{"id":6771,"date":"2024-08-12T19:33:31","date_gmt":"2024-08-12T16:33:31","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6771"},"modified":"2025-06-16T18:11:59","modified_gmt":"2025-06-16T15:11:59","slug":"e-postanizi-gondermeden-once-dikkat-etmeniz-gereken-6-e-posta-pazarlama-hatasi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/6-errores-de-email-marketing-a-tener-en-cuenta-antes-de-enviar-tu-email\/masterbase\/","title":{"rendered":"E-postan\u0131z\u0131 g\u00f6ndermeden \u00f6nce dikkat etmeniz gereken 6 e-posta pazarlama hatas\u0131"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"6771\" class=\"elementor elementor-6771\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a79b3df e-flex e-con-boxed e-con e-parent\" data-id=\"3a79b3df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c79965d elementor-widget elementor-widget-text-editor\" data-id=\"6c79965d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Hepimizin ortak bir y\u00f6n\u00fc oldu\u011funu tahmin edebiliriz: e-posta ile \u00e7ok say\u0131da mesaj g\u00f6ndermek zorunday\u0131z.<\/h1><h1>M\u00fc\u015fterilerinizle ileti\u015fim kurmak i\u00e7in e-posta kullan\u0131yorsan\u0131z, bu hatalar\u0131 g\u00f6zden ka\u00e7\u0131rmay\u0131 g\u00f6ze alamazs\u0131n\u0131z.<\/h1><p>Ancak, bunlardan birini (veya ikisini veya \u00fc\u00e7\u00fcn\u00fc) zaten i\u015flediyseniz, panik yapmay\u0131n. Sizi \u00e7arm\u0131ha germeyece\u011fiz. Size yard\u0131m etmek i\u00e7in buraday\u0131z.<\/p><p>Bu nedenle, bu hatalar\u0131 listelemenin yan\u0131 s\u0131ra, ikincil hasara neden olmadan \u00f6nce bunlar\u0131 d\u00fczeltmenize yard\u0131mc\u0131 olaca\u011f\u0131z.<\/p><p>Bu nedenle, bir sonraki e-posta kampanyan\u0131zda \"g\u00f6nder\" d\u00fc\u011fmesine basmadan \u00f6nce, a\u015fa\u011f\u0131daki e-posta pazarlama hatalar\u0131 listesine g\u00f6z at\u0131n ve en \u00f6nemlisi, zaten yapm\u0131\u015f olduklar\u0131n\u0131z\u0131 d\u00fczeltin.<\/p><h2>1. Herkes i\u00e7in i\u00e7erik yazma<\/h2><p>\u0130\u00e7erik a\u00e7\u0131s\u0131ndan herkesi tatmin etmeyi ama\u00e7layan mesajlar hi\u00e7 kimseyi tatmin etmez. Ba\u011flamdan, ki\u015fiselle\u015ftirmeden ve insanl\u0131\u011f\u0131n herhangi bir g\u00f6r\u00fcnt\u00fcs\u00fcnden yoksundurlar.<\/p><p>Bu nedenle segmentasyon, e-posta pazarlama kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir.<\/p><p>Y\u00fcz\u00fc olmayan bir kitle i\u00e7in k\u00f6r\u00fc k\u00f6r\u00fcne yazarak kendinizi yormak yerine, her zaman ki\u015fi, konum, cinsiyet veya ya\u015fa g\u00f6re segmentasyonu tercih edin, bu da oda\u011f\u0131 ayarlamaya ve bu segmentlerin zevklerini ve ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya yard\u0131mc\u0131 olur.<\/p><h4><strong>Hata nas\u0131l d\u00fczeltilir?<\/strong><\/h4><p>Ki\u015fi listelerinizi b\u00f6l\u00fcmlere ay\u0131rma f\u0131rsat\u0131n\u0131z varsa, bunu yap\u0131n. Ve ger\u00e7ekten t\u00fcm taban\u0131n\u0131za bir e-posta g\u00f6ndermeniz gerekiyorsa, bunu basit tutun.<\/p><p>ile <em>basit<\/em> \u0130\u00e7erik olarak \u00e7ok spesifik olmamas\u0131, sadece k\u00fc\u00e7\u00fck bir y\u00fczdenin anlayaca\u011f\u0131 karma\u015f\u0131k terimler i\u00e7ermemesi gerekti\u011fini kastediyoruz.<\/p><p>Segmentasyon i\u015fin anahtar\u0131d\u0131r. \"E-posta Pazarlamas\u0131nda Segmentasyon Neden \u00d6nemlidir\" adl\u0131 e-kitab\u0131 hen\u00fcz indirmediyseniz, l\u00fctfen buraya t\u0131klay\u0131n. <a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=por-que-importa-la-segmentacion-en-email-marketing\">buradan indirin<\/a>.<\/p><h2>2. Mesaj\u0131n konusunu ihmal etmek<\/h2><p>E-posta mesaj\u0131n\u0131z\u0131n konu sat\u0131r\u0131, mesaj\u0131n\u0131z\u0131n son \u00f6nceli\u011fi olarak b\u0131rakmak bir yana, ihmal etmemeniz gereken bir \u015feydir.<\/p><p>Asl\u0131nda, pek \u00e7ok ki\u015fi ili\u015fkilerin bir sanat formu oldu\u011funu iddia edebilir.<\/p><p>D\u00fc\u015f\u00fcn\u00fcrseniz, e-postan\u0131z\u0131n a\u00e7\u0131l\u0131p a\u00e7\u0131lmayaca\u011f\u0131n\u0131 ya da silinip silinmeyece\u011fini belirleyen birka\u00e7 \u015feyden biri olduklar\u0131n\u0131 g\u00f6r\u00fcrs\u00fcn\u00fcz.<\/p><p>Konu sat\u0131r\u0131na, al\u0131c\u0131n\u0131n e-postan\u0131z\u0131 a\u00e7mamay\u0131 g\u00f6ze alamayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnmesini sa\u011flayacak ne yazabilirsiniz?<\/p><h4><strong>Hata nas\u0131l d\u00fczeltilir?<\/strong><\/h4><p>Aciliyet hissi uyand\u0131ran, insanlar\u0131n ilgisini \u00e7ekecek ve ayn\u0131 zamanda onlar\u0131 hemen harekete ge\u00e7meye motive edecek konu sat\u0131rlar\u0131 olu\u015fturun. \u0130kincisi, e-postay\u0131 yar\u0131n de\u011fil bug\u00fcn a\u00e7malar\u0131 i\u00e7in gereklidir.<\/p><p>\u00d6rne\u011fin, bir blog makalesi yazd\u0131ysan\u0131z, insanlar\u0131 e-postay\u0131 a\u00e7maya motive etmek i\u00e7in, konu sat\u0131r\u0131na blogun ba\u015fl\u0131\u011f\u0131n\u0131 eklemek yerine, \"Bu makalenin b\u00fcy\u00fck ba\u015far\u0131s\u0131na inanam\u0131yorum\" gibi bir \u015fey eklemek daha iyidir.<\/p><p>Bu \u015f\u00fcphesiz insanlar\u0131n merak\u0131n\u0131 uyand\u0131racakt\u0131r. Bu \u00f6rnekte oldu\u011fu gibi, merak yoluyla bir aciliyet duygusu yaratmak i\u00e7in, kelimenin tam anlam\u0131yla \"bu e-postay\u0131 bug\u00fcn g\u00f6r\u00fcn, aksi takdirde kaybolacak\" yazman\u0131za gerek yoktur.<\/p><p>Ba\u015far\u0131l\u0131 sorunlar yaratmak i\u00e7in pek \u00e7ok ipucu vard\u0131r. \u00d6nemli olan, mesajda iletmek istediklerinizi iyi yans\u0131tmas\u0131, anla\u015f\u0131lmas\u0131 kolay, k\u0131sa olmas\u0131, okuyucunun neyi neden yapmas\u0131 gerekti\u011fini s\u00f6ylemesi ve m\u00fcmk\u00fcn oldu\u011funca iyi ve ki\u015fiselle\u015ftirilmi\u015f olmas\u0131d\u0131r.<\/p><h2>3. Mesajlar\u0131n\u0131za g\u00f6kku\u015fa\u011f\u0131 gibi davran\u0131n.<\/h2><p>Unutmay\u0131n: az \u00e7oktur.<\/p><p>Mesaj\u0131n\u0131zdaki bir veya iki unsuru renklerle vurgulamak son derece kabul edilebilir bir durumdur ancak k\u0131rm\u0131z\u0131 ve sar\u0131 metinler, mavi ba\u011flant\u0131lar, bir g\u00f6rselin etraf\u0131nda sar\u0131 kenarl\u0131klar ve parlak bir arka plana sahip oldu\u011funuzda okuyucular\u0131n\u0131z\u0131n sadece ba\u015f\u0131n\u0131 d\u00f6nd\u00fcr\u00fcrs\u00fcn\u00fcz.<\/p><p>Bunalt\u0131c\u0131d\u0131r, profesyonel de\u011fildir ve okuyucular\u0131n ba\u015f\u0131n\u0131 a\u011fr\u0131tmas\u0131 muhtemeldir.<\/p><h4><strong>Hata nas\u0131l d\u00fczeltilir?<\/strong><\/h4><p>Her zaman basit tutun!<\/p><p>E-posta gibi \u00e7ok az \u015feye izin veren bir kanalda \u00e7ok fazla \u015fey s\u00f6ylemeye \u00e7al\u0131\u015farak hedef kitlenizin kafas\u0131n\u0131 kar\u0131\u015ft\u0131rmay\u0131n.<\/p><p>Bununla, e-postan\u0131n izleyiciye bir gazetenin \u00f6n sayfas\u0131 gibi bir haber sunmak \u00fczere tasarlanmas\u0131n\u0131 kastediyoruz; daha fazlas\u0131 de\u011fil. Yani, iyi ba\u015fl\u0131klar ve k\u0131sa bir tan\u0131t\u0131m yaz\u0131s\u0131. Ve buna iyi bir g\u00f6rsel e\u015flik ederse, \u00e7ok daha iyi olur.<\/p><p>\u0130\u00e7eri\u011fin geri kalan\u0131, g\u00f6revi sadece ileti\u015fimi iletmek ve d\u00f6n\u00fc\u015f\u00fcm\u00fc davet etmek olan mesaj taraf\u0131ndan de\u011fil, a\u00e7\u0131l\u0131\u015f sayfas\u0131 (a\u00e7\u0131l\u0131\u015f sayfas\u0131 veya blog yaz\u0131s\u0131) taraf\u0131ndan sunulmal\u0131d\u0131r.<\/p><p>Bu hedefe net bir tasar\u0131mla, ideal olarak bu eylem \u00e7a\u011fr\u0131s\u0131n\u0131 vurgulayabilecek tek bir renkle e\u015flik edin.<\/p><h2>4. Mesajlar\u0131n\u0131z\u0131 cep telefonlar\u0131 i\u00e7in optimize etmemek<\/h2><p>PC i\u00e7in tasarlanan mesaj, k\u00fc\u00e7\u00fck mobil ekran i\u00e7in tasarlanandan farkl\u0131d\u0131r. Metin, g\u00f6vde ve grafikler uyarlanmal\u0131d\u0131r.<\/p><p>Fareden parma\u011fa ge\u00e7i\u015f, HTML'nin yeniden ifade edilmesi ve okuyucunun istenen eylemi bir ak\u0131ll\u0131 telefondan da ger\u00e7ekle\u015ftirmesini sa\u011flamak i\u00e7in baz\u0131 \u00f6zel ko\u015fullar\u0131n kar\u015f\u0131lanmas\u0131 anlam\u0131na gelir.<\/p><p>Karar vericilerin 64%'sinin mesajlar\u0131n\u0131 mobil cihazlar\u0131ndan okudu\u011fu unutulmamal\u0131d\u0131r (Kaynak: TopRankBlog).<\/p><p>Ancak pazarlamac\u0131lar\u0131n yaln\u0131zca 31%'si mobil mesajlar\u0131n\u0131n a\u00e7\u0131lma oran\u0131n\u0131 biliyor (Marketing Sherpa).<\/p><p>Karar vericiler mobil cihazlar\u0131n\u0131 aktif olarak kulland\u0131\u011f\u0131ndan, bu cihazlarda e-posta pazarlamas\u0131n\u0131n optimizasyonuna ve performans\u0131na odaklanmam\u0131z \u00e7ok \u00f6nemlidir.<\/p><h4>Hata nas\u0131l d\u00fczeltilir?<\/h4><ul><li>D\u00fczeni tek s\u00fctun olarak de\u011fi\u015ftirin.<\/li><\/ul><p>PC i\u00e7in tasarlanan mesajlar birka\u00e7 s\u00fctuna sahipken, tek s\u00fctunlu versiyon mobil cihazlar i\u00e7in \u00e7ok daha uygundur. Sadece daha k\u00fc\u00e7\u00fck ekranlarda kullan\u0131labilirlik a\u00e7\u0131s\u0131ndan daha mant\u0131kl\u0131 oldu\u011fu i\u00e7in de\u011fil, ayn\u0131 zamanda daha iyi okunabilirli\u011fe katk\u0131da bulundu\u011fu i\u00e7in.<\/p><ul><li>\u0130\u00e7eri\u011fi de\u011fi\u015ftirin.<\/li><\/ul><p>Daha k\u00fc\u00e7\u00fck bir ekranda \u00e7al\u0131\u015f\u0131rken, g\u00f6rebilece\u011finiz bilgi miktar\u0131 s\u0131n\u0131rl\u0131d\u0131r. Bu, daha fazla hat\u0131rlamak zorunda kalmak anlam\u0131na gelir, bu nedenle uzun soluklu i\u00e7erik tavsiye edilmez.<\/p><p>Mobil deneyimi iyile\u015ftirmek i\u00e7in, PC i\u00e7eri\u011finizi al\u0131n ve yar\u0131ya indirin; hatta bu ekran i\u00e7in hala \u00e7ok b\u00fcy\u00fck olabilir. K\u0131sacas\u0131, i\u00e7eri\u011fi minimumda tutun.<\/p><ul><li>Optimize etmek i\u00e7in d\u00fc\u011fmeleri kullan\u0131n.<\/li><\/ul><p>Mesajlar\u0131n\u0131zda yer alan t\u00fcm eylem \u00e7a\u011fr\u0131lar\u0131na t\u0131klamak (parma\u011f\u0131n\u0131zla) kolay olmal\u0131d\u0131r.<\/p><p>Hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fram\u0131\u015f bir izleyici kitlesinden ka\u00e7\u0131nmak i\u00e7in d\u00fc\u011fmelerin g\u00f6r\u00fclebilecek kadar b\u00fcy\u00fck ve kolayca t\u0131klanabilir oldu\u011fundan emin olun.<\/p><h2>5. Yanl\u0131\u015f beklentiler yaratmak<\/h2><p>E\u011fer konu veya mesaj ger\u00e7ek olamayacak kadar iyi g\u00f6r\u00fcn\u00fcyorsa, muhtemelen tam tersi bir etki yaratacakt\u0131r.<\/p><p>E-posta ile g\u00f6nderilen \"T\u00fcm sorunlar\u0131n\u0131z\u0131n tek \u00e7\u00f6z\u00fcm\u00fc...\" veya \"K\u00e2r\u0131n\u0131z\u0131 110% art\u0131rmak i\u00e7in buraya t\u0131klay\u0131n\" gibi bo\u015f vaatler sadece size ve \u015firketinize zarar verir.<\/p><p>Birini mesaj\u0131n\u0131z\u0131 a\u00e7maya ve t\u0131klamaya ikna etmek \u00f6nemli olsa da, net beklentiler belirlemek daha da \u00f6nemlidir.<\/p><p>\u00dcr\u00fcn veya hizmetinizin faydalar\u0131n\u0131 abartmak, \u00f6nyarg\u0131l\u0131 veya ba\u011flam\u0131ndan kopuk bilgiler vermek veya mesajla uyu\u015fmayan bir teklif sunmak, al\u0131c\u0131lar\u0131n\u0131z\u0131n yanl\u0131\u015f y\u00f6nlendirildikleri hissine kap\u0131lmalar\u0131na neden olabilir.<\/p><h4>Hata nas\u0131l d\u00fczeltilir?<\/h4><p>A\u00e7\u0131k ve do\u011frudan olun, laf\u0131 doland\u0131rmay\u0131n, abartmay\u0131n veya yerine getiremeyece\u011finiz \u015feyler s\u00f6ylemeyin.<\/p><p>\u0130nsanlar \u015feffafl\u0131k ister ve \u015firketinize duyduklar\u0131 g\u00fcveni peki\u015ftirecek her \u015fey \u00e7ok \u00f6nemlidir. G\u00fcven, internetteki en \u00f6nemli varl\u0131kt\u0131r.<\/p><p>Bu sadece i\u015flemsel de\u011fil, ayn\u0131 zamanda ileti\u015fimsel mesajlar da gerektirir.<\/p><p>Yani, yaln\u0131zca tan\u0131tacak veya satacak bir \u015feyiniz oldu\u011funda mesaj g\u00f6ndermeyin, i\u015flemin \u00f6tesine ge\u00e7en bir ili\u015fki geli\u015ftirin: ho\u015f geldiniz, do\u011fum g\u00fcn\u00fc, y\u0131ld\u00f6n\u00fcm\u00fc, tebrikler veya te\u015fekk\u00fcrler hedef kitleniz taraf\u0131ndan \u00e7ok iyi kar\u015f\u0131lan\u0131r.<\/p><p>Ki\u015fiseldirler, sevecendirler ve t\u00fcketici-i\u015f ili\u015fkisinin buzlar\u0131n\u0131 k\u0131rarak isteksizli\u011fi azaltan ve g\u00fcveni peki\u015ftiren ba\u011flar yarat\u0131rlar.<\/p><h2>6. Abonelikten \u00e7\u0131kman\u0131n kolayla\u015ft\u0131r\u0131lmamas\u0131<\/h2><p>T\u0131pk\u0131 ger\u00e7ek hayatta ger\u00e7ek insanlarla oldu\u011fu gibi, blog abonelerinizi veya d\u00fczenli olarak e-posta yoluyla ileti\u015fim kurdu\u011funuz m\u00fc\u015fterilerinizi rehin tutmak do\u011fru de\u011fildir. Tekrar ediyoruz: bu do\u011fru de\u011fil.<\/p><p>Abonelikten \u00e7\u0131kma s\u00fcrecinin zahmetli olmas\u0131 nedeniyle abonelikten \u00e7\u0131kmay\u0131 hedef kitleniz i\u00e7in bir sorun haline getirmek sadece k\u00f6t\u00fc bir tutum olmakla kalmaz, ayn\u0131 zamanda eninde sonunda engellenece\u011finiz veya spam olarak i\u015faretlenece\u011finiz anlam\u0131na gelir (ki bu daha da k\u00f6t\u00fcd\u00fcr).<\/p><p>E-posta kampanyalar\u0131n\u0131za kar\u015f\u0131 ne kadar \u00e7ok ki\u015fi harekete ge\u00e7erse, bunun \u00e7evrimi\u00e7i itibar\u0131n\u0131z \u00fczerindeki etkisi o kadar b\u00fcy\u00fck olacak ve bu da iletilebilirli\u011finizi etkileyecektir. Gelen kutusunda bir yer edinmek yerine, mesajlar\u0131n\u0131z\u0131n kal\u0131c\u0131 olarak ki\u015filerinizin spam klas\u00f6rlerine d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6receksiniz.<\/p><h4>Hata nas\u0131l d\u00fczeltilir?<\/h4><p>Yahoo ve Gmail gibi \u0130SS \u015firketlerini y\u00f6neten CAN-SPAM Yasas\u0131 uyar\u0131nca, g\u00f6nderdi\u011finiz her mesaja bir devre d\u0131\u015f\u0131 b\u0131rakma se\u00e7ene\u011fi eklemeniz gerekti\u011fini unutmamak \u00f6nemlidir.<\/p><p>Ba\u015fka bir deyi\u015fle, bu basit yasaya uymamak \u0130SS'lerle olan ili\u015fkiyi \u00f6nemli \u00f6l\u00e7\u00fcde etkiler ve d\u00fcnyadaki postan\u0131n 80%'sinin \u0130SS'ler taraf\u0131ndan arac\u0131l\u0131k edildi\u011fini fark etti\u011finizde bu ili\u015fkiyi etkilemek istemeyece\u011finizden eminiz.<\/p><p>Bizim tavsiyemiz? Abonelikten \u00e7\u0131kma se\u00e7ene\u011fini ciddiye al\u0131n, g\u00f6r\u00fcn\u00fcr k\u0131l\u0131n (gizlemeyin veya atlamay\u0131n) ve \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan ve tekrar mesaj g\u00f6nderilmedi\u011finden emin olun.<\/p><p>\u0130nsanlar sayamayaca\u011f\u0131n\u0131z kadar \u00e7ok nedenden dolay\u0131 abonelikten \u00e7\u0131kar. Belki i\u015flerini de\u011fi\u015ftirdiler ve ileti\u015fiminiz art\u0131k alakal\u0131 de\u011fil ya da mesajlar\u0131n\u0131z onlarla hi\u00e7bir zaman alakal\u0131 olmad\u0131.<\/p><p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=10-errores-en-email-marketing-y-como-evitarlos\"><img fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"15748\" data-permalink=\"https:\/\/masterbase.com\/tr\/6-errores-de-email-marketing-a-tener-en-cuenta-antes-de-enviar-tu-email\/masterbase\/captura-de-pantalla-2024-08-12-183050\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?fit=371%2C237&amp;ssl=1\" data-orig-size=\"371,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook 10 Errores en Email Marketing (y c\u00f3mo evitarlos)\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?fit=371%2C237&amp;ssl=1\" data-recalc-dims=\"1\" class=\"aligncenter wp-image-15748\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050-300x192.png?resize=516%2C330&#038;ssl=1\" alt=\"e-kitap 10 E-posta Pazarlama Hatas\u0131 (ve bunlardan nas\u0131l ka\u00e7\u0131n\u0131laca\u011f\u0131)\" width=\"516\" height=\"330\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/08\/Captura-de-pantalla-2024-08-12-183050.png?w=371&amp;ssl=1 371w\" sizes=\"(max-width: 516px) 100vw, 516px\" \/><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>G\u00f6nder d\u00fc\u011fmesine basmadan \u00f6nce bilmeniz gereken en ciddi 6 hatay\u0131 se\u00e7tik.<\/p>","protected":false},"author":239642484,"featured_media":15767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- 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