{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"pazarlama-surec-otomasyonundan-nasil-faydalanabi%cc%87li%cc%87r","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Pazarlama s\u00fcre\u00e7 otomasyonundan nas\u0131l faydalanabilir?"},"content":{"rendered":"<p style=\"text-align: justify;\">\u0130nternet ve dijital \u00e7a\u011fda, s\u00fcre\u00e7 otomasyonundan faydalanabilecek hala bir\u00e7ok pazarlama s\u00fcreci var.<\/p>\n<p style=\"text-align: justify;\">\u0130yi bir pazarlama y\u00f6neticisi olarak, pazarlama departman\u0131n\u0131z\u0131n daha h\u0131zl\u0131 \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flamak ve sat\u0131\u015f f\u0131rsatlar\u0131n\u0131 ka\u00e7\u0131rmamak i\u00e7in onu d\u00f6n\u00fc\u015ft\u00fcrmenin yollar\u0131n\u0131 arad\u0131\u011f\u0131n\u0131z\u0131 tahmin ediyorum.<\/p>\n<p style=\"text-align: justify;\">S\u00fcre\u00e7 otomasyonu, kurulu\u015funuzdaki pazarlamay\u0131 olumlu y\u00f6nde d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in en iyi \u00e7\u00f6z\u00fcm olabilir.<\/p>\n<p style=\"text-align: justify;\">Otomatikle\u015ftirilmi\u015f s\u00fcre\u00e7lerin benimsenmesiyle verimlilik ve zaman a\u00e7\u0131s\u0131ndan \u00f6nemli kazan\u0131mlar sa\u011flayabilecek \u00e7ok say\u0131da faaliyet vard\u0131r. \u00d6zellikle, sat\u0131\u015f ve pazarlama a\u00e7\u0131s\u0131ndan tekrar eden g\u00f6revler neredeyse 80% oran\u0131nda azalt\u0131labilir.<\/p>\n<p style=\"text-align: justify;\">2022 y\u0131l\u0131na kadar i\u015f s\u00fcre\u00e7lerinin 59%'sinin otomatikle\u015ftirilmesi beklendi\u011finden, insanlar yarat\u0131c\u0131 g\u00f6revlere harcayacak \u00e7ok daha fazla zamana ve alana sahip olacak. Otomasyon giderek daha \u00f6nemli bir rol oynamakta ve genellikle mevcut BT altyap\u0131s\u0131yla kolay entegrasyonu sayesinde kolayla\u015ft\u0131r\u0131lmaktad\u0131r.<\/p>\n<p style=\"text-align: justify;\">Pazarlamada s\u00fcre\u00e7 otomasyonunu \u00fc\u00e7 kategoride s\u0131n\u0131fland\u0131rabiliriz:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Operasyonel pazarlama<\/li>\n<li>M\u00fc\u015fteri sadakati<\/li>\n<li>M\u00fc\u015fteri deneyimi<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Operasyonel pazarlama<\/h4>\n<p style=\"text-align: justify;\">Pazarlama, birden fazla sistemi i\u00e7eren tekrarlayan g\u00f6revlerle doludur. \u00d6rne\u011fin, ge\u00e7en hafta, akademimizin sertifika kurslar\u0131n\u0131 ba\u015far\u0131yla tamamlayanlar\u0131 h\u0131zl\u0131 bir \u015fekilde belirlememize yard\u0131mc\u0131 olan bir s\u00fcre\u00e7 y\u00fcr\u00fctt\u00fck ve ba\u015far\u0131l\u0131 olan her ki\u015fiye otomatik olarak e-postayla g\u00f6nderilen ki\u015fiselle\u015ftirilmi\u015f bir diploma olu\u015fturduk. Her pazarlama kurulu\u015fu, birden fazla sisteme yay\u0131lan s\u0131k\u0131c\u0131 i\u015flerin miktar\u0131n\u0131n fark\u0131ndad\u0131r.<\/p>\n<h4 style=\"text-align: justify;\">M\u00fc\u015fteri sadakati<\/h4>\n<p style=\"text-align: justify;\">G\u00fcn\u00fcm\u00fcz\u00fcn CMO'lar\u0131 m\u00fc\u015fteri etkile\u015fiminde daha do\u011frudan bir rol oynuyor. Pazarlama departman\u0131, m\u00fc\u015fteriye y\u00f6nelik \u00e7abalar\u0131n do\u011frulu\u011funu ve kullan\u0131lan i\u00e7eri\u011fin alaka d\u00fczeyini art\u0131rmak i\u00e7in t\u00fcm veri kaynaklar\u0131n\u0131 kullanmak istiyor.<\/p>\n<h4 style=\"text-align: justify;\">M\u00fc\u015fteri deneyimi<\/h4>\n<p style=\"text-align: justify;\">Pazarlamada otomatikle\u015ftirilmi\u015f s\u00fcre\u00e7lerin belki de en heyecan verici faydas\u0131, makine \u00f6\u011freniminin pazarlama hunisine ve m\u00fc\u015fteri deneyimine uygulanmas\u0131d\u0131r. \u0130\u015f ak\u0131\u015f\u0131m\u0131zdaki kural odakl\u0131 kararlar, makine \u00f6\u011freniminden elde edilen deneyime dayal\u0131 olarak zaman i\u00e7inde iyile\u015ftirilebilir.<\/p>\n<p style=\"text-align: justify;\">A\u015fa\u011f\u0131da, pazarlama departman\u0131nda otomatikle\u015ftirilmi\u015f s\u00fcre\u00e7leri etkili bir \u015fekilde uygulaman\u0131n baz\u0131 yollar\u0131 yer almaktad\u0131r.<\/p>\n<h2 style=\"text-align: justify;\">Operasyonel pazarlama<\/h2>\n<h4 style=\"text-align: justify;\">Fiyat ve rekabet takibi<\/h4>\n<p style=\"text-align: justify;\">Otomatik s\u00fcre\u00e7ler, rakiplerin web sitelerini ve fiyatlar\u0131n\u0131 ger\u00e7ek zamanl\u0131 olarak takip etmeyi ve de\u011fi\u015fiklikler meydana geldi\u011finde bildirim almay\u0131 m\u00fcmk\u00fcn k\u0131lar. Bu, \u015firketlerin rakiplerin web sitelerine tek tek g\u00f6z atmak zorunda kalmadan fiyatlar\u0131n\u0131 buna g\u00f6re ayarlamalar\u0131na olanak tan\u0131yabilir.<\/p>\n<h4 style=\"text-align: justify;\">Eski \u00e7\u00f6z\u00fcmlerden yeni \u00e7\u00f6z\u00fcmlere ge\u00e7i\u015fin kolayla\u015ft\u0131r\u0131lmas\u0131<\/h4>\n<p style=\"text-align: justify;\">Sat\u0131\u015f h\u0131zland\u0131rmadan pazarlama otomasyonuna kadar sat\u0131\u015f ve pazarlama yaz\u0131l\u0131mlar\u0131n\u0131n say\u0131s\u0131n\u0131n artmas\u0131yla birlikte, \u015firketler eski sistemlerden yeni \u00e7\u00f6z\u00fcmlere giderek daha fazla ge\u00e7i\u015f yap\u0131yor.<\/p>\n<p style=\"text-align: justify;\">T\u00fcm bu bilgilerin aktar\u0131lmas\u0131 zor ve zaman al\u0131c\u0131 olabilir. Ancak otomatik s\u00fcre\u00e7leri uygulamay\u0131 se\u00e7en \u015firketler, \u00e7ok az i\u015f kesintisi ve insan kaynakl\u0131 hata riski olmadan bilgileri bir sistemden di\u011ferine kolayca ta\u015f\u0131r.<\/p>\n<h4 style=\"text-align: justify;\">Sosyal medya takibi<\/h4>\n<p style=\"text-align: justify;\">Sosyal medya, bir\u00e7ok tan\u0131t\u0131m\u0131n ve di\u011fer temel i\u015f ad\u0131mlar\u0131n\u0131n ger\u00e7ekle\u015fti\u011fi ortam olmas\u0131 nedeniyle b\u00fcy\u00fck \u00f6nem kazanm\u0131\u015ft\u0131r. \u0130nsanlar art\u0131k yaln\u0131zca geleneksel pazarlama bi\u00e7imlerine g\u00fcvenmiyor, dijital modalitelerini giderek daha fazla destekliyor. Otomatik s\u00fcre\u00e7lerin olu\u015fturulmas\u0131yla, i\u015fletmelerin sosyal medya d\u00fcnyas\u0131ndaki performanslar\u0131n\u0131 izlemelerine yard\u0131mc\u0131 olunabilir.<\/p>\n<p style=\"text-align: justify;\">Belirli bir g\u00f6nderinin di\u011ferlerine k\u0131yasla neden daha fazla \"Be\u011feni\" ald\u0131\u011f\u0131n\u0131 ve payla\u015f\u0131ld\u0131\u011f\u0131n\u0131 belirleyebilir; performans\u0131n\u0131 analiz edebilir ve gerekirse profillerde ve g\u00f6nderilerde de\u011fi\u015fiklikler ve ayarlamalar yapabilirsiniz.<\/p>\n<h4 style=\"text-align: justify;\">Pazarlama verilerinin farkl\u0131 formatlardan \u00e7\u0131kar\u0131lmas\u0131<\/h4>\n<p style=\"text-align: justify;\">Verilerin d\u00fcz metinden ka\u011f\u0131t notlara kadar \u00e7ok \u00e7e\u015fitli formatlarda g\u00f6r\u00fcnd\u00fc\u011f\u00fc d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, hepsini okumak ve girmek zor olabilir. Otomatikle\u015ftirilmi\u015f s\u00fcre\u00e7lerin benimsenmesiyle, farkl\u0131 kaynaklardan gelen bilgileri okumak ve do\u011frulu\u011funu kaybetmeden CRM sisteminize otomatik olarak girmek i\u00e7in Optik Karakter Tan\u0131ma teknolojisini kullanabilirsiniz.<\/p>\n<h2 style=\"text-align: justify;\">M\u00fc\u015fteri sadakati<\/h2>\n<h4 style=\"text-align: justify;\">\u0130stihbarat raporlar\u0131<\/h4>\n<p style=\"text-align: justify;\">\u015eirketler i\u00e7in istihbarat raporlar\u0131n\u0131 \u00fcretmek ve bunlar\u0131 d\u00fczenli olarak g\u00fcncellemek zaman al\u0131c\u0131d\u0131r. En kolay yol, bununla ilgilenebilecek ve otomatik istihbarat raporlar\u0131 olu\u015fturabilecek otomatik bir s\u00fcre\u00e7 olu\u015fturmakt\u0131r. Bu, pazara yeni girenlerin belirlenmesine ve vurgulanmas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n<h4 style=\"text-align: justify;\">\u00dcst sat\u0131\u015f ve \u00e7apraz sat\u0131\u015f<\/h4>\n<p style=\"text-align: justify;\">Mevcut m\u00fc\u015fterilere profillerine g\u00f6re \u00e7apraz sat\u0131\u015f veya \u00fcst sat\u0131\u015f yoluyla sat\u0131\u015f yapmak i\u00e7in hedefli mesajlar g\u00f6nderin, ne sat\u0131n ald\u0131klar\u0131n\u0131 ve onlara hangi ilgili \u00fcr\u00fcnlerin sunulabilece\u011fini belirleyin.<\/p>\n<h4 style=\"text-align: justify;\">Anketler<\/h4>\n<p style=\"text-align: justify;\">Hizmetinizin ya da \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn imaj\u0131n\u0131n al\u0131c\u0131n\u0131n haf\u0131zas\u0131nda yer etti\u011fi birka\u00e7 saatlik, belki de birka\u00e7 g\u00fcnl\u00fck bir s\u00fcre vard\u0131r ve bu s\u00fcre anket yapmak i\u00e7in kullan\u0131lmal\u0131d\u0131r. Demir s\u0131cakken \u00e7eki\u00e7le vurmal\u0131s\u0131n\u0131z. Ve bunu yapman\u0131n tek bir yolu vard\u0131r; ger\u00e7ek zamanl\u0131, otomatik olarak olu\u015fturulan anketler.<\/p>\n<p style=\"text-align: justify;\">Otomatik anketlerin ideal oldu\u011fu \u00fc\u00e7 kullan\u0131m alan\u0131 vard\u0131r. Birincisi, hizmetiniz veya \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda geri bildirim almak i\u00e7in. \u0130kincisi, site deneyiminiz hakk\u0131nda geri bildirim almakt\u0131r. \u00dc\u00e7\u00fcnc\u00fcs\u00fc ve en \u00f6nemlisi ise m\u00fc\u015fterinize de\u011ferli oldu\u011funu hissettirmektir.<\/p>\n<p style=\"text-align: justify;\">Ne yaz\u0131k ki \u00e7ok az ki\u015fi m\u00fc\u015fterilerine anket g\u00f6ndermek i\u00e7in do\u011fru zamana dikkat ediyor. Ve biz bunun yan\u0131t oran\u0131n\u0131 art\u0131rmada kilit bir unsur oldu\u011funa inan\u0131yoruz.<\/p>\n<h2 style=\"text-align: justify;\">M\u00fc\u015fteri deneyimi<\/h2>\n<h4 style=\"text-align: justify;\">Mevcut ve yeni m\u00fc\u015fteri bilgilerinin saklanmas\u0131<\/h4>\n<p style=\"text-align: justify;\">S\u00fcre\u00e7 otomasyonu i\u00e7in dikkate de\u011fer bir kullan\u0131m alan\u0131, m\u00fc\u015fteri bilgilerinin d\u00fczenli ve kolay eri\u015filebilir bir \u015fekilde saklanmas\u0131d\u0131r. Farkl\u0131 veri kategorilerinin otomatik olarak s\u0131n\u0131fland\u0131r\u0131lmas\u0131n\u0131n yan\u0131 s\u0131ra \u015firket genelinde verilerin basit ve b\u00f6l\u00fcmlere ayr\u0131lm\u0131\u015f \u015fekilde g\u00f6rselle\u015ftirilmesi \u00e7ok fazla zaman ve para tasarrufu sa\u011flayabilir ve bu bilgilerin sistemlerimize manuel olarak girilmesini ge\u00e7mi\u015fte b\u0131rakmam\u0131z\u0131 sa\u011flar.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0130nternet ve dijital \u00e7a\u011fda, s\u00fcre\u00e7 otomasyonundan faydalanabilecek hala bir\u00e7ok pazarlama s\u00fcreci var.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/pazarlama-surec-otomasyonundan-nasil-faydalanabi\u0307li\u0307r\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo el \u00e1rea de marketing se puede beneficiar de la automatizaci\u00f3n de procesos - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"En la era de Internet y lo digital, todav\u00eda hay muchos procesos de marketing que pueden beneficiarse de la automatizaci\u00f3n de procesos.\" \/>\n<meta property=\"og:url\" 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