{"id":6790,"date":"2025-11-01T21:43:00","date_gmt":"2025-11-01T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6790"},"modified":"2025-11-11T19:07:44","modified_gmt":"2025-11-11T17:07:44","slug":"satislarinizi-artirmak-i%cc%87ci%cc%87n-e-posta-pazarlamasini-nasil-kullanirsiniz","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/como-usar-el-email-marketing-para-aumentar-tus-ventas\/masterbase\/","title":{"rendered":"Sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in e-posta pazarlamas\u0131n\u0131 nas\u0131l kullanabilirsiniz?"},"content":{"rendered":"

Sat\u0131\u015flar\u0131n\u0131z\u0131 nas\u0131l \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilirsiniz?<\/h3>\n

Un mecanismo es identificar a aquellos clientes que en el pasado han evidenciado su intenci\u00f3n de compra y comunicarles alguna nueva promoci\u00f3n u oferta atractiva.<\/h3>\n

Hepsi bu kadar m\u0131?<\/h3>\n

Birisi bir \u00fcr\u00fcn\u00fc aray\u0131p Google'da bulduysa ve sizin \u015firketiniz se\u00e7ildiyse, bu araman\u0131n sitenizde iletilenlerle uyumlu oldu\u011fu anlam\u0131na gelir.<\/p>\n

Ancak, e-posta pazarlamas\u0131 yoluyla sat\u0131n alma niyetini tespit etmek daha kolay ve basit olabilir. \u00d6rne\u011fin e-postalar\u0131n\u0131z\u0131 kimin a\u00e7t\u0131\u011f\u0131n\u0131, kimin nereye t\u0131klad\u0131\u011f\u0131n\u0131 (ne t\u00fcr i\u00e7eriklere) bilmek i\u00e7in hedef kitlenizi tan\u0131man\u0131z ve davran\u0131\u015flar\u0131n\u0131z\u0131 takip etmeniz yeterlidir.<\/p>\n

Bir sonraki ad\u0131m, bu davran\u0131\u015fa dayal\u0131 eylemler geli\u015ftirmek, yani bir yandan belirli bir konuya (teklifler, promosyonlar, \u00fcr\u00fcnler veya hizmetler) t\u0131klayanlar\u0131 ve di\u011fer yandan ba\u015fka bir konuya t\u0131klayanlar\u0131 gruplamakt\u0131r.<\/p>\n

\u0130\u015fte izlenecek ad\u0131mlar:<\/h2>\n

Primero, agrupa a una audiencia determinada y env\u00edale 2 llamados a la acci\u00f3n b\u00e1sicos: “aprenda m\u00e1s” y “compre ahora”. En uno de estos llamados, reemplaza el “compre ahora” por el beneficio m\u00e1s importante de tu producto o servicio.<\/p>\n

Ayn\u0131 segment veya kitle i\u00e7indeki farkl\u0131 gruplar\u0131n \u00f6rneklerine g\u00f6nderildikten sonra (do\u011fru \u00f6l\u00e7\u00fcm i\u00e7in), (1) \"daha fazla bilgi\" se\u00e7ene\u011fine en \u00e7ok kimlerin t\u0131klad\u0131\u011f\u0131n\u0131, (2) \"\u015fimdi sat\u0131n al\" se\u00e7ene\u011fine kimlerin t\u0131klad\u0131\u011f\u0131n\u0131 ve (3) kimlerin hi\u00e7 t\u0131klamad\u0131\u011f\u0131n\u0131 g\u00f6zlemleyin.<\/p>\n

Ard\u0131ndan, t\u0131klama (yan\u0131t) t\u00fcr\u00fcne g\u00f6re bunlar\u0131 bu 3 kategoriye ay\u0131r\u0131n.<\/p>\n

A quienes hicieron clic en “compre ahora”, env\u00edales una nota de agradecimiento si tu p\u00e1gina tiene venta directa o bien si complet\u00f3 un formulario en un Landing Page. Agradece tu inter\u00e9s y comun\u00edcales qu\u00e9 viene despu\u00e9s (mensaje debienvenida).<\/p>\n

Buna ek olarak, \u00fcr\u00fcn\u00fcn faydalar\u0131 hakk\u0131nda daha fazla ayr\u0131nt\u0131 veren, ek bir teklif sunan veya motive edici bir \u015fey kar\u015f\u0131l\u0131\u011f\u0131nda tavsiye isteyen bir takip e-postas\u0131 haz\u0131rlay\u0131n.<\/p>\n

Hi\u00e7bir \u015fey yapmayanlar, yani \"\u015fimdi sat\u0131n al\" veya \"daha fazla bilgi edin\" se\u00e7eneklerinden birine t\u0131klamayanlar i\u00e7in alternatif bir e-posta g\u00f6nderin. Belki de ilk e-postadaki bir \u015fey ilgilerini \u00e7ekmemi\u015ftir, do\u011fru \u015fekilde ifade edilmemi\u015ftir ya da basit\u00e7e anla\u015f\u0131lmam\u0131\u015ft\u0131r.<\/p>\n

Sebep ne olursa olsun, onlara bir \u015fans daha verdi\u011finizden emin olun.<\/p>\n

Kolay ve etkili segmentasyon<\/h3>\n

Bu t\u00fcr bir segmentasyon mekanizmas\u0131 ile sat\u0131n alma niyeti veya bir sat\u0131c\u0131yla temas d\u00fczeyini etkili bir \u015fekilde a\u011f\u0131rl\u0131kland\u0131rabilirsiniz.<\/p>\n

Bu t\u00fcr filtrelemenin amac\u0131, potansiyel m\u00fc\u015fterilerinizin veya m\u00fc\u015fterilerinizin size motivasyonlar\u0131n\u0131, arzular\u0131n\u0131 veya ilgi alanlar\u0131n\u0131 anlatmalar\u0131n\u0131 sa\u011flamak ve sat\u0131n alma s\u00fcrecinde hangi a\u015famada olduklar\u0131n\u0131 belirlemektir (bug\u00fcn sat\u0131n al\u0131n, daha fazla bilgi edinin veya gelecekte). stat\u00fcko<\/em>).<\/p>\n

S\u00fcre\u00e7 Diyagram\u0131<\/h2>\n

\"Screen_Shot_2014-08-05_at_7.49.49_PM\"<\/p>\n

<\/a><\/p>\n

\u00a0<\/p>\n\n\n

<\/p>","protected":false},"excerpt":{"rendered":"

Mekanizmalardan biri, ge\u00e7mi\u015fte sat\u0131n alma niyetinizi kan\u0131tlam\u0131\u015f olan m\u00fc\u015fterileri belirlemek ve onlara yeni bir promosyon veya cazip bir teklif iletmektir.<\/p>","protected":false},"author":239642484,"featured_media":22057,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfC\u00f3mo 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