{"id":6547,"date":"2025-01-09T13:18:22","date_gmt":"2025-01-09T11:18:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6547"},"modified":"2025-01-13T22:53:55","modified_gmt":"2025-01-13T20:53:55","slug":"islemsel-mesajlar-nasil-kisisellestirilir","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/como-personalizar-mensajes-transaccionales\/masterbase\/","title":{"rendered":"\u0130\u015flemsel mesajlar nas\u0131l ki\u015fiselle\u015ftirilir?"},"content":{"rendered":"

Ne olduklar\u0131n\u0131 ve neden \u00f6nemli olduklar\u0131n\u0131 derinlemesine anlamak istiyorsan\u0131z, \"\u0130\u015flemsel mesajlar nedir ve neden \u00f6nemlidir?<\/a>\".<\/h2>\n\n\n\n

Bu mesajlar genellikle basit olmas\u0131na ra\u011fmen y\u00fcksek bir etkiye sahiptir. A\u00e7\u0131lma oranlar\u0131 di\u011fer pazarlama e-postalar\u0131ndan \u00e7ok daha y\u00fcksektir: bir 30% ve bir 40%<\/strong>di\u011fer promosyon e-postalar\u0131 ise yakla\u015f\u0131k 15% ve bir adet 25%<\/strong>.<\/p>\n\n\n\n

Bu mesajlar\u0131n yaratt\u0131\u011f\u0131 y\u00fcksek ilgiden yararlanarak, m\u00fc\u015fterileri ilgili ve ki\u015fiselle\u015ftirilmi\u015f i\u00e7erikle \u015fa\u015f\u0131rtmak \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n

\u0130\u015flemsel mesajlar\u0131 \u00f6zel k\u0131lan nedir?<\/strong><\/h2>\n\n\n\n

\u0130\u015flemsel mesajlar, bir kullan\u0131c\u0131 kay\u0131t olma, sat\u0131n alma, bir sayfay\u0131 ziyaret etme, i\u00e7erik indirme veya bir aboneli\u011fi tamamlama gibi belirli bir eylemi ger\u00e7ekle\u015ftirdi\u011finde otomatik olarak tetiklenir. Do\u011frudan kullan\u0131c\u0131 etkile\u015fimlerine yan\u0131t verdikleri i\u00e7in do\u011falar\u0131 gere\u011fi ki\u015fiselle\u015ftirilirler.<\/p>\n\n\n\n

Ancak, bilgilendirici olmalar\u0131n\u0131n yan\u0131 s\u0131ra cana yak\u0131n ve dostane de olabilirler. \u015eunu d\u00fc\u015f\u00fcn\u00fcn: En son ne zaman bir onay veya kar\u015f\u0131lama e-postas\u0131 ald\u0131\u011f\u0131n\u0131zda kendinizi de\u011ferli hissettiniz? M\u00fc\u015fterileriniz i\u00e7in unutulmaz bir deneyim yaratma f\u0131rsat\u0131n\u0131 ka\u00e7\u0131rmay\u0131n.<\/p>\n\n\n\n

\u0130\u015flem mesajlar\u0131n\u0131z\u0131 optimize etmek i\u00e7in \u00f6nemli ipu\u00e7lar\u0131<\/strong><\/h2>\n\n\n\n

1. \u0130\u00e7eri\u011fi ki\u015fiselle\u015ftirin<\/strong><\/h2>\n\n\n\n

E-postan\u0131n g\u00f6vdesine al\u0131c\u0131n\u0131n ad\u0131n\u0131 ekleyin. Bu bir yak\u0131nl\u0131k hissi yarat\u0131r ve etkile\u015fim olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r. Bu bir e-ticaret mesaj\u0131ysa, i\u00e7eri\u011fi daha da ki\u015fiselle\u015ftirmek i\u00e7in sipari\u015f ayr\u0131nt\u0131lar\u0131n\u0131 kullan\u0131n. B2B mesajlar\u0131 i\u00e7in, kay\u0131t formlar\u0131n\u0131n tam ad\u0131 yakalad\u0131\u011f\u0131ndan ve e-postaya otomatik olarak dahil edildi\u011finden emin olun.<\/p>\n\n\n\n

Ayr\u0131ca, marketing@empresaabc.com gibi genel bir adres yerine ger\u00e7ek bir g\u00f6nderici ve g\u00fcvenilir bir e-posta adresi kullan\u0131n. \u0130nsanlar, belirli bir ki\u015fi taraf\u0131ndan g\u00f6nderilmi\u015f gibi g\u00f6r\u00fcnen mesajlarla, toplu gibi g\u00f6r\u00fcnenlere k\u0131yasla daha fazla etkile\u015fim kurar.<\/p>\n\n\n\n

2. Ki\u015fiselle\u015ftirilmi\u015f \u00f6nerilerle m\u00fc\u015fterinin sonraki ad\u0131mlar\u0131na rehberlik edin.<\/strong><\/h2>\n\n\n\n

Amazon gibi e-ticaret devleri, \u00f6nceki sat\u0131n al\u0131mlara dayal\u0131 olarak ek \u00fcr\u00fcnler \u00f6nerme tekni\u011fini m\u00fckemmelle\u015ftirmi\u015ftir. Bu stratejiyi i\u015flemsel mesajlar\u0131n\u0131za da uygulayabilirsiniz. B2B'de bu, blog makaleleriniz veya \u00f6zellik \u00f6zetleriniz gibi i\u00e7erik \u00f6nerilerine ve web seminerlerine veya ki\u015fiselle\u015ftirilmi\u015f dan\u0131\u015fmanl\u0131klara davetlere d\u00f6n\u00fc\u015febilir.<\/p>\n\n\n\n

Bu stratejileri optimize etmek i\u00e7in a\u015fa\u011f\u0131dakiler \u00e7ok \u00f6nemlidir A\/B testi<\/strong> ve i\u00e7eri\u011fi sonu\u00e7lara g\u00f6re ayarlay\u0131n.<\/p>\n\n\n\n

3. Do\u011frudan ileti\u015fimi kolayla\u015ft\u0131r\u0131r<\/strong><\/h2>\n\n\n\n

Posta kutular\u0131ndan mesaj g\u00f6ndermekten ka\u00e7\u0131n\u0131n cevap yok<\/em>. Bu, sizinle m\u00fc\u015fteri aras\u0131nda bir bariyer olu\u015fturarak her t\u00fcrl\u00fc etkile\u015fimi cayd\u0131r\u0131r. Yan\u0131t vermeyen e-ticaret e-postalar\u0131 s\u00f6z konusu oldu\u011funda, SSS ba\u011flant\u0131lar\u0131, m\u00fc\u015fteri hizmetleri alanlar\u0131 veya sipari\u015f sorgular\u0131 gibi kolayca g\u00f6r\u00fclebilen ileti\u015fim d\u00fc\u011fmeleri ekledi\u011finizden emin olun.<\/p>\n\n\n\n

4. Kullan\u0131c\u0131lar\u0131n\u0131z\u0131n arad\u0131\u011f\u0131 bilgileri sa\u011flay\u0131n<\/strong><\/h2>\n\n\n\n

M\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131n\u0131 \u00f6ng\u00f6rmek i\u00e7in tarama verilerinden yararlan\u0131n. \u00d6rne\u011fin, mesajlar\u0131n\u0131z\u0131n altbilgisine en \u00e7ok ziyaret edilen \u00fcr\u00fcn b\u00f6l\u00fcmleri veya s\u0131k sorulan sorular gibi ilgili sayfalara do\u011frudan ba\u011flant\u0131lar ekleyin.<\/p>\n\n\n\n

Bu proaktif yakla\u015f\u0131m, kullan\u0131c\u0131 deneyimini iyile\u015ftirir ve ihtiya\u00e7 duyduklar\u0131 bilgilere ula\u015fmadaki s\u00fcrt\u00fcnmeyi azalt\u0131r.<\/p>\n\n\n\n

5. Yeni i\u015flemsel mesaj t\u00fcrlerini de\u011ferlendirin<\/strong><\/h2>\n\n\n\n

Klasik onay veya kar\u015f\u0131lama mesajlar\u0131na ek olarak, kullan\u0131c\u0131lar\u0131n\u0131z\u0131n davran\u0131\u015flar\u0131na g\u00f6re proaktif e-postalar g\u00f6ndermeyi d\u00fc\u015f\u00fcn\u00fcn. \u00d6rne\u011fin, bir m\u00fc\u015fteri bir hafta boyunca platformunuza giri\u015f yapmad\u0131ysa, onlara \u00f6zel avantajlar veya ilgi alanlar\u0131n\u0131 hat\u0131rlatan bir hat\u0131rlatma mesaj\u0131 g\u00f6nderebilirsiniz.<\/p>\n\n\n\n

Bu t\u00fcr bir ileti\u015fim, iyile\u015ftirme alanlar\u0131n\u0131 belirlemenize ve te\u015fvik eksikli\u011fi nedeniyle ba\u011flant\u0131y\u0131 kesmi\u015f olabilecek kullan\u0131c\u0131lar\u0131 yeniden etkinle\u015ftirmenize olanak tan\u0131r. Ancak s\u0131kl\u0131\u011f\u0131n \u00f6nemli oldu\u011funu unutmay\u0131n: doygunluk yaratmamak i\u00e7in \u00e7ok fazla mesaj g\u00f6ndermekten ka\u00e7\u0131n\u0131n.<\/p>\n\n\n\n

Etkili bir i\u015flem mesaj\u0131 \u00f6rne\u011fi<\/strong><\/h2>\n\n\n\n

\u0130\u015flemsel mesajlara iyi bir \u00f6rnek olarak Amazon'un mesaj\u0131 verilebilir:<\/p>\n\n\n\n

    \n
  • Kullan\u0131c\u0131 ad\u0131 ile ki\u015fiselle\u015ftirme.<\/li>\n\n\n\n
  • Sipari\u015f durumu ve takip se\u00e7enekleri hakk\u0131nda net bilgiler.<\/li>\n\n\n\n
  • Son sat\u0131n al\u0131mlara dayal\u0131 tamamlay\u0131c\u0131 \u00fcr\u00fcn \u00f6nerileri.<\/li>\n\n\n\n
  • M\u00fc\u015fterinin soru sormas\u0131 veya deneyimlerini de\u011ferlendirmesi i\u00e7in g\u00f6r\u00fcn\u00fcr eylem d\u00fc\u011fmeleri.<\/li>\n<\/ul>\n\n\n\n
    \"\"<\/figure>\n\n\n\n

    \u00d6ne \u00e7\u0131kan bir di\u011fer \u00f6rnek de, mesafe, rota ve zaman bilgileriyle birlikte bir yolculu\u011fun maliyetini detayland\u0131ran Uber'dir. Ayr\u0131ca, ba\u015fka bir yolculuk i\u00e7in rezervasyon yapmadan \u00f6nce hizmeti de\u011ferlendirmek i\u00e7in a\u00e7\u0131k bir eylem \u00e7a\u011fr\u0131s\u0131 da i\u00e7eriyor.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n
    \n\n\n\n

    Sonu\u00e7 olarak, i\u015flemsel mesajla\u015fma, m\u00fc\u015fterilerle olan ili\u015fkinizi g\u00fc\u00e7lendirmek ve onlara g\u00fcven ve sadakat in\u015fa eden ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunmak i\u00e7in bir f\u0131rsatt\u0131r.<\/p>\n\n\n\n

    Etkili ve hedefe y\u00f6nelik posta g\u00f6nderimi sa\u011flamak i\u00e7in \u015funlar\u0131 kullanman\u0131z\u0131 \u00f6neririz MasterBase\u00ae<\/strong>birden fazla \u00fclkede 20 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip lider bir e-posta pazarlama platformudur. Geli\u015fmi\u015f teknolojisi ve s\u00fcrekli deste\u011fi, i\u015flemsel kampanyalar\u0131n\u0131z\u0131 optimize etmenize ve m\u00fc\u015fterilerinizle her etkile\u015fimden en iyi \u015fekilde yararlanman\u0131za olanak tan\u0131r.<\/p>\n\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    \u0130\u015flemsel mesajla\u015fma, ister B2B ister B2C olsun, her t\u00fcrl\u00fc pazarlama program\u0131n\u0131n temel bir par\u00e7as\u0131d\u0131r. <\/p>","protected":false},"author":239642484,"featured_media":20637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/islemsel-mesajlar-nasil-kisisellestirilir\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los mensajes transaccionales son una parte fundamental de cualquier programa de marketing, ya sea B2B o B2C.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/tr\/islemsel-mesajlar-nasil-kisisellestirilir\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-09T11:18:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-13T20:53:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"C\u00f3mo personalizar mensajes transaccionales\",\"datePublished\":\"2025-01-09T11:18:22+00:00\",\"dateModified\":\"2025-01-13T20:53:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"},\"wordCount\":834,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\",\"name\":\"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"datePublished\":\"2025-01-09T11:18:22+00:00\",\"dateModified\":\"2025-01-13T20:53:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/4.png?fit=600%2C600&ssl=1\",\"width\":600,\"height\":600,\"caption\":\"mensajes transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/como-personalizar-mensajes-transaccionales\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"C\u00f3mo personalizar mensajes transaccionales\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/de\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u0130\u015flemsel Mesajlar Nas\u0131l Ki\u015fiselle\u015ftirilir - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/tr\/islemsel-mesajlar-nasil-kisisellestirilir\/masterbase\/","og_locale":"tr_TR","og_type":"article","og_title":"C\u00f3mo personalizar mensajes transaccionales - MasterBase\u00ae","og_description":"Los mensajes transaccionales son una parte fundamental de cualquier programa de marketing, ya sea B2B o B2C.","og_url":"https:\/\/masterbase.com\/tr\/islemsel-mesajlar-nasil-kisisellestirilir\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-01-09T11:18:22+00:00","article_modified_time":"2025-01-13T20:53:55+00:00","og_image":[{"width":600,"height":600,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Alejandro Dur\u00e1n","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"C\u00f3mo personalizar mensajes transaccionales","datePublished":"2025-01-09T11:18:22+00:00","dateModified":"2025-01-13T20:53:55+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/"},"wordCount":834,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","articleSection":["Email Marketing"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/","url":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/","name":"\u0130\u015flemsel Mesajlar Nas\u0131l Ki\u015fiselle\u015ftirilir - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","datePublished":"2025-01-09T11:18:22+00:00","dateModified":"2025-01-13T20:53:55+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","width":600,"height":600,"caption":"mensajes transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/en\/como-personalizar-mensajes-transaccionales\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/sv\/"},{"@type":"ListItem","position":2,"name":"C\u00f3mo personalizar mensajes transaccionales"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/de\/#website","url":"https:\/\/masterbase.com\/de\/","name":"MasterBase\u00ae","description":"Sizin i\u00e7in \u00e7al\u0131\u015fan otomatlar","publisher":{"@id":"https:\/\/masterbase.com\/de\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/de\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/de\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/de\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/de\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Pazarlama \u015eefi","url":"https:\/\/masterbase.com\/tr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1HB","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/01\/4.png?fit=600%2C600&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/comments?post=6547"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6547\/revisions"}],"predecessor-version":[{"id":20554,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6547\/revisions\/20554"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/media\/20637"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/media?parent=6547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/categories?post=6547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/tags?post=6547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}