{"id":6719,"date":"2023-11-14T21:43:00","date_gmt":"2023-11-14T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6719"},"modified":"2024-01-19T19:22:27","modified_gmt":"2024-01-19T17:22:27","slug":"nakliye-sikligini-artirma-tehlikesi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/el-peligro-de-aumentar-la-frecuencia-de-envio\/masterbase\/","title":{"rendered":"G\u00f6nderme s\u0131kl\u0131\u011f\u0131n\u0131 art\u0131rma tehlikesi"},"content":{"rendered":"

Dahas\u0131, bunu art\u0131r\u0131rsak ne olur?<\/strong>\u00a0\u0130ki ya da \u00fc\u00e7 kat\u0131na \u00e7\u0131karsak?<\/strong>\u00a0<\/strong><\/h2>\n

E-posta pazarlama kampanyalar\u0131n\u0131z\u0131 g\u00f6nderme s\u0131kl\u0131\u011f\u0131n\u0131z\u0131 haftada birden iki veya \u00fc\u00e7 defaya \u00e7\u0131kar\u0131rsan\u0131z, muhtemelen sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131r\u0131rs\u0131n\u0131z. Peki \u00e7ok fazla mesaj g\u00f6ndermek neden k\u00f6t\u00fc bir \u015fey olsun ki?<\/p>\n

\u00c7\u00fcnk\u00fc m\u00fc\u015fteri kaybedebilirsiniz.<\/strong><\/p>\n

\u015eu testi yapt\u0131k: Kad\u0131n i\u00e7 \u00e7ama\u015f\u0131r\u0131 t\u00fcketicilerinden olu\u015fan bir segmente e\u015fde\u011fer t\u00fcrde 2 kampanya g\u00f6nderdik. Kampanyalar \u00e7ok benzer bir teklif i\u00e7eriyordu.<\/p>\n

Toplam 3.000 kay\u0131ttan A grubuna her bir adrese 6 e-posta pazarlama kampanyas\u0131 g\u00f6nderilmi\u015ftir. B grubuna, 3 haftal\u0131k bir s\u00fcre boyunca adres ba\u015f\u0131na 12 e-posta pazarlama kampanyas\u0131 g\u00f6nderilmi\u015ftir.<\/p>\n

Ve B grubuna g\u00f6nderme s\u0131kl\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131n\u0131n, A grubu i\u00e7in 5%'ye k\u0131yasla 11% abonelik iptali yaratt\u0131\u011f\u0131n\u0131 bulduk.<\/p>\n

Bununla birlikte, A grubundaki 6%'ye k\u0131yasla B grubunda abonelerin 15%'si sat\u0131n alm\u0131\u015ft\u0131r.<\/p>\n

B grubundaki abonelikten \u00e7\u0131kanlar\u0131n niteli\u011fi incelendi\u011finde, bir\u00e7o\u011funun (70%) iyi m\u00fc\u015fteriler oldu\u011fu ve hem test yap\u0131lmadan \u00f6nce hem de yap\u0131ld\u0131ktan sonra ma\u011fazadan al\u0131\u015fveri\u015f yapt\u0131klar\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Yani, ki\u015fi listesinden aboneliklerini iptal etmi\u015fler ancak ma\u011fazadan al\u0131\u015fveri\u015f yapmaya devam etmi\u015flerdir.<\/p>\n

Abonelikten \u00e7\u0131kanlar\u0131n kalitesine bak\u0131ld\u0131\u011f\u0131nda, A grubunun ortalamas\u0131na k\u0131yasla testten \u00f6nce ve sonra ortalaman\u0131n \u00fczerinde al\u0131\u015fveri\u015f yapt\u0131klar\u0131 g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Ba\u015fka bir deyi\u015fle, iyi al\u0131\u015fveri\u015f yap\u0131yorlard\u0131.<\/p>\n

O halde, teslimat s\u0131kl\u0131\u011f\u0131 belirli bir promosyon i\u00e7in sat\u0131\u015flar\u0131 art\u0131r\u0131rken, yar\u0131s\u0131ndan fazlas\u0131 \u00e7ok iyi m\u00fc\u015fteriler olan abonelerde \u00f6nemli bir s\u0131z\u0131nt\u0131ya neden oldu\u011fu sonucuna var\u0131labilir.<\/p>\n

Bu da \"Bug\u00fcn\u00fcn ekme\u011fi, yar\u0131n\u0131n a\u00e7l\u0131\u011f\u0131\" s\u00f6z\u00fcn\u00fcn ne kadar yerinde oldu\u011funu kan\u0131tlamaktad\u0131r.<\/p>\n

E-posta pazarlama kampanyalar\u0131n\u0131z\u0131n s\u0131kl\u0131\u011f\u0131n\u0131 art\u0131r\u0131rsan\u0131z, daha fazla sat\u0131\u015f elde edersiniz, ancak ayn\u0131 zamanda \u00f6nemli bir abone s\u0131z\u0131nt\u0131s\u0131 da olur.<\/p>\n

Abonelikten \u00e7\u0131kmay\u0131 tercih edenlerin kalitesini bilmek \u00f6nemlidir. \u0130yi veya en iyi m\u00fc\u015fterileri kaybediyorsan\u0131z.... g\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131 art\u0131rmaya de\u011fer mi?<\/p>\n

En iyi m\u00fc\u015fterilerinizi nas\u0131l elde tutuyorsunuz?<\/strong><\/h2>\n

Bu testi ger\u00e7ekle\u015ftirirseniz ve sonu\u00e7lar g\u00f6sterildi\u011fi gibiyse, ne \u00e7\u0131karman\u0131z gerekti\u011fini biliyorsunuz demektir.<\/p>\n

Bu ilgili abone (m\u00fc\u015fteri) s\u0131z\u0131nt\u0131s\u0131n\u0131 \u00f6nlemek i\u00e7in bir \u00e7\u00f6z\u00fcm, s\u0131k ve \u00f6nemli al\u0131c\u0131lardan olu\u015fan bu segmente taban\u0131n\u0131z\u0131n di\u011fer segmentlerinden farkl\u0131 bir \u015fekilde davranmakt\u0131r.<\/p>\n

Bazen yeni kampanyalar \u00fcretmemizi sa\u011flayan ger\u00e7ek makine, farkl\u0131 al\u0131c\u0131 t\u00fcrleri oldu\u011funu ve bunlara farkl\u0131 davran\u0131lmas\u0131 gerekti\u011fini g\u00f6rmemizi engelliyor.<\/p>\n

Bu frekans art\u0131\u015f\u0131nda \u00f6nemli m\u00fc\u015fteriler d\u0131\u015far\u0131da b\u0131rak\u0131lm\u0131\u015f olsayd\u0131, belki de abonelikten \u00e7\u0131kma \u00fczerindeki etki de\u011fil, sadece sat\u0131\u015flardaki art\u0131\u015f sa\u011flanabilir ve taktik destekleyici olabilirdi.<\/p>\n

Bundan sonra 12 sevkiyat\u0131n yeterli olup olmad\u0131\u011f\u0131n\u0131 ya da 20 sevkiyata ihtiya\u00e7 duyulup duyulmad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7mek m\u00fcmk\u00fcn olacakt\u0131r, ancak bu yap\u0131lacak ve analiz edilecek bir ba\u015fka ilgin\u00e7 testin konusudur.<\/p>\n

Sonu\u00e7lar<\/strong><\/h2>\n

K\u0131sacas\u0131, testler e-posta pazarlama kampanyalar\u0131n\u0131zda neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 net bir \u015fekilde belirler.<\/p>\n

\u00d6te yandan, ideal frekans i\u00e7in bir re\u00e7ete yoktur, \u00f6nemli olan hedef grubunuzu tan\u0131mak ve nas\u0131l tepki vereceklerini bilmektir.<\/p>\n

Ve son olarak, artan s\u0131kl\u0131\u011f\u0131n, analizi i\u015f hedeflerinizin lehine \u00e7al\u0131\u015fabilecek etkileri vard\u0131r.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

E-posta pazarlamac\u0131lar\u0131 aras\u0131nda yayg\u0131n bir soru, ideal g\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131n ne oldu\u011fudur?<\/p>","protected":false},"author":239642484,"featured_media":7734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nEl peligro de aumentar la 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