{"id":6535,"date":"2024-06-05T20:23:30","date_gmt":"2024-06-05T17:23:30","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6535"},"modified":"2024-06-07T13:33:28","modified_gmt":"2024-06-07T10:33:28","slug":"nasil-daha-iyi-bir-e-posta-pazarlamacisi-olunur","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/como-ser-un-mejor-email-marketer\/masterbase\/","title":{"rendered":"Nas\u0131l daha iyi bir e-posta pazarlamac\u0131s\u0131 olunur?"},"content":{"rendered":"

E\u011fer e-posta kullanan 4,1 milyar insandan biriyseniz, bunu duymak sizin i\u00e7in yeni bir haber de\u011fil. Asl\u0131nda, e-posta kullananlar i\u00e7in s\u00fcrpriz bile de\u011fil. pazarlamac\u0131lar<\/em> e-posta mesajlar\u0131 g\u00f6ndermek. Campaign Monitor taraf\u0131ndan yak\u0131n zamanda yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, i\u015fletmelerin yaln\u0131zca 4%'si e-posta kampanyalar\u0131n\u0131n performans\u0131n\u0131 \"m\u00fckemmel\" olarak de\u011ferlendirebilmektedir.<\/p>\n

Pazarlamac\u0131lar i\u00e7in iyi de\u011fil ve okuyucular i\u00e7in de iyi bir deneyim de\u011fil. Daha iyisini yapabiliriz ve yapmal\u0131y\u0131z. Dijital pazarlama makinemizin bug\u00fcn, yar\u0131n ve gelecekte iyi performans g\u00f6stermesini istiyorsak daha iyi posta listeleri olu\u015fturmal\u0131y\u0131z.<\/p>\n

Peki... nas\u0131l daha iyi bir e-posta pazarlamac\u0131s\u0131<\/em>?<\/strong><\/p>\n

Harika bir e-posta pazarlamac\u0131s\u0131<\/em> do\u011fru mesaj\u0131 do\u011fru zamanda do\u011fru ki\u015fiye g\u00f6ndermektir. Ba\u015fka bir deyi\u015fle, alakal\u0131 mesajlar. \u0130\u015fte bu nedenle segmentasyon ba\u015far\u0131l\u0131 bir e-posta pazarlama stratejisinin temelidir: g\u00f6nderdi\u011finiz mesajlar i\u00e7in ba\u011flam olu\u015fturman\u0131za yard\u0131mc\u0131 olur.<\/p>\n

\u015eunu d\u00fc\u015f\u00fcn\u00fcn: T\u00fcketicilerden \"Ald\u0131\u011f\u0131m pazarlama mesajlar\u0131n\u0131n \u00e7o\u011fu ilgimi \u00e7ekecek i\u00e7erik veya tekliflere sahip de\u011fil\" ifadesini de\u011ferlendirmeleri istendi\u011finde, 63% bu ifadeye kat\u0131lm\u0131\u015f veya kesinlikle kat\u0131lm\u0131\u015ft\u0131r. Bu ki\u015filerin i\u00e7eri\u011fin k\u00f6t\u00fc oldu\u011funu s\u00f6ylemedi\u011fine, sadece ilgili olmad\u0131\u011f\u0131n\u0131 s\u00f6yledi\u011fine dikkat edin.<\/p>\n

D\u00fcnyan\u0131n en iyi mesaj\u0131n\u0131 yazabilirsiniz, ancak hedef kitlenizle alakal\u0131 de\u011filse, hedef kitle ve sizin i\u00e7in sadece zaman kayb\u0131 olur. Ba\u011flama ne kadar \u00e7ok odaklan\u0131rsan\u0131z, o kadar \u00e7ok \u00f6d\u00fcl al\u0131rs\u0131n\u0131z. Mesaj\u0131n\u0131z ne kadar ki\u015fiselle\u015ftirilirse o kadar iyi sonu\u00e7lar al\u0131rs\u0131n\u0131z. Kitlesel postalama ile ki\u015fiselle\u015ftirilmi\u015f postalamay\u0131 kar\u015f\u0131la\u015ft\u0131ran bu tabloya bir g\u00f6z at\u0131n, burada alaka d\u00fczeyi \u00f6nemli \u00f6l\u00e7\u00fcde artmaktad\u0131r.<\/p>\n

Segmentasyon stratejisini iyile\u015ftirmek ve ki\u015fiselle\u015ftirmeye do\u011fru ilerlemek, e-posta pazarlama stratejisini optimize etmenin h\u0131zl\u0131 ve y\u00fcksek etkili bir yoludur.<\/p>\n

Bunu ak\u0131lda tutarak, segmentasyon, ki\u015fiselle\u015ftirme ve bireyselle\u015ftirmeyi en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in \u00fczerinde \u00e7al\u0131\u015fman\u0131z gereken bu 3 liste t\u00fcr\u00fcne dikkat edin; ba\u015fka bir deyi\u015fle alaka<\/strong>.<\/p>\n

    \n
  1. Ya\u015fam d\u00f6ng\u00fcs\u00fc listeleri<\/strong><\/li>\n<\/ol>\n

    Pazarlamada ya\u015fam d\u00f6ng\u00fcs\u00fc terimi, ki\u015filerinizle ilk temas noktalar\u0131ndan m\u00fc\u015fteri ya\u015fam d\u00f6ng\u00fclerinin sonuna kadar ileti\u015fim kurma \u015feklinizi ifade eder. Ya\u015fam d\u00f6ng\u00fcs\u00fc segmentasyonu, bir ki\u015finin ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn neresinde oldu\u011funu izlemenize yard\u0131mc\u0131 olur. Bu genellikle pazarlama blogu abonelerinin, potansiyel m\u00fc\u015fterilerin (kur\u015fun<\/em>), nitelikli pazarlama potansiyelleri, m\u00fc\u015fteriler ve evangelistler.<\/p>\n

      \n
    1. Taahh\u00fct listeleri<\/strong><\/li>\n<\/ol>\n

      Ki\u015fi segmentasyonu, \u00e7e\u015fitli \u00e7evrimi\u00e7i kanallar ve ileti\u015fimlerle nas\u0131l etkile\u015fimde bulunduklar\u0131na g\u00f6re yap\u0131l\u0131r. Bunlar neden \u00f6nemlidir? \u0130yi bir segmentasyon stratejisi hem \u00f6rt\u00fck hem de a\u00e7\u0131k verileri kullan\u0131r. A\u00e7\u0131k veriler, bir ki\u015finin bir \u015firketle g\u00f6n\u00fcll\u00fc olarak payla\u015ft\u0131\u011f\u0131 bilgilerdir. \u00d6rne\u011fin, bir web sitesinde veya bir ileti\u015fim formunda sa\u011flad\u0131klar\u0131 bilgiler.<\/p>\n

      \u00d6rt\u00fck veriler, kullan\u0131c\u0131 davran\u0131\u015flar\u0131ndan elde edilen bilgilerdir. Etkile\u015fim listeleri, daha alakal\u0131 mesajlar g\u00f6ndermek i\u00e7in \u00f6rt\u00fck verilerden yararlan\u0131r.<\/p>\n

      Mailchimp taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, segmente edilmi\u015f ve ki\u015fiselle\u015ftirilmi\u015f e-postalar, segmente edilmemi\u015f e-postalara k\u0131yasla 14.31% daha fazla a\u00e7\u0131lmakta ve 100.95% daha fazla t\u0131klanmaktad\u0131r.<\/p>\n

        \n
      1. Davran\u0131\u015f listeleri<\/strong><\/li>\n<\/ol>\n

        Bunlar, ki\u015filerinizi sosyal medya, e-posta pazarlama, web sitesi ve di\u011ferleri gibi birden fazla kanaldaki etkile\u015fimlerine g\u00f6re otomatik olarak hedefleyen eylemlerdir. Ki\u015filerinizin doldurduklar\u0131 formlar, ziyaret ettikleri sayfalar vb. gibi belirli davran\u0131\u015flar\u0131n\u0131 izlerler. MarketingSherpa taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, d\u00fcnyan\u0131n 39% pazarlamac\u0131lar<\/em> \"otomatik davran\u0131\u015fsal e-posta g\u00f6ndermenin\" e-posta etkinli\u011fini art\u0131rmak i\u00e7in en etkili taktik oldu\u011funu s\u00f6yledi.<\/p>\n

        Ancak Econsultancy'nin pazarlamac\u0131lara \"A\u015fa\u011f\u0131daki uygulamalardan hangileri e-posta pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131n bir par\u00e7as\u0131?\" sorusunu y\u00f6neltti\u011fi bir anket, pazarlamac\u0131lar\u0131n yaln\u0131zca 20%'sinin e-posta pazarlama \u00e7al\u0131\u015fmalar\u0131nda a\u015fa\u011f\u0131daki uygulamalar\u0131 kulland\u0131\u011f\u0131n\u0131 ortaya koydu. e-posta pazarlamac\u0131lar\u0131<\/em> davran\u0131\u015fsal hedefleme kullan\u0131r.<\/p>\n

        Davran\u0131\u015fsal hedefleme, kullan\u0131c\u0131 merkezli bir yakla\u015f\u0131m benimsemekle ilgilidir. Ba\u015fka bir deyi\u015fle, potansiyel m\u00fc\u015fterilerinizin almak istedikleri \u015feyi almak i\u00e7in ger\u00e7ekle\u015ftirdikleri eylemdir. Bu, \u00f6z\u00fcnde, her m\u00fc\u015fterinin hayalidir. e-posta pazarlamac\u0131s\u0131<\/em>: birin segmenti.<\/p>\n

        K\u0131sacas\u0131, daha iyi bir e-posta pazarlamac\u0131s\u0131<\/em> segmentasyon, ki\u015fiselle\u015ftirme ve ileti\u015fim davran\u0131\u015f\u0131 yoluyla alaka d\u00fczeyine odaklanmay\u0131 i\u00e7erir. Bu uygulamalar\u0131 benimsedi\u011finizde e-posta pazarlama kampanyalar\u0131n\u0131zda \u00f6nemli bir geli\u015fme g\u00f6receksiniz.<\/p>\n

        \"e-kitap<\/a><\/p>\n

         <\/p>","protected":false},"excerpt":{"rendered":"

        Kabul edelim: Genel olarak konu\u015fursak, insanlar e-posta pazarlama konusunda \u00e7ok iyi de\u011filler.<\/p>","protected":false},"author":239642484,"featured_media":14883,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo ser un mejor "email marketer" - 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