{"id":6663,"date":"2023-07-07T21:43:00","date_gmt":"2023-07-07T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6663"},"modified":"2023-12-29T09:04:02","modified_gmt":"2023-12-29T07:04:02","slug":"__trashed-2","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/__trashed-2\/masterbase\/","title":{"rendered":"\u0130\u015flemsel posta nas\u0131l \u00e7al\u0131\u015f\u0131r ve nas\u0131l etkili bir \u015fekilde kullan\u0131l\u0131r?"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><strong style=\"font-weight: bold;\">Bir \u0130nternet i\u015fletmesi sahibi veya pazarlamac\u0131s\u0131 olarak, \u015f\u00fcphesiz i\u015flem postalar\u0131n\u0131n varl\u0131\u011f\u0131ndan ve bunlar\u0131n tan\u0131t\u0131m \u00e7abalar\u0131n\u0131z\u0131 nas\u0131l \u00f6nemli bir \u015fekilde etkileyebilece\u011finden haberdar olman\u0131z gerekir.<\/strong><\/span><\/p>\n<p><strong style=\"font-size: 18px; background-color: transparent; font-weight: bold;\">Asl\u0131nda, d\u00fczenli olarak e-posta yoluyla etkile\u015fim kurman\u0131z gereken m\u00fc\u015fterileriniz varsa (kim yok ki?), o zaman bir \u015fekilde zaten i\u015flemsel postalar\u0131 kullan\u0131yorsunuz demektir.<\/strong><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">\u0130\u015flemsel g\u00f6nderi nedir?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Bir \u015firketin irtibat ki\u015filerine, potansiyel m\u00fc\u015fterilerine veya m\u00fc\u015fterilerine, \u015firketin web sitesinde veya \u00e7evrimi\u00e7i veya \u00e7evrimd\u0131\u015f\u0131 ba\u015fka bir ortamda veya \u00f6rnekte ger\u00e7ekle\u015ftirdikleri bir eylemi takip etmelerini sa\u011flamak i\u00e7in g\u00f6nderdi\u011fi bir ileti\u015fimdir.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Bir i\u015flem postas\u0131n\u0131 tetikleyen, bu ki\u015filer, potansiyel m\u00fc\u015fteriler veya m\u00fc\u015fteriler taraf\u0131ndan ger\u00e7ekle\u015ftirilen eylemlerdir ve en s\u0131k g\u00f6r\u00fclenler a\u015fa\u011f\u0131daki gibi mesajlar ve bildirimlerdir:<\/span><\/p>\n<ul>\n<li>Sat\u0131n alma onay\u0131<\/li>\n<li>Mallar\u0131n sevkiyat\u0131na veya teslimine ili\u015fkin bildirim<\/li>\n<li>Belgeleri, bro\u015f\u00fcrleri veya makaleleri indirin<\/li>\n<li>\u0130ade ve de\u011fi\u015fimlerin durumu<\/li>\n<li>M\u00fc\u015fteri hizmetleri yan\u0131tlar\u0131<\/li>\n<li>Koleksiyon mektuplar\u0131<\/li>\n<li>Elektronik faturalar<\/li>\n<li>\u00d6dememe uyar\u0131lar\u0131, temerr\u00fctler<\/li>\n<li>Garanti politikalar\u0131<\/li>\n<li>Banka, sigorta veya emeklilik i\u015flemleri<\/li>\n<\/ul>\n<p>Baz\u0131 durumlarda, al\u0131c\u0131dan baz\u0131 ek eylemlerde bulunmas\u0131n\u0131 talep edebilirken, baz\u0131 durumlarda ise sadece ki\u015fi taraf\u0131ndan ba\u015flat\u0131lan s\u00fcrecin ba\u015far\u0131yla tamamland\u0131\u011f\u0131n\u0131 teyit etmeye \u00e7al\u0131\u015f\u0131rlar.<\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">T\u00fcm i\u015flemsel g\u00f6nderilerde ortak olan ana \u00f6zellikler \u015funlard\u0131r:<\/strong><\/p>\n<ol>\n<li>Bunlar, al\u0131c\u0131n\u0131n bir web sitesi veya uygulamada yapt\u0131\u011f\u0131 belirli bir i\u015flem veya etkile\u015fimle ilgili olmal\u0131d\u0131r.<\/li>\n<li>Promosyon mesajlar\u0131 gibi d\u00fczenli veya toplu olarak g\u00f6nderilmezler.<\/li>\n<\/ol>\n<p>\u0130\u015flemsel postalar\u0131 bu kadar g\u00fc\u00e7l\u00fc k\u0131lan \u015fey, istatistiksel olarak kan\u0131tlanm\u0131\u015f, inan\u0131lmaz derecede y\u00fcksek a\u00e7\u0131lma ve t\u0131klanma oranlar\u0131na sahip olmalar\u0131d\u0131r.<\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">A\u015fa\u011f\u0131dakilere bakmak yeterlidir <\/span><a style=\"font-size: 1em; background-color: transparent; user-select: auto;\" href=\"http:\/\/www.theemailguide.com\/images\/infographics\/easySMTP_infographic_small.jpg\">infografikler<\/a><span style=\"font-size: 1em; background-color: transparent;\"> ve i\u015flemsel postalar ile toplu veya promosyonel postalar aras\u0131ndaki farka dikkat edin.<\/span><\/p>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 600px;\" title=\"transactional_blog_2.png\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/transaccional_blog_2.png?w=600&#038;ssl=1\" alt=\"transactional_blog_2.png\"  data-constrained=\"true\" \/><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Neden b\u00f6yle oldu?<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00d6ncelikle \u015funu belirtmek gerekir ki g\u00fcnl\u00fck\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">191 milyondan fazla mesaj<\/strong><span style=\"font-size: 1em; background-color: transparent;\">\u00a0d\u00fcnya \u00e7ap\u0131nda. Bu da yakla\u015f\u0131k olarak\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Her gelen kutusunda g\u00fcnde 48 yeni mesaj<\/strong><span style=\"font-size: 1em; background-color: transparent;\">. Bunlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 \u015firketlerden geliyor ve \u00fcr\u00fcn veya hizmetleri tan\u0131tmay\u0131 ama\u00e7l\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Bu gibi rakamlar, bir e-posta pazarlama kampanyas\u0131yla al\u0131c\u0131lar\u0131n dikkatini \u00e7ekmenin ve bu ilgiyi koruman\u0131n neden bu kadar zor oldu\u011funu a\u00e7\u0131kl\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u0130\u015fte bu senaryoda, i\u015flemsel posta devreye girmeye haz\u0131rlan\u0131yor.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Bir i\u015flem postas\u0131 yaln\u0131zca a\u015fa\u011f\u0131daki a\u00e7\u0131kl\u0131k oranlar\u0131n\u0131 sa\u011flamakla kalmayabilir\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">100%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">Buna ek olarak, mesajlar\u0131 a\u00e7\u0131p okuyanlar\u0131n \u00e7o\u011fu birden fazla kez a\u00e7acakt\u0131r. Ayr\u0131ca hedeflenen t\u0131klama oranlar\u0131na da ula\u015f\u0131rlar!\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">17%<\/strong><span style=\"font-size: 1em; background-color: transparent;\">! Tam tersine, \u00e7o\u011fu promosyon kampanyas\u0131 ve toplu posta g\u00f6nderileri yaln\u0131zca\u00a0<\/span><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">15%'lik a\u00e7\u0131lma oranlar\u0131 ve 3%'lik ihmal edilebilir bir t\u0131klama oranlar\u0131<\/strong><span style=\"font-size: 1em; background-color: transparent;\">.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Bunun nedeni, i\u015flemsel postalar\u0131n al\u0131c\u0131n\u0131n do\u011frudan bir eylemine yan\u0131t vermesi ve bu nedenle onlar\u0131 ilgilendirmesidir; almay\u0131 bekledikleri veya en az\u0131ndan ald\u0131klar\u0131na \u015fa\u015f\u0131rmad\u0131klar\u0131 bir \u015feydir. B\u00f6yle bir mesaj, al\u0131c\u0131n\u0131n gelen kutusunda g\u00f6rd\u00fc\u011f\u00fcnde ka\u00e7\u0131n\u0131lmaz olarak dikkatini \u00e7ekecek ve a\u00e7maya devam edecektir.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Ve bu, e\u011fer nas\u0131l yap\u0131laca\u011f\u0131n\u0131 bilirseniz, b\u00fcy\u00fck faydalar elde edebilece\u011finiz bir \u015feydir.<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">\u0130\u015flem postalar\u0131n\u0131zla t\u0131klama oran\u0131n\u0131 ve geliri art\u0131r\u0131n<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Bu postalar\u0131n her biri, i\u015fletmenizi tan\u0131tmak ve m\u00fc\u015fterilerinizle daha fazla etkile\u015fim kurmak i\u00e7in m\u00fckemmel bir f\u0131rsatt\u0131r. \u00d6nemli olan, al\u0131c\u0131lar\u0131n\u0131z\u0131n ilgisini korumak ve mevzuata (Can Spam, Robinson d\u0131\u015flama listeleri vb.) uymak i\u00e7in g\u00f6nderilen mesaj\u0131n her zaman i\u015flem kapsam\u0131nda olmas\u0131d\u0131r.<\/span><\/p>\n<p><strong style=\"font-size: 1em; background-color: transparent; font-weight: bold;\">Bunu nas\u0131l ve hangi potansiyel iyile\u015ftirmelerle ba\u015farabiliriz?\u00a0<\/strong><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00d6ncelikle, mesajlar\u0131n\u0131z\u0131 daha ilgi \u00e7ekici ileti\u015fim par\u00e7alar\u0131 haline getirin. Marka imaj\u0131n\u0131z\u0131n her zaman \u00f6ne \u00e7\u0131kaca\u011f\u0131 ve kolayca tan\u0131nabilece\u011fi \u00e7e\u015fitli \u015fablonlar kullan\u0131n; ard\u0131ndan d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rma a\u00e7\u0131s\u0131ndan hangilerinin en iyi sonucu verdi\u011fini belirlemek i\u00e7in farkl\u0131 formatlar\u0131 A\/B testine tabi tutun. G\u00f6rd\u00fcklerini (tasar\u0131m) ve g\u00f6rd\u00fckleriyle nas\u0131l etkile\u015fime girdiklerini (kullan\u0131c\u0131 deneyimi) ak\u0131lda kal\u0131c\u0131 hale getirin.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00d6te yandan, hedef kitlenizin i\u015flemsel postalar\u0131n\u0131za maruz kalma oran\u0131n\u0131, daha k\u00fc\u00e7\u00fck mesajlardan olu\u015fan daha b\u00fcy\u00fck bir sette makul oldu\u011fu kadar art\u0131r\u0131n. \u00d6rne\u011fin, onlara iki veya daha fazla ho\u015f geldiniz mesaj\u0131n\u0131, aralar\u0131nda i\u015flemsel bir bile\u015fen olacak \u015fekilde seri olarak g\u00f6nderin. Bunun geliri 13% veya daha fazla art\u0131rd\u0131\u011f\u0131 g\u00f6sterilmi\u015ftir.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u0130\u015flem postalar\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirin ve her bir m\u00fc\u015fteri\/kullan\u0131c\u0131 i\u00e7in \u00f6zel bilgilere at\u0131fta bulunarak bunlar\u0131 \u00e7apraz sat\u0131\u015f i\u00e7in kullan\u0131n. Mesajlar\u0131n\u0131zda al\u0131c\u0131n\u0131n ad\u0131na yer verin ve m\u00fcmk\u00fcnse (\u00f6rne\u011fin sat\u0131\u015f faturalar\u0131 g\u00f6nderirken) \u00f6nceki sat\u0131n al\u0131mlar\u0131n\u0131 tamamlayacak ba\u015fka \u00fcr\u00fcn veya hizmetler sat\u0131n almalar\u0131n\u0131 te\u015fvik edin.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">Son olarak, mesajlar\u0131n\u0131zda te\u015fekk\u00fcr etmeyi \u00f6\u011frenin. Bir m\u00fc\u015fteriye fatura, ho\u015f geldiniz mesaj\u0131 veya yenileme bildirimi g\u00f6nderiyorsan\u0131z, konu sat\u0131r\u0131nda ve mesaj\u0131n g\u00f6vdesinde a\u00e7\u0131k\u00e7a te\u015fekk\u00fcr edin. Bu kadar basit bir \u015fey, a\u00e7\u0131lma ve t\u0131klanma oranlar\u0131n\u0131 35%'den daha fazla art\u0131rabilir!<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">K\u0131sacas\u0131, ak\u0131ll\u0131ca kullan\u0131ld\u0131\u011f\u0131 takdirde, i\u015flem postalar\u0131 giri\u015fimciler ve pazarlamac\u0131lar i\u00e7in g\u00fc\u00e7l\u00fc ara\u00e7lar olabilir.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u0130\u015flemsel postalar\u0131n\u0131z\u0131n faydalar\u0131n\u0131 nas\u0131l art\u0131raca\u011f\u0131n\u0131za dair daha fazla ayr\u0131nt\u0131, ipucu ve tavsiye bu e-Kitapta.<\/span><\/p>\n<p><span style=\"font-size: 1em; background-color: transparent;\">\u00a0<\/span><\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/el-poder-del-email-transaccional\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1014\/64b0263510ca22001129ff92\/emzg426xjsy8wtsppeygq2lougf8dbqsxm5rlio22n97tqul6kqu2k218rnqsw18\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bir \u0130nternet i\u015fletmesi sahibi veya pazarlamac\u0131s\u0131 olarak, \u015f\u00fcphesiz i\u015flem postalar\u0131n\u0131n varl\u0131\u011f\u0131ndan ve bunlar\u0131n tan\u0131t\u0131m \u00e7abalar\u0131n\u0131z\u0131 nas\u0131l \u00f6nemli bir \u015fekilde etkileyebilece\u011finden haberdar olman\u0131z gerekir.<\/p>","protected":false},"author":239642484,"featured_media":7748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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