{"id":6487,"date":"2024-03-06T13:05:32","date_gmt":"2024-03-06T11:05:32","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6487"},"modified":"2024-03-09T20:50:16","modified_gmt":"2024-03-09T18:50:16","slug":"kacinmaniz-gereken-3-e-posta-pazarlama-icerigi-hatasi","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/3-errores-de-contenido-en-email-marketing-que-debes-evitar\/masterbase\/","title":{"rendered":"Ka\u00e7\u0131nman\u0131z gereken 3 e-posta pazarlama i\u00e7eri\u011fi hatas\u0131"},"content":{"rendered":"

<\/p>\n

T\u00fcketicilerin \u00e7o\u011fu yaln\u0131zca ki\u015fiselle\u015ftirilmi\u015f mesajlarla etkile\u015fime ge\u00e7eceklerini s\u00f6yl\u00fcyor. Bu nedenle, markalar ki\u015fiselle\u015ftirmeyi do\u011fru yapmakta zorlan\u0131yor, ancak bir\u00e7o\u011fu hala m\u00fc\u015fterileri so\u011futabilecek temel otomasyon hatalar\u0131 yap\u0131yor.<\/p>\n

\u0130\u015fte \u00fc\u00e7 yayg\u0131n e-posta pazarlama hatas\u0131 ve bunlardan nas\u0131l ka\u00e7\u0131n\u0131laca\u011f\u0131.<\/p>\n

\u00c7ok fazla \u00f6zelle\u015ftirme<\/strong><\/h3>\n

\u00c7evrimi\u00e7i d\u00fcnyadaki reklam bollu\u011fu nedeniyle hepimiz, \u00f6zellikle de bir \u00fcr\u00fcnle etkile\u015fime ge\u00e7ildikten, \u00fcr\u00fcnden bahsedildikten veya sadece g\u00f6r\u00fcnt\u00fclendikten sonra ortaya \u00e7\u0131kanlar olmak \u00fczere, korkutucu olacak kadar ki\u015fiselle\u015ftirilmi\u015f baz\u0131 reklamlar g\u00f6rm\u00fc\u015f\u00fczd\u00fcr.<\/p>\n

\u00d6zellikle Facebook, konu\u015fmalar\u0131n\u0131z\u0131 dinledi\u011fini defalarca reddetmesine ra\u011fmen, \u00e7o\u011fu kullan\u0131c\u0131n\u0131n sosyal devin izledi\u011fini bile bilmedi\u011fi verilere dayal\u0131 \u00fcrpertici reklam hedeflemesi nedeniyle ate\u015f alt\u0131nda kald\u0131.<\/p>\n

Kullan\u0131c\u0131lar\u0131n\u0131z hakk\u0131nda her \u015feyi bilmenin ve deneyimlerini ki\u015fiselle\u015ftirmenin faydal\u0131 olaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnme e\u011filimi olsa da, \u00e7ok ileri gitmek tam tersi bir etki yaratabilir.<\/p>\n

En iyi stratejinin \u015feffafl\u0131k oldu\u011funa inan\u0131yoruz. Toplad\u0131\u011f\u0131n\u0131z veriler hakk\u0131nda \u015feffaf olmak, kullan\u0131c\u0131lar\u0131 veri toplamaya kat\u0131lmaya davet etmek ve onlara ne toplad\u0131\u011f\u0131n\u0131z ve bunlar\u0131 nas\u0131l kulland\u0131\u011f\u0131n\u0131z hakk\u0131nda belirli ayr\u0131nt\u0131lar sunmak, g\u00fcn\u00fcm\u00fczde tercih edilen stratejidir.<\/p>\n

Kitlenizden bir b\u00fclten veya blog aboneli\u011fi almak i\u00e7in bir form doldurarak kaydolmalar\u0131n\u0131 istiyorsan\u0131z, neler bekleyebilecekleri ve daha da \u00f6nemlisi isterlerse nas\u0131l vazge\u00e7ebilecekleri konusunda \u00e7ok net olman\u0131z\u0131 \u00f6neririz. Bu, \u00e7ok daha y\u00fcksek d\u00fczeyde bir g\u00fcven tesis eder ve kullan\u0131c\u0131lar\u0131n\u0131z\u0131n \u00e7\u0131kar\u0131n\u0131\/deneyimini ger\u00e7ekten d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz\u00fc g\u00f6sterir.<\/p>\n

Zay\u0131f senkronizasyon<\/strong><\/h3>\n

M\u00fc\u015fterilerinizi k\u0131zd\u0131rman\u0131n en kesin yolu, onlara sevecekleri bir \u00fcr\u00fcn\u00fcn reklam\u0131n\u0131 g\u00f6stermek, ancak sat\u0131n almak i\u00e7in t\u0131klad\u0131klar\u0131nda \u00fcr\u00fcn\u00fcn stokta olmad\u0131\u011f\u0131n\u0131 \u00f6\u011frenmektir. Ya da \u00fcr\u00fcn\u00fc sat\u0131n ald\u0131ktan sonra ayn\u0131 reklam\u0131 g\u00f6rmeye devam ederler.<\/p>\n

Bu nedenle g\u00fcn\u00fcm\u00fczde e-posta pazarlama kampanyalar\u0131n\u0131 \u00fcr\u00fcn envanteri verilerine g\u00f6re ger\u00e7ek zamanl\u0131 olarak planl\u0131 bir \u015fekilde g\u00f6nderebilmek gereklilikten de \u00f6te bir zorunluluktur. Bu \u015fekilde, m\u00fc\u015fterilere ki\u015fiselle\u015ftirilmi\u015f promosyonlar ve ger\u00e7ek zamanl\u0131 teklifler i\u00e7eren e-posta pazarlama kampanyalar\u0131yla ula\u015fabilir ve bu kampanyalar\u0131n t\u00fcketicinin reddiyle de\u011fil d\u00f6n\u00fc\u015f\u00fcmle sonu\u00e7lanmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/p>\n

Eylem \u00e7a\u011fr\u0131s\u0131 eksikli\u011fi <\/strong><\/h3>\n

Hi\u00e7 \u015f\u00fcphesiz onlarca kez duydu\u011funuz gibi, i\u00e7eri\u011finizin en az bir harekete ge\u00e7irici mesaja (CTA) ihtiyac\u0131 vard\u0131r. Bu, bir a\u00e7\u0131l\u0131\u015f sayfas\u0131, bir blog yaz\u0131s\u0131 ve mesajlar\u0131n\u0131z i\u00e7in e\u015fit derecede ge\u00e7erlidir.<\/p>\n

Bir eylem \u00e7a\u011fr\u0131s\u0131 olmadan, hedef kitlenizin onlardan ne bekledi\u011finizi \u00f6\u011frenmesini engellersiniz. Elbette okuyucular\u0131n\u0131z ak\u0131ll\u0131d\u0131r, ancak bu onlardan \u00e7ok fazla \u015fey istemek olur. Onlar falc\u0131 de\u011filler.<\/p>\n

\u0130lk \u015fey, amac\u0131n\u0131za ili\u015fkin net bir vizyona sahip olmakt\u0131r.<\/p>\n

Nas\u0131l bir sonu\u00e7 bekliyorsunuz?<\/strong><\/h3>\n

Yazd\u0131\u011f\u0131n\u0131z bir i\u00e7eri\u011fi mi tan\u0131tmak istiyorsunuz? Yakla\u015fan bir lansman\u0131 veya etkinli\u011fi mi duyurmak istiyorsunuz? Bir sat\u0131\u015f m\u0131 yapmak istiyorsunuz?<\/p>\n

Okuyucular\u0131n\u0131z\u0131 bu sonuca y\u00f6nlendirmek i\u00e7in mesaj\u0131n\u0131z\u0131n metnine, g\u00f6rsellerine ve tasar\u0131m\u0131na odaklan\u0131n. Ard\u0131ndan, g\u00f6ndermeden \u00f6nce, harekete ge\u00e7irici mesaj\u0131n\u0131z\u0131n net, ilgi \u00e7ekici oldu\u011fundan ve onlar\u0131 umdu\u011funuz sonuca y\u00f6nlendirdi\u011finden emin olun.<\/p>\n

M\u00fckemmel, ama nas\u0131l harika bir harekete ge\u00e7irici mesaj haz\u0131rlars\u0131n\u0131z? \u0130\u015fte baz\u0131 \u00f6neriler:<\/p>\n

# 1: CTA'n\u0131z\u0131n kolay bulunmas\u0131n\u0131 sa\u011flay\u0131n<\/h3>\n

Harekete ge\u00e7irici mesaj\u0131n\u0131z\u0131 gizlemeyin. Parlak renkler, kal\u0131n metinler veya b\u00fcy\u00fck d\u00fc\u011fmeler kullan\u0131n. \u00d6ne \u00e7\u0131kaca\u011f\u0131 bir yere yerle\u015ftirin.<\/p>\n

# 2: Do\u011fru eylem \u00e7a\u011fr\u0131s\u0131 s\u00f6zc\u00fcklerini kullan\u0131n<\/h3>\n

Kelimeler \u00f6nemlidir. CTA'n\u0131z s\u0131k\u0131c\u0131 veya belirsizse, okuyucular bunu atlayabilir.<\/p>\n

\"Daha fazlas\u0131n\u0131 okuyun\" veya \"\u015fimdi sat\u0131n al\u0131n\" gibi eylem s\u00f6zc\u00fckleri kullan\u0131n. Aciliyet duygusu kullan\u0131n. Merak\u0131 te\u015fvik edin.<\/p>\n

# 3: Kar\u0131\u015ft\u0131rmay\u0131n<\/h3>\n

A\u015f\u0131r\u0131l\u0131k her zaman k\u00f6t\u00fcd\u00fcr. Tek bir mesajda birden fazla eylem \u00e7a\u011fr\u0131s\u0131 varsa, bu di\u011fer mesajlarla kar\u0131\u015fabilir ve hedef kitlenizin kafas\u0131n\u0131 kar\u0131\u015ft\u0131r\u0131r.<\/p>\n

Okuyucular bekledi\u011finiz eylemi ger\u00e7ekle\u015ftirmek yerine, hi\u00e7bir eylemde bulunmamay\u0131 tercih edeceklerdir.<\/p>\n

# 4: CTA'y\u0131 tekrarlay\u0131n<\/h3>\n

Uygun oldu\u011funda, harekete ge\u00e7irici mesaj\u0131n\u0131z\u0131 birden fazla kez tekrarlay\u0131n.<\/p>\n

Okuyucunuzun e-postadan do\u011frudan web sitenize veya \u00fcr\u00fcn\u00fcn\u00fcze gitmesini m\u00fcmk\u00fcn oldu\u011funca kolayla\u015ft\u0131rmaya \u00e7al\u0131\u015f\u0131yorsunuz. Eylem \u00e7a\u011fr\u0131s\u0131n\u0131 birka\u00e7 kez tekrarlamak, onlara bunu fark etmeleri ve etkile\u015fimde bulunmalar\u0131 i\u00e7in daha fazla \u015fans verecektir.<\/p>\n

\u00a0<\/p>\n\n\n

\"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

Bilinen bir \u015fey ama tekrarlamakta fayda var: Ki\u015fiselle\u015ftirme, alaka d\u00fczeyini art\u0131rd\u0131\u011f\u0131 ve hedef kitlenin mesajlar\u0131n\u0131z\u0131 okumas\u0131n\u0131 ve sadece a\u00e7mak yerine yapmalar\u0131n\u0131 istedi\u011finiz \u015feyi yapmalar\u0131n\u0131 sa\u011flad\u0131\u011f\u0131 i\u00e7in etkili e-posta pazarlamas\u0131n\u0131n anahtar\u0131d\u0131r.<\/p>","protected":false},"author":239642484,"featured_media":11878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6487","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n3 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