{"id":6885,"date":"2023-05-16T21:43:41","date_gmt":"2023-05-16T18:43:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6885"},"modified":"2024-01-09T16:40:35","modified_gmt":"2024-01-09T14:40:35","slug":"abonelerinizin-kalplerini-acmanin-yolunu-arastiriyor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/encuestas-la-forma-de-abrir-el-corazon-de-tus-suscriptores\/masterbase\/","title":{"rendered":"Anketler: Abonelerinizin kalbini a\u00e7man\u0131n yolu"},"content":{"rendered":"<p>M\u00fc\u015fterilerinizden ilgili bilgileri almak i\u00e7in anketlerden daha iyi bir \u015fey yoktur. Abonelerinize ne istediklerini sorun. Bu onlar\u0131n g\u00fcc\u00fcd\u00fcr.<\/p>\n<p>\u0130\u015fte bunu ba\u015farmak i\u00e7in anketleri - hatta tek soruluk anketleri - kullanman\u0131n \u00fc\u00e7 farkl\u0131 yolu.<\/p>\n<h2>1. Sihirli e-posta<\/h2>\n<p>Bu, \u00fc\u00e7 teknik aras\u0131nda en basit ve kurulumu en h\u0131zl\u0131 olan\u0131d\u0131r. Tek yapman\u0131z gereken, abonelerinize g\u00f6nderdi\u011finiz ho\u015f geldiniz e-postas\u0131nda onlara bir soru sormakt\u0131r. Yeni abonelerinizin 15% ila 30%'sinin ho\u015f geldiniz e-postan\u0131za yan\u0131t vermesini ve size en \u00e7ok bilmek istedikleri \u015feyi s\u00f6ylemesini sa\u011flayabilirsiniz.<\/p>\n<p>Bir abone onay e-postas\u0131ndaki ba\u011flant\u0131ya t\u0131klad\u0131ktan sonra, \u00f6rne\u011fin<\/p>\n<ul>\n<li>Sitenizdeki son onay sayfas\u0131na bak\u0131n, burada onlara sunabilece\u011finiz \u00fccretsiz raporu indirmeleri i\u00e7in eri\u015fim verebilirsiniz (\u015fiddetle tavsiye edilir).<\/li>\n<\/ul>\n<ul>\n<li>\u015e\u00f6yle bir e-posta al\u0131n: \"\u00dccretsiz haftal\u0131k e-posta g\u00fcncellemelerime abone oldu\u011funuz i\u00e7in te\u015fekk\u00fcr ederim, bana bir iyilik yap\u0131p bu e-postay\u0131 yan\u0131tlayabilir ve ... (m\u00fc\u015fterileriniz hakk\u0131nda bilmek istedi\u011finiz her neyse) hakk\u0131ndaki en b\u00fcy\u00fck sorunuzun ne oldu\u011funu s\u00f6yleyebilir misiniz? Yan\u0131t\u0131n\u0131z\u0131 site i\u00e7in daha fazla materyal olu\u015fturmak i\u00e7in kullanaca\u011f\u0131m. Bana, kendinize ve t\u00fcm kullan\u0131c\u0131lara yard\u0131mc\u0131 olursunuz. Bu y\u00fczden bir deneyin: cevap verin ve bana ne bilmek istedi\u011finizi s\u00f6yleyin. Te\u015fekk\u00fcr ederim.<\/li>\n<\/ul>\n<p>Bu yan\u0131tlardan edindi\u011finiz fikirler, al\u0131\u015f\u0131lagelmi\u015f g\u00f6nderi ve g\u00fcncellemelerden \u00e7ok daha iyi sonu\u00e7lar veren i\u00e7erikler olu\u015fturman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<p>\u0130nsanlar\u0131n size ger\u00e7ekten bilmek istediklerini s\u00f6ylemesini sa\u011flayacaks\u0131n\u0131z ve neredeyse s\u0131f\u0131r maliyetle.<\/p>\n<p><strong>Neden i\u015fe yar\u0131yor?<\/strong><\/p>\n<p>\u00c7\u00fcnk\u00fc son derece ilgili ki\u015filerdir: e-posta listenize yeni kaydolmu\u015flard\u0131r ve bu nedenle \u015firketinizden bilgi almaya heveslidirler. B\u00fcy\u00fck umutlar\u0131 var.<\/p>\n<p>Ho\u015f geldiniz e-postalar\u0131 a\u00e7\u0131l\u0131r ve neredeyse di\u011fer t\u00fcm e-posta t\u00fcrlerinden daha y\u00fcksek yan\u0131t oranlar\u0131 al\u0131r (belki de i\u015flem e-postalar\u0131 hari\u00e7). Bu y\u00fczden \u00e7ok de\u011ferlidirler.<\/p>\n<p>Al\u00e7akg\u00f6n\u00fcll\u00fc olun. Yard\u0131m isteyin. Bu teknik sosyal medyada \u00e7ok i\u015fe yarar. \u0130nsanlar yard\u0131m etmekten ho\u015flan\u0131r. Kitleniz size kar\u015f\u0131 olumlu duygular besliyorsa, daha da fazla yard\u0131m etmek isteyeceklerdir. Yard\u0131mc\u0131 olduklar\u0131nda ve bir konuda g\u00f6r\u00fc\u015f bildirdiklerinde bunu bir ba\u015far\u0131 olarak g\u00f6r\u00fcrler.<\/p>\n<h2>2. \u00dc\u00e7 sihirli soru<\/h2>\n<p>3 temel soru sorun:<\/p>\n<ol>\n<li>X ile ilgili en \u00f6nemli sorunuz nedir (cevap i\u00e7in metin kutusu)?<\/li>\n<li>Bu konuda bilgi bulmakta zorland\u0131n\u0131z m\u0131? L\u00fctfen 1 en kolay ve 5 en zor olmak \u00fczere 1'den 5'e kadar puan verin.<\/li>\n<li>Bug\u00fcn ara\u015ft\u0131rman\u0131za ba\u015flaman\u0131za ne sebep oldu (cevap i\u00e7in metin kutusu)?<\/li>\n<\/ol>\n<p>Bu anket format\u0131 i\u015fe al\u0131m sayfalar\u0131 i\u00e7in tasarlanm\u0131\u015ft\u0131r (\"sizi aramaya ba\u015flamaya iten neydi?\"). Ancak bu sorular e-posta mesajlar\u0131 ve g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar i\u00e7in de kullan\u0131labilir. \u0130fadeyi \"X'e olan ilginizi ne motive etti?\" \u015feklinde de\u011fi\u015ftirmeyi deneyin.<\/p>\n<p>Bu anket yeterince basit g\u00f6r\u00fcnse de, birka\u00e7 g\u00fc\u00e7l\u00fc y\u00f6n\u00fc var. Birincisi, sadece \u00fc\u00e7 sorusu var. Bir ankette ne kadar az soru sorarsan\u0131z o kadar iyidir. Genellikle hangi sorular\u0131n sorulaca\u011f\u0131 konusunda \u00e7ok fazla ileri geri konu\u015fulur ve bir\u00e7ok anket yakla\u015f\u0131k 5 veya 7 soruyla sonu\u00e7lan\u0131r. Bu \u00e7ok k\u0131sa bir anket ama \u00e7ok fazla yan\u0131t al\u0131yor.<\/p>\n<p>Bu ba\u015far\u0131r<\/p>\n<p>a) \u0130nsanlar\u0131n ger\u00e7ekten ne istedi\u011fini bilmek<\/p>\n<p>b) Arad\u0131\u011f\u0131n\u0131z \u015feyi bulman\u0131n zor olup olmad\u0131\u011f\u0131n\u0131 bilin. Bu soru sizi pazar\u0131n geri kalan\u0131ndan ay\u0131r\u0131r ve sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrmenize yard\u0131mc\u0131 olur.<\/p>\n<p>c) \u00dc\u00e7\u00fcnc\u00fc soru, bu anketlerden birini ger\u00e7ekten yapana kadar ilk ba\u015fta biraz garip g\u00f6r\u00fcn\u00fcyor. Bu soru, bir ki\u015finin bilgi bulmak i\u00e7in ne kadar \u00e7aresiz (ya da motive) oldu\u011funu \u00f6l\u00e7en bir sorudur. Baz\u0131 insanlar\u0131n bu soruya verdikleri yan\u0131tlar\u0131n ayr\u0131nt\u0131 d\u00fczeyi \u015fa\u015f\u0131rt\u0131c\u0131d\u0131r. Asl\u0131nda, cevaplar\u0131 \u00f6l\u00e7mek ve puanlamak i\u00e7in cevaplar\u0131n kelime say\u0131s\u0131 \u00f6l\u00e7\u00fcl\u00fcr.<\/p>\n<h2>3. Okulu b\u0131rakma anketleri<\/h2>\n<p>\u0130nsanlara bir abonelik listesinden neden \u00e7\u0131kt\u0131klar\u0131n\u0131 sormaktan ibarettir.<\/p>\n<p>\u00d6rnek:<\/p>\n<p>L\u00fctfen listemizden neden \u00e7\u0131kmak istedi\u011finizi bize bildirin:<\/p>\n<ul>\n<li>Ald\u0131\u011f\u0131m i\u00e7erik art\u0131k benimle alakal\u0131 de\u011fil.<\/li>\n<li>Bu \u015firketten \u00e7ok say\u0131da posta al\u0131yorum<\/li>\n<li>Genel olarak \u00e7ok fazla e-posta al\u0131yorum<\/li>\n<li>Benim i\u00e7in ge\u00e7erli de\u011fil<\/li>\n<li>Bana mesaj g\u00f6ndermesi i\u00e7in izin verdi\u011fimi hat\u0131rlam\u0131yorum.<\/li>\n<li>Ba\u015fka bir<\/li>\n<\/ul>\n<p>Baz\u0131 abonelerinizin son zamanlarda neden abonelikten ayr\u0131ld\u0131\u011f\u0131na bakmak i\u00e7in durdunuz mu? Neden ayr\u0131ld\u0131klar\u0131n\u0131 bilmek, hangi i\u00e7eri\u011fi olu\u015fturaca\u011f\u0131n\u0131za karar vermenize yard\u0131mc\u0131 olabilir... neredeyse yeni abonelerinizin size s\u00f6yledikleri kadar.<\/p>\n<h2><\/h2>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-partir-con-encuestas-online\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1010\/6463e5854dbd090012a9569c\/wirzpplspoqxxllcy793uad1l9mizcuh947ubpt5s98hukn8bee3xm258ddg4o0r\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>M\u00fc\u015fterilerinizden ilgili bilgileri almak i\u00e7in anketlerden daha iyi bir \u015fey yoktur. Abonelerinize ne istediklerini sorun. Bu onlar\u0131n g\u00fcc\u00fcd\u00fcr.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/abonelerinizin-kalplerini-acmanin-yolunu-arastiriyor\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Para obtener informaci\u00f3n relevante de tus clientes no hay nada mejor que las encuestas. 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