{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"mesajinizi-gondermeden-once-kontrol-etmeniz-gereken-10-sey","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"Mesaj\u0131n\u0131z\u0131 g\u00f6ndermeden \u00f6nce kontrol etmeniz gereken 10 \u015fey"},"content":{"rendered":"

Bir test sevkiyat\u0131 yapman\u0131n yan\u0131 s\u0131ra, di\u011fer bir\u00e7ok hususun da g\u00f6zden ge\u00e7irilmesi gerekir.<\/strong><\/h1>\n

<\/strong><\/p>\n

Herkes hata yapabilir, \u00f6zellikle de herkesin rakiplerinden \u00f6nce sat\u0131\u015f yapmak i\u00e7in yar\u0131\u015ft\u0131\u011f\u0131 ve giderek daha fazla talep g\u00f6ren bu d\u00fcnyada.<\/p>\n

Bu bask\u0131 bazen i\u015flerin plana g\u00f6re gitmedi\u011fi anlam\u0131na gelir ve daha da k\u00f6t\u00fcs\u00fc, \u00f6zellikle e-posta pazarlamas\u0131 s\u00f6z konusu oldu\u011funda d\u00fczeltilemeyecek hatalar yapmam\u0131za neden olur.<\/p>\n

Bir mesaj g\u00f6nderildikten sonra art\u0131k d\u00fczeltilemez. Utan\u00e7tan, \u00f6z\u00fcr dilemek zorunda kalmaktan ve bunun getirdi\u011fi k\u00f6t\u00fc sonu\u00e7lardan ka\u00e7\u0131nmak i\u00e7in, her g\u00f6nderimden \u00f6nce kontrol edilmesi gereken 10 \u015feyi \u00f6zetleyen bu listeye dikkat edin.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Eksik veya k\u0131r\u0131k ba\u011flant\u0131lar<\/strong><\/h2>\n

Ba\u011flant\u0131lar\u0131n\u0131z\u0131n \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan emin olun. Gitmeleri gereken yere gidiyorlar m\u0131? \u0130nsanlara t\u0131klamalar\u0131 gerekti\u011fi ve hatta o anda neden t\u0131klamalar\u0131 gerekti\u011fi a\u00e7\u0131k m\u0131? Sosyal medya profillerinizdeki ba\u011flant\u0131lar\u0131 kontrol edin.<\/p>\n

Klasik \"404 sayfa bulunamad\u0131\" hatas\u0131ndan ka\u00e7\u0131n\u0131n. T\u0131klay\u0131p h\u00fcsrana u\u011framaktan daha k\u00f6t\u00fc bir \u015fey yoktur.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Yaz\u0131m hatalar\u0131<\/strong><\/h2>\n

Yaz\u0131m hatalar\u0131 pazarlamada, \u00f6zellikle de do\u011frudan ve ki\u015fisel bir ara\u00e7 olan e-postada \u00f6nemlidir.<\/p>\n

Zarar, markan\u0131z\u0131n itibar\u0131na, potansiyel m\u00fc\u015fterilerinizde ve m\u00fc\u015fterilerinizde b\u0131rakt\u0131\u011f\u0131n\u0131z k\u00f6t\u00fc izlenime gider. B\u00f6yle bir hatan\u0131n yaz\u0131lanlar\u0131n anlam\u0131n\u0131 ve niyetini de\u011fi\u015ftirebilece\u011finden bahsetmiyorum bile.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>Bozuk g\u00f6r\u00fcnt\u00fcler<\/strong><\/h2>\n

Resimleriniz nas\u0131l g\u00f6r\u00fcn\u00fcyor? Bu harika bir soru, \u00e7\u00fcnk\u00fc resimlerinizi bozabilecek farkl\u0131 t\u00fcrde e-posta okuyucular\u0131 (Gmail, Yahoo, Notes, Outlook) var: k\u00fc\u00e7\u00fclt\u00fclm\u00fc\u015f, geni\u015fletilmi\u015f, pikselli, \u00e7ok uzun veya sadece g\u00f6r\u00fcnm\u00fcyorlar m\u0131?<\/p>\n

G\u00f6r\u00fcnt\u00fc filtreleri veya g\u00f6r\u00fcnt\u00fc engelleyiciler oldu\u011funu ve \u00e7ok fazla g\u00f6r\u00fcnt\u00fcye bahis oynarsan\u0131z mesaj\u0131n\u0131z\u0131n hi\u00e7bir \u015fey ifade etmeyebilece\u011fini unutmay\u0131n.<\/p>\n

G\u00f6r\u00fcnt\u00fclerin g\u00f6sterilmesi ama\u00e7land\u0131\u011f\u0131 gibi iyi g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden emin olun, de\u011filse g\u00f6ndermeden \u00f6nce d\u00fczeltin.<\/p>\n

Ayr\u0131ca, g\u00f6r\u00fcnt\u00fc y\u00fcklenmezse, arkas\u0131nda onu a\u00e7\u0131klayan bir metin (alternatif metin) oldu\u011fundan emin olun.<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>Renkler<\/strong><\/h2>\n

Harflerin rengi ve arka plan rengi uygun mu? Uygun derken, g\u00f6z\u00fc veya konsantrasyonu bozmadan okunmalar\u0131n\u0131n kolay olmas\u0131n\u0131 ve tasarland\u0131klar\u0131 amac\u0131 yerine getirmelerini kastediyoruz: ileti\u015fim kurmak.<\/p>\n

Bazen bir mesaj\u0131 vurgulamak i\u00e7in sert arka plan renkleri kullan\u0131l\u0131r (siyah, k\u0131rm\u0131z\u0131, ye\u015fil), bu da g\u00f6ze \u00e7arpmas\u0131na ve di\u011fer e-postalardan ay\u0131rt edilmesine ra\u011fmen okunmas\u0131n\u0131 \u00e7ok zorla\u015ft\u0131r\u0131r. Dikkatli olun.<\/p>\n

Bazen, baz\u0131 posta okuyucular arka plan rengini de\u011fil, beyaz bir rengi g\u00f6sterir ve harfler e\u015fit derecede beyaz olsayd\u0131, mesaj\u0131n\u0131z kaybolurdu. Mesajlar\u0131n\u0131z\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn arka plan rengine ba\u011fl\u0131 olmad\u0131\u011f\u0131ndan emin olun.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>D\u00fczenli format<\/strong><\/h2>\n

C\u00fcmleler aras\u0131ndaki bo\u015fluklar\u0131n yan\u0131 s\u0131ra foto\u011fraflar\u0131n metne g\u00f6re yeterli havaya sahip olup olmad\u0131\u011f\u0131n\u0131 ve harekete ge\u00e7irici mesaj d\u00fc\u011fmesinin i\u00e7eri\u011fin di\u011fer unsurlar\u0131yla \u00e7ak\u0131\u015f\u0131p \u00e7ak\u0131\u015fmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/p>\n

Her \u015feyin olmas\u0131 gereken yerde olup olmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>Konu \/ G\u00f6nderen<\/strong><\/h2>\n

G\u00f6nderen, yani mesaj\u0131 g\u00f6nderen ki\u015fi, \u015firketinizin ad\u0131 veya hedef kitlenizin en \u00e7ok tan\u0131d\u0131\u011f\u0131 isim olmal\u0131d\u0131r.<\/p>\n

Konu sat\u0131r\u0131yla ilgili olarak, bazen sisteme bir e-posta y\u00fckledi\u011finizde konu sat\u0131r\u0131 bir a\u00e7\u0131klama olarak kal\u0131r. Dikkatli olun! Konu sat\u0131r\u0131 bir a\u00e7\u0131klama de\u011fildir; insanlar\u0131 mesaj\u0131 a\u00e7maya motive eden bir eylem \u00e7a\u011fr\u0131s\u0131d\u0131r. Bu \u00f6nermeyi yerine getirip getirmedi\u011fini kontrol edin.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Ki\u015fiselle\u015ftirme<\/strong><\/h2>\n

Temel ki\u015fiselle\u015ftirme, bir selamlama ve mesaj\u0131n g\u00f6nderildi\u011fi ki\u015finin ad\u0131n\u0131 i\u00e7erir.<\/p>\n

Do\u011fru olduklar\u0131ndan emin olun. Ayr\u0131ca ki\u015fi listenizin g\u00fcncel olup olmad\u0131\u011f\u0131n\u0131 ve do\u011fru yaz\u0131ld\u0131\u011f\u0131n\u0131 kontrol edin.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>AntiSpam uyumlu<\/strong><\/h2>\n

Ba\u015f\u0131n\u0131z\u0131n derde girmesini istemiyorsan\u0131z, yasalara uyun. E-postan\u0131z\u0131n \u015firketinizin fiziksel adresini i\u00e7erdi\u011finden ve sizin taraf\u0131n\u0131zdan (\u015firket ad\u0131) bir g\u00f6nderen arac\u0131l\u0131\u011f\u0131yla g\u00f6nderildi\u011fini belirtti\u011finden emin olun (\u00f6rn. MasterBase<\/a>).<\/p>\n

Konunuzu net ve mesaj\u0131n\u0131zla uyumlu hale getirin.<\/p>\n

Son olarak, yaln\u0131zca abonelikten \u00e7\u0131kma se\u00e7ene\u011fini dahil etmekle kalmay\u0131n, ayn\u0131 zamanda bunun \u00e7al\u0131\u015ft\u0131\u011f\u0131ndan da emin olun. Ve abonelikten \u00e7\u0131kanlara yeniden mesaj g\u00f6ndermeme taahh\u00fcd\u00fcn\u00fcz\u00fc her zaman yerine getirin.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>Web \u00fczerinden g\u00f6r\u00fcnt\u00fcleme se\u00e7ene\u011fi<\/strong><\/h2>\n

Her zaman \"bu mesaj\u0131 web'de g\u00f6r\u00fcnt\u00fcle\" \/ \"\u00e7evrimi\u00e7i g\u00f6r\u00fcnt\u00fcle\" se\u00e7ene\u011fini ekleyin. Mesaj\u0131n her posta okuyucusunda tam olarak tasarland\u0131\u011f\u0131 gibi g\u00f6r\u00fcnt\u00fclenece\u011finin kesin bir garantisi olmad\u0131\u011f\u0131ndan, al\u0131c\u0131ya standart bir format\u0131n en g\u00fcvenli se\u00e7ene\u011fini verdi\u011finizden emin olun: web'de g\u00f6r\u00fcnt\u00fcleyin.<\/p>\n

10.\u00a0<\/strong>\u00a0\u00c7e\u015fitli cihazlar<\/strong><\/h2>\n

Sadece farkl\u0131 e-posta okuyucular\u0131 de\u011fil, ayn\u0131 zamanda kullan\u0131c\u0131lar\u0131n gelen kutular\u0131n\u0131 kontrol ettikleri farkl\u0131 cihazlar da vard\u0131r: masa\u00fcst\u00fc bilgisayarlar veya cep telefonlar\u0131 (ak\u0131ll\u0131 telefonlar veya tabletler). Her zaman \u00f6nce mobil cihazlar\u0131n d\u00fc\u015f\u00fcn\u00fclmesi tavsiye edilir, \u00e7\u00fcnk\u00fc mesaj mobilde iyi g\u00f6r\u00fcn\u00fcyorsa masa\u00fcst\u00fc bilgisayarlarda da iyi g\u00f6r\u00fcnecektir.<\/p>\n

Ancak ideal olarak, mesajlar\u0131n\u0131z\u0131 g\u00f6ndermeden \u00f6nce farkl\u0131 cihazlar\u0131n her biri i\u00e7in test etmelisiniz.<\/p>\n

Mesaj\u0131n\u0131z\u0131 g\u00f6ndermeden \u00f6nce kontrol etmenizin \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz ba\u015fka bir \u015fey var m\u0131?<\/strong><\/p>\n

 <\/p>\n

\"e-kitap<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Hata yapmak insani bir \u015feydir. Ancak \u00f6nlenebilecek hatalar da vard\u0131r, bu nedenle bir mesaj g\u00f6ndermeden \u00f6nce nelere dikkat etmeniz gerekti\u011fini bilmenizde fayda var. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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