Hedefinizi keskinle\u015ftirmek ve izleyicilerinizden \u00f6\u011frenmek<\/strong><\/h2>\n<\/li>\n<\/ol>\nHer e-posta pazarlama kampanyas\u0131 \u00f6\u011frenmek i\u00e7in bir f\u0131rsatt\u0131r. Neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 bilmek, gidi\u015fat\u0131n\u0131z\u0131 d\u00fczeltmenin ve gelecekteki postalar\u0131n\u0131z\u0131 optimize etmenin anahtar\u0131d\u0131r. Bu bir i\u00e7 g\u00f6r\u00fc\u015f meselesi de\u011fil, hedef kitlenizin size sa\u011flad\u0131\u011f\u0131 ger\u00e7ek verileri g\u00f6zlemleme meselesidir.\u00a0<\/p>\n
Ba\u015far\u0131 hikayesi<\/em><\/strong>: Bir fintech \u015firketi, her kampanyadan sonra a\u00e7\u0131lma ve t\u0131klanma metriklerini analiz etti. Ki\u015fiselle\u015ftirilmi\u015f konu sat\u0131rlar\u0131na sahip e-postalar\u0131n a\u00e7\u0131lma oran\u0131n\u0131n 30% daha y\u00fcksek oldu\u011funu g\u00f6rd\u00fcler. Bu stratejiyi tutarl\u0131 bir \u015fekilde uygulayarak \u00fc\u00e7 ay i\u00e7inde d\u00f6n\u00fc\u015f\u00fcmlerini 20% art\u0131rd\u0131lar.\u00a0<\/p>\nG\u00f6zden ge\u00e7irilecek temel metrikler:<\/strong><\/h3>\nA\u00e7\u0131l\u0131\u015f oran\u0131<\/strong>: Mesajlar\u0131n\u0131z\u0131 ka\u00e7 ki\u015finin a\u00e7t\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er ve konu sat\u0131r\u0131n\u0131n yeterince \u00e7ekici olup olmad\u0131\u011f\u0131n\u0131 size s\u00f6yler.\u00a0<\/p>\nT\u0131klama oran\u0131:<\/strong> E-posta i\u00e7eri\u011finin ilgi ve eylem yarat\u0131p yaratmad\u0131\u011f\u0131n\u0131 ortaya koyar.\u00a0<\/p>\nD\u00f6n\u00fc\u015f\u00fcm<\/strong>Ka\u00e7 kullan\u0131c\u0131n\u0131n beklenen eylemi (sat\u0131n alma, kay\u0131t, indirme) ger\u00e7ekle\u015ftirdi\u011fini g\u00f6sterir.\u00a0<\/p>\nKonsey<\/em><\/strong>Sadece ge\u00e7mi\u015f stratejileri tekrarlamay\u0131n. Metriklerin size g\u00f6sterdiklerine g\u00f6re kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli olarak ayarlay\u0131n.\u00a0<\/p>\n\u00a0<\/p>\n
\n- \n
Etkinli\u011fi art\u0131rmak ve sonu\u00e7lar\u0131 optimize etmek i\u00e7in <\/strong><\/h2>\n<\/li>\n<\/ol>\nMetrikler, kampanyalar\u0131n\u0131z\u0131n hangi y\u00f6nlerinin iyile\u015ftirilmesi gerekti\u011fini anlaman\u0131z\u0131 sa\u011flar. Ka\u00e7 kullan\u0131c\u0131n\u0131n bir ba\u011flant\u0131ya t\u0131klad\u0131\u011f\u0131n\u0131 veya ka\u00e7\u0131n\u0131n mesaj\u0131n\u0131z\u0131 g\u00f6rmezden geldi\u011fini bilirseniz, i\u00e7eri\u011finizi yeniden tasarlayabilir, g\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131 ayarlayabilir veya mesajlar\u0131n\u0131z\u0131n tonunu de\u011fi\u015ftirebilirsiniz.\u00a0<\/p>\n
Ba\u015far\u0131 hikayesi<\/em><\/strong>:<\/strong> Bir \u00e7evrimi\u00e7i perakendeci, \u00fcr\u00fcn g\u00f6rsellerine ili\u015fkin e-postalar\u0131n\u0131n t\u0131klanma oran\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011funu fark etti. Metriklerini analiz ettiklerinde, g\u00f6rsellerin \u00e7ekici olmad\u0131\u011f\u0131n\u0131 ve CTA'lar\u0131n (harekete ge\u00e7irici mesajlar) vurgulanmad\u0131\u011f\u0131n\u0131 ke\u015ffettiler.<\/p>\nPostalar yeniden tasarland\u0131ktan ve yeni g\u00f6rseller ve metinler test edildikten sonra t\u0131klama oran\u0131 15% artt\u0131 ve kampanyalardan elde edilen sat\u0131\u015flar 10% artt\u0131.\u00a0<\/p>\n
\u00d6nerilen eylemler:<\/strong><\/h3>\n\n- A\u00e7\u0131lma ve t\u0131klanma oranlar\u0131 d\u00fc\u015f\u00fckse konu sat\u0131rlar\u0131n\u0131 ve CTA'lar\u0131 yeniden tasarlay\u0131n.<\/li>\n
- Hemen \u00e7\u0131kma veya abonelikten \u00e7\u0131kma oran\u0131n\u0131z y\u00fcksekse listenizi daha iyi segmentlere ay\u0131r\u0131n.<\/li>\n
- Etkile\u015fimde bir d\u00fc\u015f\u00fc\u015f fark ederseniz g\u00f6nderme s\u0131kl\u0131\u011f\u0131n\u0131 ayarlay\u0131n.<\/li>\n<\/ul>\n
Konsey<\/em><\/strong>Hangisinin en etkili oldu\u011funu belirlemek i\u00e7in e-postalar\u0131n\u0131z\u0131n farkl\u0131 s\u00fcr\u00fcmlerini (konu sat\u0131rlar\u0131, g\u00f6rseller veya CTA'lar) A\/B test edin.\u00a0<\/p>\n\u00a0<\/p>\n
\n- \n
B\u00fct\u00e7enizi gerek\u00e7elendirmek ve sonu\u00e7lar\u0131 g\u00f6stermek i\u00e7in<\/strong><\/h2>\n<\/li>\n<\/ol>\nPazarlamada \u00f6l\u00e7medi\u011finiz \u015fey yoktur. Kampanyalar\u0131n\u0131z\u0131n etkisini g\u00f6stermek, ay\u0131rd\u0131\u011f\u0131n\u0131z b\u00fct\u00e7eyi korumak ve gelecekteki yat\u0131r\u0131mlar\u0131n\u0131z\u0131 g\u00fcvence alt\u0131na almak i\u00e7in \u00e7ok \u00f6nemlidir.\u00a0<\/p>\n
Ba\u015far\u0131 hikayesi<\/em><\/strong>:<\/strong> Bir B2B \u015firketi, ROI (yat\u0131r\u0131m getirisi) ve elde edilen d\u00f6n\u00fc\u015f\u00fcmler gibi net \u00f6l\u00e7\u00fcmler sunarak e-posta pazarlama b\u00fct\u00e7esini bir y\u0131l i\u00e7inde iki kat\u0131na \u00e7\u0131karmay\u0131 ba\u015fard\u0131. Yat\u0131r\u0131m yap\u0131lan her avronun sat\u0131\u015fa ve nitelikli potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steren \u015firket y\u00f6neticileri stratejiye daha fazla ba\u011fland\u0131.\u00a0<\/p>\nYat\u0131r\u0131m\u0131n\u0131z\u0131 gerek\u00e7elendirmek i\u00e7in kullanman\u0131z gereken metrikler: <\/strong><\/h3>\n
G\u00f6zden ge\u00e7irilecek temel metrikler:<\/strong><\/h3>\nA\u00e7\u0131l\u0131\u015f oran\u0131<\/strong>: Mesajlar\u0131n\u0131z\u0131 ka\u00e7 ki\u015finin a\u00e7t\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er ve konu sat\u0131r\u0131n\u0131n yeterince \u00e7ekici olup olmad\u0131\u011f\u0131n\u0131 size s\u00f6yler.\u00a0<\/p>\nT\u0131klama oran\u0131:<\/strong> E-posta i\u00e7eri\u011finin ilgi ve eylem yarat\u0131p yaratmad\u0131\u011f\u0131n\u0131 ortaya koyar.\u00a0<\/p>\nD\u00f6n\u00fc\u015f\u00fcm<\/strong>Ka\u00e7 kullan\u0131c\u0131n\u0131n beklenen eylemi (sat\u0131n alma, kay\u0131t, indirme) ger\u00e7ekle\u015ftirdi\u011fini g\u00f6sterir.\u00a0<\/p>\nKonsey<\/em><\/strong>Sadece ge\u00e7mi\u015f stratejileri tekrarlamay\u0131n. Metriklerin size g\u00f6sterdiklerine g\u00f6re kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli olarak ayarlay\u0131n.\u00a0<\/p>\n\u00a0<\/p>\n
\n- \n
Etkinli\u011fi art\u0131rmak ve sonu\u00e7lar\u0131 optimize etmek i\u00e7in <\/strong><\/h2>\n<\/li>\n<\/ol>\nMetrikler, kampanyalar\u0131n\u0131z\u0131n hangi y\u00f6nlerinin iyile\u015ftirilmesi gerekti\u011fini anlaman\u0131z\u0131 sa\u011flar. Ka\u00e7 kullan\u0131c\u0131n\u0131n bir ba\u011flant\u0131ya t\u0131klad\u0131\u011f\u0131n\u0131 veya ka\u00e7\u0131n\u0131n mesaj\u0131n\u0131z\u0131 g\u00f6rmezden geldi\u011fini bilirseniz, i\u00e7eri\u011finizi yeniden tasarlayabilir, g\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131 ayarlayabilir veya mesajlar\u0131n\u0131z\u0131n tonunu de\u011fi\u015ftirebilirsiniz.\u00a0<\/p>\n
Ba\u015far\u0131 hikayesi<\/em><\/strong>:<\/strong> Bir \u00e7evrimi\u00e7i perakendeci, \u00fcr\u00fcn g\u00f6rsellerine ili\u015fkin e-postalar\u0131n\u0131n t\u0131klanma oran\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011funu fark etti. Metriklerini analiz ettiklerinde, g\u00f6rsellerin \u00e7ekici olmad\u0131\u011f\u0131n\u0131 ve CTA'lar\u0131n (harekete ge\u00e7irici mesajlar) vurgulanmad\u0131\u011f\u0131n\u0131 ke\u015ffettiler.<\/p>\nPostalar yeniden tasarland\u0131ktan ve yeni g\u00f6rseller ve metinler test edildikten sonra t\u0131klama oran\u0131 15% artt\u0131 ve kampanyalardan elde edilen sat\u0131\u015flar 10% artt\u0131.\u00a0<\/p>\n
\u00d6nerilen eylemler:<\/strong><\/h3>\n\n- A\u00e7\u0131lma ve t\u0131klanma oranlar\u0131 d\u00fc\u015f\u00fckse konu sat\u0131rlar\u0131n\u0131 ve CTA'lar\u0131 yeniden tasarlay\u0131n.<\/li>\n
- Hemen \u00e7\u0131kma veya abonelikten \u00e7\u0131kma oran\u0131n\u0131z y\u00fcksekse listenizi daha iyi segmentlere ay\u0131r\u0131n.<\/li>\n
- Etkile\u015fimde bir d\u00fc\u015f\u00fc\u015f fark ederseniz g\u00f6nderme s\u0131kl\u0131\u011f\u0131n\u0131 ayarlay\u0131n.<\/li>\n<\/ul>\n
Konsey<\/em><\/strong>Hangisinin en etkili oldu\u011funu belirlemek i\u00e7in e-postalar\u0131n\u0131z\u0131n farkl\u0131 s\u00fcr\u00fcmlerini (konu sat\u0131rlar\u0131, g\u00f6rseller veya CTA'lar) A\/B test edin.\u00a0<\/p>\n\u00a0<\/p>\n
\n- \n
B\u00fct\u00e7enizi gerek\u00e7elendirmek ve sonu\u00e7lar\u0131 g\u00f6stermek i\u00e7in<\/strong><\/h2>\n<\/li>\n<\/ol>\nPazarlamada \u00f6l\u00e7medi\u011finiz \u015fey yoktur. Kampanyalar\u0131n\u0131z\u0131n etkisini g\u00f6stermek, ay\u0131rd\u0131\u011f\u0131n\u0131z b\u00fct\u00e7eyi korumak ve gelecekteki yat\u0131r\u0131mlar\u0131n\u0131z\u0131 g\u00fcvence alt\u0131na almak i\u00e7in \u00e7ok \u00f6nemlidir.\u00a0<\/p>\n
Ba\u015far\u0131 hikayesi<\/em><\/strong>:<\/strong> Bir B2B \u015firketi, ROI (yat\u0131r\u0131m getirisi) ve elde edilen d\u00f6n\u00fc\u015f\u00fcmler gibi net \u00f6l\u00e7\u00fcmler sunarak e-posta pazarlama b\u00fct\u00e7esini bir y\u0131l i\u00e7inde iki kat\u0131na \u00e7\u0131karmay\u0131 ba\u015fard\u0131. Yat\u0131r\u0131m yap\u0131lan her avronun sat\u0131\u015fa ve nitelikli potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steren \u015firket y\u00f6neticileri stratejiye daha fazla ba\u011fland\u0131.\u00a0<\/p>\nYat\u0131r\u0131m\u0131n\u0131z\u0131 gerek\u00e7elendirmek i\u00e7in kullanman\u0131z gereken metrikler: <\/strong><\/h3>\n
T\u0131klama oran\u0131:<\/strong> E-posta i\u00e7eri\u011finin ilgi ve eylem yarat\u0131p yaratmad\u0131\u011f\u0131n\u0131 ortaya koyar.\u00a0<\/p>\n D\u00f6n\u00fc\u015f\u00fcm<\/strong>Ka\u00e7 kullan\u0131c\u0131n\u0131n beklenen eylemi (sat\u0131n alma, kay\u0131t, indirme) ger\u00e7ekle\u015ftirdi\u011fini g\u00f6sterir.\u00a0<\/p>\n Konsey<\/em><\/strong>Sadece ge\u00e7mi\u015f stratejileri tekrarlamay\u0131n. Metriklerin size g\u00f6sterdiklerine g\u00f6re kampanyalar\u0131n\u0131z\u0131 s\u00fcrekli olarak ayarlay\u0131n.\u00a0<\/p>\n \u00a0<\/p>\n Metrikler, kampanyalar\u0131n\u0131z\u0131n hangi y\u00f6nlerinin iyile\u015ftirilmesi gerekti\u011fini anlaman\u0131z\u0131 sa\u011flar. Ka\u00e7 kullan\u0131c\u0131n\u0131n bir ba\u011flant\u0131ya t\u0131klad\u0131\u011f\u0131n\u0131 veya ka\u00e7\u0131n\u0131n mesaj\u0131n\u0131z\u0131 g\u00f6rmezden geldi\u011fini bilirseniz, i\u00e7eri\u011finizi yeniden tasarlayabilir, g\u00f6nderim s\u0131kl\u0131\u011f\u0131n\u0131 ayarlayabilir veya mesajlar\u0131n\u0131z\u0131n tonunu de\u011fi\u015ftirebilirsiniz.\u00a0<\/p>\n Ba\u015far\u0131 hikayesi<\/em><\/strong>:<\/strong> Bir \u00e7evrimi\u00e7i perakendeci, \u00fcr\u00fcn g\u00f6rsellerine ili\u015fkin e-postalar\u0131n\u0131n t\u0131klanma oran\u0131n\u0131n d\u00fc\u015f\u00fck oldu\u011funu fark etti. Metriklerini analiz ettiklerinde, g\u00f6rsellerin \u00e7ekici olmad\u0131\u011f\u0131n\u0131 ve CTA'lar\u0131n (harekete ge\u00e7irici mesajlar) vurgulanmad\u0131\u011f\u0131n\u0131 ke\u015ffettiler.<\/p>\n Postalar yeniden tasarland\u0131ktan ve yeni g\u00f6rseller ve metinler test edildikten sonra t\u0131klama oran\u0131 15% artt\u0131 ve kampanyalardan elde edilen sat\u0131\u015flar 10% artt\u0131.\u00a0<\/p>\n Konsey<\/em><\/strong>Hangisinin en etkili oldu\u011funu belirlemek i\u00e7in e-postalar\u0131n\u0131z\u0131n farkl\u0131 s\u00fcr\u00fcmlerini (konu sat\u0131rlar\u0131, g\u00f6rseller veya CTA'lar) A\/B test edin.\u00a0<\/p>\n \u00a0<\/p>\n Pazarlamada \u00f6l\u00e7medi\u011finiz \u015fey yoktur. Kampanyalar\u0131n\u0131z\u0131n etkisini g\u00f6stermek, ay\u0131rd\u0131\u011f\u0131n\u0131z b\u00fct\u00e7eyi korumak ve gelecekteki yat\u0131r\u0131mlar\u0131n\u0131z\u0131 g\u00fcvence alt\u0131na almak i\u00e7in \u00e7ok \u00f6nemlidir.\u00a0<\/p>\n Ba\u015far\u0131 hikayesi<\/em><\/strong>:<\/strong> Bir B2B \u015firketi, ROI (yat\u0131r\u0131m getirisi) ve elde edilen d\u00f6n\u00fc\u015f\u00fcmler gibi net \u00f6l\u00e7\u00fcmler sunarak e-posta pazarlama b\u00fct\u00e7esini bir y\u0131l i\u00e7inde iki kat\u0131na \u00e7\u0131karmay\u0131 ba\u015fard\u0131. Yat\u0131r\u0131m yap\u0131lan her avronun sat\u0131\u015fa ve nitelikli potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc g\u00f6steren \u015firket y\u00f6neticileri stratejiye daha fazla ba\u011fland\u0131.\u00a0<\/p>\n\n
Etkinli\u011fi art\u0131rmak ve sonu\u00e7lar\u0131 optimize etmek i\u00e7in <\/strong><\/h2>\n<\/li>\n<\/ol>\n
\u00d6nerilen eylemler:<\/strong><\/h3>\n
\n
\n
B\u00fct\u00e7enizi gerek\u00e7elendirmek ve sonu\u00e7lar\u0131 g\u00f6stermek i\u00e7in<\/strong><\/h2>\n<\/li>\n<\/ol>\n
Yat\u0131r\u0131m\u0131n\u0131z\u0131 gerek\u00e7elendirmek i\u00e7in kullanman\u0131z gereken metrikler: <\/strong><\/h3>\n
![\"e-kitap](\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/09\/Captura-de-pantalla-2024-09-05-185810.png?resize=800%2C511&ssl=1\")
<\/a><\/figure>","protected":false},"excerpt":{"rendered":"