{"id":6725,"date":"2024-07-10T13:51:19","date_gmt":"2024-07-10T10:51:19","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6725"},"modified":"2024-09-13T13:15:09","modified_gmt":"2024-09-13T10:15:09","slug":"konu-satirinda-mesajinizin-acilmasini-etkileyebilecek-4-hata","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/4-errores-en-el-asunto-que-pueden-afectar-la-apertura-de-tu-mensaje\/masterbase\/","title":{"rendered":"Konu sat\u0131r\u0131nda mesaj\u0131n\u0131z\u0131n a\u00e7\u0131lmas\u0131n\u0131 etkileyebilecek 4 hata"},"content":{"rendered":"<h1>Herkesin bilmedi\u011fi \u015fey, baz\u0131 al\u0131c\u0131lar\u0131n bunlar\u0131 g\u00f6rmezden gelmesine neden olan hatalar\u0131n neler olabilece\u011fidir.<\/h1>\n<h2>Konu sat\u0131r\u0131, e-posta pazarlama kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131nda veya ba\u015far\u0131s\u0131zl\u0131\u011f\u0131nda, teslim edilebilirli\u011fi sa\u011flamak i\u00e7in ki\u015fi listenizi y\u00f6netmek ve i\u00e7eri\u011fi tan\u0131mlamak kadar belirleyici bir fakt\u00f6rd\u00fcr.<\/h2>\n<p>Ne yaz\u0131k ki \u00e7ok say\u0131da \u015firket, a\u00e7\u0131lma oranlar\u0131nda \u00f6nemli d\u00fc\u015f\u00fc\u015flere neden olan amat\u00f6r hatalar yapmaya devam ediyor.<\/p>\n<p>Bu e\u011filimi tersine \u00e7evirmenize yard\u0131mc\u0131 olmak i\u00e7in, baz\u0131 m\u00fc\u015fterilerimizin s\u0131kl\u0131kla yapt\u0131\u011f\u0131 ve ne pahas\u0131na olursa olsun ka\u00e7\u0131nman\u0131z gereken d\u00f6rt konu sat\u0131r\u0131 hatas\u0131n\u0131 burada bulabilirsiniz.<\/p>\n<h2 style=\"margin-left: 30px;\">Hata No. 1: \u00c7ok uzun sorunlar<\/h2>\n<p>Twitter ve Instagram'dan \u00f6\u011frendi\u011fimiz bir \u015fey varsa o da insanlar\u0131n s\u00fcrekli hareket halinde oldu\u011fu ve dikkatlerinin giderek daha k\u0131sa s\u00fcrd\u00fc\u011f\u00fcd\u00fcr.<\/p>\n<p>En fazla 15 karakterden olu\u015fan e-posta kampanyas\u0131 konu sat\u0131rlar\u0131 en y\u00fcksek a\u00e7\u0131lma oranlar\u0131na sahiptir. Buna bir de \u00e7o\u011fu telefon ekran\u0131n\u0131n yaln\u0131zca 4 ila 7 kelime g\u00f6r\u00fcnt\u00fcledi\u011fi ger\u00e7e\u011fi ekleniyor.<\/p>\n<p>Bu senaryo bize bir meydan okuma sunuyor: m\u00fcmk\u00fcn oldu\u011funca az alanda daha fazla \u015fey s\u00f6yleyebilmek ve yine de iyi bir izlenim b\u0131rakmak.<\/p>\n<p>Mesajlar\u0131n\u0131z\u0131n konu sat\u0131r\u0131n\u0131n her zaman k\u0131sa ve \u00e7ekici oldu\u011fundan emin olun. Ara\u015ft\u0131rmalar, al\u0131c\u0131n\u0131n dikkatini \u00e7ekmek ve mesajlar\u0131n\u0131z\u0131 silmelerini \u00f6nlemek i\u00e7in yeterli olan 50 karakteri asla ge\u00e7memenizi \u00f6nermektedir.<\/p>\n<p>Bu b\u00fcy\u00fck bir zorluk olsa da, ki\u015filerinizin spam dolu gelen kutular\u0131nda ger\u00e7ekten \u00f6ne \u00e7\u0131kan ifadelerle yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131z\u0131 geli\u015ftirmek i\u00e7in de bir f\u0131rsatt\u0131r.<\/p>\n<h2><strong>\u00a0 \u00a0 \u00a0 Hata No. 2: \u0130zleyiciye de\u011fil kendinize odaklanmak<\/strong><\/h2>\n<p>\u0130lk g\u00fcnlerinde e-posta, arkada\u015flar\u0131n\u0131zla ve sevdiklerinizle internet \u00fczerinden an\u0131nda ba\u011flant\u0131 kurman\u0131n bir yoluydu, ancak i\u015fler de\u011fi\u015fti.<\/p>\n<p>Bug\u00fcn, ki\u015filerinizin gelen kutular\u0131n\u0131 kar\u0131\u015ft\u0131ran mesajlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun, \u00fcr\u00fcn veya hizmetleriyle ilgili iyi bir teklifi vurgulayarak (onlara odaklanarak) onlara bir \u015fey satmak isteyen \u015firketlerden gelen spam olmas\u0131 daha olas\u0131d\u0131r. Ba\u015fka bir deyi\u015fle, bu \u00e7ok fazla g\u00fcr\u00fclt\u00fcd\u00fcr ve bir arkada\u015ftan ya da al\u0131c\u0131n\u0131n tan\u0131d\u0131\u011f\u0131 birinden gelen mesajlar de\u011fildir.<\/p>\n<p>\u015eirketinize odaklanan teklifler ve promosyonlarla sadece ba\u015fka bir g\u00fcr\u00fclt\u00fc \u00fcreticisi olmaktan ka\u00e7\u0131nmak i\u00e7in yapman\u0131z gereken \u015fey tam tersidir: hedef kitlenize odaklan\u0131n ve ki\u015filerinizin de\u011fer verdi\u011fi somut faydalar sunun.<\/p>\n<p>\u0130nsanlar b\u00fcy\u00fck haberlerinizi duymay\u0131 umursamaz, kendileri i\u00e7in ne oldu\u011funu bilmek isterler. Bu nedenle konu sat\u0131r\u0131n\u0131z\u0131n do\u011frudan ki\u015filerinizin ilgi alanlar\u0131na, ihtiya\u00e7lar\u0131na, zevklerine ve se\u00e7imlerine y\u00f6nelik oldu\u011fundan emin olun. Mesaj\u0131n\u0131z\u0131 a\u00e7mak i\u00e7in t\u0131klad\u0131klar\u0131nda tam olarak ne elde edeceklerini s\u00f6yleyin.<\/p>\n<p>Bunu yapman\u0131n kolay bir yolu, t\u00fcm \"biz\" ve \"bizim\" kelimelerini \"siz\" ve \"sizin\" kelimeleriyle de\u011fi\u015ftirmektir.<\/p>\n<p>Baz\u0131 \u00f6rnekler:<\/p>\n<ul>\n<li>E-Kitab\u0131m\u0131z\u0131 indirdi\u011finiz i\u00e7in te\u015fekk\u00fcr ederiz \u2192 \u0130\u015fte \u00fccretsiz e-Kitab\u0131n\u0131z!<\/li>\n<li>En \u00f6nemli \u00f6zelliklerimizi tan\u0131y\u0131n \u2192 Bu yeni \u00f6zelliklerle sat\u0131\u015flar\u0131n\u0131z\u0131 h\u0131zland\u0131r\u0131n!<\/li>\n<li>Harika haberlerimiz var. \u2192 Bu harika haberi \u00e7ok seveceksiniz.<\/li>\n<\/ul>\n<p>Ayr\u0131ca, mesajlar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirmek i\u00e7in ileti\u015fim taban\u0131n\u0131z\u0131 b\u00f6l\u00fcmlere ay\u0131r\u0131n. Konu sat\u0131rlar\u0131n\u0131z\u0131 olu\u015fturmak i\u00e7in hedef kitlenizin ilgi alanlar\u0131n\u0131 yans\u0131tan temel verileri kullan\u0131n. Bu, onlar\u0131 hedef kitlenizle daha alakal\u0131 hale getirmeye ve dolay\u0131s\u0131yla t\u0131klanma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmaya yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n<h2 style=\"margin-left: 30px;\">Hata #3: Test etmemek<\/h2>\n<p>\u015eirketiniz i\u00e7in \u00e7ok \u00f6nemli bir e-posta pazarlama kampanyas\u0131 geli\u015ftirirken, yapmak isteyece\u011finiz son \u015fey yanl\u0131\u015f konu sat\u0131r\u0131 kullanarak hedef kitlenizi kaybetmektir.<\/p>\n<p>Konu sat\u0131r\u0131n\u0131n do\u011fru oldu\u011fundan, m\u00fcmk\u00fcn olan en iyi sonu\u00e7lar\u0131 verdi\u011finden emin olman\u0131z gerekir, ancak bir\u00e7ok pazarlamac\u0131 bunun \u00f6nemini g\u00f6z ard\u0131 eder ve postan\u0131n g\u00f6nderilmesi planlanmadan sadece 5 dakika \u00f6nce yaz\u0131lm\u0131\u015f anlams\u0131z veya k\u00f6t\u00fc hedeflenmi\u015f bir metin yay\u0131nlar.<\/p>\n<p>Bu hatay\u0131 d\u00fczeltmek i\u00e7in, k\u00f6r\u00fc k\u00f6r\u00fcne itaat etmemenizi tavsiye ederiz. <em>stat\u00fcko<\/em>. Konularla ilgili en iyi uygulamalardan bir d\u00fczinesini ba\u015far\u0131yla uygulam\u0131\u015f olsan\u0131z bile, her ki\u015finin veya izleyici grubunun farkl\u0131 oldu\u011funu ve ayn\u0131 c\u00fcmleye \u00e7ok farkl\u0131 tepkiler verebilece\u011fini unutmay\u0131n.<\/p>\n<p>Kendi en iyi uygulamalar\u0131n\u0131z\u0131 olu\u015fturun ve sonra bunlar\u0131 uygulay\u0131n. Fikirleri dinleyin, ancak o zaman yaz\u0131n. Uzmanlar\u0131n tavsiyelerine kulak verin ve ard\u0131ndan bunlar\u0131 test edin.<\/p>\n<p>En iyi uygulamalar\u0131n yan\u0131 s\u0131ra meslekta\u015flar\u0131n\u0131z\u0131n katk\u0131da bulundu\u011fu fikirler, analizinize ba\u015flamak i\u00e7in yaln\u0131zca temel olu\u015fturmal\u0131d\u0131r. Bir e-posta pazarlama kampanyas\u0131 ba\u015flat\u0131rken, hem mesaj\u0131n kendisini hem de olas\u0131 konu sat\u0131rlar\u0131n\u0131 belirlemek i\u00e7in ekibinizle birlikte beyin f\u0131rt\u0131nas\u0131 yap\u0131n.<\/p>\n<p>\u0130\u015finiz bitti\u011finde bunlar\u0131 test edin. Elinizdeki bu verilerle, riski en aza indirirken kampanyan\u0131z\u0131n ba\u015far\u0131s\u0131na do\u011fru g\u00fcvenle ilerleyebileceksiniz. Risk olmadan \u00f6d\u00fcl olmayaca\u011f\u0131 gibi, iyi hesaplanm\u0131\u015f bir riskle \u00f6d\u00fcl\u00fcn\u00fcz \u00e7ok daha b\u00fcy\u00fck olacakt\u0131r.<\/p>\n<h2><strong>\u00a0 \u00a0 \u00a0 \u00a0Hata #4: Her \u015feyi kapsay\u0131c\u0131 olmay\u0131 istemek<\/strong><\/h2>\n<p>\u00d6z\u00fcnde, bir konu sat\u0131r\u0131 dikkat \u00e7ekmelidir. \u0130\u00e7indeki mesaj\u0131n k\u0131sa bir \u00f6nizlemesi olacak \u015fekilde tasarlanm\u0131\u015ft\u0131r. Israr ediyoruz: k\u0131sa bir \u00f6nizleme.<\/p>\n<p>Bir\u00e7ok pazarlamac\u0131 hi\u00e7bir \u015feyi atlamak istemez ve t\u00fcm kampanyay\u0131 bu metin par\u00e7as\u0131na dahil eder.<\/p>\n<p>\"S\u00fct\u00fc bedava almak varken neden ine\u011fi sat\u0131n alas\u0131n\u0131z ki?\" deyi\u015fiyle ilgili olarak kendimize \u015funu soruyoruz: Bir okuyucu zaten t\u00fcm bilgilere sahipse neden mesaj\u0131n\u0131z\u0131 a\u00e7s\u0131n? Yani, konu sat\u0131r\u0131 zaten bilmeleri gereken her \u015feyi i\u00e7eriyorsa, mesaj\u0131n\u0131z\u0131 t\u0131klay\u0131p a\u00e7mak i\u00e7in ne gibi bir motivasyonlar\u0131 olabilir?<\/p>\n<p>Bu hata, konu sat\u0131r\u0131nda al\u0131c\u0131n\u0131n merak\u0131 tetiklenerek d\u00fczeltilebilir.<\/p>\n<p>Ba\u015fka bir deyi\u015fle, konu sat\u0131r\u0131nda okuyucunun ilgisini \u00e7ekecek kadar bilgi verir, ancak okuyucuyu merak\u0131n\u0131 gidermek i\u00e7in mesaj\u0131 a\u00e7maya zorlamak i\u00e7in gerekli olanlar\u0131 atlar.<\/p>\n<p>Baz\u0131 \u00f6rnekler:<\/p>\n<ul>\n<li>Bu k\u0131\u015f i\u00e7in trend rehberi<\/li>\n<li>Dergimizin en g\u00fczel yan\u0131n\u0131 ka\u00e7\u0131r\u0131yorsunuz<\/li>\n<li>Yarat\u0131c\u0131 olmak i\u00e7in en uygun zaman ne zamand\u0131r?<\/li>\n<li>O yapt\u0131ysa sen neden yapmayas\u0131n?<\/li>\n<\/ul>\n<p>Konu sat\u0131rlar\u0131n\u0131n \u00f6nemine dikkat edin ve mesajlar\u0131n\u0131z\u0131n ilk etapta a\u00e7\u0131lmas\u0131n\u0131 sa\u011flamak i\u00e7in bu sat\u0131rlarda hata yapmaktan ka\u00e7\u0131n\u0131n. Ancak o zaman kampanyalar\u0131n\u0131z tasarland\u0131klar\u0131 i\u015f hedeflerini kar\u015f\u0131layabilecektir.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/tr\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" class=\"aligncenter wp-image-13073\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728-300x194.png?resize=625%2C404&#038;ssl=1\" alt=\"e-kitap e-posta Ba\u015far\u0131l\u0131 e-posta pazarlama kampanyalar\u0131 nas\u0131l olu\u015fturulur\" width=\"625\" height=\"404\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Konu sat\u0131r\u0131n\u0131n mesajlar\u0131n\u0131z\u0131n a\u00e7\u0131l\u0131\u015f\u0131nda kilit bir rol oynad\u0131\u011f\u0131n\u0131 hepimiz biliyoruz.<\/p>","protected":false},"author":239642484,"featured_media":15096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 errores en el asunto que pueden afectar la apertura de tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Lo que no todos saben es qu\u00e9 fallas pueden estar ocasionando que algunos destinatarios simplemente los ignoren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/konu-satirinda-mesajinizin-acilmasini-etkileyebilecek-4-hata\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 errores en el asunto que pueden afectar la apertura de tu mensaje - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Lo que no todos saben es qu\u00e9 fallas pueden estar ocasionando que algunos 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