{"id":17635,"date":"2024-11-07T17:48:33","date_gmt":"2024-11-07T15:48:33","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17635"},"modified":"2024-11-21T17:52:22","modified_gmt":"2024-11-21T15:52:22","slug":"e-posta-pazarlamasinda-etkilesim-ne-anlama-gelir-ve-neden-onemlidir","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/que-significa-el-compromiso-en-email-marketing-y-por-que-es-importante\/masterbase\/","title":{"rendered":"E-posta pazarlamas\u0131nda etkile\u015fim ne anlama gelir ve neden \u00f6nemlidir?"},"content":{"rendered":"

Al\u0131c\u0131lar\u0131n\u0131z\u0131n mesajlar\u0131n\u0131zla etkile\u015fime ge\u00e7mesini sa\u011flamak \u00e7ok \u00f6nemlidir \u00e7\u00fcnk\u00fc bu, markan\u0131zla ileti\u015fime de\u011fer verdiklerini ve markan\u0131za g\u00fcvendiklerini g\u00f6sterir.<\/h2>\n

Buna ek olarak, etkile\u015fim e-postalar\u0131n\u0131z\u0131n teslim edilebilirli\u011fini do\u011frudan etkiler. Ne kadar \u00e7ok etkile\u015fim al\u0131rsan\u0131z, \u0130SS'lerin postalar\u0131n\u0131za g\u00fcvenme olas\u0131l\u0131\u011f\u0131 o kadar artar: bu da \u015firketinizden daha fazla mesaj kabul edecekleri ve ki\u015filerinize daha h\u0131zl\u0131 ve etkili bir \u015fekilde ula\u015facaklar\u0131 anlam\u0131na gelir.<\/p>\n

Bir\u00e7ok kullan\u0131c\u0131, etkile\u015fim d\u00fczeyini \u00f6l\u00e7mek i\u00e7in her bir e-postan\u0131n etkinli\u011fini dikkatle izleyen Gmail, Yahoo ve Outlook gibi hizmetlerin hesaplar\u0131n\u0131 kulland\u0131\u011f\u0131ndan, bu g\u00fcn\u00fcm\u00fczde daha da \u00f6nemli bir husustur.<\/p>\n

G\u00f6nderdi\u011finiz her e-posta, abonelerinizle etkile\u015fimi ve ili\u015fkiyi g\u00fc\u00e7lendirmek i\u00e7in bir f\u0131rsatt\u0131r. Etkile\u015fimi y\u00fcksek tutmak ba\u015far\u0131l\u0131 bir stratejinin anahtar\u0131d\u0131r.<\/p>\n

E-posta pazarlamas\u0131nda kat\u0131l\u0131m\u0131 etkileyen eylemler<\/strong><\/h3>\n

Olumlu etkile\u015fime i\u015faret eden eylemler aras\u0131nda mesajlar\u0131n\u0131z\u0131n a\u00e7\u0131lmas\u0131, ba\u011flant\u0131lara t\u0131klanmas\u0131 ve al\u0131c\u0131lar\u0131n\u0131z\u0131n mesajlar\u0131n\u0131z\u0131 ki\u015fisel klas\u00f6rlerine kaydetmesi yer al\u0131r; \u00e7\u00fcnk\u00fc bu, mesajlar\u0131n\u0131z\u0131n yararl\u0131 oldu\u011funu ve arand\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n

Ancak abonelikten \u00e7\u0131kma, spam olarak i\u015faretleme veya al\u0131c\u0131lar\u0131n mesaj\u0131 a\u00e7madan silmelerini i\u00e7eren olumsuz eylemler de vard\u0131r.<\/p>\n

Bu eylemler ilgi eksikli\u011fini g\u00f6sterir ve iletilebilirli\u011finizi etkileyebilir.<\/p>\n

Hedef kitlenizin kat\u0131l\u0131m\u0131n\u0131 art\u0131rmaya y\u00f6nelik stratejiler<\/strong><\/h3>\n

\u0130\u015fte e-postalar\u0131n\u0131zla etkile\u015fimi art\u0131rmak ve kampanyalar\u0131n\u0131z\u0131n etkinli\u011fini optimize etmek i\u00e7in baz\u0131 stratejiler.<\/p>\n

    \n
  1. \n

    Konu sat\u0131rlar\u0131n\u0131 optimize edin <\/strong><\/h3>\n<\/li>\n<\/ol>\n

    Konu sat\u0131rlar\u0131 sizin kartvizitinizdir. Al\u0131c\u0131lar\u0131n\u0131z mesaj\u0131 a\u00e7madan siliyor veya \u00f6nemsiz klas\u00f6r\u00fcne g\u00f6nderiyorsa, bunun nedeni muhtemelen konu sat\u0131r\u0131n\u0131n kendileriyle alakal\u0131 g\u00f6r\u00fcnmemesidir.<\/p>\n

    Dikkat \u00e7ekmek ve a\u00e7\u0131lma say\u0131s\u0131n\u0131 art\u0131rmak i\u00e7in i\u00e7erikle uyumlu, net ve ilgi \u00e7ekici konu sat\u0131rlar\u0131 olu\u015fturmaya zaman ay\u0131r\u0131n.<\/p>\n

      \n
    1. \n

      \u0130lgili i\u00e7erik ve teklifler g\u00f6nderin <\/strong><\/h3>\n<\/li>\n<\/ol>\n

      \u0130\u00e7eri\u011fin al\u0131c\u0131lar\u0131n\u0131z i\u00e7in anlaml\u0131 oldu\u011fundan ve sizinle olan ili\u015fkileriyle uyumlu oldu\u011fundan emin olun.<\/p>\n

      E-postalar\u0131, yeni bir blog yaz\u0131s\u0131n\u0131 payla\u015fmak veya ilgilerini \u00e7eken \u00fcr\u00fcnleri ve ki\u015fiselle\u015ftirilmi\u015f teklifleri vurgulamak i\u00e7in kullanabilirsiniz.<\/p>\n

      En etkili kampanyalar, sat\u0131n alma ge\u00e7mi\u015fine, web sitenize yap\u0131lan ziyaretlere veya ki\u015filerinizin beyan edilen ilgi alanlar\u0131na dayal\u0131 olarak ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik ve teklifler sunanlard\u0131r.<\/p>\n

      A\u00e7\u0131lma oran\u0131n\u0131z\u0131n d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc fark ederseniz, bu, i\u00e7eri\u011finizin art\u0131k abonelerinizin beklentilerini kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131n bir i\u015fareti olabilir. \u0130\u00e7eri\u011finizi alakal\u0131 tutmak, s\u00fcrekli etkile\u015fimin anahtar\u0131d\u0131r.<\/p>\n

        \n
      1. \n

        Ak\u0131ll\u0131 ki\u015fiselle\u015ftirmeyi kullan\u0131n<\/strong><\/h3>\n<\/li>\n<\/ol>\n

        Ki\u015fiselle\u015ftirme, etkile\u015fimi art\u0131rmak i\u00e7in en etkili stratejilerden biridir. Ki\u015fileriniz hakk\u0131nda ne kadar \u00e7ok bilgiye sahip olursan\u0131z, onlar\u0131 o kadar iyi segmentlere ay\u0131rabilir ve onlara ilgili mesajlar g\u00f6nderebilirsiniz.<\/p>\n

        Kampanyalar\u0131 ki\u015fiselle\u015ftirmek ve her bir mesaj\u0131 al\u0131c\u0131ya daha yak\u0131n ve daha de\u011ferli hale getirmek i\u00e7in konum, tercihler, sat\u0131n alma ge\u00e7mi\u015fi ve daha fazlas\u0131 gibi verileri kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

        Do\u011frudan Pazarlama Derne\u011fi taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rma, ki\u015fiselle\u015ftirilmi\u015f kampanyalar\u0131n genel kampanyalara k\u0131yasla 760%'ye kadar daha fazla gelir getirdi\u011fini g\u00f6stermektedir. Bu da ki\u015fiselle\u015ftirmenin ba\u015far\u0131l\u0131 bir e-posta pazarlama stratejisinin anahtar\u0131 oldu\u011funu g\u00f6steriyor.<\/p>\n

          \n
        1. \n

          Ki\u015fi listenizin hijyenini koruyun <\/strong><\/h3>\n<\/li>\n<\/ol>\n

          Y\u00fcksek d\u00fczeyde etkile\u015fim sa\u011flamak i\u00e7in liste temizli\u011fi \u015fartt\u0131r. Her postalamadan sonra listenizi g\u00f6zden ge\u00e7irin ve mesajlar\u0131n\u0131zla uzun s\u00fcre etkile\u015fime girmeyen ki\u015fileri listeden \u00e7\u0131kar\u0131n, \u00e7\u00fcnk\u00fc bu adresler teslim edilebilirli\u011finizi olumsuz etkiler.<\/p>\n

          Liste hijyeni, \u0130SS'lerin postalar\u0131n\u0131z\u0131 spam olarak etiketlemesini \u00f6nlemek i\u00e7in \u00f6zellikle \u00f6nemlidir. Aktif ve bak\u0131ml\u0131 bir listenin, uzun ve g\u00fcncelli\u011fini yitirmi\u015f bir listeden \u00e7ok daha de\u011ferli oldu\u011funu unutmay\u0131n.<\/p>\n

            \n
          1. \n

            Mesajlar\u0131n\u0131z\u0131 mobil cihazlar i\u00e7in optimize edin <\/strong><\/h3>\n<\/li>\n<\/ol>\n

            \u00c7o\u011fu kullan\u0131c\u0131 e-postalar\u0131n\u0131 mobil cihazlardan kontrol eder, bu nedenle mesajlar\u0131n\u0131z\u0131n k\u00fc\u00e7\u00fck ekranlarda iyi g\u00f6r\u00fcnecek \u015fekilde tasarlanmas\u0131 \u00e7ok \u00f6nemlidir.<\/p>\n

            Al\u0131c\u0131lar\u0131n i\u00e7eri\u011finizi kolayca g\u00f6r\u00fcnt\u00fclemesine ve i\u00e7eri\u011finizde gezinmesine olanak tan\u0131yan duyarl\u0131 bir tasar\u0131m kulland\u0131\u011f\u0131n\u0131zdan emin olun. Optimize edilmi\u015f bir tasar\u0131m, al\u0131c\u0131lar\u0131n ba\u011flant\u0131lara t\u0131klayarak veya i\u00e7eri\u011finizi ke\u015ffederek mesaj\u0131n\u0131zla etkile\u015fime girme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/p>\n

              \n
            1. \n

              Uygun bir g\u00f6nderme frekans\u0131 ayarlay\u0131n <\/strong><\/h3>\n<\/li>\n<\/ol>\n

              G\u00f6nderme s\u0131kl\u0131\u011f\u0131nda denge \u00e7ok \u00f6nemlidir. \u00c7ok fazla mesaj g\u00f6nderirseniz, abonelerinizi rahats\u0131z etme ve abonelikten \u00e7\u0131kma veya \u015fikayetlere yol a\u00e7ma riskiyle kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z. \u00c7ok az mesaj g\u00f6nderirseniz, ilginizi kaybedebilirsiniz.<\/p>\n

              Kitlelerinize en uygun s\u0131kl\u0131\u011f\u0131 bulmak i\u00e7in kampanya verilerinizi analiz edin ve g\u00f6rd\u00fc\u011f\u00fcn\u00fcz ilgi ve etkile\u015fime g\u00f6re zamanlama yap\u0131n.<\/p>\n

              E-posta pazarlamas\u0131nda etkile\u015fim neden \u00f6nemlidir?<\/strong><\/h3>\n

              Y\u00fcksek etkile\u015fim yaln\u0131zca abonelerinizin deneyimini iyile\u015ftirmek ve markan\u0131zla olan ili\u015fkilerini g\u00fc\u00e7lendirmekle kalmaz, ayn\u0131 zamanda bir g\u00f6nderen olarak itibar\u0131n\u0131za da fayda sa\u011flar.<\/p>\n

              \u0130SS'ler, hangi mesajlar\u0131n gelen kutusuna, hangilerinin spam klas\u00f6r\u00fcne gidece\u011fine karar vermek i\u00e7in etkile\u015fimi \u00f6l\u00e7er. Dolay\u0131s\u0131yla, etkile\u015fim oran\u0131n\u0131z ne kadar y\u00fcksekse, teslim edilebilirlik sonu\u00e7lar\u0131n\u0131z da o kadar iyi olur.<\/p>\n

              G\u00fc\u00e7l\u00fc ve s\u00fcrd\u00fcr\u00fclebilir bir etkile\u015fim elde etmek i\u00e7in g\u00fcvenilir ve geli\u015fmi\u015f bir e-posta pazarlama platformuna sahip olmak \u00e7ok \u00f6nemlidir. MasterBase\u00ae e-posta pazarlama g\u00f6nderilerinizi y\u00f6netmek i\u00e7in m\u00fckemmel bir se\u00e7imdir.<\/p>\n

              Bir\u00e7ok \u00fclkede 20 y\u0131l\u0131 a\u015fk\u0131n deneyime sahip olan MasterBase\u00ae, kampanyalar\u0131n\u0131z\u0131 optimize etmek, temiz bir liste tutmak ve abonelerinizle g\u00fc\u00e7l\u00fc ili\u015fkiler kurmak i\u00e7in ihtiyac\u0131n\u0131z olan t\u00fcm ara\u00e7lar\u0131 sunar.<\/p>\n

               <\/p>\n

              \"e-kitap<\/a><\/p>","protected":false},"excerpt":{"rendered":"

              E-posta pazarlamas\u0131nda etkile\u015fim, al\u0131c\u0131lar\u0131n\u0131z\u0131n onlara g\u00f6nderdi\u011finiz mesajlarla olan etkile\u015fimlerinin toplam\u0131d\u0131r: mesaj\u0131 a\u00e7\u0131p a\u00e7mad\u0131klar\u0131, ba\u011flant\u0131lara t\u0131klay\u0131p t\u0131klamad\u0131klar\u0131, kaydedip kaydetmedikleri ve di\u011fer eylemler.<\/p>","protected":false},"author":239642484,"featured_media":17636,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nQu\u00e9 significa el compromiso en email marketing y 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