{"id":21331,"date":"2025-02-10T22:01:45","date_gmt":"2025-02-10T20:01:45","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=21331"},"modified":"2025-02-12T13:33:53","modified_gmt":"2025-02-12T11:33:53","slug":"karsi-konulmaz-e-posta-konu-satirlari-acilma-oranlarini-artiran-basliklar-nasil-yazilir","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/","title":{"rendered":"Kar\u015f\u0131 konulmaz e-posta konu sat\u0131rlar\u0131: A\u00e7\u0131lma oranlar\u0131n\u0131 art\u0131ran ba\u015fl\u0131klar nas\u0131l yaz\u0131l\u0131r?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0130lgi \u00e7ekici konu sat\u0131rlar\u0131 yazma sanat\u0131nda ustala\u015fmak sadece bir yarat\u0131c\u0131l\u0131k de\u011fil, ayn\u0131 zamanda bir strateji meselesidir. \u0130\u015fte a\u00e7\u0131lma oran\u0131n\u0131z\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rmak i\u00e7in ger\u00e7ek vakalarla desteklenen baz\u0131 etkili teknikler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Merak uyand\u0131rmak i\u00e7in g\u00fc\u00e7l\u00fc kelimeler kullan\u0131n.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">G\u00fc\u00e7l\u00fc, b\u00fcy\u00fcleyici ifadeler duygular\u0131 harekete ge\u00e7irir ve okuyucularda merak uyand\u0131r\u0131r. \"\u00d6zel\", \"gizli\", \"son \u015fans\" veya \"\u00fccretsiz\" gibi ifadeler dikkat \u00e7ekmek i\u00e7in idealdir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ba\u015far\u0131 hikayesi:<\/em><\/strong> \u00c7evrimi\u00e7i bir moda perakendecisi, \u00f6zel bir teklifi tan\u0131tmak i\u00e7in say\u0131n\u0131n iki versiyonunu denedi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiyon A: \"Yeni tekliflerimizi ke\u015ffedin\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiyon B: \"S\u0131r a\u00e7\u0131\u011fa \u00e7\u0131kt\u0131: 40% sadece bug\u00fcn indirimli\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"S\u0131r ortaya \u00e7\u0131kt\u0131\" konusu, \"s\u0131r\" teriminin yaratt\u0131\u011f\u0131 merak etkisi sayesinde a\u00e7\u0131lma oran\u0131n\u0131 22% art\u0131rd\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Konsey<\/em><\/strong>Aciliyet veya ayr\u0131cal\u0131k yaratan kelimeler ekleyin, ancak spam olarak alg\u0131lanabilecekleri i\u00e7in bunlar\u0131 k\u00f6t\u00fcye kullanmay\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. \u0130\u015fletmenizi ki\u015fiselle\u015ftirin: kendi isminizin g\u00fcc\u00fc<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ki\u015fiselle\u015ftirme, an\u0131nda bir ba\u011flant\u0131 kurman\u0131n anahtar\u0131d\u0131r. Konu sat\u0131r\u0131na al\u0131c\u0131n\u0131n ad\u0131n\u0131 eklemek a\u00e7\u0131lma oranlar\u0131n\u0131 art\u0131rabilir, ancak en iyi sonu\u00e7lar\u0131 elde etmek i\u00e7in bunu belirli teklifler veya avantajlarla birle\u015ftirin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ba\u015far\u0131 hikayesi:<\/em><\/strong> Bir teknoloji \u015firketi, bir tan\u0131t\u0131m e-postas\u0131n\u0131n iki versiyonunu g\u00f6nderdi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiyon A: \"Sizin i\u00e7in haberler\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiyon B: \"Maria, bu teklif senin ihtiya\u00e7lar\u0131n i\u00e7in m\u00fckemmel\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ki\u015fiselle\u015ftirilmi\u015f versiyon 15% daha fazla a\u00e7\u0131ld\u0131. Bu, kendi isminizin alakal\u0131 bir mesajla birle\u015ftirildi\u011finde fark yaratabilece\u011fini kan\u0131tlad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Konsey<\/em><\/strong>Yaln\u0131zca ismi de\u011fil, mesaj\u0131 da al\u0131c\u0131n\u0131n ilgi alanlar\u0131na veya \u00f6nceki davran\u0131\u015flar\u0131na g\u00f6re ki\u015fiselle\u015ftirin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do\u011fru zamanda aciliyet ve k\u0131tl\u0131k hissi yarat\u0131r.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aciliyet ifade eden konular genellikle olduk\u00e7a etkilidir, ancak do\u011fru zamanda kullan\u0131lmalar\u0131 gerekir. Bunlar\u0131 a\u015f\u0131r\u0131 kullan\u0131rsan\u0131z aboneleriniz ilgilerini kaybedebilir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0130yi \u00e7al\u0131\u015fan ifadeler:<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"Bu tekliften yararlanmak i\u00e7in son \u015fans\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"50% indirimi almak i\u00e7in sadece birka\u00e7 saat kald\u0131\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ba\u015far\u0131 hikayesi:<\/em><\/strong> Bir elektronik e-ticaret firmas\u0131 48 saatlik bir fla\u015f sat\u0131\u015f kampanyas\u0131 uygulad\u0131. \"Sadece bug\u00fcn: En sevdi\u011finiz cihazlarda 30% indirim\" konu sat\u0131r\u0131na sahip mesajlar g\u00f6ndererek normal ortalamalar\u0131n\u0131n 30% \u00fczerinde bir a\u00e7\u0131lma oran\u0131 elde ettiler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Konsey<\/em><\/strong>Aciliyeti idareli kullan\u0131n. G\u00fcven olu\u015fturmak ve yan\u0131lt\u0131c\u0131 g\u00f6r\u00fcnmemek i\u00e7in bunu ger\u00e7ek olgularla birle\u015ftirin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. K\u0131sa ve \u00f6z konu\u015fmaya \u00e7al\u0131\u015f\u0131n<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kullan\u0131c\u0131lar\u0131n g\u00fcnde y\u00fczlerce mesaj ald\u0131\u011f\u0131 bir d\u00fcnyada, k\u0131sa ve net konu sat\u0131rlar\u0131 \u00f6ne \u00e7\u0131kma e\u011filimindedir. Uzun konular ekranda kolayca kesilebildi\u011finden, mobil cihazlar bu ihtiyac\u0131 daha da belirgin hale getirmi\u015ftir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tavsiye<\/strong>Konuyu 5 ila 7 kelime aras\u0131nda (veya 50 karakterden az) tutun.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ba\u015far\u0131 hikayesi<\/em><\/strong>: Bir yemek abonelik hizmeti bu iki \u00f6\u011feyi i\u00e7eren postalar g\u00f6nderdi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiyon A: \"Sizin i\u00e7in yeni tarifler\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiyon B: \"20 dakikada lezzetli ak\u015fam yeme\u011fi\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B versiyonu, mesaj\u0131n faydas\u0131n\u0131 net ve h\u0131zl\u0131 bir \u015fekilde iletti\u011finden 18% daha y\u00fcksek bir a\u00e7\u0131lma oran\u0131na sahipti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Konsey:<\/em><\/strong> Netli\u011fi kendi avantaj\u0131n\u0131za kullan\u0131n. Net bir mesaj her zaman mu\u011flak bir mesajdan daha fazla dikkat \u00e7ekecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>5. Konu sat\u0131r\u0131nda sorular sorun veya say\u0131lar kullan\u0131n<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sorular merak uyand\u0131r\u0131rken, say\u0131lar netlik ve yap\u0131 sa\u011flar. Her iki unsuru bir araya getiren konular daha iyi sonu\u00e7lar verme e\u011filimindedir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6rnek<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"50%'ye kadar tasarruf edebilece\u011finizi biliyor muydunuz?\"<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\"E-posta pazarlaman\u0131z\u0131 geli\u015ftirmek i\u00e7in 5 h\u0131zl\u0131 ipucu\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ba\u015far\u0131 hikayesi:<\/em><\/strong> Bir pazarlama dan\u0131\u015fmanl\u0131\u011f\u0131 \u015firketi, iki farkl\u0131 konu sat\u0131r\u0131na sahip bir bilgilendirme kampanyas\u0131 g\u00f6nderdi. \"Ba\u011fl\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131rmak i\u00e7in 3 anahtar\" \u015feklinde bir say\u0131 i\u00e7eren versiyon, \"Ba\u011fl\u0131l\u0131\u011f\u0131n\u0131z\u0131 art\u0131r\u0131n\" \u015feklindeki genel konudan 12% daha fazla a\u00e7\u0131lma elde etti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Konsey<\/em><\/strong>Okuyucular\u0131n\u0131z\u0131n merak\u0131n\u0131 uyand\u0131rmak i\u00e7in a\u00e7\u0131k sorular veya ilgi \u00e7ekici rakamlar kullan\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6. S\u00fcrekli A\/B testi: sihirli bir form\u00fcl yoktur.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En iyi konu her zaman en yarat\u0131c\u0131 konu olmayabilir. Bir kampanyada i\u015fe yarayan ba\u015fka bir kampanyada i\u015fe yaramayabilir. Bu nedenle, abonelerinizin neyi tercih etti\u011fini anlamak i\u00e7in A\/B testi \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Ba\u015far\u0131 hikayesi:<\/em><\/strong> Bir seyahat \u015firketi, tatil paketlerini tan\u0131tmak i\u00e7in bir say\u0131n\u0131n iki versiyonunu g\u00f6nderdi:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiyon A: \"Bu teklifle plaja ka\u00e7\u0131n\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Versiyon B: \"Sadece 48 saat i\u00e7in: Plaj paketlerinde 2\u00d71\".<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A\/B testinden sonra, B s\u00fcr\u00fcm\u00fcn\u00fcn a\u00e7\u0131l\u0131\u015f say\u0131s\u0131n\u0131 iki kat\u0131na \u00e7\u0131kard\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fcler. Bu \u00f6\u011frenme, gelecekteki kampanyalarda benzer stratejileri tekrarlamalar\u0131n\u0131 sa\u011flad\u0131.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Konsey<\/em><\/strong>Ana kampanyay\u0131 ba\u015flatmadan \u00f6nce k\u00fc\u00e7\u00fck gruplarla test edin ve sonu\u00e7lar\u0131 \u00f6l\u00e7\u00fcn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sonu\u00e7: Konu, dikkat \u00e7ekmek i\u00e7in ilk f\u0131rsat\u0131n\u0131zd\u0131r.<\/strong><strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kampanyan\u0131z\u0131n ba\u015far\u0131s\u0131 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde kullan\u0131c\u0131n\u0131n e-postan\u0131z\u0131 g\u00f6rd\u00fc\u011f\u00fc ilk birka\u00e7 saniyeye ba\u011fl\u0131d\u0131r. \u0130yi bir konu sat\u0131r\u0131, dikkatlerini \u00e7ekmek veya kaybetmek aras\u0131ndaki fark\u0131 belirleyebilir. Hedef kitlenizle en iyi neyin ba\u011f kurdu\u011funu ke\u015ffetmek i\u00e7in g\u00fc\u00e7l\u00fc kelimeler, ki\u015fiselle\u015ftirme, sorular ve aciliyet duygusu ile denemeler yap\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta konu sat\u0131rlar\u0131n\u0131z\u0131 optimize etmek ve A\/B testlerini kolayl\u0131kla ger\u00e7ekle\u015ftirmek i\u00e7in MasterBase\u00ae'ye g\u00fcvenin. Pazarda 20 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan MasterBase\u00ae, kampanyalar\u0131n\u0131z\u0131n her ayr\u0131nt\u0131s\u0131n\u0131 ki\u015fiselle\u015ftirmek, segmentlere ay\u0131rmak ve test etmek i\u00e7in ihtiya\u00e7 duydu\u011funuz ara\u00e7lar\u0131 sunarak etkili ve \u00f6l\u00e7\u00fclebilir sonu\u00e7lar\u0131 garanti eder.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=estructura-de-un-mensaje-en-email-marketing\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"372\" height=\"237\" data-attachment-id=\"14081\" data-permalink=\"https:\/\/masterbase.com\/tr\/mejora-tus-tasas-de-apertura-utilizando-preencabezados\/masterbase\/captura-de-pantalla-2024-05-08-115813\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" data-orig-size=\"372,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email Estructura de un mensaje en Email Marketing\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?fit=372%2C237&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/es\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=372%2C237&#038;ssl=1\" alt=\"e-kitap e-posta E-posta Pazarlama Mesaj\u0131n\u0131n Yap\u0131s\u0131\" class=\"wp-image-14081\" style=\"width:724px;height:auto\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?w=372&amp;ssl=1 372w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/05\/Captura-de-pantalla-2024-05-08-115813.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 372px) 100vw, 372px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Bir e-postan\u0131n konu sat\u0131r\u0131, hedef kitlenizle kurdu\u011funuz ilk temast\u0131r ve b\u00fcy\u00fck \u00f6l\u00e7\u00fcde mesaj\u0131n\u0131z\u0131n okunup okunmayaca\u011f\u0131n\u0131 belirleyen \u015feydir.<\/p>","protected":false},"author":239642484,"featured_media":21365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-21331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/karsi-konulmaz-e-posta-konu-satirlari-acilma-oranlarini-artiran-basliklar-nasil-yazilir\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El asunto de un email es el primer contacto que tienes con tu audiencia y, en gran medida, es lo que determina si tu mensaje ser\u00e1 le\u00eddo o ignorado.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/tr\/karsi-konulmaz-e-posta-konu-satirlari-acilma-oranlarini-artiran-basliklar-nasil-yazilir\/masterbase\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-10T20:01:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-12T11:33:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas\",\"datePublished\":\"2025-02-10T20:01:45+00:00\",\"dateModified\":\"2025-02-12T11:33:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/\"},\"wordCount\":899,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/4.png?fit=1114%2C1114&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/\",\"name\":\"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/4.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-02-10T20:01:45+00:00\",\"dateModified\":\"2025-02-12T11:33:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/4.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/4.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"email irresistibles\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/tr\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kar\u015f\u0131 konulmaz e-posta konu sat\u0131rlar\u0131: A\u00e7\u0131lma oranlar\u0131n\u0131 art\u0131ran ba\u015fl\u0131klar nas\u0131l yaz\u0131l\u0131r - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/tr\/karsi-konulmaz-e-posta-konu-satirlari-acilma-oranlarini-artiran-basliklar-nasil-yazilir\/masterbase\/","og_locale":"tr_TR","og_type":"article","og_title":"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas - MasterBase\u00ae","og_description":"El asunto de un email es el primer contacto que tienes con tu audiencia y, en gran medida, es lo que determina si tu mensaje ser\u00e1 le\u00eddo o ignorado.","og_url":"https:\/\/masterbase.com\/tr\/karsi-konulmaz-e-posta-konu-satirlari-acilma-oranlarini-artiran-basliklar-nasil-yazilir\/masterbase\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-02-10T20:01:45+00:00","article_modified_time":"2025-02-12T11:33:53+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Yazan:":"Alejandro Dur\u00e1n","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas","datePublished":"2025-02-10T20:01:45+00:00","dateModified":"2025-02-12T11:33:53+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/"},"wordCount":899,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1","keywords":["email marketing"],"articleSection":["Email Marketing"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/","url":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/","name":"Kar\u015f\u0131 konulmaz e-posta konu sat\u0131rlar\u0131: A\u00e7\u0131lma oranlar\u0131n\u0131 art\u0131ran ba\u015fl\u0131klar nas\u0131l yaz\u0131l\u0131r - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/nb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1","datePublished":"2025-02-10T20:01:45+00:00","dateModified":"2025-02-12T11:33:53+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"email irresistibles"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/asuntos-de-email-irresistibles-como-escribir-titulos-que-aumenten-la-tasa-de-aperturas\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"Asuntos de email irresistibles: c\u00f3mo escribir t\u00edtulos que aumenten la tasa de aperturas"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/nb\/#website","url":"https:\/\/masterbase.com\/nb\/","name":"MasterBase\u00ae","description":"Sizin i\u00e7in \u00e7al\u0131\u015fan otomatlar","publisher":{"@id":"https:\/\/masterbase.com\/nb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/nb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/nb\/#organization","name":"MasterBase\u00ae","url":"https:\/\/masterbase.com\/nb\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/nb\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/nb\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Pazarlama \u015eefi","url":"https:\/\/masterbase.com\/tr\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/02\/4.png?fit=1114%2C1114&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-5y3","_links":{"self":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/21331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/comments?post=21331"}],"version-history":[{"count":2,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/21331\/revisions"}],"predecessor-version":[{"id":21334,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/posts\/21331\/revisions\/21334"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/media\/21365"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/media?parent=21331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/categories?post=21331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/tr\/wp-json\/wp\/v2\/tags?post=21331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}