{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-oldu-e-posta-pazarlamacilari-neden-ctoru-tercih-ediyor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"TO \u00f6ld\u00fc m\u00fc? E-posta pazarlamac\u0131lar\u0131 neden CTOR'u tercih ediyor?"},"content":{"rendered":"

E-posta pazarlamas\u0131 1990'larda me\u015fru bir pazarlama kanal\u0131 haline geldi\u011finden beri, e-posta pazarlamac\u0131lar\u0131 sonu\u00e7lar\u0131n\u0131 iki \u00f6l\u00e7\u00fctle \u00f6l\u00e7mektedir: a\u00e7\u0131lma oran\u0131 ve t\u0131klama oran\u0131.<\/p>\n

A\u00e7\u0131lma oran\u0131, e-postay\u0131 a\u00e7an al\u0131c\u0131lar\u0131n y\u00fczdesini \u00f6l\u00e7er ve bu da konu sat\u0131r\u0131n\u0131n ve \u00f6nizlemenin performans\u0131n\u0131 \u00f6l\u00e7meye yard\u0131mc\u0131 olur. T\u0131klama oran\u0131 (TO), e-postay\u0131 alan toplam abone say\u0131s\u0131na k\u0131yasla e-postan\u0131zdaki ba\u011flant\u0131lara t\u0131klayan al\u0131c\u0131lar\u0131n y\u00fczdesini \u00f6l\u00e7er.<\/p>\n

Bu, e-postan\u0131z\u0131 a\u00e7an al\u0131c\u0131lar\u0131n b\u00fcy\u00fck bir y\u00fczdesi web sitenize t\u0131klam\u0131\u015f olsa bile, d\u00fc\u015f\u00fck bir a\u00e7\u0131lma oran\u0131n\u0131n t\u0131klama oran\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrebilece\u011fi anlam\u0131na gelir. Bunu ak\u0131lda tutarak, t\u0131klama oran\u0131 etkile\u015fimin en iyi g\u00f6stergesi olmayabilir.<\/p>\n

Peki e-posta kampanyalar\u0131n\u0131z\u0131n ger\u00e7ek etkile\u015fim seviyelerini nas\u0131l do\u011fru bir \u015fekilde \u00f6l\u00e7ebilirsiniz? T\u0131klama-A\u00e7\u0131lma Oran\u0131 veya CTOR ile.<\/p>\n

T\u0131klama-A\u00e7\u0131lma Oran\u0131 (CTOR) nedir?<\/h2>\n

T\u0131klama-a\u00e7ma oran\u0131 (CTOR), e-postay\u0131 a\u00e7t\u0131ktan sonra bir ba\u011flant\u0131ya t\u0131klayan tekil al\u0131c\u0131lar\u0131n y\u00fczdesini \u00f6l\u00e7er. \u00c7o\u011fu e-posta pazarlamac\u0131s\u0131 etkile\u015fimi CTOR ile \u00f6l\u00e7meyi tercih eder \u00e7\u00fcnk\u00fc bu metrik yaln\u0131zca e-postalar\u0131n\u0131 a\u00e7an ve okuyan al\u0131c\u0131lar\u0131 dikkate al\u0131r.<\/p>\n

CTOR nas\u0131l hesaplan\u0131r<\/h2>\n

A\u00e7\u0131l\u0131\u015f ba\u015f\u0131na t\u0131klama oran\u0131n\u0131 hesaplamak i\u00e7in form\u00fcl basittir: Tekil t\u0131klama say\u0131s\u0131n\u0131 tekil a\u00e7\u0131l\u0131\u015f say\u0131s\u0131na b\u00f6lerek ba\u015flay\u0131n. Ard\u0131ndan bu rakam\u0131 100 ile \u00e7arp\u0131n. Cevap sizin CTOR'nuzdur.<\/p>\n

Bir \u00f6rnek verelim: 5.000 aboneye bir e-posta g\u00f6nderiyorsunuz. 80 abone e-postay\u0131 a\u00e7\u0131yor ve toplam 40 t\u0131klama oluyor. CTOR \u015fu \u015fekilde hesaplan\u0131r: (40\/80) x 100 = 50%. Bu, e-postay\u0131 a\u00e7an abonelerin \u00e7o\u011funun ba\u011flant\u0131lara t\u0131klamas\u0131yla CTOR'unuzun \u00e7ok y\u00fcksek oldu\u011fu anlam\u0131na gelir.<\/p>\n

Bu form\u00fcl\u00fc kullan\u0131rken, yaln\u0131zca benzersiz a\u00e7\u0131l\u0131\u015flar\u0131 ve t\u0131klamalar\u0131 saymak \u00f6nemlidir. \u00d6rne\u011fin, abonelerinizden biri sabah e-postan\u0131z\u0131 a\u00e7ar ve bir ba\u011flant\u0131ya t\u0131klarsa ve ak\u015fam\u0131n ilerleyen saatlerinde e-postaya geri d\u00f6ner ve tekrar t\u0131klarsa. Analizi de\u011fi\u015ftirece\u011fi i\u00e7in bu abonenin iki kez say\u0131lmas\u0131n\u0131 istemezsiniz. Bu nedenle CTOR yaln\u0131zca benzersiz a\u00e7\u0131l\u0131\u015flar\u0131 ve t\u0131klamalar\u0131 saymal\u0131d\u0131r.<\/p>\n

CTOR'unuzu nas\u0131l geli\u015ftirebilirsiniz?<\/h2>\n

\u0130ster uzun s\u00fcredir CTOR'unuzu izliyor olun, ister yeni ba\u015fl\u0131yor olun, her zaman iyile\u015ftirme i\u00e7in yer vard\u0131r. \u0130\u015fte CTOR'unuzu iyile\u015ftirmek i\u00e7in atabilece\u011finiz baz\u0131 ad\u0131mlar:<\/p>\n

1. CTA d\u00fc\u011fmelerini kullan\u0131n<\/h2>\n

\u0130yi bir e-postan\u0131n birka\u00e7 unsuru vard\u0131r: ilgi \u00e7ekici metin, \u00e7ekici g\u00f6rseller ve ilgi \u00e7ekici harekete ge\u00e7irici mesajlar. Metin a\u011f\u0131rl\u0131kl\u0131 bir e-postada CTA d\u00fc\u011fmeleri \u00e7ok dikkat \u00e7eker.<\/p>\n

\"Daha fazla bilgi i\u00e7in buraya t\u0131klay\u0131n\" gibi metin tabanl\u0131 CTA'lar kullanabilirsiniz. Bununla birlikte, baz\u0131 veri raporlar\u0131 d\u00fc\u011fmelerin t\u0131klama oranlar\u0131n\u0131 art\u0131rabilece\u011fini g\u00f6stermektedir.<\/p>\n

CTA'n\u0131z\u0131 tekliften \u00f6nce de\u011fil, teklifi sunduktan sonra yerle\u015ftirmeniz \u00f6nemlidir. Son olarak, g\u00f6ze \u00e7arpacak kadar belirgin olmal\u0131, ancak genel kullan\u0131c\u0131 deneyimini engelleyecek kadar b\u00fcy\u00fck olmamal\u0131d\u0131r.<\/p>\n

2. Tekliflerinizi yeniden de\u011ferlendirin<\/h2>\n

T\u0131klama-a\u00e7ma oran\u0131n\u0131z\u0131n d\u00fc\u015f\u00fck olmas\u0131n\u0131n nedenlerinden biri, tekliflerinizin hedef kitlenizin ilgi alanlar\u0131yla uyumlu olmamas\u0131d\u0131r. Aboneler mesaj\u0131 a\u00e7abilir, ancak a\u015fa\u011f\u0131 kayd\u0131rd\u0131klar\u0131nda ba\u011flant\u0131lar\u0131n hi\u00e7biri onlara hitap etmez.<\/p>\n

E-posta listenizi burada b\u00f6l\u00fcmlere ay\u0131rman\u0131z\u0131 \u00f6neririz: bu, abonelerinizin ger\u00e7ekten ilgisini \u00e7eken e-postalar g\u00f6ndermenizi sa\u011flayacakt\u0131r.<\/p>\n

3. Tek bir CTA daha iyi<\/h2>\n

E-posta CTA'lar\u0131 s\u00f6z konusu oldu\u011funda kullanabilece\u011finiz birka\u00e7 taktik vard\u0131r. Baz\u0131 markalar e-postalar\u0131nda birden fazla CTA kullanmay\u0131 tercih eder ve abonelerin en ilgin\u00e7 bulduklar\u0131na t\u0131klamalar\u0131na izin verir. Bu genellikle ticari teklif e-postalar\u0131nda g\u00f6r\u00fcl\u00fcr. Buradaki fikir, daha fazla CTA'n\u0131n TO'yu art\u0131rmak i\u00e7in daha fazla f\u0131rsata e\u015fit oldu\u011fudur.<\/p>\n

Bu yakla\u015f\u0131m\u0131n bir dezavantaj\u0131 a\u015f\u0131r\u0131 se\u00e7enek y\u00fcklemesidir. Ba\u015fka bir deyi\u015fle, t\u00fcketiciler \u00e7ok fazla se\u00e7enekle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131klar\u0131 i\u00e7in karar vermekte zorlan\u0131rlar.<\/p>\n

Bunu g\u00f6z \u00f6n\u00fcnde bulundurarak, tek bir CTA'y\u0131 test etmeyi d\u00fc\u015f\u00fcn\u00fcn. \u0130stenen tek bir eylem varsa, CTOR'unuzu art\u0131rabilirsiniz.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

E-posta pazarlamas\u0131 1990'larda me\u015fru bir pazarlama kanal\u0131 haline geldi\u011finden beri, e-posta pazarlamac\u0131lar\u0131 sonu\u00e7lar\u0131n\u0131 iki \u00f6l\u00e7\u00fctle \u00f6l\u00e7mektedir: a\u00e7\u0131lma oran\u0131 ve t\u0131klama oran\u0131.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? 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