{"id":6282,"date":"2024-03-11T12:49:39","date_gmt":"2024-03-11T10:49:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6282"},"modified":"2024-03-11T12:49:39","modified_gmt":"2024-03-11T10:49:39","slug":"kisisellestirmenin-pazarlamanizi-gelistirmesinin-4-nedeni","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/","title":{"rendered":"Ki\u015fiselle\u015ftirmenin pazarlaman\u0131z\u0131 geli\u015ftirmesinin 4 nedeni"},"content":{"rendered":"<p>Asl\u0131nda ara\u015ft\u0131rmalar, ki\u015fiselle\u015ftirilmi\u015f e-posta pazarlama kampanyalar\u0131n\u0131n normal kampanyalara g\u00f6re 29 % daha y\u00fcksek a\u00e7\u0131lma oran\u0131 ve 41 % daha y\u00fcksek t\u0131klama oran\u0131 ald\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p>Ki\u015fiselle\u015ftirmeyi hen\u00fcz pazarlama stratejinize dahil etmediyseniz, kaybetti\u011finizi s\u00f6ylemeye gerek yok. \u0130\u015fte nedeni.<\/p>\n<h3>Ki\u015fiselle\u015ftirilmi\u015f pazarlama nedir?<\/h3>\n<p>Ki\u015fiselle\u015ftirilmi\u015f pazarlamadan kast\u0131m\u0131z, m\u00fc\u015fterilerinize g\u00f6nderdi\u011finiz mesajlara sadece m\u00fc\u015fterinizin ad\u0131n\u0131 eklemekten \u00e7ok daha fazlas\u0131d\u0131r.<\/p>\n<p>Daha iyi sonu\u00e7lar elde etmek i\u00e7in e-posta pazarlama, sosyal medya ve blog olu\u015fturma gibi farkl\u0131 etkile\u015fim kanallar\u0131n\u0131za entegre edebilece\u011finiz bir stratejidir.<\/p>\n<p>Ki\u015fiselle\u015ftirilmi\u015f pazarlama, m\u00fc\u015fterilerinizle ilgili verilerin toplanmas\u0131n\u0131 ve belirli m\u00fc\u015fteri t\u00fcrlerini hedef alan farkl\u0131la\u015ft\u0131r\u0131lm\u0131\u015f i\u00e7eriklerle pazarlama deneyimleri olu\u015fturulmas\u0131n\u0131 i\u00e7erir.<\/p>\n<h3>\u0130nan\u0131n: Veri sizin dostunuzdur<\/h3>\n<p>Ki\u015fiselle\u015ftirilmi\u015f bir pazarlama stratejisi kullan\u0131c\u0131 verileriyle ba\u015flar. Kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131, verileri ne kadar iyi toplad\u0131\u011f\u0131n\u0131za ve \u00f6l\u00e7t\u00fc\u011f\u00fcn\u00fcze ba\u011fl\u0131 olacakt\u0131r. \u0130ster e-posta listesi segmentleri ister anketler olsun, kullan\u0131c\u0131lar\u0131n\u0131z hakk\u0131nda daha fazla bilgi edinmek i\u00e7in farkl\u0131 veriler toplayabilirsiniz. Pazarlama kampanyalar\u0131n\u0131z arac\u0131l\u0131\u011f\u0131yla daha ki\u015fiselle\u015ftirilmi\u015f deneyimler sunman\u0131n tek yolu budur.<\/p>\n<p>Yeterli veriye sahip oldu\u011funuzda ve tipik m\u00fc\u015fterinizin tasla\u011f\u0131n\u0131 \u00e7\u0131karmaya ba\u015flad\u0131\u011f\u0131n\u0131zda, pazarlama kampanyalar\u0131n\u0131z\u0131 buna g\u00f6re \u00f6zelle\u015ftirmeye ba\u015flayabilirsiniz.<\/p>\n<p><span style=\"background-color: transparent; font-size: 1.05em; letter-spacing: 0.02em;\">A\u015fa\u011f\u0131da, ki\u015fiselle\u015ftirmenin g\u00fcc\u00fc konusunda sizi kesinlikle ikna edecek 4 neden yer almaktad\u0131r.<\/span><\/p>\n<h3>1. Belirli kitleleri etkili bir \u015fekilde hedefleme<\/h3>\n<p>Ki\u015fiselle\u015ftirilmi\u015f pazarlaman\u0131n ba\u015fl\u0131ca faydas\u0131, belirli kitlelere ula\u015fma becerisidir. Liste segmentlerinden, anketlerden veya ara\u015ft\u0131rmalardan kullan\u0131c\u0131 verileri toplayarak, ilgi alanlar\u0131na veya sat\u0131n alma al\u0131\u015fkanl\u0131klar\u0131na g\u00f6re belirli kitleleri hedefleyen daha etkili e-posta pazarlama kampanyalar\u0131 olu\u015fturabilirsiniz.<\/p>\n<p>\u00d6rne\u011fin, hedef kitleniz filmleri seviyorsa, onlara daha ki\u015fiselle\u015ftirilmi\u015f bir deneyim sunmak ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in kampanyalar\u0131n\u0131zda, blog yaz\u0131lar\u0131n\u0131zda ve hatta e-posta abonelik formlar\u0131n\u0131zda pop\u00fcler film k\u00fclt\u00fcr\u00fcne referanslar kullanabilirsiniz.<\/p>\n<h3>2. Daha iyi i\u00e7erik olu\u015fturun<\/h3>\n<p>Ki\u015fiselle\u015ftirme ayn\u0131 zamanda m\u00fc\u015fterilerinizin dikkatini \u00e7eken ve haf\u0131zalar\u0131nda yer eden benzersiz i\u00e7erikler olu\u015fturarak kalabal\u0131\u011f\u0131n aras\u0131ndan s\u0131yr\u0131lman\u0131za yard\u0131mc\u0131 olur.<\/p>\n<h3>3. M\u00fc\u015fterilerle daha derin ili\u015fkiler kurmak<\/h3>\n<p>Ki\u015fiselle\u015ftirmenin bir di\u011fer faydas\u0131 da m\u00fc\u015fterilerinizle daha g\u00fc\u00e7l\u00fc ve ki\u015fisel ili\u015fkiler kurman\u0131zd\u0131r. Her birine minnettarl\u0131\u011f\u0131n\u0131z\u0131 g\u00f6stererek, do\u011fum g\u00fcnlerinde bir mesaj g\u00f6ndererek veya abone listenize kat\u0131ld\u0131klar\u0131ndan beri her yeni y\u0131lda bir te\u015fekk\u00fcr mesaj\u0131 g\u00f6ndererek onlar\u0131 ne kadar \u00f6nemsedi\u011finizi g\u00f6sterirsiniz.<\/p>\n<p>Hatta bir ad\u0131m daha ileri giderek ki\u015fiselle\u015ftirmeyi t\u00fcm web sitenize ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131za dahil edebilirsiniz. Bu yaln\u0131zca daha fazla sat\u0131\u015f ve d\u00f6n\u00fc\u015f\u00fcm elde etmenize yard\u0131mc\u0131 olmakla kalmayacak, ayn\u0131 zamanda m\u00fc\u015fterilerinizin web sitenizde gezinirken kendilerini evlerinde hissetmelerini sa\u011flayacakt\u0131r.<\/p>\n<h3>4. \u0130\u015fletmeye bir y\u00fcz kazand\u0131rmak<\/h3>\n<p>Pazarlaman\u0131z arac\u0131l\u0131\u011f\u0131yla ger\u00e7ekten ki\u015fisel bir deneyim sunmak i\u00e7in \u015firketinize belirli bir kimlik de vermelisiniz. Bu, i\u015fletmenizin insani y\u00f6n\u00fcn\u00fc g\u00f6stermeyi de i\u00e7erir.<\/p>\n<p>M\u00fc\u015fterilerinizin soru sorabilmesi ve yorum b\u0131rakabilmesi i\u00e7in otomatik mesajlar\u0131n\u0131za bir yan\u0131t adresi ekleyin. \u00c7al\u0131\u015fanlar\u0131n\u0131z\u0131n y\u00fcz\u00fcn\u00fc ve ad\u0131n\u0131 ekleyerek \u015firketinizin postalar\u0131n\u0131n arkas\u0131nda kimin oldu\u011funu g\u00f6sterin. M\u00fc\u015fterilerinizin her ileti\u015fimin arkas\u0131nda robotlar\u0131n de\u011fil insanlar\u0131n oldu\u011funu bilmesini sa\u011flay\u0131n.<\/p>\n<p>M\u00fc\u015fteriye \u015firketinizin insani y\u00f6n\u00fcn\u00fc g\u00f6stermek, \u00f6rne\u011fin postalar\u0131n\u0131zda ad\u0131n\u0131z\u0131n ge\u00e7mesi gibi ki\u015fisel bir dokunu\u015fla m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rabilir.<\/p>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/tr\/es\/es\/es\/gercek-kisisellestirme-uretir-11\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"12042\" data-permalink=\"https:\/\/masterbase.com\/tr\/4-razones-por-las-que-la-personalizacion-mejora-tu-marketing\/masterbase\/captura-de-pantalla-2024-03-11-114735\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?fit=862%2C557&amp;ssl=1\" data-orig-size=\"862,557\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email verdadera personalizacion\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?resize=800%2C517&#038;ssl=1\" alt=\"\" class=\"wp-image-12042\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?w=862&amp;ssl=1 862w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?resize=768%2C496&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-114735.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>","protected":false},"excerpt":{"rendered":"<p>Ki\u015fiselle\u015ftirme do\u011fru kullan\u0131ld\u0131\u011f\u0131nda g\u00fc\u00e7l\u00fc bir ara\u00e7 olabilir. Pazarlamac\u0131lar, pazarlama \u00e7abalar\u0131n\u0131 optimize etmek i\u00e7in bu stratejiyi onlarca y\u0131ld\u0131r kullan\u0131yor.<\/p>","protected":false},"author":239642484,"featured_media":10617,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1423],"class_list":["post-6282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-personalizacion-11"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/kisisellestirmenin-pazarlamanizi-gelistirmesinin-4-nedeni\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 razones por las que la personalizaci\u00f3n mejora tu marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n puede ser una herramienta poderosa cuando se usa correctamente. 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