{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"kisisellestirme-ve-otomatiklestirilmis-surecler-donusumleri-nasil-artirabilir","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"Ki\u015fiselle\u015ftirme ve otomatikle\u015ftirilmi\u015f s\u00fcre\u00e7ler d\u00f6n\u00fc\u015f\u00fcmleri nas\u0131l art\u0131rabilir?"},"content":{"rendered":"

<\/p>\n

Elektronik mesajla\u015fmada ki\u015fiselle\u015ftirme nedir?<\/h3>\n

Abonelerinizin verilerine dayanarak, her birine g\u00f6re hizalanm\u0131\u015f daha spesifik mesajlar\u0131 detayland\u0131ran bir pazarlama takti\u011fidir.<\/p>\n

Bu, abonelerinizin isim, cinsiyet, konum, do\u011fum tarihi gibi benzersiz niteliklerinin yan\u0131 s\u0131ra - ve daha da \u00f6nemlisi - davran\u0131\u015flar\u0131na (ilgi alanlar\u0131n\u0131n tezah\u00fcr\u00fc, son sat\u0131n al\u0131mlar ve daha fazlas\u0131) dayal\u0131 olarak i\u00e7eri\u011fin ki\u015fiselle\u015ftirilmesini i\u00e7erir.<\/p>\n

Pazarlama mesajlar\u0131n\u0131n e-posta kullan\u0131c\u0131lar\u0131n\u0131n gelen kutular\u0131n\u0131 nas\u0131l doldurdu\u011fu d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, ki\u015fiselle\u015ftirilmi\u015f mesajlar al\u0131c\u0131lar\u0131n dikkatini \u00e7ekmede \u00e7ok daha etkilidir ve bu nedenle daha etkilidir.<\/p>\n

T\u0131klama oranlar\u0131 2,5 kat daha y\u00fcksektir ve d\u00f6n\u00fc\u015f\u00fcm elde etme olas\u0131l\u0131klar\u0131 6 kat daha fazlad\u0131r. Buna ek olarak, t\u00fcketicilerin 73%'si deneyimlerinin alaka d\u00fczeyini art\u0131rmak i\u00e7in ki\u015fisel bilgilerini kullanan markalarla i\u015f yapmay\u0131 tercih edeceklerini bildiriyor.<\/strong> (Kaynak: Experian).<\/span><\/p>\n

Abonelere istedikleri ki\u015fiselle\u015ftirmeyi sunmak hi\u00e7 bu kadar kolay olmam\u0131\u015ft\u0131, MasterBase\u00ae sayesinde<\/a> ve farkl\u0131 kaynaklardan (web, CRM, ERP, bir Excel elektronik tablosu) veri \u00e7eken ve ad\u0131, konuyu ve i\u00e7eri\u011fi (kopya, resimler, i\u00e7erik b\u00f6l\u00fcmleri ve daha fazlas\u0131 dahil) \u00f6zelle\u015ftirmek i\u00e7in etiketler ve alanlar olu\u015fturan farkl\u0131la\u015ft\u0131r\u0131lm\u0131\u015f otomasyon s\u00fcreci.<\/p>\n

E-posta pazarlama otomasyon s\u00fcreci nedir?<\/h3>\n

Yaz\u0131l\u0131m, perde arkas\u0131nda, tan\u0131mlad\u0131\u011f\u0131n\u0131z kurallara g\u00f6re m\u00fc\u015fterilerinize ve potansiyel m\u00fc\u015fterilerinize otomatik olarak kampanyalar g\u00f6nderdi\u011finde ortaya \u00e7\u0131kar.<\/p>\n

A\u015fa\u011f\u0131dakilere dayal\u0131 otomasyon s\u00fcre\u00e7lerinde i\u015f ak\u0131\u015flar\u0131<\/em> veya i\u015f ak\u0131\u015flar\u0131 (kampanyalar), otomatik mesajlar bir kez ayarlan\u0131r ve ard\u0131ndan bir abone \u00f6nceden tan\u0131mlanm\u0131\u015f bir ko\u015fulu her kar\u015f\u0131lad\u0131\u011f\u0131nda belirli bir i\u00e7erik ve d\u00fczen ile g\u00f6nderilir.<\/p>\n

MasterBase\u00ae durumunda ak\u0131\u015f benzerdir, aradaki fark i\u00e7eri\u011fin \u00f6nceden belirlenmemi\u015f olmas\u0131, ancak makalede ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131kland\u0131\u011f\u0131 gibi bir Al, Y\u00f6net ve Harekete Ge\u00e7 modeline dayal\u0131 olarak her bir temasla ili\u015fkili ko\u015fullara g\u00f6re yap\u0131land\u0131r\u0131lm\u0131\u015f olmas\u0131d\u0131r: Al\u0131n, y\u00f6netin ve harekete ge\u00e7in. Ger\u00e7ek bire bir ki\u015fiselle\u015ftirmeye ula\u015fmak i\u00e7in \u00fc\u00e7 eylem.<\/em><\/strong><\/p>\n

Ki\u015fiselle\u015ftirme ve otomasyon d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmaya nas\u0131l yard\u0131mc\u0131 olur?<\/h3>\n

Ki\u015fiselle\u015ftirme ve otomasyonla ilgili baz\u0131 ayr\u0131nt\u0131lar mevcutken, gelirin ger\u00e7ekte nas\u0131l artt\u0131\u011f\u0131n\u0131 merak ediyor olabilirsiniz. B\u00fcy\u00fck soru. \u015eimdi baz\u0131 yan\u0131tlara bakal\u0131m.<\/p>\n

    \n
  1. Otomasyon m\u00fc\u015fterilere istediklerini verir<\/strong>\n

    E-posta pazarlamas\u0131, t\u00fcm pazarlama stratejileri aras\u0131nda en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahiptir. Asl\u0131nda, e-posta pazarlamas\u0131na harcanan her bir dolar i\u00e7in ortalama yat\u0131r\u0131m getirisi 38 dolard\u0131r. Ancak, bu t\u00fcr bir yat\u0131r\u0131m getirisi yaln\u0131zca m\u00fc\u015fteriler \u015firketinizden haber almak isterse m\u00fcmk\u00fcnd\u00fcr.<\/p>\n

    \u00d6rne\u011fin BuzzFeed gibi birden fazla t\u00fcrde i\u00e7erik \u00fcreten b\u00fcy\u00fck bir \u015firketseniz, otomasyon olmadan bu \u00f6zellikle zor bir ba\u015far\u0131 olacakt\u0131r. Abonelerinizin dikkatini \u00e7ekmek i\u00e7in ne istediklerini bilmeniz ve onlara bunu vermeniz gerekir.<\/p>\n

    BuzzFeed'in ilgili mesajlar\u0131 iletmek i\u00e7in veri, ki\u015fiselle\u015ftirme ve otomasyon kullanmak yerine 23 ileti\u015fim listesindeki her m\u00fc\u015fteriye her mesaj\u0131 manuel olarak g\u00f6ndermesi durumunda ileti\u015fim kurman\u0131n ne kadar uzun s\u00fcrece\u011fini hayal edin.<\/p>\n

    Pazarlama otomasyonunu uygulayarak, m\u00fc\u015fteri verilerine ve eylemlerine dayanan, abonelere tam olarak istediklerini veren ileti\u015fimlere d\u00f6n\u00fc\u015fen kan\u0131tlanm\u0131\u015f y\u00f6ntemler kullan\u0131yorsunuz.<\/p>\n<\/li>\n

  2. Artan alaka d\u00fczeyi sat\u0131\u015flar\u0131n artmas\u0131n\u0131 sa\u011flar<\/strong>\n

    Pazarlama otomasyonu ile yaln\u0131zca otomatik olarak tetiklenen ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6nderme se\u00e7ene\u011fine sahip olmakla kalmaz, ayn\u0131 zamanda belirledi\u011finiz kurallar sayesinde her posta i\u00e7in en iyi al\u0131c\u0131lar\u0131 daha do\u011fru bir \u015fekilde hedefleyebilirsiniz.<\/p>\n

    Bu mesajlar\u0131n her birini ki\u015fiselle\u015ftirmek ger\u00e7ekten i\u015fe yar\u0131yor. Venture Beat'in haberine g\u00f6re, 70% ile 94% aras\u0131nda pazarlamac\u0131 ki\u015fiselle\u015ftirme tekniklerini kulland\u0131ktan sonra etkinliklerinde bir art\u0131\u015f g\u00f6rm\u00fc\u015ft\u00fcr.<\/p>\n

    Mesajlar\u0131n\u0131z ne kadar alakal\u0131 olursa, sat\u0131\u015flar\u0131 art\u0131rma \u015fans\u0131n\u0131z da o kadar y\u00fcksek olur.<\/p>\n<\/li>\n

  3. Ki\u015fiselle\u015ftirme m\u00fc\u015fterinin kendini \u00f6zel hissetmesini sa\u011flar<\/strong>\n

    Daha \u00f6nce, t\u00fcketicilerin 73%'sinin ki\u015fiselle\u015ftirme yapan markalarla i\u015f yapmay\u0131 tercih etti\u011fini ve 86%'sinin ki\u015fiselle\u015ftirmenin sat\u0131n alma kararlar\u0131nda \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 s\u00f6yledi\u011fini belirtmi\u015ftik.<\/p>\n

    Eldeki ikna edici istatistiklere ra\u011fmen, markalar\u0131n 70%'si hala ki\u015fiselle\u015ftirme yapm\u0131yor. T\u00fcketicilerin ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6nderen markalara, g\u00f6ndermeyenlere k\u0131yasla daha fazla para harcad\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde bu durum olduk\u00e7a endi\u015fe vericidir.<\/p>\n<\/li>\n<\/ol>\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    Ba\u015far\u0131l\u0131 dijital ileti\u015fim stratejileri, t\u00fcm abonelere ayn\u0131, standartla\u015ft\u0131r\u0131lm\u0131\u015f mesajlar g\u00f6nderip d\u00f6n\u00fc\u015f\u00fcm beklemekten, geliri art\u0131ran, zaman\u0131nda, hedefe y\u00f6nelik, ki\u015fiselle\u015ftirilmi\u015f mesajlar g\u00f6ndermeye do\u011fru evrildi. Ve bunlar\u0131n hepsi otomatikle\u015ftirilmi\u015f bir s\u00fcre\u00e7 arac\u0131l\u0131\u011f\u0131yla.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/kisisellestirme-ve-otomatiklestirilmis-surecler-donusumleri-nasil-artirabilir\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. Y todo ello, a trav\u00e9s de un proceso automatizado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/tr\/kisisellestirme-ve-otomatiklestirilmis-surecler-donusumleri-nasil-artirabilir\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-11T16:45:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-11T17:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/img11.png?fit=2475%2C1650&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2475\" \/>\n\t<meta property=\"og:image:height\" content=\"1650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones\",\"datePublished\":\"2024-04-11T16:45:22+00:00\",\"dateModified\":\"2024-04-11T17:03:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\\\/masterbase\\\/\"},\"wordCount\":815,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/04\\\/img11.png?fit=2475%2C1650&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/bg\\\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\\\/masterbase\\\/\",\"name\":\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - 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