijyenini nas\u0131l tespit edersiniz? Ve e-posta veritaban\u0131n\u0131z\u0131n tertemiz oldu\u011fundan emin olmak i\u00e7in ne yapabilirsiniz?<\/p>\n<h2>K\u00f6t\u00fc e-posta hijyeninin belirtileri<\/h2>\n<p>A\u015fa\u011f\u0131dakileri ya\u015f\u0131yorsan\u0131z, e-posta veritaban\u0131n\u0131z\u0131n sa\u011fl\u0131\u011f\u0131 zarar g\u00f6r\u00fcyor olabilir:<\/p>\n<ul>\n<li>Y\u00fcksek hemen \u00e7\u0131kma oranlar\u0131<\/li>\n<li>E-posta etkile\u015fiminde azalma<\/li>\n<li>Kay\u0131p say\u0131s\u0131nda art\u0131\u015f<\/li>\n<li>Spam \u015fikayetlerinin say\u0131s\u0131nda art\u0131\u015f<\/li>\n<\/ul>\n<p>K\u00f6t\u00fc e-posta listesi hijyeninin sonu\u00e7lar\u0131 ciddidir ve markan\u0131z\u0131n itibar\u0131n\u0131 zedelemeyi, kara listeye al\u0131nmay\u0131 ve\/veya GDPR ve CCPA gibi devlet veri d\u00fczenlemelerine uyumsuz olarak etiketlenmeyi i\u00e7erir.<\/p>\n<p>Bu sonu\u00e7lar a\u011f\u0131r para cezalar\u0131na ve t\u00fcketici g\u00fcvenini yeniden kazanmak i\u00e7in zorlu bir m\u00fccadeleye neden olabilir. Neyse ki, e-posta hijyeninizi koruyacak birka\u00e7 basit eylemle bu aksiliklerden ka\u00e7\u0131nmak kolayd\u0131r.<\/p>\n<h2>5 e-posta hijyeni ipucu<\/h2>\n<p><strong>1. E-posta g\u00f6ndermeye yat\u0131r\u0131m yap\u0131n<\/strong><\/p>\n<p>\u0130yi bir e-posta hijyeni, veritaban\u0131n\u0131zdaki mesajlar\u0131n kalitesine ba\u011fl\u0131d\u0131r. E-posta ekleme, e-posta veritaban\u0131n\u0131z\u0131n kalitesini de\u011ferlendirmenize yard\u0131mc\u0131 olur ve CRM'inizde eksik e-postalar\u0131 eklemenize veya k\u00f6t\u00fc e-postalar\u0131 iyi e-postalarla de\u011fi\u015ftirmenize yard\u0131mc\u0131 olur.<\/p>\n<p>Bir e-posta eki, mevcut ve potansiyel m\u00fc\u015fterileriniz hakk\u0131nda demografik veriler gibi di\u011fer eksik bilgileri doldurman\u0131za da yard\u0131mc\u0131 olabilir ve ileti\u015fimlerinizin daha fazla ki\u015fiselle\u015ftirilmesine olanak tan\u0131r.<\/p>\n<p><strong>2. E-posta ki\u015fiselle\u015ftirmeye \u00f6ncelik verin\u00a0<\/strong><\/p>\n<p>Ki\u015fiselle\u015ftirilmi\u015f e-posta pazarlamas\u0131n\u0131n ortalama 122% yat\u0131r\u0131m getirisi sa\u011flad\u0131\u011f\u0131n\u0131 biliyor muydunuz? T\u00fcketiciler, kendi adlar\u0131yla ki\u015fiselle\u015ftirildiklerinde ve markan\u0131z\u0131n sunduklar\u0131na olan ilgileriyle alakal\u0131 ve spesifik mesajlar sunduklar\u0131nda e-postalar\u0131n\u0131zla etkile\u015fime ge\u00e7meye devam etme olas\u0131l\u0131klar\u0131 daha y\u00fcksektir.<\/p>\n<p>Ki\u015fiselle\u015ftirme sayesinde e-postalar\u0131n\u0131z\u0131n performans\u0131 artar ve bu da listenizin kalitesini g\u00fc\u00e7lendirir. Ki\u015fiselle\u015ftirme, a\u015fa\u011f\u0131da g\u00f6rece\u011fimiz gibi, postalar\u0131n\u0131z\u0131 segmentlere ay\u0131rarak ger\u00e7ekle\u015ftirilir.<\/p>\n<p><strong>3. Aktif olmayan aboneleri kald\u0131r\u0131n<\/strong><\/p>\n<p>Aktif olmayan aboneler veritaban\u0131n\u0131za \u00e7ok fazla \u00f6l\u00fc a\u011f\u0131rl\u0131k ekliyor olabilir ve bu da e-posta pazarlaman\u0131z\u0131n performans\u0131n\u0131 etkiler. Etkin olmayan bir abone, e-posta kampanyalar\u0131n\u0131 ne s\u0131kl\u0131kta g\u00f6nderdi\u011finize ba\u011fl\u0131 olarak, birka\u00e7 haftadan birka\u00e7 aya kadar belirli bir s\u00fcre boyunca postalar\u0131n\u0131zdan herhangi biriyle etkile\u015fime girmeyen bir kullan\u0131c\u0131d\u0131r.<\/p>\n<p>Baz\u0131 aktif olmayan abonelerin hala de\u011ferli oldu\u011funu ve gelecekte ileti\u015fimlerinizle yeniden etkile\u015fime ge\u00e7ebilece\u011fini unutmamak \u00f6nemlidir.<\/p>\n<p>Hangi aktif olmayan aboneleri tutaca\u011f\u0131n\u0131z\u0131 belirlemek i\u00e7in, yak\u0131n ge\u00e7mi\u015fte mesajlar\u0131n\u0131z\u0131 a\u00e7mayanlar\u0131n baz\u0131lar\u0131n\u0131 yeniden yakalayan bir yeniden etkinle\u015ftirme kampanyas\u0131 ba\u015flatman\u0131z \u00f6nerilir.<\/p>\n<p><strong>4. Postalar\u0131n\u0131z\u0131n spam klas\u00f6r\u00fcne d\u00fc\u015fmesini \u00f6nleyin.<\/strong><\/p>\n<p>E-posta spam'lerinin \u015firketlere y\u0131lda 20,5 milyar dolara mal oldu\u011funu biliyor muydunuz? Sonu\u00e7 olarak, her e-posta pazarlamac\u0131s\u0131n\u0131n en b\u00fcy\u00fck korkusu spam klas\u00f6r\u00fcne d\u00fc\u015fmektir.<\/p>\n<p>Bu durum zaman zaman en iyi pazarlamac\u0131lar\u0131n bile ba\u015f\u0131na gelse de, veritaban\u0131n\u0131z\u0131n aktif abonelerle g\u00fcncel oldu\u011fundan emin olmak bundan ka\u00e7\u0131nmak i\u00e7in yararl\u0131 bir taktiktir.<\/p>\n<p>Geri d\u00f6nen veya engellenen adreslerden kurtularak e-posta listenizi d\u00fczenli olarak temizlemek listenizin sa\u011fl\u0131kl\u0131 kalmas\u0131n\u0131 ve pazarlama performans\u0131n\u0131z\u0131 engelleyecek teslim edilebilirlik sorunlar\u0131 ya\u015famaman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p><strong>5. Bast\u0131rma listeleri olu\u015fturun<\/strong><\/p>\n<p>Abonelerinizde yank\u0131 uyand\u0131ran e-postalar g\u00f6ndermek istersiniz, bu nedenle aboneleriniz art\u0131k sizden haber almak istemedi\u011finde, e-posta pazarlama operasyonlar\u0131n\u0131z bu karar\u0131 desteklemelidir.<\/p>\n<p>Bast\u0131rma listesi, abonelikten \u00e7\u0131km\u0131\u015f veya e-postalar\u0131n\u0131z\u0131 spam olarak i\u015faretlemi\u015f e-posta adreslerini i\u00e7erir. \u0130yi bir bast\u0131rma listesi, geri d\u00f6nen e-posta adreslerini de i\u00e7ermelidir.<\/p>\n<p>Geri d\u00f6nen mesajlar\u0131n oran\u0131n\u0131n y\u00fcksek olmas\u0131, e-posta hijyeninin iyile\u015ftirilmesi gerekti\u011finin a\u00e7\u0131k bir i\u015faretidir. S\u0131k s\u0131k geri d\u00f6nen iletiler, g\u00f6ndericinizin spam posta listesine girmesine de neden olabilir. Bir bast\u0131rma listesi olu\u015fturarak, alan ad\u0131n\u0131z\u0131n ve IP'nizin iyi itibar\u0131n\u0131 koruyacak, CAN-SPAM cezalar\u0131ndan ka\u00e7\u0131nacak ve spam klas\u00f6r\u00fcnden uzak duracaks\u0131n\u0131z.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/obtener-obtenga-y-centralice-todo-tipo-de-datos\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1013\/64b024618be23d001036b4b3\/35hck1lseol4p5hhrlpx8rbtd1aqfjck6q7ljebuox0jq3ruztmmuqhqxpcpb5kq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>E-posta hijyeni, eski veya yanl\u0131\u015f e-posta adreslerini kald\u0131rarak ve bunlar\u0131 do\u011frulanm\u0131\u015f, kabul edilmi\u015f ve eri\u015filebilir e-posta adresleriyle de\u011fi\u015ftirerek bir e-posta veritaban\u0131n\u0131 koruma s\u00fcrecidir.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":6998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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