{"id":6645,"date":"2024-05-08T11:44:54","date_gmt":"2024-05-08T08:44:54","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6645"},"modified":"2024-05-08T13:03:59","modified_gmt":"2024-05-08T10:03:59","slug":"musteri%cc%87-yolculugu-ve-yasam-dongusu-arasindaki%cc%87-fark-nedi%cc%87r","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/viaje-del-cliente-y-ciclo-de-vida-cual-es-la-diferencia\/masterbase\/","title":{"rendered":"M\u00fc\u015fteri Yolculu\u011fu ve Ya\u015fam D\u00f6ng\u00fcs\u00fc - fark nedir?"},"content":{"rendered":"
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\u00a0<\/p>

Bu kavramlar\u0131 olu\u015fturan unsurlar\u0131n k\u00fc\u00e7\u00fck varyasyonlar\u0131 ve de\u011fi\u015fimleri bu kar\u0131\u015f\u0131kl\u0131\u011fa katk\u0131da bulunur: \"al\u0131c\u0131 ya\u015fam d\u00f6ng\u00fcs\u00fc\", \"m\u00fc\u015fteri yolculu\u011fu\", \"al\u0131c\u0131 ya\u015fam d\u00f6ng\u00fcs\u00fc yolculu\u011fu\", \"m\u00fc\u015fteri sat\u0131\u015f hunisi\"... ve liste uzay\u0131p gider.<\/p>

Her bir terime bir g\u00f6z atal\u0131m, kar\u015f\u0131la\u015ft\u0131ral\u0131m ve sonra bu terimleri olmas\u0131 gerekti\u011fi gibi bir araya getirelim.<\/p>

Al\u0131c\u0131n\u0131n yolculu\u011fu nedir?<\/strong><\/p>

Taraf\u0131ndan ALICININ YOLCULU\u011eU<\/strong> (Al\u0131c\u0131n\u0131n Yolculu\u011fu) olarak adland\u0131rd\u0131\u011f\u0131m\u0131z bu yakla\u015f\u0131m, al\u0131c\u0131n\u0131n deneyimini \u00fc\u00e7 a\u015famaya ay\u0131rmaktad\u0131r: fark\u0131ndal\u0131k, de\u011ferlendirme ve karar a\u015famas\u0131.<\/p>

\"Ekran<\/p>

Bilgi:<\/span><\/h3>

Fark\u0131ndal\u0131k a\u015famas\u0131nda, al\u0131c\u0131lar potansiyel bir sorun veya f\u0131rsat tespit etmi\u015flerdir. Google, sosyal medya ve \u00e7evrimi\u00e7i forumlar gibi farkl\u0131 kanallarda, sorunlar\u0131 veya semptomlar\u0131 tan\u0131mlamalar\u0131na yard\u0131mc\u0131 olacak \u00fc\u00e7\u00fcnc\u00fc taraflardan tarafs\u0131z bilgiler ar\u0131yorlar.<\/p>

\u00d6rne\u011fin: \"Ofisim b\u00fcy\u00fcyor ve ekibim i\u00e7in g\u00f6revleri organize etmekte zorlan\u0131yorum, bu benim y\u00f6netim tarz\u0131mdan m\u0131 kaynaklan\u0131yor yoksa biraz yard\u0131ma m\u0131 ihtiyac\u0131m var?<\/p>

Dikkate al\u0131n:<\/span><\/h3>

D\u00fc\u015f\u00fcnme a\u015famas\u0131nda, al\u0131c\u0131lar sorunlar\u0131n\u0131 veya f\u0131rsatlar\u0131n\u0131 adland\u0131rm\u0131\u015flard\u0131r. Bunu \u00e7\u00f6zmek i\u00e7in mevcut yakla\u015f\u0131mlar\u0131 ve y\u00f6ntemleri ara\u015ft\u0131rmaya ba\u015flarlar.<\/p>

\u00d6rne\u011fin: \"Art\u0131k benim b\u00fcy\u00fckl\u00fc\u011f\u00fcmdeki \u00e7o\u011fu \u015firketin g\u00f6rev y\u00f6netimi yaz\u0131l\u0131m\u0131 kulland\u0131\u011f\u0131n\u0131 biliyorum, bu yaz\u0131l\u0131m\u0131n ekibimin organizasyon sorununu \u00e7\u00f6zece\u011fine inan\u0131yorum, ancak bunu nas\u0131l uygulayabilirim ve nelere dikkat etmeliyim?<\/p>

Karar:<\/span><\/h3>

Karar a\u015famas\u0131nda, al\u0131c\u0131lar aktif olarak sorunlar\u0131n\u0131 veya f\u0131rsatlar\u0131n\u0131 \u00e7\u00f6zmeye \u00e7al\u0131\u015fmakta ve olas\u0131 \u00e7\u00f6z\u00fcmleri ara\u015ft\u0131rmaktad\u0131r. Bilgilendirilmi\u015f nihai bir karar vermek i\u00e7in her t\u00fcrl\u00fc belge ve veriyi incelerler.<\/p>

\u00d6rne\u011fin: \"G\u00f6rev y\u00f6netimi yaz\u0131l\u0131m\u0131 sat\u0131n almak i\u00e7in se\u00e7eneklerim nelerdir ve \u015firketim i\u00e7in en eksiksiz ve uygun fiyatl\u0131 program hangisidir?<\/p>

Pazarlamac\u0131lar\u0131n her a\u015famada ki\u015fileri tan\u0131mlad\u0131\u011f\u0131 ve hedefledi\u011fi ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn aksine, m\u00fc\u015fterinin yolculuktaki yerini anlamak daha zordur.<\/p>

Fark\u0131ndal\u0131k ve karar aras\u0131ndaki s\u00fcre aylar veya dakikalar olabilir. Bu nedenle pazarlamac\u0131n\u0131n rol\u00fc, i\u00e7erik, destek ve di\u011fer ara\u00e7lar yoluyla, al\u0131c\u0131n\u0131n tesad\u00fcfen kar\u015f\u0131la\u015fmas\u0131 halinde yolculu\u011fun her a\u015famas\u0131n\u0131 kapsayacak kaliteli bir deneyim sa\u011flamakt\u0131r.<\/p>

Yolculuk s\u0131ras\u0131nda en iyi e\u011fitimi sunan \u015firketler en ba\u015far\u0131l\u0131 olanlar olacakt\u0131r.<\/p>

Nihayetinde yolculuk, bir al\u0131\u015fveri\u015f\u00e7inin bir markayla ba\u015f\u0131ndan sonuna kadar deneyimledi\u011fi t\u00fcm temas noktalar\u0131n\u0131 i\u00e7erir.<\/p>

Seyahatin \u00fc\u00e7 a\u015famas\u0131 i\u00e7in i\u00e7erik geli\u015ftirilmesi seyahat plan\u0131na benzer:\u00a0Yolun her b\u00f6l\u00fcm\u00fc i\u00e7in faydal\u0131 bilgiler garanti edilmelidir.<\/strong><\/p>

Yolculuk boyunca, al\u0131c\u0131lar bir sorunu tan\u0131ml\u0131yor ve sonunda \u00e7\u00f6z\u00fcyor veya bir f\u0131rsat\u0131 tatmin ediyor. Her temas noktas\u0131, bir m\u00fc\u015fterinin marka alg\u0131s\u0131n\u0131 \u015fekillendirir.<\/p>

M\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc nedir?<\/span><\/h2>

Al\u0131c\u0131n\u0131n yolculu\u011fundan farkl\u0131 olarak, m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcs\u00fc bir \u015firketin pazarlama ve sat\u0131\u015f ekibi taraf\u0131ndan y\u00f6nlendirilen aktif bir s\u00fcre\u00e7tir.<\/p>

Potansiyel m\u00fc\u015fterilerin \u00e7e\u015fitli a\u015famalarda segmentasyonunu i\u00e7erir. Bu a\u015famalar, d\u00f6n\u00fc\u015f\u00fcm\u00fc en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in pazarlama ve sat\u0131\u015f tekniklerine ince ayar yapmak i\u00e7in kullan\u0131l\u0131r.<\/p>

Bu ya\u015fam d\u00f6ng\u00fcs\u00fc a\u015famalar\u0131 birlikte pazarlama ve sat\u0131\u015f hunisini olu\u015fturur. M\u00fc\u015fteriler a\u015famalardan ge\u00e7erken, giderek daha az say\u0131da ki\u015fi bir sonraki a\u015famay\u0131 tamamlar. Bu, yol boyunca birka\u00e7 ki\u015fiyi d\u00fc\u015f\u00fcren bir \"huni\" etkisi yarat\u0131r. Bir\u00e7ok abone birka\u00e7 kaliteli m\u00fc\u015fteriye d\u00f6n\u00fc\u015f\u00fcr.<\/p>

\"Ekran<\/p>

A\u015famalar dikkate al\u0131n\u0131r:<\/span><\/h3>

1.\u00a0\u00a0\u00a0\u00a0Abone<\/strong>d\u00fczenli i\u00e7eri\u011fine ara s\u0131ra abone olan biri.<\/p>

2.\u00a0\u00a0\u00a0\u00a0Kur\u015fun (prospekt\u00fcs)<\/strong>Kendisi hakk\u0131nda bilgi vermi\u015f olan ki\u015fi.<\/p>

3.\u00a0\u00a0\u00a0\u00a0Pazarlama Nitelikli M\u00fc\u015fteri Aday\u0131, MQL, (marketing qualified lead)<\/strong>Pazarlama mesajlar\u0131 i\u00e7in haz\u0131r oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen bir m\u00fc\u015fteri aday\u0131.<\/p>

4.\u00a0\u00a0\u00a0\u00a0Sat\u0131\u015f Nitelikli M\u00fc\u015fteri Aday\u0131, SQL, (Sales Qualified Prospect)<\/strong>Sat\u0131\u015f mesajlar\u0131 i\u00e7in haz\u0131r oldu\u011fu d\u00fc\u015f\u00fcn\u00fclen bir m\u00fc\u015fteri aday\u0131.<\/p>

5.\u00a0\u00a0\u00a0\u00a0F\u0131rsat<\/strong>Sat\u0131n almaya haz\u0131r olan ve sat\u0131\u015f ilgisi g\u00f6ren biri.<\/p>

6.\u00a0\u00a0\u00a0\u00a0M\u00fc\u015fteri<\/strong>\u00dcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi sat\u0131n alm\u0131\u015f biri.<\/p>

7.\u00a0\u00a0\u00a0\u00a0Evangeliser<\/strong>Markan\u0131z\u0131 aktif olarak tan\u0131tan bir m\u00fc\u015fteri.<\/p>

Her \u015firket kendine \u00f6zg\u00fcd\u00fcr ve kendine has \u00f6zellikleri vard\u0131r, bu nedenle her pazarlama ve sat\u0131\u015f ekibinin bu a\u015famalar i\u00e7in net bir tan\u0131m olu\u015fturmas\u0131 \u00f6nemlidir.<\/p>

Bununla birlikte, pazarlama a\u00e7\u0131s\u0131ndan nitelikli bir potansiyel m\u00fc\u015fteriyi SQL b\u00f6lgesine ta\u015f\u0131mak ve d\u00f6n\u00fc\u015f\u00fcm hunisinde ilerlerken potansiyel m\u00fc\u015fterileri etiketlemek i\u00e7in baz\u0131 genel en iyi uygulamalar vard\u0131r.<\/p>

Ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn her a\u015famas\u0131na belirli bir \u015fekilde yan\u0131t verilmesi gerekir. Bunlar aras\u0131nda besleyici mesajlar, premium i\u00e7erikler, \u00f6zel teklifler ve hatta sat\u0131\u015f takibi yer alabilir.<\/p>

Pazarlama ve sat\u0131\u015f mesajlar\u0131n\u0131n g\u00f6nderilme s\u0131kl\u0131\u011f\u0131, bir m\u00fc\u015fteri huni boyunca ilerledik\u00e7e kademeli olarak art\u0131r\u0131l\u0131r. Bu \u015fekilde m\u00fc\u015fteri, fazla harcanan bir sat\u0131\u015f mesaj\u0131 veya \u00e7ok ge\u00e7 gelen bir posta nedeniyle kaybedilmez.<\/p>

\"\u015eimdi sat\u0131n al\u0131n!\" gibi bir ifade, blogunuzun sadece takip\u00e7isi olan birini korkutabilir, de\u011fil mi?<\/p>

Son olarak: Birlikte nas\u0131l \u00e7al\u0131\u015f\u0131yorsunuz?<\/span><\/strong><\/p>

Bu iki kavram aras\u0131nda farkl\u0131l\u0131klar olsa da, \u00f6nemli y\u00f6nlerden \u00f6rt\u00fc\u015fmektedirler. A\u015fa\u011f\u0131da a\u00e7\u0131klayaca\u011f\u0131m\u0131z gibi, her iki stratejiyi birlikte uygulad\u0131\u011f\u0131n\u0131zda en b\u00fcy\u00fck ba\u015far\u0131y\u0131 yakalayacaks\u0131n\u0131z.<\/p>

Bir al\u0131c\u0131 markan\u0131zla ilk kez kar\u015f\u0131la\u015ft\u0131\u011f\u0131nda, belki \u00fccretli bir reklam, kulaktan kula\u011fa yay\u0131lma veya bir Google aramas\u0131 sonucunda, al\u0131c\u0131n\u0131n \u015firketinizle olan yolculu\u011fu ba\u015flam\u0131\u015ft\u0131r. Al\u0131c\u0131 \u015firketiniz hakk\u0131nda bir anlay\u0131\u015fa sahiptir ve \u015firketinizle bir ili\u015fki kurmaya ba\u015flar.<\/p>

\"Ekran<\/p>

Herhangi bir al\u0131c\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamak i\u00e7in \u00e7ok \u00e7e\u015fitli e\u011fitim bilgilerinin mevcut olmas\u0131n\u0131 sa\u011flamal\u0131d\u0131r: bilgi, de\u011ferlendirme veya karar a\u015famas\u0131yla ilgili sorular.<\/p>

Ayr\u0131ca sosyal medyan\u0131z, web siteleriniz ve (varsa) m\u00fc\u015fteri hizmetleriniz dahil olmak \u00fczere t\u00fcm temas noktalar\u0131nda potansiyel al\u0131c\u0131 i\u00e7in ho\u015f bir deneyim sa\u011flaman\u0131z gerekecektir.<\/p>

Bir al\u0131c\u0131 \u015firketinizin g\u00fcvenilir bir kaynak oldu\u011funa karar verirse sat\u0131\u015f hunisinde ilerleyebilir. \u0130\u00e7eri\u011finize abone olmak i\u00e7in bir e-posta adresi g\u00f6nderdi\u011fi, bilgilerinizi i\u00e7eren bir form g\u00f6nderdi\u011fi veya do\u011frudan sizinle ileti\u015fime ge\u00e7ti\u011fi i\u00e7in radar\u0131n\u0131zdad\u0131r. Ve bu bilgilere sahip oldu\u011funuzda, al\u0131c\u0131y\u0131 m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fcn\u00fcze yerle\u015ftirebilirsiniz.<\/p>

Yolun her ad\u0131m\u0131n\u0131n m\u00fc\u015fteriler i\u00e7in olumlu bir deneyim olmas\u0131n\u0131, her ad\u0131mda bir fayda elde etmelerini sa\u011flamal\u0131d\u0131r.<\/p>

Al\u0131c\u0131 bir e-kitab\u0131 indirmek, bir postay\u0131 a\u00e7mak veya bir formu doldurmak gibi farkl\u0131 eylemler ger\u00e7ekle\u015ftirdik\u00e7e, onlar\u0131 kademeli olarak potansiyel m\u00fc\u015fteri, pazarlama nitelikli potansiyel m\u00fc\u015fteri ve benzeri olarak nitelendireceksiniz. Bu s\u0131n\u0131fland\u0131rma gelecekteki pazarlama eylemlerini belirleyecek ve mesajlar\u0131n\u0131z giderek daha fazla sat\u0131\u015f odakl\u0131 hale gelecektir.<\/p>

Aradaki temel fark \u015fudur: Yolculuk al\u0131c\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen eylemleri i\u00e7erirken, ya\u015fam d\u00f6ng\u00fcs\u00fc pazarlamac\u0131 taraf\u0131ndan ger\u00e7ekle\u015ftirilen eylemleri i\u00e7erir.<\/p>

Ya\u015fam d\u00f6ng\u00fcs\u00fc, bir pazarlamac\u0131 olarak al\u0131c\u0131n\u0131n ihtiya\u00e7lar\u0131n\u0131 aktif bir \u015fekilde hedefledi\u011finiz yolculu\u011fun bir b\u00f6l\u00fcm\u00fcd\u00fcr.<\/p>

\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"e-kitap\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Pazarlamac\u0131lar genellikle yeni kavramlar yarat\u0131rlar ve bu ba\u015fl\u0131k da bunun bir \u00f6rne\u011fidir. Ancak, herkesin bunlar\u0131 ayn\u0131 \u015fekilde anlamas\u0131 m\u00fcmk\u00fcn olmayabilir. <\/p>","protected":false},"author":239642484,"featured_media":7019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1426],"class_list":["post-6645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-ciclo-de-vida"],"yoast_head":"\nViaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/musteri\u0307-yolculugu-ve-yasam-dongusu-arasindaki\u0307-fark-nedi\u0307r\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Viaje del cliente y Ciclo de vida. \u00bfCu\u00e1l es la diferencia? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La gente de marketing con frecuencia crea nuevos conceptos y este titular es un ejemplo de ello. 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