{"id":6543,"date":"2024-10-08T17:38:25","date_gmt":"2024-10-08T14:38:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6543"},"modified":"2025-06-16T18:21:49","modified_gmt":"2025-06-16T15:21:49","slug":"aboneli%cc%87kten-cikma-baglantisi-e-posta-pazarlama-postalariniza-neden-eklemeli%cc%87si%cc%87ni%cc%87z","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","title":{"rendered":"Abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131: e-posta pazarlama postalar\u0131n\u0131za neden eklemelisiniz?"},"content":{"rendered":"

<\/p>\n\n\n

Dahas\u0131, yay\u0131nlanm\u0131\u015f bir dizi \u00e7al\u0131\u015fma, pandemi s\u0131ras\u0131nda mahremiyetin \u00f6ncelikli hale geldi\u011fine dair reddedilemez kan\u0131tlar sunmaktad\u0131r.<\/h2>\n

Daha a\u00e7\u0131k bir ifadeyle: kullan\u0131c\u0131lar\u0131n bir posta listesinden \u00e7\u0131kmas\u0131na izin vermek art\u0131k bir se\u00e7enek de\u011fil; bir zorunluluktur.<\/p>\n

Abonelikten \u00e7\u0131kma se\u00e7ene\u011fi bir dosttur, d\u00fc\u015fman de\u011fil.<\/strong><\/h3>\n

Bu, mesaj\u0131n altbilgisinde bulunan ve kullan\u0131c\u0131lar\u0131n art\u0131k \u015firketinizden ileti\u015fim almak istemediklerinde abonelikten \u00e7\u0131kmalar\u0131na olanak tan\u0131yan bir ba\u011flant\u0131d\u0131r.
Bu bloga eri\u015fti\u011finiz B\u00fclten postam\u0131zda g\u00f6rebilirsiniz:<\/p>\n

\"E-posta<\/p>\n

Abonelikten \u00e7\u0131kma ba\u011flant\u0131lar\u0131 e-posta mesaj\u0131n\u0131z\u0131n teslim edilebilirli\u011fini korur ve d\u00fcnyadaki bir\u00e7ok spam yasas\u0131 taraf\u0131ndan zorunlu k\u0131l\u0131nm\u0131\u015ft\u0131r.<\/p>\n

Do\u011fru, kullan\u0131c\u0131lar\u0131n ileti\u015fim listenizden \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6rmek ac\u0131 vericidir, ancak d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczden daha faydal\u0131d\u0131r.<\/p>\n

M\u00fc\u015fterilerinize sizi terk etmeleri i\u00e7in kolay bir yol sunman\u0131n ters g\u00f6r\u00fcnebilece\u011fini biliyoruz, ancak onlara kaliteli i\u00e7erik sa\u011flarsan\u0131z, \u00e7o\u011fu abonelikten \u00e7\u0131kma d\u00fc\u011fmesini g\u00f6rmeyecektir bile.<\/p>\n

\u00d6yle olsa bile, bazen en \u00e7ekici i\u00e7erik bile baz\u0131 aboneleriniz i\u00e7in uygun olmayabilir. Bu durumda ve ki\u015fileriniz abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131n\u0131 bulamazsa, spam olarak i\u015faretlenebilirsiniz.<\/p>\n

Siz bunu istemiyorsunuz, biz de sizin i\u00e7in istemiyoruz.<\/p>\n

Abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131 eklemenin faydalar\u0131<\/h3>\n

Bu sadece temiz bir listeye sahip olmakla ilgili de\u011fildir; mesajlar\u0131n\u0131za abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131 eklemenin ba\u015fka bir\u00e7ok faydas\u0131 vard\u0131r.<\/p>\n

Al\u0131c\u0131 tarafta hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 \u00f6nler<\/h3>\n

\u00c7o\u011fu zaman, fark\u0131nda bile olmadan, bir web sitesinden veya markadan haber b\u00fcltenleri almak i\u00e7in onay verdi\u011fimiz ve bizi \u00f6zellikle ilgilendirmeyen mesajlar almaya ba\u015flad\u0131\u011f\u0131m\u0131z olur.<\/p>\n

\u0130nsanlar\u0131n ihtiya\u00e7lar\u0131n\u0131 ve tercihlerini anlamak ve isterlerse posta listenizden \u00e7\u0131kmalar\u0131na izin vermek \u00f6nemlidir.<\/p>\n

Spam'e de\u011fil gelen kutusuna d\u00fc\u015fer<\/h3>\n

Bu kadar basit: Bir abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131 eklemek, spam klas\u00f6r\u00fcne girmek yerine ki\u015filerinizin gelen kutusuna d\u00fc\u015fme \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131r.<\/p>\n

\u0130nsanlar b\u00fcltenlerinizi almak istemezlerse ve arad\u0131klar\u0131nda bir abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131 bulamazlarsa, muhtemelen e-postan\u0131z\u0131 spam olarak i\u015faretleyeceklerdir.<\/p>\n

Spam klas\u00f6r\u00fcne d\u00fc\u015fmenin itibar\u0131n\u0131za ne kadar zarar verdi\u011fini zaten biliyor olmal\u0131s\u0131n\u0131z. Spam oran\u0131n\u0131z izin verilen e\u015fi\u011fin \u00fczerindeyse, hesab\u0131n\u0131z ask\u0131ya al\u0131nabilir, hatta baz\u0131 durumlarda sonland\u0131r\u0131labilir. Bu nedenle spam \u015fikayetlerini her zaman minimumda tutmal\u0131s\u0131n\u0131z.<\/p>\n

Spam kar\u015f\u0131t\u0131 mevzuata uyun<\/h3>\n

Her \u00fclkenin, anti-spam mevzuat\u0131 gere\u011fi abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131n\u0131n eklenmesi konusunda kendi kurallar\u0131 vard\u0131r.<\/p>\n

May\u0131s 2018'de y\u00fcr\u00fcrl\u00fc\u011fe girmesinden bu yana GDPR standartlar\u0131 belirlemi\u015f ve AB'de temaslar\u0131 olan t\u00fcm markalar i\u00e7in bir gereklilik haline gelmi\u015ftir. Para cezalar\u0131, hangisi daha y\u00fcksekse, 20 milyon \u20ac'ya veya y\u0131ll\u0131k k\u00fcresel cironun 4%'sine kadar \u00e7\u0131kabilir.<\/p>\n

Bu y\u00f6netmeli\u011fin \"Silme hakk\u0131\" veya \"Unutulma hakk\u0131\" ba\u015fl\u0131kl\u0131 17. maddesine g\u00f6re, veri sahipleri verilerinin silinmesini talep etme hakk\u0131na sahiptir. Veri sorumlular\u0131, topland\u0131klar\u0131 ama\u00e7lar i\u00e7in art\u0131k gerekli olmad\u0131klar\u0131nda veya veri sahipleri saklanmalar\u0131 ve kullan\u0131lmalar\u0131 i\u00e7in onaylar\u0131n\u0131 geri \u00e7ektiklerinde bunlar\u0131 silmekle y\u00fck\u00fcml\u00fcd\u00fcr.<\/p>\n

MasterBase\u00ae Nas\u0131l Yard\u0131mc\u0131 Olabilir: MasterUnsubscribe<\/h2>\n

MasterBase\u00ae'de, birka\u00e7 y\u0131l \u00f6nce, m\u00fc\u015fterilerimize otomatik bir abonelik iptal s\u00fcreci sunduk ve bunun \u00fc\u00e7 ana \u00f6zelli\u011fi kar\u015f\u0131lamas\u0131 gerekti\u011fini belirledik:<\/p>\n

    \n
  1. \u00c7ok basit:<\/strong>Hem ba\u011flant\u0131y\u0131 mesaj\u0131n HTML'sine dahil etmek hem de bir postadan \u00e7\u0131kmak isteyenler i\u00e7in bunu ger\u00e7ekle\u015ftirmek basit olmal\u0131d\u0131r.<\/li>\n
  2. Sigorta:<\/strong>Bu yolla abonelikten \u00e7\u0131kanlar\u0131n, yanl\u0131\u015fl\u0131kla ileti\u015fim taban\u0131na yeniden y\u00fcklenmi\u015f olsalar bile, tekrar posta almamalar\u0131n\u0131 sa\u011flayacak kadar g\u00fcvenli ve hataya dayan\u0131kl\u0131d\u0131r.<\/li>\n
  3. Nakit:<\/strong> Ve sadece etkili de\u011fil, ayn\u0131 zamanda teslimat program\u0131n\u0131n gerisinde kalanlar i\u00e7in otomatik (neredeyse sihirli).<\/li>\n<\/ol>\n

    Tabii ki, bu \u00f6zellikler ayn\u0131 zamanda abonelikten \u00e7\u0131kanlar i\u00e7in de bir \u00f6nc\u00fcl olarak varsay\u0131lmaktad\u0131r, yani tek bir ad\u0131mda, ek veri istenmeden, geri bildirim sa\u011flama se\u00e7ene\u011fi (g\u00f6n\u00fcll\u00fc) ve olu\u015fturulduktan sonra s\u00fcreci iptal etme alternatifi (yeniden abonelik olarak d\u00fc\u015f\u00fcnebiliriz) ile.<\/p>\n

    Ve b\u00f6ylece MasterUnsubscribe do\u011fdu<\/p>\n

    MasterUnsubscribe\u00ae nas\u0131l \u00e7al\u0131\u015f\u0131r?<\/h2>\n

    1) G\u00f6nderilecek mesajlar\u0131 planlayanlar i\u00e7in<\/h3>\n

    MasterBase\u00ae arac\u0131l\u0131\u011f\u0131yla, bu abonelikten \u00e7\u0131kma mod\u00fcl\u00fcn\u00fc etkinle\u015ftirmek, destekli edit\u00f6r arac\u0131l\u0131\u011f\u0131yla MasterUnsubscribe\u00ae kodunu mesaj\u0131n HTML'sine bir k\u00f6pr\u00fc olarak yerle\u015ftirmek kadar kolayd\u0131r.<\/p>\n

    A\u015fa\u011f\u0131da ad\u0131m ad\u0131m bir \u00f6rnek verilmi\u015ftir:<\/p>\n

    \"Ad\u0131m<\/p>\n

    MasterUnsubscribe\u00ae ba\u011flant\u0131s\u0131 olacak metni belirleyin.<\/strong><\/p>\n

    \"Ad\u0131m<\/p>\n

    \u00d6zelle\u015ftirme simgesinden MasterUnsubscribe\u00ae ayar\u0131n\u0131 se\u00e7in.<\/strong><\/p>\n

    \"3.<\/p>\n

    Bu eylem MasterUnsubscribe\u00ae parametresini (#!masterunsubscribelink!#) mesaj g\u00f6vdesine yap\u0131\u015ft\u0131racakt\u0131r.<\/strong><\/p>\n

    \"Ad\u0131m<\/p>\n

    Son olarak, bu parametreyi kesmeli ve ba\u011flanabilir metnin k\u00f6pr\u00fcs\u00fc olarak yap\u0131\u015ft\u0131rmal\u0131s\u0131n\u0131z, bu durumda \"Buraya t\u0131klay\u0131n\".<\/strong><\/p>\n

    MasterUnsubscribe\u00ae parametresi her zaman ayn\u0131 olacakt\u0131r, b\u00f6ylece gelecekteki postalar i\u00e7in temel olarak kullanaca\u011f\u0131n\u0131z bir \u015fablon olu\u015fturabilirsiniz.<\/p>\n

    2) Bir g\u00f6nderi aboneli\u011finden \u00e7\u0131kmak isteyenler i\u00e7in:<\/strong><\/h3>\n

    MasterUnsubscribe\u00ae birka\u00e7 basit ad\u0131mda \u00e7al\u0131\u015f\u0131r.<\/p>\n

    Birincisi, abonelikten \u00e7\u0131k se\u00e7ene\u011fine t\u0131klamakt\u0131r:<\/p>\n

    \"u-6\"<\/p>\n

    Kullan\u0131c\u0131 MasterUnsubscribe\u00ae sayfas\u0131na y\u00f6nlendirilecek ve burada abonelikten \u00e7\u0131kmak istedikleri kutuya, g\u00f6nderileri g\u00f6nderen \u015firketin ad\u0131na ve bu hesab\u0131n dahili koduna y\u00f6nlendirilecektir.<\/p>\n

    \"Ad\u0131m<\/p>\n

    Ki\u015fi talebi g\u00f6nderdi\u011finde, abonelikten \u00e7\u0131kma s\u00fcreci belirtilen zaman dilimi i\u00e7inde (24 saat) ba\u015flat\u0131l\u0131r. Ki\u015finin abonelikten \u00e7\u0131kma nedenlerini bildirme se\u00e7ene\u011fi de (iste\u011fe ba\u011fl\u0131) vard\u0131r.<\/p>\n

    \"Ad\u0131m<\/p>\n

    Ki\u015fi bu ankete yan\u0131t verirse bir onay sitesine y\u00f6nlendirilir:<\/p>\n

    \"7.<\/p>\n

    Son olarak, ki\u015fi e-posta hesab\u0131nda abonelikten \u00e7\u0131kma bildirimini al\u0131r ve bu bildirim, s\u00fcrece geri d\u00f6nmek istemesi durumunda abonelikten \u00e7\u0131kma i\u015flemini iptal etme ve postalara yeniden abone olma se\u00e7ene\u011fini i\u00e7erir.<\/p>\n

    Aboneli\u011fin iptal edilmesi durumunda ki\u015fi bu onay sayfas\u0131n\u0131 g\u00f6recektir.<\/span><\/p>\n

    \"abonelik<\/p>\n

    Sonu\u00e7 olarak<\/h2>\n

    \u015eirketlerin, irtibat ki\u015fileri i\u00e7in basit, g\u00fcvenli ve etkili bir abonelikten \u00e7\u0131kma s\u00fcrecine sahip olman\u0131n ne kadar gerekli oldu\u011funu fark etmeleri \u00e7ok \u00f6nemlidir. MasterBase\u00ae bunu zaten yapm\u0131\u015ft\u0131r. Bu nedenle bu abonelikten \u00e7\u0131kma mod\u00fcl\u00fc, bu s\u00fcre\u00e7 i\u00e7in titiz end\u00fcstri standartlar\u0131n\u0131 ve en iyi uygulamalar\u0131 kar\u015f\u0131lamaktad\u0131r. T\u00fcm m\u00fc\u015fterilerimizi platformumuzdan MasterUnsubscribe\u00ae hakk\u0131nda bilgi edinmeye ve etkinle\u015ftirmeye davet ediyoruz.<\/p>\n

    Abonelikten \u00e7\u0131kma s\u00fcreciyle ilgilenmek, ileti\u015fim geri d\u00f6n\u00fc\u015f\u00fcn\u00fcn ilk ad\u0131m\u0131d\u0131r. \u0130leti\u015fimlerinizin hedef kitleniz i\u00e7in en iyi deneyim oldu\u011fundan emin olun.<\/p>\n

    \"e-kitap:<\/a><\/p>\n\n\n

    <\/p>","protected":false},"excerpt":{"rendered":"

    G\u00fcn\u00fcm\u00fczde, d\u00fcnya \u00e7ap\u0131nda veri gizlili\u011fi politikalar\u0131ndaki b\u00fcy\u00fck ilerlemeler nedeniyle, ki\u015fileri posta listelerinizden \u00e7\u0131karma s\u00fcreci giderek daha hassas bir konu haline gelmektedir.<\/p>","protected":false},"author":239642484,"featured_media":16761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6543","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nEnlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/aboneli\u0307kten-cikma-baglantisi-e-posta-pazarlama-postalariniza-neden-eklemeli\u0307si\u0307ni\u0307z\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/tr\/aboneli\u0307kten-cikma-baglantisi-e-posta-pazarlama-postalariniza-neden-eklemeli\u0307si\u0307ni\u0307z\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-08T14:38:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-16T15:21:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2250\" \/>\n\t<meta property=\"og:image:height\" content=\"2250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing\",\"datePublished\":\"2024-10-08T14:38:25+00:00\",\"dateModified\":\"2025-06-16T15:21:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/\"},\"wordCount\":1251,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/2.png?fit=2250%2C2250&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/\",\"name\":\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/2.png?fit=2250%2C2250&ssl=1\",\"datePublished\":\"2024-10-08T14:38:25+00:00\",\"dateModified\":\"2025-06-16T15:21:49+00:00\",\"description\":\"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/2.png?fit=2250%2C2250&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/2.png?fit=2250%2C2250&ssl=1\",\"width\":2250,\"height\":2250,\"caption\":\"Enlace de desuscripci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131: e-posta pazarlama kampanyalar\u0131n\u0131za neden eklemelisiniz - MasterBase\u00ae","description":"G\u00fcn\u00fcm\u00fczde, d\u00fcnya \u00e7ap\u0131nda veri gizlili\u011fi politikalar\u0131ndaki b\u00fcy\u00fck ilerlemeler nedeniyle, ki\u015fileri posta listelerinizden \u00e7\u0131karma s\u00fcreci giderek daha hassas bir konu haline gelmektedir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/tr\/aboneli\u0307kten-cikma-baglantisi-e-posta-pazarlama-postalariniza-neden-eklemeli\u0307si\u0307ni\u0307z\/masterbase\/","og_locale":"tr_TR","og_type":"article","og_title":"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing - MasterBase\u00ae","og_description":"Hoy, debido a los grandes avances en materia de pol\u00edticas de privacidad de datos en el mundo, el proceso de desuscripci\u00f3n de contactos a tus listas de correo es un tema cada d\u00eda m\u00e1s sensible.","og_url":"https:\/\/masterbase.com\/tr\/aboneli\u0307kten-cikma-baglantisi-e-posta-pazarlama-postalariniza-neden-eklemeli\u0307si\u0307ni\u0307z\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2024-10-08T14:38:25+00:00","article_modified_time":"2025-06-16T15:21:49+00:00","og_image":[{"width":2250,"height":2250,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Alejandro Dur\u00e1n","Tahmini okuma s\u00fcresi":"8 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing","datePublished":"2024-10-08T14:38:25+00:00","dateModified":"2025-06-16T15:21:49+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/"},"wordCount":1251,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1","articleSection":["Email Marketing"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","url":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/","name":"Abonelikten \u00e7\u0131kma ba\u011flant\u0131s\u0131: e-posta pazarlama kampanyalar\u0131n\u0131za neden eklemelisiniz - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1","datePublished":"2024-10-08T14:38:25+00:00","dateModified":"2025-06-16T15:21:49+00:00","description":"G\u00fcn\u00fcm\u00fczde, d\u00fcnya \u00e7ap\u0131nda veri gizlili\u011fi politikalar\u0131ndaki b\u00fcy\u00fck ilerlemeler nedeniyle, ki\u015fileri posta listelerinizden \u00e7\u0131karma s\u00fcreci giderek daha hassas bir konu haline gelmektedir.","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1","width":2250,"height":2250,"caption":"Enlace de desuscripci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/enlace-de-desuscripcion-por-que-debes-incluirlo-en-tus-envios-de-email-marketing\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Enlace de desuscripci\u00f3n: por qu\u00e9 debes incluirlo en tus env\u00edos de email marketing"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase\u00ae","description":"Sizin i\u00e7in \u00e7al\u0131\u015fan otomatlar","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Pazarlama \u015eefi","url":"https:\/\/masterbase.com\/tr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/10\/2.png?fit=2250%2C2250&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Hx","_links":{"self":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6543","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/comments?post=6543"}],"version-history":[{"count":10,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6543\/revisions"}],"predecessor-version":[{"id":22697,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/6543\/revisions\/22697"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/media\/16761"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/media?parent=6543"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/categories?post=6543"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/tags?post=6543"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}