{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"neden-hos-geldiniz-mesajlari","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"Kar\u015f\u0131lama ve sat\u0131\u015f sonras\u0131 mesajlar neden \u00f6nemlidir?"},"content":{"rendered":"<h2>Ara\u015ft\u0131rmalar\u0131n da g\u00f6sterdi\u011fi gibi, e-posta pazarlamas\u0131n\u0131 do\u011fru zamanda ve do\u011fru ki\u015filere mesaj iletmek amac\u0131yla kullanan \u015firketler \u00e7ok daha fazla kazan\u00e7 elde ediyor.<\/h2>\n<h3><strong>Ho\u015f geldiniz mesajlar\u0131: her e-posta pazarlama kampanyas\u0131 i\u00e7in gereklidir<\/strong><\/h3>\n<p>Ho\u015f geldiniz mesaj\u0131, bir abonenin bir posta listesine kaydolduktan veya bir \u00fcr\u00fcn sat\u0131n almak ya da bir kaynak indirmek gibi \u00f6nemli bir eylemde bulunduktan sonra ald\u0131\u011f\u0131 ilk mesajd\u0131r. Bu t\u00fcr bir mesaj \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc \u015firket ile abone aras\u0131ndaki ili\u015fkinin ba\u015flang\u0131c\u0131na i\u015faret eder, gelecekteki ileti\u015fimlerin tonunu belirler ve olumlu bir ilk izlenim yaratmak i\u00e7in ideal bir f\u0131rsatt\u0131r.<\/p>\n<h2><strong>Ho\u015f geldiniz mesaj\u0131n\u0131n faydalar\u0131<\/strong><\/h2>\n<ul>\n<li><strong>Ba\u015f\u0131ndan beri sadakat:<\/strong> Kar\u015f\u0131lama mesajlar\u0131, m\u00fc\u015fteri ile ili\u015fkiyi samimi ve ki\u015fiselle\u015ftirilmi\u015f bir \u015fekilde ba\u015flatman\u0131z\u0131 sa\u011flar. Bu, ilk temastan itibaren bir ba\u011fl\u0131l\u0131k ve g\u00fcven duygusu yarat\u0131r.<\/li>\n<li><strong>Y\u00fcksek a\u00e7\u0131lma ve t\u0131klanma oranlar\u0131:<\/strong> Ara\u015ft\u0131rmalar, kar\u015f\u0131lama mesajlar\u0131n\u0131n ortalama 50% a\u00e7\u0131lma oran\u0131na sahip oldu\u011funu g\u00f6steriyor ve bu da onlar\u0131 herhangi bir e-posta pazarlama stratejisindeki en etkili mesajlardan biri haline getiriyor.<\/li>\n<li><strong>Marka ve \u00fcr\u00fcnlerin tan\u0131t\u0131m\u0131:<\/strong> Ho\u015f geldiniz mesaj\u0131, \u015firketinizi tan\u0131tma, \u00f6nemli \u00fcr\u00fcn veya hizmetleri vurgulama ve yeni aboneleri web sitenizdeki ilgili i\u00e7eri\u011fe y\u00f6nlendirme f\u0131rsat\u0131 sunar.<\/li>\n<li><strong>Ba\u015flang\u0131\u00e7tan itibaren segmentasyon:<\/strong> Kar\u015f\u0131lama mesajlar\u0131 arac\u0131l\u0131\u011f\u0131yla, m\u00fc\u015fterilerinizi en ba\u015f\u0131ndan itibaren daha iyi segmentlere ay\u0131rman\u0131za ve markan\u0131zla gelecekteki etkile\u015fimlerini ki\u015fiselle\u015ftirmenize olanak tan\u0131yacak ek veriler toplamaya da ba\u015flayabilirsiniz.<\/li>\n<\/ul>\n<h2><strong>Kar\u015f\u0131lama mesaj\u0131n\u0131n \u00f6zellikleri<\/strong><\/h2>\n<ul>\n<li><strong>A\u00e7\u0131k ve \u00f6zl\u00fc mesaj:<\/strong> Kim oldu\u011funuzu ve abonenin markan\u0131zdan ne gibi faydalar bekleyebilece\u011fini a\u00e7\u0131klay\u0131n. Ayr\u0131ca kat\u0131ld\u0131klar\u0131 i\u00e7in te\u015fekk\u00fcr etmek i\u00e7in de ideal bir yerdir.<\/li>\n<li><strong>Acil eylem \u00e7a\u011fr\u0131s\u0131:<\/strong> Aboneleri profillerini tamamlamak, web sitesini ke\u015ffetmek, ilk sat\u0131n al\u0131mlar\u0131n\u0131 yapmak veya sosyal a\u011flar\u0131n\u0131z\u0131 takip etmek gibi bir sonraki ad\u0131m\u0131 atmaya te\u015fvik edin.<\/li>\n<li><strong>\u00c7ekici tasar\u0131m ve markan\u0131zla uyumlu:<\/strong> Mesaj\u0131n tasar\u0131m\u0131n\u0131n g\u00f6rsel olarak \u00e7ekici oldu\u011fundan ve marka imaj\u0131n\u0131z\u0131 yans\u0131tt\u0131\u011f\u0131ndan emin olun.<\/li>\n<li><strong>De\u011fer sunmak:<\/strong> \u0130lk indirim, \u00fccretsiz bir kaynak veya \u00f6zel eri\u015fim, yeni aboneleri kar\u015f\u0131laman\u0131n m\u00fckemmel yollar\u0131d\u0131r.<\/li>\n<\/ul>\n<h3><strong>Ho\u015f geldiniz mesajlar\u0131n\u0131 kullanan \u015firketlerin ba\u015far\u0131 hikayeleri<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> Yatak \u015firketi, de\u011fer \u00f6nerilerini g\u00fc\u00e7lendiren ve aboneleri \u00fcr\u00fcnlerini ke\u015ffetmeye te\u015fvik eden basit ama etkili bir kar\u015f\u0131lama mesaj\u0131 g\u00f6nderiyor. Temiz bir tasar\u0131m ve net bir harekete ge\u00e7irici mesajla ilk d\u00f6n\u00fc\u015f\u00fcmlerini 15% oran\u0131nda art\u0131rmay\u0131 ba\u015fard\u0131lar.<\/li>\n<li><strong>Netflix:<\/strong> Yay\u0131n devi, kullan\u0131c\u0131 deneyimini en ba\u015f\u0131ndan itibaren ki\u015fiselle\u015ftirmek i\u00e7in kar\u015f\u0131lama mesajlar\u0131n\u0131 kullan\u0131yor. Netflix, yeni abonelerin izleme tercihlerini sorarak daha do\u011fru \u00f6neriler sunmalar\u0131na ve kullan\u0131c\u0131 ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 20% oran\u0131nda art\u0131rmalar\u0131na olanak tan\u0131yor.<\/li>\n<li><strong>Airbnb:<\/strong> Airbnb, kar\u015f\u0131lama mesajlar\u0131nda yeni kullan\u0131c\u0131lara platformu nas\u0131l kullanacaklar\u0131na dair bir rehber ve konuma g\u00f6re ki\u015fiselle\u015ftirilmi\u015f \u00f6neriler sunuyor. Bu, yeni kullan\u0131c\u0131lardan gelen rezervasyonlarda 25%'lik bir art\u0131\u015fa yol a\u00e7t\u0131.<\/li>\n<\/ul>\n<p>Niceliksel olarak, ho\u015f geldiniz mesajlar\u0131n\u0131 dahil eden \u015firketler, m\u00fc\u015fteri kat\u0131l\u0131m\u0131nda \u00f6nemli geli\u015fmeler oldu\u011funu bildirmektedir. Bir Experian ara\u015ft\u0131rmas\u0131, bu mesajlar\u0131n a\u00e7\u0131lma oranlar\u0131n\u0131n geleneksel promosyon postalar\u0131na g\u00f6re ortalama 4 kat daha y\u00fcksek oldu\u011funu ve t\u0131klama oranlar\u0131n\u0131n 10%'ye kadar artabilece\u011fini g\u00f6stermektedir.<\/p>\n<h3><strong>M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fcne g\u00f6re tetiklenen mesajlar<\/strong><\/h3>\n<p>\u0130lk sat\u0131n alma veya yeni bir sat\u0131n alma gibi belirli m\u00fc\u015fteri eylemleri taraf\u0131ndan tetiklenen zamanlanm\u0131\u015f mesajlar, m\u00fckemmel t\u00fcketici tepkisi g\u00f6sterir.<\/p>\n<p>Ayr\u0131ca, bir sonraki ad\u0131mda ne g\u00f6nderece\u011finizi bilmenize yard\u0131mc\u0131 olarak kampanyalar\u0131n\u0131za daha fazla tutarl\u0131l\u0131k kazand\u0131r\u0131r.<\/p>\n<p>Bu mesajlar \"m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc stratejileri\" olarak adland\u0131r\u0131lan stratejileri takip eder. Bunlara y\u00f6nelik kampanya t\u00fcr\u00fc, olu\u015fturulan eyleme ve m\u00fc\u015fterinin a\u015famas\u0131na (yeni, b\u00fcy\u00fcyen, olgun, pasif) ba\u011fl\u0131d\u0131r.<\/p>\n<p>Taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re <strong>eMarketer<\/strong>\u015eirketlerin 46%'si bu t\u00fcr stratejilerden yararlanmaktad\u0131r.<\/p>\n<p>\u015eirketlerin 78%'si kar\u015f\u0131lama programlar\u0131 kullanmakta, bunu 45% ile sat\u0131\u015f sonras\u0131 programlar izlemektedir. Bunu \u00e7apraz sat\u0131\u015f ve yukar\u0131 sat\u0131\u015f kampanyalar\u0131 ve 33% ile pasif m\u00fc\u015fteri aktivasyon programlar\u0131 takip etmektedir.<\/p>\n<p>Ku\u015fkusuz, m\u00fc\u015fterinin a\u015famas\u0131na g\u00f6re mesajlar\u0131 tetikleme yetene\u011fi, bu mesajlar\u0131n alaka d\u00fczeyini ve ki\u015fiselle\u015ftirilmesini art\u0131r\u0131r.<\/p>\n<h3><strong>\u015eirketler i\u00e7in faydalar\u0131<\/strong><\/h3>\n<p>\u00c7al\u0131\u015fma, bu t\u00fcr bir stratejinin faydalar\u0131n\u0131 a\u00e7\u0131k\u00e7a g\u00f6stermektedir. \u015eirketlerin 67%'si ana etkilerinin ki\u015fi listelerinin etkile\u015fimini artt\u0131rmak oldu\u011funu bildirmi\u015ftir. \u0130kinci olarak (55%) a\u00e7\u0131k ve t\u0131klama oranlar\u0131n\u0131, 54% ise m\u00fc\u015fteri memnuniyetini ve elde tutma oranlar\u0131n\u0131 art\u0131rmaktad\u0131r.<\/p>\n<p>Ayr\u0131ca, hem artan sat\u0131\u015flar hem de daha iyi sat\u0131\u015flar yoluyla elde edilen karlar \u00fczerinde do\u011frudan bir etki g\u00f6rd\u00fcklerini iddia ediyorlar, bu da daha y\u00fcksek bir yat\u0131r\u0131m getirisi (ROI) anlam\u0131na geliyor.<\/p>\n<p>Son olarak, bu t\u00fcr bir e-posta pazarlama kampanyas\u0131, ileti\u015fim \u00e7e\u015fitlili\u011fini de destekleyerek ileti\u015fim listenizin yorgunlu\u011funu en aza indirir, \u00e7\u00fcnk\u00fc baz\u0131 \u015firketlerin \u00e7ok fazla k\u00f6t\u00fcye kulland\u0131\u011f\u0131 ve m\u00fc\u015fterilerinizle olan ili\u015fkinizi t\u00fcketen tan\u0131t\u0131m monologunu geride b\u0131rak\u0131r.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/tr\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"e-kitap e-postas\u0131 Kar\u015f\u0131lama E-postas\u0131n\u0131n g\u00fcc\u00fcnden yararlan\u0131n\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Neyi kime g\u00f6nderece\u011finizi bilmek, ba\u015far\u0131l\u0131 e-posta pazarlama kampanyalar\u0131n\u0131n anahtar\u0131d\u0131r. Ho\u015f geldiniz ve sat\u0131\u015f sonras\u0131 mesajlar\u0131 daha fazla kullan\u0131ma ve etkinli\u011fe sahiptir. Bunlar stratejinizin bir par\u00e7as\u0131 m\u0131?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. 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