{"id":17631,"date":"2024-11-07T17:40:28","date_gmt":"2024-11-07T15:40:28","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/?p=17631"},"modified":"2024-11-21T17:46:19","modified_gmt":"2024-11-21T15:46:19","slug":"teslim-edilebilirlik-konusunda-acikliga-kavusturulmasi-gereken-7-yanlis-kani","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/7-ideas-erroneas-en-entregabilidad-que-deben-ser-aclaradas\/masterbase\/","title":{"rendered":"Teslim edilebilirlik konusunda a\u00e7\u0131kl\u0131\u011fa kavu\u015fturulmas\u0131 gereken 7 yanl\u0131\u015f kan\u0131"},"content":{"rendered":"<h2>Daha sonra, bir\u00e7ok pazarlamac\u0131n\u0131n hala yanl\u0131\u015f anlad\u0131\u011f\u0131 \"e-posta pazarlamas\u0131nda teslim edilebilirlikle ilgili 7 yanl\u0131\u015f kan\u0131ya\" a\u00e7\u0131kl\u0131k getirece\u011fiz.<\/h2>\n<h3><strong style=\"font-size: 16px;\">1. Spam olarak i\u015faretlenmeyi umursam\u0131yorum, her zaman mesaj g\u00f6ndermeye devam edebilirim.<\/strong><\/h3>\n<p>\u0130nsanlar e-postalar\u0131n\u0131z\u0131 spam olarak etiketliyorsa, bunun nedeni genellikle onlara g\u00f6nderdiklerinizde de\u011fer bulmamalar\u0131 veya kendilerini doymu\u015f hissetmeleridir. Hatta baz\u0131 kullan\u0131c\u0131lar abonelikten \u00e7\u0131kman\u0131n h\u0131zl\u0131 bir yolu olarak e-postalar\u0131 spam olarak i\u015faretler. Bu ki\u015filere e-posta g\u00f6ndermeye devam etmek markan\u0131z\u0131n itibar\u0131na ciddi zarar verebilir, bu da g\u00fcven kayb\u0131 ve sat\u0131\u015flar\u0131n azalmas\u0131 anlam\u0131na gelir.<\/p>\n<p>Ayr\u0131ca, Gmail, Yahoo ve Outlook gibi \u0130nternet Hizmet Sa\u011flay\u0131c\u0131lar\u0131 (\u0130SS'ler) \u00e7ok say\u0131da spam \u015fikayeti alan hesaplara kar\u015f\u0131 kat\u0131d\u0131r. Bu \u00fc\u00e7 sa\u011flay\u0131c\u0131n\u0131n d\u00fcnyadaki e-posta adreslerinin yakla\u015f\u0131k 80%'sini i\u015fledi\u011fini biliyor muydunuz?<\/p>\n<p>Kurallar\u0131n\u0131 ihlal etmek sizi potansiyel m\u00fc\u015fterilerin b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcnden uzakla\u015ft\u0131rabilir, mali kay\u0131plara yol a\u00e7abilir ve markan\u0131z\u0131n g\u00fcvenilirli\u011fine zarar verebilir.<\/p>\n<h3><strong>2. Aboneler Gizlilik Politikam\u0131 okur ve anlar<\/strong><\/h3>\n<p>Bir gizlilik politikas\u0131na sahip olmak \u00e7ok \u00f6nemli olsa da, t\u00fcm abonelerinizin bunu okumas\u0131n\u0131 beklemek ger\u00e7ek\u00e7i de\u011fildir.<\/p>\n<p>Ara\u015ft\u0131rmalar, kullan\u0131c\u0131lar\u0131n yakla\u015f\u0131k 90%'sinin gizlilik politikalar\u0131n\u0131 okumay\u0131 atlama e\u011filiminde oldu\u011funu g\u00f6stermektedir.<\/p>\n<p>Bu nedenle, her formda onlar\u0131n verilerini nas\u0131l kullanaca\u011f\u0131n\u0131z\u0131 a\u00e7\u0131k\u00e7a belirtmeniz \u00e7ok \u00f6nemlidir. Onlar\u0131n bilgileriyle ne yapaca\u011f\u0131n\u0131z konusunda \u015feffaf olun ve e-postalar\u0131n\u0131zda bile bunu a\u00e7\u0131k\u00e7a belirtin.<\/p>\n<h3><strong>3. Harici bir sa\u011flay\u0131c\u0131 kullanarak IP'm ve markam korunuyor.<\/strong><\/h3>\n<p>\u0130SS'ler, g\u00f6nderen sa\u011flay\u0131c\u0131 (e-posta pazarlama platformunuz) ile i\u00e7eri\u011fin arkas\u0131ndaki varl\u0131k (markan\u0131z) aras\u0131nda ayr\u0131m yapabilir.<\/p>\n<p>Harici sa\u011flay\u0131c\u0131n\u0131n k\u00f6t\u00fc bir itibar\u0131 varsa, bu durum markan\u0131z\u0131n ve IP'nizin teslim edilebilirli\u011fini ve itibar\u0131n\u0131 do\u011frudan etkileyebilir.<\/p>\n<p>Bu nedenle, sa\u011flay\u0131c\u0131n\u0131z \u015f\u00fcpheli uygulamalarda bulunursa cezalardan muaf de\u011filsiniz. Markan\u0131z\u0131n itibar\u0131n\u0131 korumak i\u00e7in g\u00fcvenilir bir e-posta pazarlama platformu se\u00e7in.<\/p>\n<h3><strong>4. \u0130SS'lerde reklamlara yat\u0131r\u0131m yapmak teslim edilebilirli\u011fi art\u0131r\u0131r.<\/strong><\/h3>\n<p>Reklam yat\u0131r\u0131m\u0131 ile iletilebilirlik oranlar\u0131 aras\u0131nda bir ili\u015fki yoktur.<\/p>\n<p>Google Reklamlar\u0131 veya sosyal medya i\u00e7in harcama yapmak, Gmail'de gelen kutular\u0131na ula\u015fma \u015fans\u0131n\u0131z\u0131 art\u0131rmaz.<\/p>\n<p>E-postalar\u0131n\u0131z al\u0131c\u0131lar\u0131n onay\u0131na sayg\u0131 g\u00f6stermiyorsa, reklam i\u00e7in harcanan miktara bak\u0131lmaks\u0131z\u0131n muhtemelen spam olarak i\u015faretlenecektir.<\/p>\n<p>Y\u00fcksek iletilebilirlik oranlar\u0131n\u0131 koruman\u0131n tek yolu, hedef kitlenize alakal\u0131 ve de\u011ferli i\u00e7erikler g\u00f6ndermektir.<\/p>\n<h3><strong>5. Yasad\u0131\u015f\u0131 de\u011fil, bu y\u00fczden yapabilirim<\/strong><\/h3>\n<p>Ki\u015fi listeleri sat\u0131n almak veya onay vermemi\u015f ki\u015filere e-posta g\u00f6ndermek yasa d\u0131\u015f\u0131 olmasa da, bu s\u00fcrd\u00fcr\u00fclebilir bir strateji de\u011fildir.<\/p>\n<p>E-posta pazarlamas\u0131 g\u00fcvene dayan\u0131r ve kullan\u0131c\u0131lar gizliliklerine de\u011fer verir. Onlar\u0131 istenmeyen e-postalara bo\u011fmak, spam olarak i\u015faretlenmeye giden h\u0131zl\u0131 bir yoldur.<\/p>\n<p>Yaln\u0131zca alakal\u0131 ve istenen i\u00e7erikleri g\u00f6ndererek abonelerinize sayg\u0131l\u0131 davran\u0131n. Bu, uzun vadeli sadakat olu\u015fturur ve daha iyi etkile\u015fim oranlar\u0131yla sonu\u00e7lan\u0131r.<\/p>\n<h3><strong>6. \u0130SS'ler beni engelleyemez \u00e7\u00fcnk\u00fc markam biliniyor.<\/strong><\/h3>\n<p>\u0130SS'ler e-postalar\u0131n kalitesini markan\u0131z\u0131n g\u00fcc\u00fcne g\u00f6re de\u011fil, kullan\u0131c\u0131 geri bildirimlerine ve etkile\u015fimine g\u00f6re de\u011ferlendirir.<\/p>\n<p>\u0130ster bir startup ister b\u00fcy\u00fck bir k\u00fcresel marka olun, e-postalar\u0131n\u0131z spam olarak etiketlenirse, teslim edilebilirli\u011finiz zarar g\u00f6recektir.<\/p>\n<p>\u0130SS'ler kullan\u0131c\u0131 deneyimine \u00f6ncelik verir, bu nedenle iyi e-posta pazarlama uygulamalar\u0131na ba\u011fl\u0131 kalmak, hedef kitlenizin gelen kutusuna eri\u015fimi s\u00fcrd\u00fcrmek i\u00e7in kritik \u00f6nem ta\u015f\u0131r.<\/p>\n<h3><strong>7. Ki\u015fi listem ne kadar b\u00fcy\u00fck olursa, o kadar \u00e7ok sat\u0131\u015f yapar\u0131m<\/strong><\/h3>\n<p>E-posta pazarlamas\u0131nda, daha fazlas\u0131 her zaman daha iyi de\u011fildir. Ki\u015fi listenizin b\u00fcy\u00fck bir k\u0131sm\u0131 aktif de\u011filse, ba\u011flant\u0131s\u0131zsa veya g\u00fcncel de\u011filse, iletilebilirli\u011finiz zarar g\u00f6rebilir.<\/p>\n<p>Veriler, y\u00fcksek hedefli ve etkile\u015fimli listelerin 4 kata kadar daha y\u00fcksek a\u00e7\u0131lma oranlar\u0131 ve 2 kat daha y\u00fcksek t\u0131klama oranlar\u0131 elde etti\u011fini g\u00f6stermektedir.<\/p>\n<p>Hacim yerine temiz ve etkile\u015fimli bir listeye odaklanmak, itibar\u0131n\u0131z\u0131 koruman\u0131za yard\u0131mc\u0131 olur ve d\u00f6n\u00fc\u015f\u00fcm \u015fans\u0131n\u0131z\u0131 art\u0131r\u0131r.<\/p>\n<h3><strong>Etkili e-posta pazarlamas\u0131 i\u00e7in MasterBase\u00ae'yi se\u00e7in.<\/strong><\/h3>\n<p>En iyi teslim edilebilirlik uygulamalar\u0131n\u0131 kar\u015f\u0131layan g\u00fcvenilir ve etkili bir e-posta pazarlama stratejisi i\u00e7in MasterBase\u00ae'ye g\u00fcvenin. Bir\u00e7ok \u00fclkede 20 y\u0131l\u0131 a\u015fk\u0131n deneyimiyle MasterBase\u00ae, e-posta pazarlama sekt\u00f6r\u00fcnde lider olarak \u00f6ne \u00e7\u0131kmakta ve sizinki gibi \u015firketlerin veriye dayal\u0131 e-posta \u00e7\u00f6z\u00fcmleriyle eri\u015fimlerini ve sonu\u00e7lar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmalar\u0131na yard\u0131mc\u0131 olmaktad\u0131r.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=20-consejos-para-mejorar-su-entregabilidad\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/tr\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" class=\"aligncenter wp-image-12050\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108-300x193.png?resize=535%2C344&#038;ssl=1\" alt=\"e-kitap e-posta 20 ipucu\" width=\"535\" height=\"344\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w\" sizes=\"(max-width: 535px) 100vw, 535px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Teslim edilebilirlik, her e-posta pazarlama program\u0131n\u0131n temelidir. E-postalar\u0131n\u0131z ne kadar yarat\u0131c\u0131 veya iyi tasarlanm\u0131\u015f olursa olsun, hedef kitlenizin gelen kutular\u0131na ula\u015fmazlarsa bir etki yaratmazlar.<\/p>","protected":false},"author":239642484,"featured_media":17633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-17631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/teslim-edilebilirlik-konusunda-acikliga-kavusturulmasi-gereken-7-yanlis-kani\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 ideas err\u00f3neas en entregabilidad que deben ser aclaradas - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La entregabilidad es la base de cualquier programa de email marketing. 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