{"id":2712,"date":"2023-09-14T19:30:00","date_gmt":"2023-09-14T16:30:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=2712"},"modified":"2024-01-09T16:37:25","modified_gmt":"2024-01-09T14:37:25","slug":"bir-sonraki-e-posta-pazarlama-kampanyanizda-kisisellestirmeyi-kullanmanin-5-yolu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/5-formas-de-usar-la-personalizacion-en-tus-proximas-campanas-de-email-marketing\/masterbase\/","title":{"rendered":"Bir sonraki e-posta pazarlama kampanyan\u0131zda ki\u015fiselle\u015ftirmeyi kullanman\u0131n 5 yolu"},"content":{"rendered":"

Ki\u015fiselle\u015ftirme, abonelerinizin her birine sanki tan\u0131d\u0131\u011f\u0131n\u0131z, g\u00fcvendi\u011finiz bir arkada\u015f\u0131n\u0131zm\u0131\u015f gibi ula\u015fma yetene\u011fine sahiptir.<\/p>\n

Ki\u015fiselle\u015ftirme, m\u00fc\u015fterilerinizin ihtiya\u00e7lar\u0131na m\u00fckemmel \u015fekilde uyarlanm\u0131\u015f i\u00e7erik sundu\u011funuz i\u00e7in mesajlar\u0131n\u0131z\u0131 sevmelerini sa\u011flar. Sonu\u00e7 olarak, aboneleriniz markan\u0131zdan mesaj almay\u0131 d\u00f6rt g\u00f6zle bekler.<\/p>\n

Aboneleriniz hakk\u0131ndaki bilgileri kaydederek ve kitlenizi segmentlere ay\u0131rarak, kitlenizi memnun eden ki\u015fiselle\u015ftirilmi\u015f kampanyalar olu\u015fturabilirsiniz.<\/p>\n

Ki\u015fiselle\u015ftirilmi\u015f e-posta pazarlamas\u0131, benzersiz abonelerinizin her birine ayr\u0131 ayr\u0131 ula\u015fman\u0131n m\u00fckemmel bir yoludur. Ki\u015fiselle\u015ftirilmi\u015f kampanyalar, toplu e-posta pazarlamas\u0131na veya hi\u00e7 ki\u015fiselle\u015ftirme yap\u0131lmamas\u0131na k\u0131yasla 18 kat daha fazla gelir sa\u011flar.<\/p>\n

Ki\u015fiselle\u015ftirmeyi markan\u0131z i\u00e7in ger\u00e7e\u011fe d\u00f6n\u00fc\u015ft\u00fcrmek mi istiyorsunuz? Bir sonraki e-posta pazarlama kampanyan\u0131zda ki\u015fiselle\u015ftirmeyi kullanman\u0131n 6 yolunu payla\u015f\u0131yoruz.<\/p>\n

    \n
  1. Mesaj\u0131n\u0131z\u0131 ki\u015fiselle\u015ftirin<\/strong>Eski bir arkada\u015f\u0131n\u0131z\u0131n yan\u0131n\u0131za gelip sohbete \"Say\u0131n Bay\u0131m\" yerine ad\u0131n\u0131z\u0131 s\u00f6yleyerek ba\u015flamas\u0131 \u00e7ok daha iyi hissettirir. Sohbetin tonunu belirlemek a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir fark yarat\u0131r.\n

    Ayn\u0131 \u015fey e-posta mesajlar\u0131 i\u00e7in de ge\u00e7erlidir. Aboneler onlara ki\u015fisel bir selamlama yapman\u0131z\u0131 ister ve kendi isimlerini duymaktan ho\u015flan\u0131rlar. Bu nedenle ki\u015fiselle\u015ftirilmi\u015f konu sat\u0131rlar\u0131na sahip mesajlar\u0131n a\u00e7\u0131lma olas\u0131l\u0131\u011f\u0131 26% daha y\u00fcksektir.<\/li>\n

  2. Resimlerinizi ki\u015fiselle\u015ftirin<\/strong>T\u0131klama oranlar\u0131n\u0131z\u0131 art\u0131rman\u0131n bir di\u011fer harika yolu da g\u00f6rsellerinizi ki\u015fiselle\u015ftirmektir. G\u00f6rselleri farkl\u0131 verilere ve m\u00fc\u015fteri profillerine g\u00f6re \u00f6zelle\u015ftirebilirsiniz.\n

    \u00d6rne\u011fin, konum verileriniz varsa g\u00f6r\u00fcnt\u00fcleri konuma g\u00f6re \u00f6zelle\u015ftirebilirsiniz.<\/p>\n

    Ayr\u0131ca toplad\u0131\u011f\u0131n\u0131z di\u011fer veri t\u00fcrlerine g\u00f6re g\u00f6r\u00fcnt\u00fcleri dinamik olarak de\u011fi\u015ftirebilirsiniz. Bunlar aras\u0131nda cinsiyet, sadakat program\u0131 durumu, hava durumu, ki\u015fisel tercihler ve daha fazlas\u0131 yer alabilir.<\/li>\n

  3. Tekliflerinizi ki\u015fiselle\u015ftirin<\/strong>Ki\u015fiselle\u015ftirilmi\u015f mesajlar t\u0131klama oranlar\u0131n\u0131 ortalama 14% ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 10% art\u0131rabilir.\n

    Tekliflerinizi ki\u015fiselle\u015ftirerek t\u0131klama oranlar\u0131n\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rabilirsiniz. Pazarlamac\u0131lar m\u00fc\u015fteri profilleri olu\u015fturmak i\u00e7in verileri kullanacak ve ard\u0131ndan farkl\u0131 abone t\u00fcrleri i\u00e7in farkl\u0131 i\u00e7erik teklifleri olu\u015fturacakt\u0131r.<\/p>\n

    Tekliflerin ki\u015fiselle\u015ftirilmesine y\u00f6nelik olanaklar olduk\u00e7a g\u00fc\u00e7l\u00fc ve sonsuzdur, ancak teklifleri ki\u015fiselle\u015ftirme konusunda ger\u00e7ekten ba\u015far\u0131l\u0131 olan baz\u0131 markalar\u0131 burada bulabilirsiniz.<\/p>\n

    Uber konuma g\u00f6re ki\u015fiselle\u015ftiriyor<\/p>\n

    Uber, tekliflerini konuma g\u00f6re ki\u015fiselle\u015ftiren bir ba\u015fka marka. Abonelerinin nerede ya\u015fad\u0131\u011f\u0131n\u0131 ya da en az\u0131ndan genellikle nereye seyahat ettiklerini biliyor ve konuma g\u00f6re teklifler g\u00f6nderiyorlar.<\/p>\n

    Uber: konum tabanl\u0131 ki\u015fiselle\u015ftirilmi\u015f e-posta pazarlamas\u0131<\/p>\n

    D\u00fcnyadaki en iyi teklife sahip olabilirsiniz, ancak m\u00fc\u015fterilerinizle alakal\u0131 de\u011filse, umursamayacaklard\u0131r. Abonelerinizin her biri i\u00e7in teklifleri ki\u015fiselle\u015ftirmek i\u00e7in verileri kullan\u0131n.<\/li>\n

  4. \u00dcr\u00fcn \u00f6nerilerinizi ki\u015fiselle\u015ftirin<\/strong>Teorik olarak, t\u00fcketicilerin kendilerine tavsiye edilenleri sat\u0131n almalar\u0131 harika olurdu. Pratikte, aboneler yaln\u0131zca ge\u00e7mi\u015f sat\u0131n al\u0131mlar\u0131na veya ki\u015fisel tercihlerine dayal\u0131 olarak alakal\u0131 olduklar\u0131 takdirde \u00f6nerileri sat\u0131n alacakt\u0131r.\n

    G\u00fcn\u00fcm\u00fcz teknolojisi, bir m\u00fc\u015fterinin son sat\u0131n al\u0131mlar\u0131n\u0131 veya web tarama ge\u00e7mi\u015fini ve hatta e-postas\u0131n\u0131 entegre etmeyi m\u00fcmk\u00fcn k\u0131lmaktad\u0131r. Pazarlamac\u0131lar, daha ilgili e-posta kampanyalar\u0131 olu\u015fturmak i\u00e7in m\u00fc\u015fteri davran\u0131\u015flar\u0131na ili\u015fkin verileri kullanabilir. Alaka d\u00fczeyi artt\u0131\u011f\u0131nda, \u00e7apraz sat\u0131\u015f ve \u00fcst sat\u0131\u015f daha uygulanabilir hale gelir.<\/p>\n

    E-posta pazarlamas\u0131nda spesifik ve ilgili \u00fcr\u00fcn \u00f6nerilerinde bulunmak, uzun vadeli bir ili\u015fkinin geli\u015ftirilmesine yard\u0131mc\u0131 olur ve m\u00fc\u015fterinin ya\u015fam boyu de\u011ferini art\u0131r\u0131r.<\/li>\n

  5. Davran\u0131\u015fa g\u00f6re ki\u015fiselle\u015ftirin<\/strong>Daha karma\u015f\u0131k ama son derece faydal\u0131 bir e-posta pazarlama takti\u011fi de m\u00fc\u015fteri davran\u0131\u015flar\u0131na g\u00f6re ki\u015fiselle\u015ftirme yapmakt\u0131r.\n

    Daha alakal\u0131 teklifler g\u00f6ndermek i\u00e7in sosyal medyadan, \u015firket i\u00e7i sistemlerden (ERP, CRM), web sitesinden ve e-posta pazarlamas\u0131ndan veri toplanabilir. Bu y\u00fcksek hedefli segmentler m\u00fc\u015fteri ilgisine, davran\u0131\u015f\u0131na ve etkile\u015fimine dayan\u0131r. Listeler segmentlere ayr\u0131ld\u0131ktan sonra, pazarlamac\u0131lar ki\u015fisel tekliflerle otomatik m\u00fc\u015fteri yolculuklar\u0131n\u0131 tetikleyebilir.<\/p>\n

    Mesajlar\u0131 ki\u015fiselle\u015ftirmenin, i\u00e7eri\u011fi otomatikle\u015ftirmenin ve listeleri davran\u0131\u015fa g\u00f6re segmentlere ay\u0131rman\u0131n birka\u00e7 farkl\u0131 yolu vard\u0131r.<\/p>\n

    Bunu etiketler arac\u0131l\u0131\u011f\u0131yla yapmak en iyisidir, b\u00f6ylece ki\u015fiselle\u015ftirme bire bir temelde olu\u015fturulur, b\u00f6ylece birisi bir \u015fey yapt\u0131\u011f\u0131nda, kampanyalar arac\u0131l\u0131\u011f\u0131yla segment gruplar\u0131 arac\u0131l\u0131\u011f\u0131yla de\u011fil, bire bir temelde onlara bir \u015fey g\u00f6nderilir.<\/p>\n

    MasterBase\u00ae olarak biz buna otomat arac\u0131l\u0131\u011f\u0131yla bire bir \u00f6zelle\u015ftirme diyoruz.<\/p>\n

    Bu uygulamay\u0131 nas\u0131l kullanaca\u011f\u0131n\u0131z i\u015finize, toplad\u0131\u011f\u0131n\u0131z verilere ve markan\u0131z i\u00e7in neyin en iyi oldu\u011funa ba\u011fl\u0131 olacakt\u0131r.<\/p>\n

    G\u00fcn\u00fcm\u00fczde ve pazarlama \u00e7a\u011f\u0131nda, m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in verileri kullanmak yaln\u0131zca m\u00fc\u015fteri \u00e7ekmenin harika bir yolu de\u011fil, ayn\u0131 zamanda rekabette kalmak i\u00e7in bir zorunluluktur.<\/li>\n<\/ol>\n

    \u00d6zetle<\/h4>\n

    E-posta pazarlama i\u00e7eri\u011finizi ki\u015fiselle\u015ftirmek, abonelere ula\u015fman\u0131n, mesajlar\u0131n\u0131z\u0131 alakal\u0131 tutman\u0131n ve d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 art\u0131rman\u0131n m\u00fckemmel bir yoludur.<\/p>\n

    \u00d6nde gelen bir e-posta pazarlama hizmeti sa\u011flay\u0131c\u0131s\u0131n\u0131n yard\u0131m\u0131yla veri, dinamik i\u00e7erik, segmentasyon ve daha fazlas\u0131n\u0131 kullanarak mesajlar\u0131 ki\u015fiselle\u015ftirebilirsiniz.<\/p>\n

    <\/a><\/p>","protected":false},"excerpt":{"rendered":"

    Ki\u015fiselle\u015ftirme, abonelerinizin her birine sanki tan\u0131d\u0131\u011f\u0131n\u0131z, g\u00fcvendi\u011finiz bir arkada\u015f\u0131n\u0131zm\u0131\u015f gibi ula\u015fma yetene\u011fine sahiptir.<\/p>","protected":false},"author":239642484,"featured_media":2714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":true},"categories":[1405],"tags":[1414],"class_list":["post-2712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n5 formas de usar la personalizaci\u00f3n en tus pr\u00f3ximas campa\u00f1as de email marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/bir-sonraki-e-posta-pazarlama-kampanyanizda-kisisellestirmeyi-kullanmanin-5-yolu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 formas de usar la personalizaci\u00f3n en tus pr\u00f3ximas campa\u00f1as de email marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n tiene la capacidad de llegar a todos y cada uno de tus suscriptores como si se tratara de alguien a quien conoces, de un amigo de confianza.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/tr\/bir-sonraki-e-posta-pazarlama-kampanyanizda-kisisellestirmeyi-kullanmanin-5-yolu\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T16:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:37:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/10\/3-personalizacion.png?fit=2501%2C2501&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2501\" \/>\n\t<meta property=\"og:image:height\" content=\"2501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" 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