{"id":6818,"date":"2024-12-10T21:43:00","date_gmt":"2024-12-10T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6818"},"modified":"2024-12-16T20:26:24","modified_gmt":"2024-12-16T18:26:24","slug":"kacinmaniz-gereken-6-e-posta-pazarlama-kisisellestirme-taktigi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/6-tacticas-de-personalizacion-de-email-marketing-que-debe-evitar\/masterbase\/","title":{"rendered":"Ka\u00e7\u0131n\u0131lmas\u0131 gereken 6 e-posta pazarlama ki\u015fiselle\u015ftirme takti\u011fi"},"content":{"rendered":"<h3><strong>\u00a0<\/strong>olarak bilinen bu yakla\u015f\u0131m <strong>y\u0131\u011f\u0131n ve patlama y\u00f6ntemi<\/strong>etkisizdi ve ki\u015fisel de\u011fildi. Zamanla markalar temel demografik verileri kullanarak kitleleri segmentlere ay\u0131rmaya ba\u015flad\u0131 ve bu da \u00f6nemli bir geli\u015fme oldu.<\/h3>\n<p>Bug\u00fcn, en yenilik\u00e7i markalar, \"yeni yakla\u015f\u0131m\" olarak bilinen bir yakla\u015f\u0131m\u0131 kullan\u0131yor. <strong>bire bir ki\u015fiselle\u015ftirme (1:1)<\/strong>. Bu, her m\u00fc\u015fterinin \u00f6zel ihtiya\u00e7lar\u0131na, ilgi alanlar\u0131na ve davran\u0131\u015flar\u0131na g\u00f6re dikkatlice uyarlanm\u0131\u015f mesajlar g\u00f6ndermelerine olanak tan\u0131r.<\/p>\n<p>Ancak, ki\u015fiselle\u015ftirme alan\u0131ndaki ilerlemelere ra\u011fmen, bir\u00e7ok \u015firket hala stratejilerine zarar verebilecek ve m\u00fc\u015fterilerini hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fratabilecek hatalar yap\u0131yor.<\/p>\n<p>Ki\u015fiselle\u015ftirme \u00e7abalar\u0131n\u0131z\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak istiyorsan\u0131z, i\u015fte bunu nas\u0131l yapaca\u011f\u0131n\u0131z. <strong>Ne pahas\u0131na olursa olsun ka\u00e7\u0131nman\u0131z gereken 6 taktik<\/strong>:<\/p>\n<h2><strong>1. D\u00fc\u015f\u00fck frekansl\u0131 aramalara dayal\u0131 ki\u015fiselle\u015ftirme<\/strong><\/h2>\n<p>Tek seferlik veya ara s\u0131ra yap\u0131lan bir arama, ki\u015fiselle\u015ftirilmi\u015f bir kampanyay\u0131 hakl\u0131 \u00e7\u0131karmak i\u00e7in yeterli de\u011fildir. \u00d6rne\u011fin, hediye olarak bir bebek \u00fcr\u00fcn\u00fc sat\u0131n alan biri b\u00fcy\u00fck olas\u0131l\u0131kla s\u00fcrekli olarak bebek \u00fcr\u00fcnleriyle ilgili promosyonlar almak istemeyecektir.<\/p>\n<p><strong>\u00d6rnek:<\/strong> Bir m\u00fc\u015fteri hediye olarak bir yemek kitab\u0131 sat\u0131n al\u0131rsa, onu otomatik olarak yemek tarifleriyle ilgileniyor olarak etiketlemeyin. Kampanyalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmeden \u00f6nce daha tutarl\u0131 davran\u0131\u015f kal\u0131plar\u0131 kullan\u0131n.<\/p>\n<p><strong>Konsey:<\/strong> Ki\u015fiselle\u015ftirilmi\u015f uzun vadeli bir strateji tan\u0131mlamadan \u00f6nce kullan\u0131c\u0131 etkile\u015fimlerinin ba\u011flam\u0131n\u0131 analiz etti\u011finizden emin olun.<\/p>\n<h2><strong>2. Ba\u011flam\u0131 dikkate almadan promosyon g\u00f6ndermek<\/strong><\/h2>\n<p>Bir \u00fcr\u00fcn sat\u0131n al\u0131p hemen ard\u0131ndan ayn\u0131 \u00fcr\u00fcn i\u00e7in daha d\u00fc\u015f\u00fck fiyatl\u0131 bir teklif almaktan daha sinir bozucu \u00e7ok az \u015fey vard\u0131r. Bu sadece m\u00fc\u015fteriyi rahats\u0131z etmekle kalmaz, ayn\u0131 zamanda marka imaj\u0131n\u0131za da zarar verir.<\/p>\n<p><strong>\u00d6rnek:<\/strong> Bir m\u00fc\u015fteri yeni bir TV sat\u0131n ald\u0131ysa, k\u0131sa vadede bu modelle ilgili promosyonlar g\u00f6ndermekten ka\u00e7\u0131n\u0131n. Bunun yerine, tamamlay\u0131c\u0131 aksesuarlar sunabilirsiniz.<\/p>\n<p><strong>Konsey:<\/strong> Tekliflerinizin alakal\u0131 ve zaman\u0131nda olmas\u0131n\u0131 sa\u011flamak i\u00e7in sat\u0131n alma ge\u00e7mi\u015fini ve son davran\u0131\u015flar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurun.<\/p>\n<h2><strong>3. Yaln\u0131zca konum hedeflemeye g\u00fcvenmek<\/strong><\/h2>\n<p>Co\u011frafi hedefleme faydal\u0131 olabilir, ancak mesajlar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmek i\u00e7in tek kriter bu olmamal\u0131d\u0131r. \u00d6rne\u011fin, tatilde oldu\u011fu \u015fehirde bir restoran arayan bir ki\u015fi, muhtemelen evine d\u00f6nd\u00fc\u011f\u00fcnde \u00f6neriler almaya devam etmek istemeyecektir.<\/p>\n<p><strong>\u00d6rnek:<\/strong> Bir restoran zinciri, daha do\u011fru \u00f6neriler sunmak i\u00e7in konum verilerini m\u00fc\u015fterinin ziyaret ge\u00e7mi\u015fi ve mutfak tercihleriyle birle\u015ftirebilir.<\/p>\n<p><strong>Konsey:<\/strong> 30 g\u00fcn sonra bir m\u00fc\u015fteri yeniden hedefleme kampanyalar\u0131n\u0131za yan\u0131t vermezse, istilac\u0131 g\u00f6r\u00fcnmemek i\u00e7in bunlar\u0131 durdurmak en iyisidir.<\/p>\n<h2><strong>4. Fazla ki\u015fisel olmak<\/strong><\/h2>\n<p>Ki\u015fileriniz hakk\u0131nda \u00e7ok fazla bilgiye eri\u015fiminiz olsa bile, tek bir ki\u015fiselle\u015ftirilmi\u015f mesaja \u00e7ok fazla veri eklemekten ka\u00e7\u0131n\u0131n. Bu, kullan\u0131c\u0131n\u0131n kendini rahats\u0131z hissetmesine ve markan\u0131z\u0131 istilac\u0131 olarak alg\u0131lamas\u0131na neden olabilir.<\/p>\n<p><strong>\u00d6rnek:<\/strong> M\u00fc\u015fteri hakk\u0131nda sahip oldu\u011funuz t\u00fcm verilerden (isim, konum, sat\u0131n alma ge\u00e7mi\u015fi, tercihler vb.) bahsetmek yerine, ki\u015fiselle\u015ftirmeyi mesaja de\u011fer katan bir veya iki temel unsurla s\u0131n\u0131rland\u0131r\u0131n.<\/p>\n<p><strong>Konsey:<\/strong> \u00d6nemli olan ki\u015fiselle\u015ftirme ve gizlilik aras\u0131nda bir denge kurmakt\u0131r.<\/p>\n<h2><strong>5. \u00c7ok h\u0131zl\u0131 ki\u015fiselle\u015ftirin<\/strong><\/h2>\n<p>Ki\u015fiselle\u015ftirme kademeli olmal\u0131d\u0131r. Bir abone listenize yeni kat\u0131ld\u0131ysa, hemen onu ne kadar tan\u0131d\u0131\u011f\u0131n\u0131z\u0131 g\u00f6steren ki\u015fiselle\u015ftirilmi\u015f mesajlarla bombard\u0131mana tutmaya ba\u015flamay\u0131n. Bu korkutucu olarak alg\u0131lanabilir.<\/p>\n<p><strong>\u00d6rnek:<\/strong> \u0130simlerini kullanarak ki\u015fiselle\u015ftirilmi\u015f bir selamlama ile ba\u015flay\u0131n. Ard\u0131ndan, sonraki kampanyalarda, i\u00e7eri\u011finizle etkile\u015fimlerine dayal\u0131 olarak ek ayr\u0131nt\u0131lar ekleyin.<\/p>\n<p><strong>Konsey:<\/strong> Mesajlar\u0131n\u0131z\u0131 \u00e7ok fazla ki\u015fiselle\u015ftirmeden \u00f6nce m\u00fc\u015fteriyle bir ili\u015fki kurun.<\/p>\n<h2><strong>6. Do\u011frulanmam\u0131\u015f verilerin kullan\u0131lmas\u0131<\/strong><\/h2>\n<p>Ki\u015fiselle\u015ftirmede en yayg\u0131n hatalardan biri, yanl\u0131\u015f veya hatal\u0131 yaz\u0131lm\u0131\u015f verilere g\u00fcvenmektir. \u00d6rne\u011fin, bir m\u00fc\u015fteri kay\u0131t olurken ad\u0131n\u0131 yanl\u0131\u015f yazarsa, ki\u015fiselle\u015ftirilmi\u015f mesajlar\u0131n\u0131z yanl\u0131\u015f olacak, rahats\u0131zl\u0131\u011fa neden olacak ve g\u00fcvenilirli\u011finize zarar verecektir.<\/p>\n<p><strong>\u00d6rnek:<\/strong> Yanl\u0131\u015f yaz\u0131lmas\u0131 muhtemel bir isim kullanmak yerine, bilgilerin do\u011frulu\u011funu teyit edene kadar ilk kampanyalar\u0131n\u0131za \"Merhaba\" gibi daha genel bir selamlama ekleyin.<\/p>\n<p><strong>Konsey:<\/strong> E-posta pazarlama kampanyalar\u0131n\u0131zda kullanmadan \u00f6nce veri do\u011frulama s\u00fcre\u00e7leri uygulay\u0131n.<\/p>\n<h2><strong>Sonu\u00e7 olarak<\/strong><\/h2>\n<p>Ki\u015fiselle\u015ftirme, m\u00fc\u015fterilerinizle ba\u011flant\u0131 kurmak ve e-posta pazarlama kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini art\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fc bir ara\u00e7t\u0131r. Ancak dikkatli kullan\u0131lmazsa iki ucu keskin bir k\u0131l\u0131\u00e7 da olabilir. Bu taktiklerden ka\u00e7\u0131nmak, abonelerinizle daha g\u00fc\u00e7l\u00fc ve daha samimi bir ili\u015fki kurman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n<p>E-posta pazarlama stratejilerinizi g\u00fcvenilir ve etkili ara\u00e7larla optimize etmek istiyorsan\u0131z, <strong>MasterBase\u00ae<\/strong> ideal \u00e7\u00f6z\u00fcmd\u00fcr. Pazarda 20 y\u0131l\u0131 a\u015fk\u0131n deneyimi ve bir\u00e7ok \u00fclkedeki varl\u0131\u011f\u0131yla, kampanyalar\u0131n\u0131z\u0131 g\u00fcvenli ve verimli bir \u015fekilde ki\u015fiselle\u015ftirmek i\u00e7in ihtiya\u00e7 duydu\u011funuz teknolojiyi sunar. \u0130leti\u015fiminizi d\u00f6n\u00fc\u015ft\u00fcrmeye bug\u00fcn ba\u015flay\u0131n!<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n\n\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=tipos-de-campanas-de-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"240\" data-attachment-id=\"14065\" data-permalink=\"https:\/\/masterbase.com\/tr\/4-formas-en-las-que-los-datos-incrementan-la-lealtad-del-cliente\/masterbase\/captura-de-pantalla-2024-05-08-111000\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?fit=372%2C240&amp;ssl=1\" data-orig-size=\"372,240\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Tipos de Campa\u00f1as de Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?fit=372%2C240&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=372%2C240&#038;ssl=1\" alt=\"e-kitap e-posta E-posta Pazarlama Kampanyas\u0131 T\u00fcrleri\" class=\"wp-image-14065\" style=\"width:840px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-111000.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>E-posta pazarlamas\u0131 son y\u0131llarda muazzam bir geli\u015fme g\u00f6sterdi. Ge\u00e7mi\u015fte uzmanlar basit\u00e7e genel bir mesaj olu\u015fturuyor ve bunu t\u00fcm ileti\u015fim listelerine g\u00f6nderiyorlard\u0131.<\/p>","protected":false},"author":239642484,"featured_media":18799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/kacinmaniz-gereken-6-e-posta-pazarlama-kisisellestirme-taktigi\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 t\u00e1cticas de personalizaci\u00f3n de email marketing que debes evitar - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing ha evolucionado enormemente en los \u00faltimos a\u00f1os. 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