{"id":6866,"date":"2023-01-16T21:43:00","date_gmt":"2023-01-16T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6866"},"modified":"2024-01-09T16:42:09","modified_gmt":"2024-01-09T14:42:09","slug":"e-posta-pazarlamasinda-gelen-kutusuna-ulasmak-icin-teslim-edilebilirlik-nasil-gelistirilir","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/como-mejorar-la-capacidad-de-entrega-en-email-marketing-para-llegar-a-la-bandeja-de-entrada\/masterbase\/","title":{"rendered":"Gelen kutusuna ula\u015fmak i\u00e7in e-posta pazarlamas\u0131nda teslim edilebilirlik nas\u0131l iyile\u015ftirilir?"},"content":{"rendered":"<h3><\/h3>\n<p>E-postalar\u0131n\u0131z spam klas\u00f6r\u00fcne d\u00fc\u015f\u00fcyorsa, teslim edilebilirli\u011fi iyile\u015ftirmek \u00f6nceli\u011finiz olmal\u0131d\u0131r.<\/p>\n<p>Yaln\u0131zca al\u0131c\u0131lar\u0131n\u0131z\u0131n gelen kutusuna ula\u015f\u0131rsan\u0131z, hedef kitlenizin ilgisini \u00e7ekme ve e-posta pazarlama kampanyalar\u0131n\u0131zdan sat\u0131\u015f elde etme f\u0131rsat\u0131na sahip olursunuz.<\/p>\n<p>Teslim edilebilirli\u011fi art\u0131rmak i\u00e7in baz\u0131 ipu\u00e7lar\u0131<\/p>\n<h2>1. Durumunuzu de\u011ferlendirin<\/h2>\n<p>Her \u015feyden \u00f6nce, i\u00e7inde bulundu\u011funuz durumu analiz etmek en iyisidir. Bu analize dayanarak bir sonraki ad\u0131mda ne yapaca\u011f\u0131n\u0131za karar verebilirsiniz.<\/p>\n<p>Teslim edilebilirli\u011finizi kontrol ederek ve listenizin kalitesini ve son kampanyalar\u0131n\u0131z\u0131n sonu\u00e7lar\u0131n\u0131 de\u011ferlendirerek ba\u015flay\u0131n.<\/p>\n<p>Bu alanlar\u0131 inceledikten sonra bilmeniz gerekenler:<\/p>\n<ul>\n<li>E-postalar\u0131n\u0131z t\u00fcm e-posta sa\u011flay\u0131c\u0131lar\u0131nda \u00f6nemsiz posta klas\u00f6r\u00fcne d\u00fc\u015f\u00fcyorsa<\/li>\n<li>Ana kara listelerden herhangi birine dahil edildiyseniz<\/li>\n<li>Kimlik do\u011frulaman\u0131z (SPF, DKIM, DMARC) do\u011fru yap\u0131land\u0131r\u0131lm\u0131\u015fsa<\/li>\n<li>Ba\u011flant\u0131lar\u0131n\u0131z\u0131n ne kadar ilgili oldu\u011fu.<\/li>\n<li>Ki\u015filerinizin y\u00fczde ka\u00e7\u0131 aktif de\u011fil.<\/li>\n<li>Ki\u015filerinizin y\u00fczde ka\u00e7\u0131 abonelikten \u00e7\u0131k\u0131yor veya e-postalar\u0131n\u0131z\u0131 spam olarak i\u015faretliyor.<\/li>\n<li>Performans\u0131n\u0131z\u0131n e-posta pazarlama sekt\u00f6r\u00fcndeki k\u0131yaslamalarla kar\u015f\u0131la\u015ft\u0131r\u0131lmas\u0131<\/li>\n<\/ul>\n<h2>2. IP adresinizi e-posta kara listelerinden kald\u0131r\u0131n<\/h2>\n<p>E-postalar\u0131n\u0131z spam klas\u00f6r\u00fcne gidiyorsa, kara listeye al\u0131nm\u0131\u015f olma ihtimali y\u00fcksektir. Ba\u015fl\u0131ca e-posta sa\u011flay\u0131c\u0131lar\u0131, kullan\u0131c\u0131lar\u0131na g\u00f6nderilen e-postalar\u0131n kalitesini de\u011ferlendirirken en sayg\u0131n kara listelere bakar.<\/p>\n<p>IP adresinizi veya posta alan ad\u0131n\u0131z\u0131 b\u00fcy\u00fck kara listelerden birinde bulduysan\u0131z (bunu MxToolbox gibi itibar y\u00f6netimi ara\u00e7lar\u0131yla kontrol edebilirsiniz), liste y\u00f6neticileriyle ileti\u015fime ge\u00e7ebilirsiniz. Onlardan posta g\u00f6nderme uygulamalar\u0131n\u0131z\u0131 nas\u0131l geli\u015ftirece\u011finiz konusunda yard\u0131m ve tavsiye isteyin; genellikle ek rehberlik sa\u011flamaktan mutluluk duyacaklar\u0131n\u0131 g\u00f6receksiniz.<\/p>\n<p>S\u00fcre\u00e7lerinizi ve e-posta kampanyalar\u0131n\u0131z\u0131 y\u00fcr\u00fctme \u015feklinizi de\u011fi\u015ftirmezseniz, kendinizi yine o listede bulabilirsiniz.<\/p>\n<h2>3. Benzersiz bir marka kimli\u011fi olu\u015fturun<\/h2>\n<p>G\u00fc\u00e7l\u00fc ve benzersiz bir marka kimli\u011fine sahip olmak, al\u0131c\u0131lar\u0131n\u0131z\u0131n e-postalar\u0131n\u0131zla etkile\u015fimini art\u0131rman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n<p>Etkile\u015fim, e-posta teslim edilebilirli\u011finin \u00f6nemli bir unsuru oldu\u011fundan, e-posta kampanyalar\u0131n\u0131z\u0131 g\u00f6ndermek i\u00e7in kendi \u00f6zel alan ad\u0131n\u0131z\u0131 kullanmak (Gmail gibi \u00fccretsiz e-posta alan adlar\u0131n\u0131n aksine) \u00e7ok \u00f6nemlidir.<\/p>\n<p>Ayr\u0131ca t\u00fcm kampanyalar\u0131n\u0131zda tutarl\u0131 e-posta alanlar\u0131 (Kimden, Ad ve Adres) kullan\u0131n.<\/p>\n<h2>4. E-postalar\u0131n\u0131z\u0131n do\u011fru \u015fekilde do\u011fruland\u0131\u011f\u0131ndan emin olun.<\/h2>\n<p>Genellikle teslimat sorunlar\u0131na neden olan ve kolayca \u00e7\u00f6z\u00fclebilen bir ba\u015fka \u015fey de kimlik do\u011frulama ile ilgilidir.<\/p>\n<p>Gmail veya Outlook gibi \u0130nternet Servis Sa\u011flay\u0131c\u0131lar\u0131 (\u0130SS'ler), \u015f\u00fcpheli g\u00f6r\u00fcnmeleri halinde e-postalar\u0131n\u0131z\u0131 reddedebilir veya spam klas\u00f6r\u00fcnde filtreleyebilir.<\/p>\n<p>Bu, kim oldu\u011funuzla, e-postalar\u0131n\u0131z\u0131 nas\u0131l g\u00f6nderdi\u011finizle ve e-postalar\u0131n\u0131z\u0131n i\u00e7inde ne oldu\u011fuyla ilgilidir.<\/p>\n<p>G\u00fcvenilir bir g\u00f6nderici olarak g\u00f6r\u00fclmek istiyorsan\u0131z i\u015fte yapabilecekleriniz:<\/p>\n<p>E-postalar\u0131n\u0131z\u0131 halka a\u00e7\u0131k \u00fccretsiz bir e-posta alan\u0131 (Gmail veya Comcast gibi) yerine bir \u015firket alan\u0131 kullanarak g\u00f6nderin.<\/p>\n<p>Domain Key Identified Mail (DKIM), Sender Policy Framework (SPF), Domain-based Message Authentication, Reporting and Conformance (DMARC) ve Badges for Message Identification (BIMI) gibi uygun kimlik do\u011frulama protokollerini kullan\u0131r.<\/p>\n<h2>5. Daha az aktif kontaklar\u0131 yeniden ba\u011flay\u0131n<\/h2>\n<p>Al\u0131c\u0131lar\u0131n\u0131z\u0131n kat\u0131l\u0131m\u0131n\u0131 de\u011ferlendirme s\u00fcrecinde (1. ad\u0131m), yak\u0131n zamanda aktif olmayan aboneler tespit etmi\u015f olabilirsiniz. \u00d6rne\u011fin, son \u00fc\u00e7 ay i\u00e7inde e-postalar\u0131n\u0131zdan hi\u00e7birini a\u00e7mam\u0131\u015f veya t\u0131klamam\u0131\u015f ki\u015filer.<\/p>\n<p>Bu grup hala ticari potansiyele sahip olabilece\u011finden, onu kurtarmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z. Bunu yapman\u0131n en pop\u00fcler yolu bir kurtarma kampanyas\u0131 y\u00fcr\u00fctmektir.<\/p>\n<h2>6. Posta listenizi temizleyin<\/h2>\n<p>Liste hijyeni, e-posta teslim edilebilirli\u011finin \u00f6nemli bir par\u00e7as\u0131d\u0131r.<\/p>\n<p>Listenizin hijyenik say\u0131labilmesi i\u00e7in \u00f6l\u00fc a\u011f\u0131rl\u0131\u011f\u0131 ortadan kald\u0131rmal\u0131 ve s\u00fcrekli aktif olanlar\u0131 listeye dahil etmelisiniz.<\/p>\n<p>Ad\u0131m 5'te hala i\u015f potansiyeli olan ki\u015filerle yeniden etkile\u015fime ge\u00e7mekten bahsetti\u011fimize g\u00f6re, \u015fimdi listelerinizden \u00e7\u0131karmay\u0131 d\u00fc\u015f\u00fcnmeniz gereken ki\u015filere bakmal\u0131s\u0131n\u0131z.<\/p>\n<p>\u00d6l\u00fc a\u011f\u0131rl\u0131k dedi\u011fimizde akl\u0131m\u0131za gelen iki kesim var.<\/p>\n<p>Birincisi, sizden art\u0131k posta almak istemediklerini \u00f6zellikle belirten veya e-posta adresleri geri d\u00f6nen ki\u015filerden olu\u015fur. Bu segment ne kadar b\u00fcy\u00fck olursa olsun, listenizden derhal \u00e7\u0131kar\u0131lmal\u0131d\u0131rlar.<\/p>\n<p>\u0130kinci grup, ileti\u015fiminizle uzun s\u00fcredir (bir y\u0131l kadar) etkile\u015fime girmemi\u015f ki\u015filerden olu\u015fur. \u00c7o\u011fu zaman bu ki\u015filerin ticari potansiyeli yoktur. Ancak iletilebilirli\u011finiz i\u00e7in b\u00fcy\u00fck bir risk olu\u015ftururlar.<\/p>\n<h2>7. Al\u0131c\u0131lar\u0131n\u0131za se\u00e7enekler sunun<\/h2>\n<p>\u0130\u015fte posta listenizdeki kay\u0131plar\u0131 azaltman\u0131n ve teslim edilebilirli\u011fi art\u0131rman\u0131n bir ba\u015fka yolu: abonelerinize bir se\u00e7enek sunun!<\/p>\n<p>Pazarlamac\u0131lar uzun zamand\u0131r m\u00fc\u015fteri deneyimlerini ki\u015fiselle\u015ftirmeleri gerekti\u011fini biliyor. Ancak e-posta pazarlama kampanyalar\u0131n\u0131z\u0131n s\u0131kl\u0131\u011f\u0131 ve i\u00e7eri\u011fi s\u00f6z konusu oldu\u011funda bunu nadiren yaparlar.<\/p>\n<p>Daha iyi bir deneyim sunmak istiyorsan\u0131z, bir tercih merkezi olu\u015fturmay\u0131 veya web formlar\u0131n\u0131za ki\u015filerinizin posta tercihlerini ifade etmelerine olanak tan\u0131yacak ek onay kutular\u0131 eklemeyi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<p>Bunu abonelikten \u00e7\u0131kma sayfan\u0131za da ekleyebilirsiniz, b\u00f6ylece m\u00fc\u015fterileriniz e-posta aboneli\u011finizden \u00e7\u0131kmak yerine abonelikten \u00e7\u0131kma f\u0131rsat\u0131na sahip olurlar.<\/p>\n<p>Bu ad\u0131m\u0131 uygulamak ve s\u00fcrd\u00fcrmek zor g\u00f6r\u00fcnebilir, ancak size m\u00fc\u015fterilerinizi daha uzun s\u00fcre me\u015fgul etme f\u0131rsat\u0131 verir. Buna ek olarak, onlara sorumlu olduklar\u0131 hissini verirsiniz ve bu da markan\u0131z\u0131 alg\u0131lama bi\u00e7imlerini geli\u015ftirebilir.<\/p>\n<h2>8. Listenizden \u00e7\u0131kmay\u0131 kolayla\u015ft\u0131r\u0131n<\/h2>\n<p>Bu mant\u0131\u011fa ayk\u0131r\u0131 g\u00f6r\u00fcnebilir, ancak insanlar\u0131n listenizden aboneliklerini iptal etmeleri b\u00fcy\u00fck bir sorun de\u011fildir. Neden? \u00c7\u00fcnk\u00fc bu, asl\u0131nda e-postalar\u0131n\u0131z\u0131 ald\u0131klar\u0131, sadece onlarla ilgilenmedikleri anlam\u0131na gelir.<\/p>\n<p>Sorun, abonelikten \u00e7\u0131kmay\u0131p a) mesajlar\u0131n\u0131z\u0131 spam klas\u00f6r\u00fcnde filtrelediklerinde ya da daha k\u00f6t\u00fcs\u00fc b) spam olarak bildirdiklerinde ba\u015flar.<\/p>\n<p>Spam \u015fikayetlerinin ele al\u0131nmas\u0131 s\u00f6z konusu oldu\u011funda, durum biraz daha zordur \u00e7\u00fcnk\u00fc birka\u00e7 yerde de\u011fi\u015fiklik yap\u0131lmas\u0131 gerekir.<\/p>\n<p>\u00d6ncelikle kay\u0131t s\u00fcrecinizi g\u00f6zden ge\u00e7irmeli ve her \u015feyin \u015feffaf ve a\u00e7\u0131k oldu\u011fundan emin olmal\u0131s\u0131n\u0131z. Ki\u015fileriniz neye kaydolacaklar\u0131n\u0131 ve onlara hangi i\u00e7eri\u011fi g\u00f6nderece\u011finizi tam olarak anlamal\u0131d\u0131r. Bu bilgileri a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131za, web formlar\u0131n\u0131za, te\u015fekk\u00fcr sayfalar\u0131n\u0131za ve e-postalar\u0131n\u0131z\u0131n altbilgilerine ekleyin.<\/p>\n<p>\u0130kinci olarak, listenizden \u00e7\u0131kmay\u0131 kolayla\u015ft\u0131rmal\u0131s\u0131n\u0131z. \u00c7o\u011fu durumda, abonelikten \u00e7\u0131kma i\u015fleminin platformunuzda oturum a\u00e7mak gibi ek ad\u0131mlar gerektirmemesi ve abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131n\u0131n e-postalar\u0131n\u0131zda kolayca bulunabilmesi yeterlidir.<\/p>\n<p>\u015eimdilik hepsi bu kadar. Liste uzun oldu\u011fu i\u00e7in daha fazla ipucu vermeye devam edece\u011fiz.<\/p>\n<p><a href=\"https:\/\/ebook.masterbase.com\/guia-de-la-entregabilidad\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1011\/63c7206e98d1740019f6b238\/yuihehobs04r2lh0pktfdt99nruh3cyuv1tdnpdvokeh58r6yivhk9xveo7gn6hq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>E-postalar\u0131n\u0131z spam klas\u00f6r\u00fcne d\u00fc\u015f\u00fcyorsa, teslim edilebilirli\u011fi iyile\u015ftirmek \u00f6nceli\u011finiz olmal\u0131d\u0131r.<\/p>","protected":false},"author":239642484,"featured_media":7213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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