{"id":6578,"date":"2022-08-13T13:11:58","date_gmt":"2022-08-13T10:11:58","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6578"},"modified":"2024-08-13T13:15:21","modified_gmt":"2024-08-13T10:15:21","slug":"e-posta-pazarlamanizin-5-yonunu-test-etmek-icin-bir-b","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/5-aspectos-de-tu-email-marketing-a-los-que-aplicar-pruebas-a-b\/masterbase\/","title":{"rendered":"E-posta pazarlaman\u0131z\u0131n A\/B Testi yap\u0131lacak 5 y\u00f6n\u00fc"},"content":{"rendered":"<h2 style=\"text-align: justify;\">Hala A\/B testi yok mu?<\/h2>\n<p style=\"text-align: justify;\">T\u0131klama oran\u0131n\u0131z\u0131 art\u0131rmak ve abonelikten \u00e7\u0131kma oran\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcrmek i\u00e7in A\/B testi uygulamak hayati \u00f6nem ta\u015f\u0131r. Mesajlar\u0131n\u0131z\u0131n tasar\u0131m ve i\u00e7eri\u011finin yan\u0131 s\u0131ra g\u00f6nderim taktiklerinizi de\u011ferlendirerek en iyi sonu\u00e7lar\u0131 neyin verdi\u011fini tespit etmek i\u00e7in en kolay ve en g\u00fcvenilir y\u00f6ntemdir.<\/p>\n<p style=\"text-align: justify;\">Basit bir ifadeyle, ayn\u0131 ileti\u015fimin iki farkl\u0131 versiyonunu test edersiniz, her birini ki\u015fi listenizin k\u00fc\u00e7\u00fck bir k\u0131sm\u0131na g\u00f6nderirsiniz (ideal olarak 10% ve 10%) ve hangisinin daha iyi al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in beklersiniz ve ard\u0131ndan listedeki di\u011fer ki\u015filere g\u00f6nderirsiniz (80%).<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Bu, MasterBase\u00ae'nin A\/B Testi i\u015flevinin otomatik olarak yapt\u0131\u011f\u0131 \u015feydir.<\/strong><\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Hedef<\/strong>En iyi sonu\u00e7lar i\u00e7in bir mesaj\u0131n hangi unsurlar\u0131n\u0131n de\u011fi\u015ftirilmesi gerekti\u011finin belirlenmesi.<\/p>\n<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" style=\"display: block; margin-left: auto; margin-right: auto; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/i0.wp.com\/cdn2.hubspot.net\/hubfs\/37780\/pruebab2.jpg?resize=683%2C339&#038;ssl=1\" alt=\"testb2.jpg\" width=\"683\" height=\"339\" \/><\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">1. G\u00f6nderen (isim ve adres)<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u0130ki farkl\u0131 g\u00f6nderici kullanmay\u0131 deneyin: mesajlar\u0131 kimin g\u00f6nderdi\u011fi ve nereden g\u00f6nderildi\u011fi. G\u00f6nderenler s\u00f6z konusu oldu\u011funda, t\u00fcm g\u00f6nderimlerinizde tutarl\u0131 olman\u0131z\u0131 \u00f6neririz. Bu nedenle, g\u00f6nderenin ad\u0131n\u0131n ve e-posta adresinin a\u00e7\u0131k metriklerinizi nas\u0131l etkiledi\u011fini not edin, b\u00f6ylece ileride size en iyi sonu\u00e7lar\u0131 veren birini kullanabilirsiniz.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">2.    Konu<\/strong><\/h2>\n<p style=\"text-align: justify;\">Mesaj\u0131n konusu b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r ve mesaj\u0131n a\u00e7\u0131l\u0131p a\u00e7\u0131lmayaca\u011f\u0131n\u0131 belirleyebilir. Konu sat\u0131r\u0131n\u0131 de\u011fi\u015ftirdi\u011finiz bir A\/B testi ile bunu kontrol edebilirsiniz. \u015eununla deneyin:<\/p>\n<p style=\"text-align: justify;\">- Konuyu iki versiyondan birinde \u00f6zelle\u015ftirin<\/p>\n<p style=\"text-align: justify;\">- Birinde ve di\u011ferinde iki farkl\u0131 uzunlukta metin kullan\u0131n.<\/p>\n<p style=\"text-align: justify;\">- Birinde bir eylem \u00e7a\u011fr\u0131s\u0131 ekleyin ve di\u011ferinde hi\u00e7bir eylem \u00e7a\u011fr\u0131s\u0131 eklemeyin.<\/p>\n<p style=\"text-align: justify;\">- Her birinde farkl\u0131 kelimeler ve farkl\u0131 bir dil tarz\u0131 kullan\u0131n.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">3. Tasar\u0131m<\/strong><\/h2>\n<p style=\"text-align: justify;\">D\u00fczenli mesajlar\u0131n\u0131z i\u00e7in bir \u015fablona sahip olman\u0131z her zaman tavsiye edilir. Bunu A s\u00fcr\u00fcm\u00fc olarak tutabilir ve B s\u00fcr\u00fcm\u00fc olarak kullanaca\u011f\u0131n\u0131z biraz farkl\u0131 bir tane olu\u015fturabilirsiniz.<\/p>\n<p style=\"text-align: justify;\">Mesaj\u0131n\u0131z\u0131n g\u00f6r\u00fcn\u00fcm\u00fc fark yaratabilir, bu nedenle t\u0131klama veya abonelikten \u00e7\u0131kma oran\u0131n\u0131z\u0131 etkileyip etkilemedi\u011fini g\u00f6rmek i\u00e7in orijinal s\u00fcr\u00fcm\u00fcn belirli tasar\u0131m \u00f6\u011felerini B s\u00fcr\u00fcm\u00fcnde de\u011fi\u015ftirmeyi deneyin. De\u011fi\u015ftirebilece\u011finiz baz\u0131 tasar\u0131m \u00f6\u011feleri \u015funlard\u0131r:<\/p>\n<p style=\"text-align: justify;\">- Kal\u0131n ve normal yaz\u0131 tipi<\/p>\n<p style=\"text-align: justify;\">- B\u00fcy\u00fck harf kullan\u0131m\u0131<\/p>\n<p style=\"text-align: justify;\">- Yaz\u0131 tipi boyutu ve rengi<\/p>\n<p style=\"text-align: justify;\">- Arka plan renkleri<\/p>\n<p style=\"text-align: justify;\">- G\u00f6r\u00fcnt\u00fcler<\/p>\n<p style=\"text-align: justify;\">- HTML ve d\u00fcz metin mesajlar\u0131<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u00a04. \u0130\u00e7erik<\/strong><\/h2>\n<p style=\"text-align: justify;\">Postalar\u0131n\u0131z\u0131n i\u00e7eri\u011fi, \u00e7e\u015fitli \u015feyleri test etmek i\u00e7in harika bir \u00f6rnektir. \u015eu veya bu i\u00e7eri\u011fin hedef kitleniz taraf\u0131ndan nas\u0131l kar\u015f\u0131land\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in A\/B testinden daha iyi bir \u015fey yoktur.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Tutucu<\/strong>Birisi bir mesaj\u0131 a\u00e7t\u0131\u011f\u0131nda g\u00f6rd\u00fc\u011f\u00fc ilk \u015feydir. Konu sat\u0131r\u0131yla tutarl\u0131 olmas\u0131 gerekse de, mutlaka deneyin. Bir olas\u0131l\u0131k, bunu bir ba\u011flant\u0131ya d\u00f6n\u00fc\u015ft\u00fcrmek olabilir.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">D\u00fczen<\/strong>\u0130\u00e7eri\u011fin yerle\u015fimini de\u011fi\u015ftirerek denemeler yap\u0131n. Ancak dikkatli olun: her zaman en \u00f6nemli \u015feyi mesaj\u0131n ba\u015f\u0131na koyun.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Eylem \u00e7a\u011fr\u0131s\u0131<\/strong>D\u00f6n\u00fc\u015f\u00fcm veya t\u0131klama oran\u0131n\u0131 nas\u0131l etkilediklerini belirlemek i\u00e7in mesaj\u0131n iki versiyonunda farkl\u0131 eylem \u00e7a\u011fr\u0131lar\u0131n\u0131 test edin. Eylem \u00e7a\u011fr\u0131s\u0131 konu sat\u0131r\u0131yla yak\u0131ndan uyumlu olmal\u0131d\u0131r.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u0130\u00e7erik t\u00fcr\u00fc<\/strong>G\u00f6nderdi\u011finiz her mesaj\u0131n bir hedefi olmal\u0131d\u0131r, b\u00f6ylece neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7ebilirsiniz. \u0130\u00e7eri\u011fe farkl\u0131 yakla\u015f\u0131mlar uygulay\u0131n ve de\u011ferlendirin.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">\u00a0\u00a0Sosyal a\u011flara ba\u011flant\u0131lar<\/strong>Sosyal medya simgelerini bir versiyonda mesaj\u0131n \u00fcst k\u0131sm\u0131na, di\u011fer versiyonda ise alt k\u0131sm\u0131na yerle\u015ftirin. Ard\u0131ndan, hangisinin daha fazla t\u0131klama ald\u0131\u011f\u0131na dikkat edin.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Ba\u011flant\u0131 say\u0131s\u0131<\/strong>G\u00f6nderileriniz iyi bir t\u0131klama oran\u0131 elde ediyorsa, iki s\u00fcr\u00fcmden birindeki ba\u011flant\u0131 say\u0131s\u0131n\u0131 art\u0131rmaya \u00e7al\u0131\u015f\u0131n. Her zaman mesaj\u0131n g\u00f6vdesinin ilk veya ikinci paragraf\u0131na bir ba\u011flant\u0131 ekleyin.<\/p>\n<p style=\"text-align: justify;\">-\u00a0\u00a0\u00a0\u00a0\u00a0<strong style=\"font-weight: bold;\">Mesaj uzunlu\u011fu<\/strong>Hedef kitlenizin en iyi ne kadar i\u00e7erik veya bilgi alaca\u011f\u0131n\u0131 belirlemek i\u00e7in farkl\u0131 metin uzunluklar\u0131n\u0131 test edin. Al\u0131c\u0131lar\u0131n yaln\u0131zca ilk ba\u011flant\u0131ya t\u0131klad\u0131\u011f\u0131n\u0131 fark ederseniz, bu ileti\u015fimlerinizi k\u0131saltman\u0131z gerekti\u011finin bir i\u015faretidir.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">5. Sevkiyat\u0131n zamanlamas\u0131 ve s\u0131kl\u0131\u011f\u0131<\/strong><\/h2>\n<p style=\"text-align: justify;\">Bu test edilmesi en kolay \u00f6zelliktir. Mesaj\u0131n kendisinde herhangi bir de\u011fi\u015fiklik yapmak gerekmez, sadece g\u00f6nderme g\u00fcn ve saatlerinde de\u011fi\u015fiklik yapmak gerekir.<\/p>\n<p style=\"text-align: justify;\">Al\u0131c\u0131lara \u015firketinizden ne zaman ve hangi saatte ileti\u015fim almay\u0131 tercih ettikleri konusunda anket yaparak her zaman yard\u0131mc\u0131 olabilirsiniz. Ancak A\/B testi s\u00f6z konusu oldu\u011funda, ayn\u0131 i\u00e7eri\u011fi ayn\u0131 d\u00fczen, konu sat\u0131r\u0131 ve g\u00f6nderici ile g\u00f6ndererek de\u011ferlendirebilece\u011finiz iki ana fakt\u00f6r, haftan\u0131n hangi g\u00fcn\u00fc ve g\u00fcn\u00fcn hangi saatinde g\u00f6nderdi\u011finizdir.<\/p>\n<p style=\"text-align: justify;\">Bu i\u015flevsellik ile test edilebilecek bir di\u011fer unsur da ki\u015filerinizin bir hafta veya bir ay i\u00e7inde almak istedikleri posta say\u0131s\u0131d\u0131r. Ba\u015fka bir deyi\u015fle, s\u0131kl\u0131k. \u00c7e\u015fitli ara\u015ft\u0131rmalara g\u00f6re, ileti\u015fim s\u0131kl\u0131\u011f\u0131n\u0131 art\u0131rmak veya azaltmak, t\u0131klama ve abonelikten \u00e7\u0131kma oranlar\u0131 \u00fczerinde \u00f6nemli bir etkiye sahiptir.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=guia-basica-para-realizar-pruebas-en-email-marketing\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"15740\" data-permalink=\"https:\/\/masterbase.com\/tr\/6-errores-de-pruebas-a-b-que-debes-evitar-en-tus-campanas\/masterbase\/captura-de-pantalla-2024-08-12-175309\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" data-orig-size=\"373,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook  Gu\u00eda b\u00e1sica para realizar PRUEBAS en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?fit=373%2C237&amp;ssl=1\" class=\"aligncenter wp-image-15740\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309-300x191.png?resize=633%2C403&#038;ssl=1\" alt=\"e-kitap E-posta Pazarlamas\u0131nda TEST ETME i\u00e7in temel bir k\u0131lavuz\" width=\"633\" height=\"403\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Captura-de-pantalla-2024-08-12-175309.png?w=373&amp;ssl=1 373w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Bu makale, ileti\u015fim par\u00e7alar\u0131n\u0131zda A\/B testi yoluyla de\u011ferlendirmenin m\u00fcmk\u00fcn ve \u00e7ok faydal\u0131 oldu\u011fu 5 unsuru g\u00f6stermeyi ama\u00e7lamaktad\u0131r.<\/p>","protected":false},"author":239642484,"featured_media":15760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the 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