{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"e-posta-i%cc%87le-gonderdi%cc%87gi%cc%87ni%cc%87z-mesajlara-neden-ki%cc%87mse-tiklamiyor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"E-posta ile g\u00f6nderdi\u011finiz mesajlara neden kimse t\u0131klam\u0131yor?"},"content":{"rendered":"<p style=\"text-align: justify;\">Pazarlamac\u0131lar sadece m\u00fc\u015fterilerin mesajlar\u0131n\u0131 a\u00e7\u0131p okumalar\u0131n\u0131 sa\u011flamakla u\u011fra\u015fm\u0131yor. M\u00fc\u015fterilerin markalar\u0131yla etkile\u015fime ge\u00e7mesine ihtiya\u00e7lar\u0131 var.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">M\u00fc\u015fterilerinizle ne kadar iyi etkile\u015fim kurdu\u011funuzu yans\u0131tt\u0131\u011f\u0131 i\u00e7in postalar\u0131n\u0131z\u0131n t\u0131klanma oran\u0131 bu nedenle \u00e7ok \u00f6nemlidir.<\/p>\n<p style=\"text-align: justify;\">T\u0131klama oranlar\u0131 son derece d\u00fc\u015f\u00fck olabilir. Ancak cesaretiniz k\u0131r\u0131lmas\u0131n, bir okuyucunun mesaj\u0131n\u0131zdaki bir ba\u011flant\u0131ya t\u0131klamamas\u0131n\u0131n bir\u00e7ok nedeni vard\u0131r:<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u0130\u00e7erik konuyla ilgili de\u011fildir.<\/li>\n<li>Metin ki\u015fisel de\u011fil.<\/li>\n<li>CTA'y\u0131 (harekete ge\u00e7irici mesaj) bulmak zor veya \u00e7ok fazla CTA var.<\/li>\n<li>Teklif, mesaj\u0131n al\u0131c\u0131s\u0131 i\u00e7in cazip de\u011fildir.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Konunun daha iyi anla\u015f\u0131lmas\u0131 i\u00e7in bu kavrama daha yak\u0131ndan bakmak ve a\u00e7\u0131l\u0131\u015f oran\u0131ndan fark\u0131n\u0131 netle\u015ftirmek uygun olacakt\u0131r.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">T\u0131klama oran\u0131 nedir?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Bir mesaj\u0131n t\u0131klanma oran\u0131, bir eylem \u00e7a\u011fr\u0131s\u0131na ba\u011flant\u0131 i\u00e7eren bir mesaj g\u00f6nderilen kullan\u0131c\u0131 say\u0131s\u0131na g\u00f6re hesaplan\u0131r ve bunlardan ka\u00e7\u0131n\u0131n ba\u011flant\u0131ya ger\u00e7ekten t\u0131klad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7er.<\/p>\n<p style=\"text-align: justify;\">Mesaj\u0131n\u0131z\u0131 a\u00e7an toplam ki\u015fi say\u0131s\u0131n\u0131n y\u00fczde ka\u00e7\u0131n\u0131n bir eylem \u00e7a\u011fr\u0131s\u0131na t\u0131klad\u0131\u011f\u0131n\u0131 ifade eden bir oran olan t\u0131klama oran\u0131n\u0131 (CTOR) \u00f6l\u00e7mek de m\u00fcmk\u00fcnd\u00fcr. Bu nedenle, mesaj\u0131n\u0131z\u0131 a\u00e7an ki\u015filer ilk ad\u0131m\u0131 att\u0131\u011f\u0131 ve bunlardan baz\u0131lar\u0131 ikinci ad\u0131m\u0131 ataca\u011f\u0131 i\u00e7in, a\u00e7\u0131lma oran\u0131 t\u0131klama oran\u0131ndan mutlaka daha y\u00fcksek olacakt\u0131r: ba\u011flant\u0131ya t\u0131klamak.<\/p>\n<p style=\"text-align: justify;\">Basit\u00e7e s\u00f6ylemek gerekirse, a\u00e7\u0131lma oran\u0131 yaln\u0131zca mesaj\u0131n\u0131z\u0131 a\u00e7an ki\u015fi say\u0131s\u0131n\u0131 g\u00f6sterir.<\/p>\n<p style=\"text-align: justify;\">Bu, a\u00e7\u0131lma oran\u0131n\u0131n genellikle mesaj\u0131n konusunun, ki\u015fiselle\u015ftirilmesinin, veri temizli\u011finin ve markan\u0131z\u0131n pop\u00fclerli\u011finin bir de\u011ferlendirmesi olarak kabul edildi\u011fi anlam\u0131na gelir. Buna kar\u015f\u0131l\u0131k, t\u0131klama oran\u0131 okuyucular\u0131n i\u00e7eri\u011finizi ve tekliflerinizi faydal\u0131 ve ilgili bulup bulmad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n<p style=\"text-align: justify;\">A\u00e7\u0131lma oran\u0131 ka\u00e7 ki\u015finin mesaj\u0131n\u0131z\u0131n dikkate al\u0131nmaya de\u011fer oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc \u00f6l\u00e7erken, t\u0131klama oran\u0131 mesaj\u0131n\u0131z\u0131n insanlar\u0131n bir eylemde bulunmas\u0131n\u0131 sa\u011flamada ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6sterir.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">\u0130yi bir t\u0131klama oran\u0131 ne olur?<\/strong><\/h2>\n<p style=\"text-align: justify;\">\u00c7e\u015fitli kaynaklardan elde edilen ara\u015ft\u0131rmalara g\u00f6re, hedefli veya toplu tan\u0131t\u0131m mesajlar\u0131na t\u0131klama oranlar\u0131 ortalama 2,5%'dir. Hobi, medya ve devlet gibi baz\u0131 sekt\u00f6rlerde t\u0131klama oranlar\u0131 4,5%'ye kadar \u00e7\u0131kmaktad\u0131r.<\/p>\n<p style=\"text-align: justify;\">Bununla birlikte, alan\u0131n\u0131zdaki di\u011fer ki\u015filerin performans\u0131ndan ziyade kendi performans\u0131n\u0131z\u0131 k\u0131yaslaman\u0131z \u00f6nemlidir.<\/p>\n<p style=\"text-align: justify;\">T\u00fcketicilerin her g\u00fcn gelen kutular\u0131nda onlarca farkl\u0131 mecradan \u00e7ok say\u0131da mesaj ve reklam ald\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, onlar\u0131n dikkatini \u00e7ekmek son derece \u00f6nemlidir.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">T\u0131klama oran\u0131n\u0131z\u0131 nas\u0131l art\u0131rabilirsiniz?<\/strong><\/h2>\n<p style=\"text-align: justify;\">M\u00fc\u015fterileriniz mesajlar\u0131n\u0131z\u0131 a\u00e7m\u0131yorsa, bunun nedeni onlar\u0131 \u00f6nemsemiyor olmalar\u0131d\u0131r. Bu kadar a\u00e7\u0131k ve basit.<\/p>\n<p style=\"text-align: justify;\">Bu, onlara g\u00f6nderdi\u011finiz teklifi be\u011fenmedikleri, i\u00e7eri\u011fi alakal\u0131 bulmad\u0131klar\u0131, ki\u015fisel olmayan bir mesajla kar\u015f\u0131la\u015ft\u0131klar\u0131 veya spam olarak g\u00f6rd\u00fckleri bir \u015feyle kar\u015f\u0131la\u015ft\u0131klar\u0131 anlam\u0131na gelir.<\/p>\n<p style=\"text-align: justify;\">Peki bu olumsuz senaryoyu nas\u0131l tersine \u00e7evirebiliriz?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) B\u00f6l\u00fcmlere ay\u0131rma <\/strong><\/p>\n<p style=\"text-align: justify;\">Benzer \u00f6zelliklere sahip ki\u015fileri grupland\u0131rmak i\u00e7in m\u00fc\u015fteri veritaban\u0131n\u0131z\u0131 iyi y\u00f6netin. \u0130leti\u015fim taban\u0131n\u0131z\u0131 segmentlere ay\u0131rarak, bu k\u00fc\u00e7\u00fck gruplara toplamda ilgin\u00e7 bulacaklar\u0131 uygun i\u00e7erikler g\u00f6nderebilirsiniz.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) \u0130\u00e7eri\u011fin ki\u015fiselle\u015ftirilmesi<\/strong><\/p>\n<p style=\"text-align: justify;\">Hi\u00e7 kimse, en sevdi\u011fi markadan bile gelse, alakas\u0131z tekliflerden etkilenmez. \u0130nsan temelli pazarlama \u00e7a\u011f\u0131nda, m\u00fc\u015fteriler i\u00e7eri\u011fin kendi ihtiya\u00e7 ve isteklerine g\u00f6re uyarlanmas\u0131n\u0131 beklemektedir. Bu nedenle, m\u00fc\u015fterileri daha iyi anlamak ve onlara ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik ve \u00f6neriler g\u00f6ndermek i\u00e7in verilerinizden yararlanmak ve bunlar\u0131 \u00fc\u00e7\u00fcnc\u00fc taraf demografik verileriyle tamamlamak zorunludur.<\/p>\n<p><strong style=\"font-weight: bold;\">c) Eylem \u00e7a\u011fr\u0131n\u0131z\u0131 iyile\u015ftirmek<\/strong><\/p>\n<p style=\"text-align: justify;\">M\u00fc\u015fterilerinizin tam olarak ne yapmalar\u0131 istendi\u011fini bilmeleri i\u00e7in harekete ge\u00e7irici mesaj\u0131n\u0131z\u0131n (CTA) net oldu\u011fundan emin olun. Alternatif olarak, m\u00fc\u015fterilere t\u0131klamalar\u0131 i\u00e7in daha fazla f\u0131rsat vermek \u00fczere daha fazla ba\u011flant\u0131 eklemeyi d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">d) Alakas\u0131z i\u00e7eri\u011fin at\u0131lmas\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">Mesaj\u0131n\u0131z\u0131n g\u00f6vdesinin yaln\u0131zca temel unsurlar\u0131 i\u00e7erdi\u011finden emin olun, metnine ve g\u00f6rseline yarat\u0131c\u0131l\u0131k kat\u0131n ve gereksiz olan her \u015feyi \u00e7\u0131kar\u0131n. Mesaj\u0131n\u0131z\u0131n net bir amac\u0131 oldu\u011fundan ve t\u00fcm unsurlar\u0131n m\u00fc\u015fterileri CTA'ya t\u0131klamaya y\u00f6nlendirdi\u011finden emin olun.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) M\u00fc\u015fterileri geri kazanma<\/strong><\/p>\n<p style=\"text-align: justify;\">Takip\u00e7ileriniz azalacak ve listeniz erozyona u\u011frayacakt\u0131r. \u0130\u015fte bu noktada geri d\u00f6n\u00fc\u015f kampanyalar\u0131na y\u00f6nelmelisiniz. Cazip bir teklifle m\u00fc\u015fterileri geri gelmeleri (ve mesajlar\u0131n\u0131za t\u0131klamalar\u0131) i\u00e7in motive edin.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) Ge\u00e7mi\u015f deneyimlerden \u00f6\u011frenme<\/strong><\/p>\n<p style=\"text-align: justify;\">G\u00f6nderdi\u011finiz her mesaj, yaln\u0131zca ileti\u015fim kurmak ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flamak i\u00e7in de\u011fil, \u00f6\u011frenmek i\u00e7in de bir f\u0131rsatt\u0131r. Metrikleri g\u00f6zden ge\u00e7irin ve sonu\u00e7lar \u00e7\u0131kar\u0131n, neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131, kiminle ve ne zaman yap\u0131ld\u0131\u011f\u0131n\u0131 belirleyin. Bu deneyim, t\u0131klama oran\u0131n\u0131z\u0131 art\u0131racak bir \u00f6\u011frenmedir.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Test, test, test ve... test<\/strong><\/p>\n<p style=\"text-align: justify;\">Bir mesaj g\u00f6ndermek, parmaklar\u0131n\u0131z\u0131 \u00e7aprazlamak ve dua etmek ge\u00e7mi\u015fte kald\u0131. \u00d6nce mesaj\u0131n\u0131z\u0131n iki versiyonunu toplam taban\u0131n\u0131z\u0131n iki k\u00fc\u00e7\u00fck b\u00f6l\u00fcm\u00fcne g\u00f6nderebilir ve hangisinin daha iyi sonu\u00e7 verdi\u011fini de\u011ferlendirerek taban\u0131n geri kalan\u0131na g\u00f6nderebilirseniz bunu neden yapas\u0131n\u0131z ki?<\/p>\n<p style=\"text-align: justify;\">D\u00fc\u015f\u00fck t\u0131klama oranlar\u0131 sinir bozucu olabilir. Neyse ki do\u011fru teknikler ve do\u011fru veriler kullan\u0131larak bu durum tersine \u00e7evrilebilir.<\/p>","protected":false},"excerpt":{"rendered":"<p>Pazarlamac\u0131lar sadece m\u00fc\u015fterilerin mesajlar\u0131n\u0131 a\u00e7\u0131p okumalar\u0131n\u0131 sa\u011flamakla u\u011fra\u015fm\u0131yor. M\u00fc\u015fterilerin markalar\u0131yla etkile\u015fime ge\u00e7mesine ihtiya\u00e7lar\u0131 var.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/e-posta-i\u0307le-gonderdi\u0307gi\u0307ni\u0307z-mesajlara-neden-ki\u0307mse-tiklamiyor\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. Necesitan que los clientes interact\u00faen con su marca.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/tr\/e-posta-i\u0307le-gonderdi\u0307gi\u0307ni\u0307z-mesajlara-neden-ki\u0307mse-tiklamiyor\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-12-09T19:43:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T14:45:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"596\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?\",\"datePublished\":\"2025-12-09T19:43:00+00:00\",\"dateModified\":\"2025-12-11T14:45:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"},\"wordCount\":950,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/\",\"name\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"datePublished\":\"2025-12-09T19:43:00+00:00\",\"dateModified\":\"2025-12-11T14:45:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/clic.png?fit=596%2C491&ssl=1\",\"width\":596,\"height\":491,\"caption\":\"primera campa\u00f1a\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/bg\\\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\\\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"E-posta ile g\u00f6nderdi\u011finiz mesajlara neden kimse t\u0131klam\u0131yor? - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/tr\/e-posta-i\u0307le-gonderdi\u0307gi\u0307ni\u0307z-mesajlara-neden-ki\u0307mse-tiklamiyor\/masterbase\/","og_locale":"tr_TR","og_type":"article","og_title":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae","og_description":"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. Necesitan que los clientes interact\u00faen con su marca.","og_url":"https:\/\/masterbase.com\/tr\/e-posta-i\u0307le-gonderdi\u0307gi\u0307ni\u0307z-mesajlara-neden-ki\u0307mse-tiklamiyor\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-12-09T19:43:00+00:00","article_modified_time":"2025-12-11T14:45:17+00:00","og_image":[{"width":596,"height":491,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Alejandro Dur\u00e1n","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?","datePublished":"2025-12-09T19:43:00+00:00","dateModified":"2025-12-11T14:45:17+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/"},"wordCount":950,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/","url":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/","name":"E-posta ile g\u00f6nderdi\u011finiz mesajlara neden kimse t\u0131klam\u0131yor? - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","datePublished":"2025-12-09T19:43:00+00:00","dateModified":"2025-12-11T14:45:17+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","width":596,"height":491,"caption":"primera campa\u00f1a"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/bg\/%d0%b7%d0%b0%d1%89%d0%be-%d0%bd%d0%b8%d0%ba%d0%be%d0%b9-%d0%bd%d0%b5-%d0%ba%d0%bb%d0%b8%d0%ba%d0%b2%d0%b0-%d0%b2%d1%8a%d1%80%d1%85%d1%83-%d1%81%d1%8a%d0%be%d0%b1%d1%89%d0%b5%d0%bd%d0%b8%d1%8f%d1%82\/%d0%bc%d0%b0%d1%81%d1%82%d1%8a%d1%80%d0%b1%d0%b0%d0%b7%d0%b0\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/da\/"},{"@type":"ListItem","position":2,"name":"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email?"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/nb\/#website","url":"https:\/\/masterbase.com\/nb\/","name":"MasterBase\u00ae","description":"Sizin i\u00e7in \u00e7al\u0131\u015fan otomatlar","publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/nb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/nb\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/nb\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Pazarlama \u015eefi","url":"https:\/\/masterbase.com\/tr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1HI","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/clic.png?fit=596%2C491&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/comments?post=6554"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6554\/revisions"}],"predecessor-version":[{"id":25886,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6554\/revisions\/25886"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/media\/7762"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/media?parent=6554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/categories?post=6554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/tags?post=6554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}