{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"ismin-otesine-gecen-4-kisisellestirme-teknigi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"\u0130smin \u00f6tesine ge\u00e7en 4 ki\u015fiselle\u015ftirme tekni\u011fi"},"content":{"rendered":"

Ki\u015fiselle\u015ftirme \u00e7a\u011f\u0131nday\u0131z.<\/strong><\/h2>\n

Her ge\u00e7en g\u00fcn elimizin alt\u0131nda daha fazla veri var, ancak \u00f6nemli olan bunu nas\u0131l kullanaca\u011f\u0131m\u0131z\u0131 bilmek ve bize sundu\u011fu f\u0131rsatlardan yararlanmak.<\/strong><\/h2>\n

\"blog1\"<\/strong><\/p>\n

<\/strong><\/p>\n

G\u00fcn\u00fcm\u00fczde a\u00e7\u0131lma, t\u0131klanma ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131nda lider olan \u015firketler, her abone i\u00e7in ger\u00e7ekten alakal\u0131 deneyimler tasarlayan \u015firketlerdir.<\/p>\n

Bir sonraki kampanyalar\u0131n\u0131zda uygulayabilece\u011finiz d\u00f6rt geli\u015fmi\u015f ki\u015fiselle\u015ftirme tekni\u011fini \u00f6rneklerle ve ba\u015far\u0131 \u00f6yk\u00fcleriyle birlikte sunuyoruz.<\/p>\n

1. Geli\u015fmi\u015f davran\u0131\u015fsal hedefleme<\/strong><\/h2>\n

Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n \u00fcr\u00fcnlerinizle, mesajlar\u0131n\u0131zla ve web sitenizle nas\u0131l etkile\u015fime girdi\u011fini analiz etmek, daha do\u011fru ve etkili segmentler olu\u015fturman\u0131za olanak tan\u0131r (kaynak: Marketing Week, 2024).<\/p>\n

\u00d6rnek:<\/strong><\/h3>\n

\u00c7evrimi\u00e7i bir spor malzemeleri ma\u011fazas\u0131, bir grup kullan\u0131c\u0131n\u0131n spor ayakkab\u0131 kategorisini tekrar tekrar ziyaret etti\u011fini tespit etti. iz<\/em>ancak sat\u0131n almaya y\u00f6nlendirmiyor. Bu kullan\u0131c\u0131larla bir segment olu\u015fturulur ve onlara modelleri kar\u015f\u0131la\u015ft\u0131ran, \u00f6zel indirimler ve memnun al\u0131c\u0131lar\u0131n referanslar\u0131n\u0131 sunan bir mesaj g\u00f6nderilir.<\/p>\n

Ba\u015far\u0131 hikayesi:<\/strong><\/h3>\n

Adidas\u00ae \"Ultraboost\" serisi i\u00e7in de benzer bir strateji uygulad\u0131. Kullan\u0131c\u0131lar\u0131 ziyaret ettikleri \u00fcr\u00fcnlere ve tarama ge\u00e7mi\u015flerine g\u00f6re segmentlere ay\u0131rarak, ki\u015fiselle\u015ftirilmi\u015f kampanyalarda d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 27% art\u0131rmay\u0131 ba\u015fard\u0131lar.<\/em> (kaynak: Marketing Week, 2024).<\/p>\n

2. Kullan\u0131c\u0131n\u0131n profiline uyarlanm\u0131\u015f dinamik i\u00e7erik<\/strong><\/h2>\n

Dinamik i\u00e7erik, ayn\u0131 mesaj \u015fablonunda her bir kullan\u0131c\u0131 t\u00fcr\u00fc i\u00e7in \u00f6zelle\u015ftirilmi\u015f resimler, metinler ve d\u00fc\u011fmeler g\u00f6r\u00fcnt\u00fclemenize olanak tan\u0131r (kaynak: Marketing Week, 2025).<\/p>\n

\u00d6rnek:<\/strong><\/h3>\n

Y\u00fcksek lisans programlar\u0131 sunan bir \u00fcniversite, irtibat ki\u015filerine ayn\u0131 mesaj\u0131 g\u00f6nderir, ancak teknik ge\u00e7mi\u015fe sahip olanlar m\u00fchendislik y\u00fcksek lisanslar\u0131 hakk\u0131nda i\u00e7erik g\u00f6r\u00fcr ve i\u015fletme ge\u00e7mi\u015fine sahip olanlar \u00e7e\u015fitli MBA programlar\u0131 hakk\u0131nda bilgi al\u0131r. Her \u015fey ayn\u0131 postaya otomatik olarak uyarlan\u0131r.<\/p>\n

Ba\u015far\u0131 hikayesi:<\/strong><\/h3>\n

Netflix\u00ae, izlediklerinize g\u00f6re ki\u015fiselle\u015ftirilmi\u015f dizi ve film kapaklar\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in e-postalar\u0131nda dinamik i\u00e7erik kullan\u0131yor. Bu teknik, e-posta kampanyalar\u0131n\u0131n TO'sunu 40%'nin \u00fczerinde art\u0131rd\u0131.<\/em> (kaynak: Marketing Week, 2024).<\/p>\n

3. Olay tetiklemeli mesajlar\u0131n otomasyonu<\/strong><\/h2>\n

Kullan\u0131c\u0131 davran\u0131\u015f\u0131na dayal\u0131 otomatik teslimatlar (\"tetiklenen\" mesajlar olarak da adland\u0131r\u0131l\u0131r), g\u00fcncel kalman\u0131n anahtar\u0131d\u0131r.<\/p>\n

\u00d6rnek:<\/strong><\/h3>\n

Bir e-Ticaret, al\u0131\u015fveri\u015f sepetinin terk edilmesi i\u00e7in bir dizi mesaj ayarlar. Sat\u0131n alma i\u015flemi yap\u0131lmadan kapat\u0131ld\u0131ktan 2 saat sonra, kullan\u0131c\u0131lar bir hat\u0131rlatma al\u0131r. 24 saat sonra, 10% indirim te\u015fviki. Sat\u0131n al\u0131rlarsa, bir \u00fcr\u00fcn kullan\u0131m k\u0131lavuzu ile te\u015fekk\u00fcr edilir.<\/p>\n

Ba\u015far\u0131 hikayesi:<\/strong><\/h3>\n

Amazon\u00ae, terk edilmi\u015f al\u0131\u015fveri\u015f sepetleri, arama ge\u00e7mi\u015fi, fiyat de\u011fi\u015fiklikleri gibi olaylara dayal\u0131 karma\u015f\u0131k bir otomatik posta a\u011f\u0131 kullanmaktad\u0131r. Bu t\u00fcr mesajlar\u0131n e-posta pazarlama gelirinin 35%'sini olu\u015fturdu\u011fu tahmin edilmektedir.<\/em> (kaynak: Omnisend Benchmark Raporu, 2024).<\/p>\n

4. Konum ve zaman tabanl\u0131 ki\u015fiselle\u015ftirme<\/strong><\/h2>\n

Mesajlar\u0131n en uygun zamanda g\u00f6nderilmesi ve teklifin abonenin konumuna g\u00f6re uyarlanmas\u0131 etkinli\u011fi \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131r\u0131r.<\/p>\n

\u00d6rnek:<\/strong><\/h3>\n

Bir restoran zinciri m\u00fc\u015fterilerinin ya\u015fad\u0131\u011f\u0131 b\u00f6lgeye g\u00f6re promosyonlar g\u00f6ndermektedir. S\u0131cak iklim b\u00f6lgelerinde ya\u015fayanlara \u00f6\u011flen serinletici i\u00e7ecekler, so\u011fuk b\u00f6lgelerde ya\u015fayanlara ise sabah s\u0131cak kahve ikram ediliyor. Hepsi IP ve posta koduna g\u00f6re otomatikle\u015ftirilmi\u015f.<\/p>\n

Ba\u015far\u0131 hikayesi:<\/strong><\/h3>\n

Starbucks\u00ae kampanyalar\u0131n\u0131 \u015fehre, hava durumuna, yerel tatillere ve g\u00fcn\u00fcn saatine g\u00f6re uyarl\u0131yor. Bu, 2023 y\u0131l\u0131nda e-posta ile g\u00f6nderilen kuponlar\u0131n kullan\u0131m\u0131n\u0131 18% art\u0131rd\u0131.<\/em> (kaynak: Starbucks Y\u0131ll\u0131k Pazarlama Raporu, 2024).<\/p>\n

Sonu\u00e7<\/strong><\/h2>\n

Bu geli\u015fmi\u015f teknikleri uygulamak kampanya metriklerinizi iyile\u015ftirir ve m\u00fc\u015fterilerinizle olan ili\u015fkinizi g\u00fc\u00e7lendirir.<\/p>\n

Ki\u015fiselle\u015ftirmenin bir taktikten daha fazlas\u0131 oldu\u011funu unutmay\u0131n: bu, m\u00fc\u015fteri odakl\u0131 bir d\u00fc\u015f\u00fcnce tarz\u0131d\u0131r.<\/p>\n

Bu eylemleri bir \u00fcst seviyeye ta\u015f\u0131mak i\u00e7in, \u00e7e\u015fitli \u00fclkelerde 20 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip lider bir e-posta pazarlama platformu olan MasterBase\u00ae kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

MasterBase\u00ae, ileri teknolojisi ve uzman yerel deste\u011fi sayesinde mesajlar\u0131n\u0131z\u0131 hassas bir \u015fekilde otomatikle\u015ftirmenize, segmentlere ay\u0131rman\u0131za ve ki\u015fiselle\u015ftirmenize olanak tan\u0131r.<\/p>\n\n\n

\"e-kitap<\/a>
e-kitap e-postas\u0131\n Kar\u015f\u0131lama E-postas\u0131n\u0131n g\u00fcc\u00fcnden yararlan\u0131n\n<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

E-posta pazarlamas\u0131nda ki\u015fiselle\u015ftirme art\u0131k al\u0131c\u0131y\u0131 ismiyle selamlamakla s\u0131n\u0131rl\u0131 de\u011fil.<\/p>","protected":false},"author":239642484,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n4 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