{"id":6587,"date":"2024-08-12T19:09:29","date_gmt":"2024-08-12T16:09:29","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6587"},"modified":"2024-09-13T13:04:01","modified_gmt":"2024-09-13T10:04:01","slug":"bir-e-postayi-gondermek-alicinin-gelen-kutusuna-gondermekle-ayni-sey-degildir","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/no-es-lo-mismo-enviar-un-email-que-conseguir-que-llegue-a-la-casilla-de-destino\/masterbase\/","title":{"rendered":"Bir e-posta g\u00f6ndermek, onu al\u0131c\u0131n\u0131n gelen kutusuna ula\u015ft\u0131rmakla ayn\u0131 \u015fey de\u011fildir."},"content":{"rendered":"<h1>Bu zor oyunun oyuncular\u0131 deneyim, teknoloji ve birka\u00e7 zorluktan daha fazlas\u0131d\u0131r.<\/h1>\n<p>K\u00fcresel olarak, e-posta g\u00f6nderilerinin yaln\u0131zca 20%'si yasald\u0131r, yani Spam olarak kabul edilmezler. Geri kalan her \u015fey \u00f6yledir.<\/p>\n<p>Bu durum, e-posta hizmet sa\u011flay\u0131c\u0131lar\u0131n\u0131n (veya \u0130SS'lerin) k\u00f6t\u00fc niyetli postalar\u0131 ve istenmeyen postalar\u0131 filtrelemek i\u00e7in giderek daha fazla engel olu\u015fturmas\u0131na yol a\u00e7arak al\u0131c\u0131lar\u0131n gelen kutular\u0131na ula\u015fmay\u0131 b\u00fcy\u00fck bir zorluk haline getirmektedir.<\/p>\n<p>Bu nedenle, mesaj g\u00f6ndermek, onlar\u0131 ki\u015filerin gelen kutular\u0131na teslim etmeyi ba\u015farmakla ayn\u0131 \u015fey de\u011fildir. Bunu ba\u015farmak i\u00e7in, hepsi bu makalede kapsam\u0131 ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klanan teslim edilebilirlik kavram\u0131na dahil olan \u00e7e\u015fitli hususlar dikkate al\u0131nmal\u0131d\u0131r.<\/p>\n<p>Ancak \u00f6ncelikle, s\u00fcrece dahil olan zinciri anlamakta fayda var.<\/p>\n<h2>Teslim edilebilirlik zinciri<\/h2>\n<p><img data-recalc-dims=\"1\" decoding=\"async\" style=\"width: 471px; display: block; margin: 0px auto;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/blogsept9.jpg?w=471&#038;ssl=1\" alt=\"blogsept9\"  \/><\/p>\n<ul>\n<li>Kaynak ki\u015fi, m\u00fc\u015fteri taban\u0131n\u0131za g\u00f6ndermek istedi\u011finiz mesajlar\u0131 olu\u015fturan \u015firket veya ki\u015fidir.<\/li>\n<li>G\u00f6nderici, toplu elektronik kurye teslimat hizmeti sunan \u015firkettir, bizim durumumuzda: MasterBase\u00ae.<\/li>\n<li>Yazar daha sonra mesajlar\u0131n\u0131 g\u00f6nderici arac\u0131l\u0131\u011f\u0131yla g\u00f6nderir ve bunlar \u0130nternet \u00fczerinden g\u00f6nderilir.<\/li>\n<li>Mesajlar, genellikle posta hesab\u0131 hizmeti sa\u011flayan \u015firket olan al\u0131c\u0131ya ula\u015f\u0131r.<\/li>\n<li>\u0130letilerin Spam veya yasal posta olup olmad\u0131\u011f\u0131n\u0131 tan\u0131mlayarak al\u0131c\u0131lara teslim edilip edilmeyece\u011fine karar verirler.<\/li>\n<li>Muhatap, yazar\u0131n postay\u0131 g\u00f6nderdi\u011fi m\u00fc\u015fteri veya potansiyel m\u00fc\u015fteridir: nihai muhatap.<\/li>\n<\/ul>\n<p>Teslim edilebilirlik zincirini a\u00e7\u0131klad\u0131ktan sonra, \u015fimdi bir al\u0131c\u0131n\u0131n (ISP) bir mesaj\u0131 Spam olarak s\u0131n\u0131fland\u0131rmas\u0131n\u0131 neyin belirledi\u011fine bakal\u0131m.<\/p>\n<p>\u0130SS'nin postalar\u0131n\u0131z\u0131 de\u011ferlendirme prosed\u00fcr\u00fc, bir e-posta pazarlama kampanyas\u0131n\u0131n ba\u015far\u0131s\u0131n\u0131 veya ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n\u0131 belirledi\u011fi i\u00e7in kilit \u00f6neme sahiptir. Sonunda al\u0131c\u0131ya ula\u015fmazlarsa, bir kay\u0131t taban\u0131na sahip olman\u0131n, \u00e7ekici kampanyalar ve teklifler geli\u015ftirmenin ne anlam\u0131 var?<\/p>\n<p>\u0130yi bir teslim edilebilirlik, bir e-posta hizmet sa\u011flay\u0131c\u0131s\u0131n\u0131n mesajlar\u0131n\u0131z\u0131 iletmeden \u00f6nce de\u011ferlendirdi\u011fi hususlar\u0131n her birinin olumlu bir \u015fekilde ele al\u0131nmas\u0131yla elde edilir.<\/p>\n<p>Bakal\u0131m nelermi\u015f:<\/p>\n<h3>1. Kimlik do\u011frulama deste\u011fi<\/h3>\n<p>Temel olarak \u0130SS'nin sorusuna olumlu yan\u0131t vermektir: Oldu\u011funuzu s\u00f6yledi\u011finiz g\u00f6nderici siz misiniz? E-posta hizmet sa\u011flay\u0131c\u0131s\u0131, g\u00f6nderinizin kimli\u011fini do\u011frulamak i\u00e7in size gerekli ara\u00e7lar\u0131 sa\u011flar: SPF, Etki Alan\u0131 Anahtarlar\u0131, SenderID ve DKIM.<\/p>\n<h3>2. \u0130SS'ler ile iyi ili\u015fkiler<\/h3>\n<p>Herhangi bir posta sorununu \u00e7\u00f6zmek i\u00e7in Gmail, Hotmail veya Yahoo ile do\u011frudan temas kurmak herkesin ba\u015farabilece\u011fi bir \u015fey de\u011fildir. Yaln\u0131zca y\u00fcksek teslimat hacmine, iyi bir itibara ve zaman i\u00e7inde iyi teslimat davran\u0131\u015f\u0131na sahip \u015firketler bunu ba\u015farabilir.<\/p>\n<h3>3. S\u0131\u00e7rama y\u00f6netimi<\/h3>\n<p>Al\u0131c\u0131larla (\u0130SS'ler) iyi bir ili\u015fki s\u00fcrd\u00fcrmek i\u00e7in g\u00f6nderici (MasterBase\u00ae) taraf\u0131ndan etkin geri d\u00f6n\u00fc\u015f y\u00f6netimi esast\u0131r.<\/p>\n<h3>4. Geri Bildirim D\u00f6ng\u00fcs\u00fc<\/h3>\n<p>Bunlar, al\u0131c\u0131lar taraf\u0131ndan yap\u0131lan spam \u015fikayetlerini g\u00f6ndericilere iletmek i\u00e7in \u0130SS'ler taraf\u0131ndan olu\u015fturulan mekanizmalard\u0131r. Bu bilgiler, g\u00f6ndericinin postan\u0131n kalitesini \u00f6l\u00e7mesine, olas\u0131 sorunlar konusunda yazar\u0131 uyarmas\u0131na ve sonu\u00e7 olarak postan\u0131n itibar\u0131na dikkat etmesine olanak tan\u0131r.<\/p>\n<h3>5. HTML yap\u0131 d\u00fczeltmesi<\/h3>\n<p>HTML olarak tasarlanm\u0131\u015f par\u00e7alarda otomatik hata d\u00fczeltme sunmak i\u00e7in gerekli teknolojiye sahip olmak. Herhangi bir hata, postan\u0131n Spam olarak de\u011ferlendirilmesine neden olabilir.<\/p>\n<h3>6. \u0130yi uygulama tavsiyelerine uyun<\/h3>\n<p>Neyi yap\u0131p neyi yapmaman\u0131z gerekti\u011fini bilmek, etkili bir g\u00f6nderim i\u00e7in ve \u0130SS'ler nezdinde g\u00f6nderim itibar\u0131n\u0131za zarar gelmesini \u00f6nlemek i\u00e7in \u00e7ok \u00f6nemlidir. Spam'e d\u00fc\u015fmemek i\u00e7in g\u00f6ndericiniz taraf\u0131ndan sa\u011flanan tavsiyeleri ve en iyi uygulamalar\u0131 dinlemek her zaman iyi bir fikirdir.<\/p>\n<p>\u015eu anda ipu\u00e7lar\u0131n\u0131 listelemek bir fikir de\u011fil, ancak \u0130SS'ler nezdindeki itibar\u0131n\u0131z i\u00e7in kritik olan bir tanesinden bahsetmek iyi olacakt\u0131r:<\/p>\n<p>\u0130leti\u015fim tabanlar\u0131n\u0131 kiralayan veya pazarlayan ve me\u015fruiyetlerini kan\u0131tlayamayan g\u00f6ndericilerden uzak durun. Bunun en \u00f6nemli nedeni, b\u00fcy\u00fck olas\u0131l\u0131kla al\u0131c\u0131lar\u0131n hi\u00e7birinin mesaj g\u00f6nderilmesine izin vermemi\u015f olmas\u0131d\u0131r.<\/p>\n<p>Bu durum \u015f\u00fcphesiz \u015fikayetlerin ve geri bildirim d\u00f6ng\u00fclerinin say\u0131s\u0131n\u0131 art\u0131r\u0131r ve mesaj\u0131n size g\u00fcnl\u00fckleri kiralayan sa\u011flay\u0131c\u0131n\u0131n IP'sinden g\u00f6nderilip g\u00f6nderilmedi\u011fine bak\u0131lmaks\u0131z\u0131n markan\u0131z\u0131n \u0130SS'ler nezdindeki itibar\u0131na zarar verir.<\/p>\n<p>K\u0131sacas\u0131, teslim edilebilirli\u011fi uzmanlar\u0131n ellerine b\u0131rak\u0131n...<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-de-la-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"13084\" data-permalink=\"https:\/\/masterbase.com\/tr\/llegar-a-la-bandeja-de-entrada-5-factores-para-el-exito-en-la-entregabilidad\/masterbase\/captura-de-pantalla-2024-04-11-183044\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=872%2C572&amp;ssl=1\" data-orig-size=\"872,572\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Gu\u00eda de la Entregabilidad\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?fit=800%2C525&amp;ssl=1\" class=\"wp-image-13084 aligncenter\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044-300x197.png?resize=643%2C422&#038;ssl=1\" alt=\"e-kitap e-kitap Teslim Edilebilirlik K\u0131lavuzu\" width=\"643\" height=\"422\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=300%2C197&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?resize=768%2C504&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-183044.png?w=872&amp;ssl=1 872w\" sizes=\"(max-width: 643px) 100vw, 643px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Herkes e-posta ile mesaj g\u00f6nderebilir, ancak \u00e7ok az\u0131 bunlar\u0131 al\u0131c\u0131lar\u0131n gelen kutular\u0131na ba\u015far\u0131yla ula\u015ft\u0131rabilir.<\/p>","protected":false},"author":239642484,"featured_media":15768,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>No es lo mismo enviar un email que conseguir que llegue a la casilla de destino - 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