{"id":6872,"date":"2023-02-09T21:43:00","date_gmt":"2023-02-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6872"},"modified":"2024-01-09T16:56:17","modified_gmt":"2024-01-09T14:56:17","slug":"e-posta-pazarlamasi-damla-canlar-ve-isliklar-bi%cc%87lmeni%cc%87z-gerekenler","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"Damla e-posta pazarlama kampanyalar\u0131. Bilmeniz gerekenler"},"content":{"rendered":"<p>Bu makalede, bir damla kampanyas\u0131 ile abone say\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in bilmeniz gereken en \u00f6nemli \u015feyleri tart\u0131\u015faca\u011f\u0131z (<em>DAMLA<\/em>) ve mesaj dizileri arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f elde etmek.<\/p>\n<p><strong style=\"font-weight: bold;\">Damla e-posta pazarlama kampanyas\u0131 nedir?<\/strong><\/p>\n<p>Bazen otomatik yan\u0131tlay\u0131c\u0131 d\u00f6ng\u00fcs\u00fc olarak da adland\u0131r\u0131lan bu d\u00f6ng\u00fc, belirli bir s\u00fcre boyunca potansiyel bir aboneye e-posta ile g\u00f6nderilen bir dizi mesajd\u0131r.<\/p>\n<p>Bunlar otomatik \"ayarla ve unut\" kampanyalar\u0131d\u0131r. En yayg\u0131n olanlar\u0131 kar\u015f\u0131lama mesaj\u0131 dizisi ve al\u0131\u015fveri\u015f sepetini terk etme dizisidir.<\/p>\n<p>Bir damla kampanyas\u0131 istedi\u011finiz kadar karma\u015f\u0131k veya basit olabilir. \u00d6rne\u011fin ho\u015f geldiniz kampanyas\u0131, MasterBase\u00ae taraf\u0131ndan sunulan gibi bir otomatik e-posta yan\u0131tlama yaz\u0131l\u0131m\u0131 kullan\u0131larak g\u00fcnde bir tane olmak \u00fczere art arda g\u00f6nderilen birka\u00e7 mesajdan olu\u015fabilir.<\/p>\n<p>Bu resimlerde g\u00f6sterildi\u011fi gibi g\u00f6r\u00fcnecektir:<\/p>\n<p><a style=\"user-select: auto;\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1010\/63ebcdeb17dcfa0010c4692e\/plsj2sx2bfaa7k7xc614nlnfd2f9xvpujdice7h9hqaf1dvgwn3c50arvlyahg8d\" width=\"640\" data-pin-me-only=\"true\" \/><\/a><\/p>\n<p>Ancak, bu t\u00fcr sonu\u00e7lar\u0131 elde eden yaln\u0131zca mesajlar\u0131n s\u0131kl\u0131\u011f\u0131 de\u011fildir. \u0130yi bir damla kampanyas\u0131, bir ki\u015finin bir ba\u011flant\u0131ya neden t\u0131klamas\u0131 gerekti\u011fine dair t\u00fcm nedenler g\u00f6z \u00f6n\u00fcnde bulundurularak olu\u015fturuldu\u011fu ve kampanya s\u0131ras\u0131nda bu konulara tek tek de\u011finildi\u011fi i\u00e7in etkilidir.<\/p>\n<p>Burada, bir ki\u015finin sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirmemesinin farkl\u0131 nedenlerini g\u00f6steren k\u00fc\u00e7\u00fck bir beyin haritas\u0131 i\u00e7eren bir al\u0131\u015fveri\u015f sepetini terk etme drip kampanyas\u0131 \u00f6rne\u011fi yer almaktad\u0131r.<\/p>\n<p>Sat\u0131n alma i\u015fleminden vazge\u00e7me nedenleri;<\/p>\n<ul>\n<li>Daha iyi bir fiyat buldum<\/li>\n<li>Nakliye \u00e7ok pahal\u0131yd\u0131<\/li>\n<li>Belirsiz iade politikas\u0131<\/li>\n<li>\u00dcr\u00fcn\u00fcn kalitesi hakk\u0131nda \u015f\u00fcpheleriniz varsa<\/li>\n<li>\u015eahsen sat\u0131n almay\u0131 tercih edin<\/li>\n<\/ul>\n<p>Buradaki fikir, bu listedeki en \u00f6nemli belirleyicileri tespit etmeniz ve kampanyan\u0131zda bunlara de\u011finmenizdir. Bu noktalardan ne kadar fazlas\u0131na de\u011finirseniz, o kadar fazla insan\u0131n ilgisini \u00e7ekersiniz.<\/p>\n<p>Damla kampanyan\u0131zda kulland\u0131\u011f\u0131n\u0131z mesaj bir temaya odaklanmal\u0131d\u0131r. Ayr\u0131ca, ne kadar \u00e7ok e-posta g\u00f6nderirseniz sonucun o kadar iyi olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnme hatas\u0131na d\u00fc\u015fmeyin. \u0130nsanlar\u0131n almak istemedi\u011fi e-postalar vard\u0131r.<\/p>\n<p>G\u00f6nderdi\u011finiz mesajlar\u0131n say\u0131s\u0131, ger\u00e7ek de\u011feri ve istedi\u011finiz sonu\u00e7 aras\u0131nda bir denge kurman\u0131z gerekir. E-posta listesi y\u00f6netenlerin en s\u0131k yapt\u0131\u011f\u0131 hata anlams\u0131z mesajlar g\u00f6ndermektir.<\/p>\n<p><strong style=\"font-weight: bold;\">Bir damla kampanyas\u0131nda ka\u00e7 e-posta olmal\u0131d\u0131r?<\/strong><\/p>\n<p>Ancak, bu t\u00fcr sonu\u00e7lar\u0131 elde eden yaln\u0131zca mesajlar\u0131n s\u0131kl\u0131\u011f\u0131 de\u011fildir. \u0130yi bir damla kampanyas\u0131, bir ki\u015finin bir ba\u011flant\u0131ya neden t\u0131klamas\u0131 gerekti\u011fine dair t\u00fcm nedenler g\u00f6z \u00f6n\u00fcnde bulundurularak olu\u015fturuldu\u011fu ve kampanya s\u0131ras\u0131nda bu konulara tek tek de\u011finildi\u011fi i\u00e7in etkilidir.<\/p>\n<p>Burada, bir ki\u015finin sat\u0131n alma i\u015flemini ger\u00e7ekle\u015ftirmemesinin farkl\u0131 nedenlerini g\u00f6steren k\u00fc\u00e7\u00fck bir beyin haritas\u0131 i\u00e7eren bir al\u0131\u015fveri\u015f sepetini terk etme drip kampanyas\u0131 \u00f6rne\u011fi yer almaktad\u0131r.<\/p>\n<p>Sat\u0131n alma i\u015fleminden vazge\u00e7me nedenleri;<\/p>\n<ul>\n<li>Daha iyi bir fiyat buldum<\/li>\n<li>Nakliye \u00e7ok pahal\u0131yd\u0131<\/li>\n<li>Belirsiz iade politikas\u0131<\/li>\n<li>\u00dcr\u00fcn\u00fcn kalitesi hakk\u0131nda \u015f\u00fcpheleriniz varsa<\/li>\n<li>\u015eahsen sat\u0131n almay\u0131 tercih edin<\/li>\n<\/ul>\n<p>Buradaki fikir, bu listedeki en \u00f6nemli belirleyicileri tespit etmeniz ve kampanyan\u0131zda bunlara de\u011finmenizdir. Bu noktalardan ne kadar fazlas\u0131na de\u011finirseniz, o kadar fazla insan\u0131n ilgisini \u00e7ekersiniz.<\/p>\n<p>Damla kampanyan\u0131zda kulland\u0131\u011f\u0131n\u0131z mesaj bir temaya odaklanmal\u0131d\u0131r. Ayr\u0131ca, ne kadar \u00e7ok e-posta g\u00f6nderirseniz sonucun o kadar iyi olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnme hatas\u0131na d\u00fc\u015fmeyin. \u0130nsanlar\u0131n almak istemedi\u011fi e-postalar vard\u0131r.<\/p>\n<p>G\u00f6nderdi\u011finiz mesajlar\u0131n say\u0131s\u0131, ger\u00e7ek de\u011feri ve istedi\u011finiz sonu\u00e7 aras\u0131nda bir denge kurman\u0131z gerekir. E-posta listesi y\u00f6netenlerin en s\u0131k yapt\u0131\u011f\u0131 hata anlams\u0131z mesajlar g\u00f6ndermektir.<\/p>\n<p><strong style=\"font-weight: bold;\"><u>3 Damla kampanya \u00f6rnekleri <\/u><\/strong><\/p>\n<h2>Ho\u015f geldiniz kampanyas\u0131<\/h2>\n<p>Hedef kitlenizin \u00e7o\u011funun alaca\u011f\u0131 ilk e-posta ho\u015f geldiniz e-postas\u0131d\u0131r. Birka\u00e7 g\u00fcn i\u00e7inde \u00fc\u00e7 mesaj g\u00f6ndermeniz \u00f6nerilir. Bu kar\u015f\u0131lama dizisi, ziyaret\u00e7ilere web sitenizi ve \u015firketinizi tan\u0131tmay\u0131 ama\u00e7lar. Mesajlar\u0131n\u0131z, \u015firketinizin ge\u00e7mi\u015finin kim, ne, nerede, ne zaman ve nas\u0131l oldu\u011funu aktaracakt\u0131r.<\/p>\n<p>Bir kar\u015f\u0131lama e-postas\u0131 dizisi neleri i\u00e7ermelidir: \u0130lk e-posta<\/p>\n<ul>\n<li>Kendinizi ve\/veya temsil etti\u011finiz \u015firketi tan\u0131t\u0131n.<\/li>\n<li>Kendiniz veya \u015firketiniz hakk\u0131nda ilgin\u00e7 veya beklenmedik bir \u015fey payla\u015f\u0131n.<\/li>\n<li>Ne sunaca\u011f\u0131n\u0131z konusunda beklentilerinizi belirleyin.<\/li>\n<li>Onlar\u0131 sizi bir sosyal medya kanal\u0131nda takip etmeye veya e-posta adresinizi beyaz listeye almaya davet edin.<\/li>\n<li>Onlara s\u00f6z verdi\u011finiz i\u00e7erik g\u00fcncellemesini teslim edin.<\/li>\n<\/ul>\n<p>\u0130lk e-posta ilk randevuyla k\u0131yaslanabilir: B\u0131rakt\u0131\u011f\u0131 izlenim belirleyicidir.<\/p>\n<p>Ertesi g\u00fcn ikinci bir e-posta g\u00f6nderebilirsiniz.<\/p>\n<p>Bu, en iyi blog yaz\u0131n\u0131z\u0131n, bir videonuzun veya faydal\u0131 buldu\u011funuz ba\u015fka bir \u015feyin ba\u011flant\u0131s\u0131n\u0131 i\u00e7erebilir. Bu i\u00e7eri\u011fin sitenizde \u00f6zel veya \"bulunmas\u0131 zor\" olmas\u0131 en iyisi olacakt\u0131r.<\/p>\n<p>G\u00f6nderdi\u011finiz her e-postan\u0131n farkl\u0131 bir kayna\u011fa ba\u011flant\u0131 i\u00e7erdi\u011finden emin olun. \u00d6rne\u011fin, ilk mesajda bir PDF ba\u011flant\u0131s\u0131, ikincisinde web sitenize bir ba\u011flant\u0131 ve \u00fc\u00e7\u00fcnc\u00fcs\u00fcnde bir video ba\u011flant\u0131s\u0131 olabilir.<\/p>\n<p>Kitlenizi farkl\u0131 yerlere g\u00f6ndermek, beklenmedik bir his yaratman\u0131za yard\u0131mc\u0131 olur. \u0130nsanlar her hafta ayn\u0131 \u015feyleri almaktan s\u0131k\u0131l\u0131rlar.<\/p>\n<h2>2. Upsell kampanyas\u0131<\/h2>\n<p>Bir e-posta promosyonunun do\u011fal sonucu ek bir sat\u0131\u015ft\u0131r. Di\u011fer \u00fcr\u00fcnleri sat\u0131n alma arzusu d\u00f6ng\u00fcn\u00fcn bir par\u00e7as\u0131d\u0131r: m\u00fc\u015fterinin ilk sat\u0131n al\u0131m\u0131n\u0131 tamamlayan bir \u00fcr\u00fcne daha a\u00e7\u0131k oldu\u011fu zamand\u0131r.<\/p>\n<p>Sat\u0131\u015f d\u00f6ng\u00fcn\u00fczde ek \u00fcr\u00fcnler i\u00e7in bu ihtiyac\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131s\u0131n\u0131z.<\/p>\n<p>Ek bir sat\u0131\u015f\u0131 y\u00f6netmenin iki yolu vard\u0131r.<\/p>\n<p>\u0130lki, sat\u0131n alma noktas\u0131nda sitede. Hedef kitlenizi ilk sat\u0131n alma i\u015fleminden \u00f6nce veya hemen sonra ek bir sat\u0131n alma i\u015flemi yapmaya y\u00f6nlendirebilirsiniz.<\/p>\n<p>Di\u011fer yol ise bir e-posta dizisidir. \u00dcst sat\u0131\u015f dizinizi, sitenizdeki ilk \u00fcr\u00fcn sat\u0131n al\u0131m\u0131ndan sonraki on be\u015f g\u00fcn i\u00e7inde ger\u00e7ekle\u015ftirmelisiniz.<\/p>\n<p>Bir \u00fcst sat\u0131\u015f i\u00e7in kulland\u0131\u011f\u0131n\u0131z e-posta dizisi, bir promosyon i\u00e7in kulland\u0131\u011f\u0131n\u0131za benzer olacakt\u0131r, ancak hedefledi\u011finiz ki\u015finin sizden yeni bir \u015fey sat\u0131n ald\u0131\u011f\u0131n\u0131 unutmamak \u00f6nemlidir. Bu nedenle, e-posta dizisinin ilk promosyon kadar uzun olmas\u0131 gerekmez. \u0130ki e-posta \u00f6nerilmektedir: Biri mevcut teklifler oldu\u011funu bildirmek i\u00e7in, ikincisi ise teklifin sona erece\u011fi konusunda uyarmak i\u00e7in.<\/p>\n<h2>3. Do\u011fum g\u00fcn\u00fc dizisi<\/h2>\n<p>Do\u011fum g\u00fcn\u00fc drip kampanyas\u0131, kitlenizle ba\u011flant\u0131 kurman\u0131n ve ek gelir elde etmenin harika bir yoludur. Ayr\u0131ca, insanlara do\u011fum g\u00fcn\u00fc dilekleri g\u00f6nderebilirsiniz ki bu da iyi bir \u015feydir.<\/p>\n<p>Bir do\u011fum g\u00fcn\u00fc kampanyas\u0131 y\u00fcr\u00fctmek i\u00e7in do\u011fum tarihlerini bilmeniz gerekir.<\/p>\n<p>Bu bilgiyi abonelik formunuzda alabilirsiniz, ancak bu baz\u0131 insanlar i\u00e7in tak\u0131lma noktas\u0131 olabilir. Bu yolu se\u00e7erseniz, iste\u011fe ba\u011fl\u0131 hale getirin. Do\u011fum tarihlerini vermek istemeyenler basit\u00e7e yanl\u0131\u015f veri gireceklerdir.<\/p>\n<p>Bir ki\u015finin do\u011fum tarihini toplaman\u0131n di\u011fer bir yolu da o ki\u015fi zaten listenizdeyken sormakt\u0131r. Bu yakla\u015f\u0131m\u0131n avantaj\u0131, bu verileri o ki\u015fiyle zaten bir ili\u015fki kurdu\u011funuzda isteyecek olman\u0131zd\u0131r. Daha da \u00f6nemlisi, s\u00fcrece kat\u0131lanlar bunu g\u00f6n\u00fcll\u00fcl\u00fck esas\u0131na g\u00f6re yapacaklard\u0131r, dolay\u0131s\u0131yla verilerin do\u011fru olma olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir.<\/p>\n<p>Bir do\u011fum g\u00fcn\u00fc damla kampanyas\u0131 k\u0131sad\u0131r ve e\u011flenceli olmal\u0131d\u0131r. \u0130lk e-postay\u0131 ki\u015finin do\u011fum g\u00fcn\u00fcnde \u00f6\u011flen saatlerinde g\u00f6nderin. Bu mesaj, indirim kuponu i\u00e7eren bir iyi dilek kart\u0131 olabilir.<\/p>\n<p>Ayn\u0131 zamanda, ertesi g\u00fcn, ki\u015fiye indirim teklifini yedi saat i\u00e7inde kapataca\u011f\u0131n\u0131z\u0131 bildiren bir takip e-postas\u0131 g\u00f6nderebilirsiniz. Bu, bir\u00e7ok insan\u0131n do\u011fum g\u00fcnlerinde online al\u0131\u015fveri\u015f yapmaktan daha \u00f6nemli i\u015fleri oldu\u011funu ak\u0131lda tutmak i\u00e7in iyi bir yoldur. Ayr\u0131ca ka\u00e7\u0131rma korkusu hissi de yarat\u0131r.<\/p>\n<p><strong style=\"font-weight: bold;\">\u00d6zet<\/strong><\/p>\n<p>Pazarlamac\u0131lar taraf\u0131ndan en s\u0131k kullan\u0131lan drip kampanyalar\u0131ndan baz\u0131lar\u0131n\u0131 \u00f6zetledik. E\u011fer zorluk ya\u015f\u0131yorsan\u0131z <u>para kazanma<\/u> Listenizi b\u00fcy\u00fctmek veya okuyucular\u0131n\u0131z\u0131n ilgisini \u00e7ekmek istiyorsan\u0131z, bu makalenin ileride ba\u015fvuraca\u011f\u0131n\u0131z bir \u00e7er\u00e7eve olaca\u011f\u0131n\u0131 umuyoruz. \u00c7\u00fcnk\u00fc drip kampanyalar\u0131 e-posta pazarlama stratejinizin merkezi bir par\u00e7as\u0131 olmal\u0131d\u0131r.<\/p>\n<p>Planlama ve MasterBase\u00ae e-posta pazarlama arac\u0131n\u0131 kullanarak bunlar\u0131 basit bir \u015fekilde birle\u015ftirebileceksiniz.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-armar-campanas-de-email-marketing-exitosas\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea65fe10e27d0010a81de6\/7234qbsbw8aw2esw8inqq70bzqh8muzya8sy51k6cwfkzcwwgmq3ibofbuszr4y2\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bu makalede, bir drip kampanyas\u0131 ile abone say\u0131s\u0131n\u0131 art\u0131rmak ve mesaj dizileri arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f elde etmek i\u00e7in bilmeniz gereken en \u00f6nemli \u015feyleri tart\u0131\u015faca\u011f\u0131z.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/e-posta-pazarlamasi-damla-canlar-ve-isliklar-bi\u0307lmeni\u0307z-gerekenler\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de goteo de email marketing. 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