{"id":12045,"date":"2024-03-11T13:37:39","date_gmt":"2024-03-11T11:37:39","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/?p=12045"},"modified":"2024-03-11T16:54:36","modified_gmt":"2024-03-11T14:54:36","slug":"e-posta-dunyasinda-ki%cc%87mli%cc%87k-dogrulama-spf-dkim-ve-dmarcin-one-cikan-rolu","status":"publish","type":"post","link":"https:\/\/masterbase.com\/tr\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/","title":{"rendered":"E-posta D\u00fcnyas\u0131nda Kimlik Do\u011frulama: SPF, DKIM ve DMARC'\u0131n \u00f6ne \u00e7\u0131kan rol\u00fc"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u00c7ok iyi bir ilk izlenim b\u0131rak\u0131yor ve bir sahtekar olmad\u0131\u011f\u0131n\u0131z konusunda onlar\u0131 temin ediyorsunuz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-posta kimlik do\u011frulamas\u0131n\u0131n \u00f6z\u00fc<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-postalar\u0131n\u0131z\u0131 \u00e7ok basit bir nedenden dolay\u0131 do\u011frulay\u0131n: Bunu yapmazsan\u0131z, pazarlama kampanyalar\u0131n\u0131z korkun\u00e7 spam klas\u00f6r\u00fcne d\u00fc\u015febilir. Bu durumda da d\u00f6n\u00fc\u015f\u00fcm, etkile\u015fim veya yat\u0131r\u0131m getirisi elde etme \u015fans\u0131n\u0131z b\u00fcy\u00fck \u00f6l\u00e7\u00fcde azal\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Basit\u00e7e s\u00f6ylemek gerekirse, kimlik do\u011frulama, \u0130nternet Servis Sa\u011flay\u0131c\u0131lar\u0131na (\u0130SS'ler) g\u00f6nderdi\u011finiz e-posta pazarlama kampanyalar\u0131n\u0131n yasal oldu\u011funu ve al\u0131c\u0131lar\u0131n gelen kutusunda bir yeri hak etti\u011fini kan\u0131tlamaya yarar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-postan\u0131z\u0131n kimli\u011fini do\u011frulayarak, MasterBase platformunun e-posta g\u00f6ndermek i\u00e7in alan ad\u0131n\u0131z\u0131 kullanmas\u0131na izin vererek alan ad\u0131n\u0131z\u0131n kimli\u011fini do\u011frulam\u0131\u015f olursunuz. Bu \u015fekilde, spam g\u00f6ndericilerin kimli\u011finizi taklit etmesini ve e-postan\u0131z\u0131 a\u00e7anlar\u0131 yan\u0131ltmak i\u00e7in k\u00f6t\u00fc ama\u00e7l\u0131 mesajlar g\u00f6ndermek i\u00e7in kullanmas\u0131n\u0131 \u00f6nlersiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta kimlik do\u011frulamas\u0131, bir dizi kural veya protokol\u00fcn yap\u0131land\u0131r\u0131lmas\u0131ndan olu\u015fur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u0131c\u0131 e-posta sunucular\u0131 (Gmail, Hotmail, Yahoo ve di\u011ferleri) gelen mesajlar\u0131 filtrelerken bu kurallara ba\u015fvurabilecektir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta kimlik do\u011frulamas\u0131n\u0131 ger\u00e7ekle\u015ftirmenin farkl\u0131 yollar\u0131 vard\u0131r, her birinin kendi yap\u0131land\u0131rma prosed\u00fcr\u00fc ve masaya getirece\u011fi benzersiz bir bak\u0131\u015f a\u00e7\u0131s\u0131 vard\u0131r.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong><\/strong><strong>SPF: Onay m\u00fchr\u00fcn\u00fcz<\/strong><\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">SPF veya G\u00f6nderen Politikas\u0131 \u00c7er\u00e7evesi, kimlik av\u0131na kar\u015f\u0131 ilk kalkan\u0131n\u0131zd\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Temel olarak SPF, alan ad\u0131n\u0131zdan g\u00f6nderilen e-postalar\u0131n ger\u00e7ekten sizin taraf\u0131n\u0131zdan yetkilendirildi\u011fini do\u011frular. Nas\u0131l m\u0131? DNS'nizde yay\u0131nlanan izin verilen sunucular\u0131n ve alan adlar\u0131n\u0131n bir listesi arac\u0131l\u0131\u011f\u0131yla.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir mesaj ald\u0131\u011f\u0131n\u0131zda, al\u0131c\u0131 sunucu bu listeyi kontrol eder. G\u00f6nderen sunucu listede yoksa, sinyal a\u00e7\u0131kt\u0131r: a\u00e7may\u0131n, g\u00fcvenmeyin.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DKIM: Mesaj\u0131n\u0131z\u0131n imzas\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">SPF sunucu d\u00fczeyinde \u00e7al\u0131\u015f\u0131rken, DKIM (DomainKeys Identified Mail) ek bir g\u00fcvenlik katman\u0131 ekler.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">DKIM'i dijital d\u00fcnyadaki ki\u015fisel imzan\u0131z olarak d\u00fc\u015f\u00fcn\u00fcn. E-posta ile g\u00f6nderdi\u011finiz her mesaj, DNS'nizdeki bir genel anahtara g\u00f6re do\u011frulanan benzersiz bir dijital imza ta\u015f\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu, g\u00f6nderinin i\u00e7eri\u011finin me\u015fru oldu\u011funu ve ta\u015f\u0131ma s\u0131ras\u0131nda de\u011fi\u015ftirilmedi\u011fini g\u00f6steren kritik bir ad\u0131md\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><\/strong><strong>DMARC: G\u00f6nderilerinizin yarg\u0131c\u0131<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Son olarak, DMARC (Etki Alan\u0131 Tabanl\u0131 Mesaj Kimlik Do\u011frulama, Raporlama ve Uygunluk), SPF ve DKIM'in \u00fczerinde yer alan ve testi ge\u00e7emeyen g\u00f6nderimlerle ne yap\u0131laca\u011f\u0131na karar vermek i\u00e7in her ikisinden gelen bilgileri kullanan stratejisttir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bir e-posta SPF veya DKIM'i ge\u00e7emezse, DMARC son s\u00f6z\u00fc s\u00f6yler ve sunuculara bu ba\u015far\u0131s\u0131z teslimatlar\u0131 nas\u0131l ele alacaklar\u0131n\u0131 bildirir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ayr\u0131ca, DMARC size ger\u00e7ekle\u015ftirilen eylemler hakk\u0131nda raporlar g\u00f6ndererek iletilerinizin nas\u0131l ele al\u0131nd\u0131\u011f\u0131na ve postalar\u0131n\u0131z\u0131n orijinalli\u011fini nas\u0131l geli\u015ftirebilece\u011finize dair net bir resim sunar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00fcm bunlar neden \u00f6nemli?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta pazarlama stratejiniz kimlik do\u011frulamay\u0131 ihmal ediyorsa, dezavantajl\u0131 durumda olursunuz. Spam filtreleri giderek daha sofistike hale geliyor ve kimlik do\u011frulama olmadan postalar\u0131n\u0131z gelen kutusuna ula\u015fmakta zorlanacakt\u0131r. <strong><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d6te yandan, e-postalar\u0131n\u0131z\u0131n kimli\u011fini do\u011frulad\u0131\u011f\u0131n\u0131zda, teslim edilebilirli\u011fi art\u0131rman\u0131n yan\u0131 s\u0131ra, e-posta hizmet sa\u011flay\u0131c\u0131lar\u0131 ve daha da \u00f6nemlisi m\u00fc\u015fterileriniz nezdinde sa\u011flam bir itibar olu\u015fturursunuz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ancak, e-posta pazarlamas\u0131nda ger\u00e7ek ba\u015far\u0131ya ula\u015fmak ve kampanyalar\u0131n\u0131z\u0131n ger\u00e7ekten kazand\u0131rmas\u0131 i\u00e7in yaln\u0131zca kimlik do\u011frulama \u00fczerinde de\u011fil, ayn\u0131 zamanda kampanyalar\u0131n\u0131z\u0131n alaka d\u00fczeyi \u00fczerinde de \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alaka d\u00fczeyinden kast\u0131m\u0131z, kampanyalar\u0131n\u0131z\u0131n hedef kitleniz taraf\u0131ndan arzu edilmesi, onlara olumlu de\u011fer vermesidir. Aksi takdirde, e-postalar\u0131n\u0131z\u0131 ne kadar do\u011frularsan\u0131z do\u011frulay\u0131n, hedef kitlenize de\u011fer katmayan mesajlar g\u00f6nderirseniz, \u00e7abalar\u0131n\u0131z\u0131 bo\u015fa harcam\u0131\u015f olursunuz ve i\u015f hedeflerinize ula\u015famazs\u0131n\u0131z.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>MasterBase\u00ae ve e-posta kimlik do\u011frulamas\u0131<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">MasterBase\u00ae'de m\u00fc\u015fterilerimizin posta kutular\u0131n\u0131n kimlik do\u011frulamas\u0131n\u0131 \u00e7ok ciddiye al\u0131yoruz, \u00e7\u00fcnk\u00fc bunun teslim edilebilirliklerini korumada ve en \u00fcst d\u00fczeye \u00e7\u0131karmada kilit fakt\u00f6r oldu\u011funu biliyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta ileti\u015fimlerinin g\u00fcvenli ve etkili olabilmesi i\u00e7in t\u00fcm m\u00fc\u015fterilerimizin uygun SPF, DKIM ve DMARC ayarlar\u0131na sahip olmas\u0131 gerekir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu s\u00fcreci sizin i\u00e7in kolayla\u015ft\u0131rmak amac\u0131yla, kurulum s\u00fcrecinde size yol g\u00f6sterecek ayr\u0131nt\u0131l\u0131 ad\u0131m ad\u0131m talimatlar\u0131m\u0131z bulunmaktad\u0131r.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00fc\u015fteriyseniz, e-posta adreslerinizi do\u011fru bir yap\u0131land\u0131rmayla do\u011frulamak i\u00e7in sizi M\u00fc\u015fteri Ba\u015far\u0131 Y\u00f6neticinizle ileti\u015fime ge\u00e7meye davet ediyoruz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u00d6zetle<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">SPF, DKIM ve DMARC'\u0131n ne oldu\u011funu ve ne i\u015fe yarad\u0131klar\u0131n\u0131 bilmek sadece BT uzmanlar\u0131n\u0131n i\u015fi olmamal\u0131d\u0131r. Bunlar\u0131 anlamak, kampanyalar\u0131n\u0131n hedef kitlelerine ula\u015ft\u0131\u011f\u0131ndan emin olmak isteyen her e-posta pazarlamac\u0131s\u0131 i\u00e7in \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bu y\u00fczden acele edin ve e-postalar\u0131n\u0131z\u0131n kimli\u011fini do\u011frulay\u0131n. \u0130letilebilirlik oranlar\u0131n\u0131z\u0131n ve marka itibar\u0131n\u0131z\u0131n artt\u0131\u011f\u0131n\u0131 g\u00f6receksiniz.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta yoluyla g\u00f6nderdi\u011finiz her mesaj\u0131n m\u00fc\u015fterilerinizle ba\u011flant\u0131 kurmak, onlar\u0131 d\u00f6n\u00fc\u015ft\u00fcrmek ve elde tutmak i\u00e7in bir f\u0131rsat oldu\u011funu unutmay\u0131n. Kimlik do\u011frulama eksikli\u011finin ba\u015far\u0131n\u0131z\u0131 engellemesine izin vermeyin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">E-posta pazarlamas\u0131nda ba\u015far\u0131l\u0131 olmak i\u00e7in hedef kitlenizin gelen kutusuna ula\u015fman\u0131n yeterli olmad\u0131\u011f\u0131n\u0131, mesajlar\u0131n alakal\u0131 oldu\u011fundan ve onlar i\u00e7in de\u011ferli oldu\u011fundan da emin olman\u0131z gerekti\u011fini asla unutmay\u0131n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Kimlik do\u011frulaman\u0131z\u0131 y\u00f6netmek i\u00e7in bizimle ileti\u015fime ge\u00e7in.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/masterbase.com\/tr\/es\/es\/es\/iletilebilirliginizi-artirmak-icin-20-ipucu\/masterbase\/\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"515\" data-attachment-id=\"12050\" data-permalink=\"https:\/\/masterbase.com\/tr\/autenticacion-en-el-mundo-del-email-el-destacado-rol-de-spf-dkim-y-dmarc\/masterbase\/captura-de-pantalla-2024-03-11-130108\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=858%2C552&amp;ssl=1\" data-orig-size=\"858,552\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email 20 consejos\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?fit=800%2C515&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=800%2C515&#038;ssl=1\" alt=\"\" class=\"wp-image-12050\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?w=858&amp;ssl=1 858w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=300%2C193&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=768%2C494&amp;ssl=1 768w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/03\/Captura-de-pantalla-2024-03-11-130108.png?resize=18%2C12&amp;ssl=1 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Neden e-postada kimlik do\u011frulama hakk\u0131nda konu\u015fal\u0131m? \u00c7\u00fcnk\u00fc e-postalar\u0131n\u0131z\u0131n kimli\u011fini do\u011frulamak, m\u00fc\u015fterinizin gelen kutusuyla el s\u0131k\u0131\u015fmak gibidir.<\/p>","protected":false},"author":239642484,"featured_media":12052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1424],"class_list":["post-12045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-autenticacion"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/tr\/e-posta-dunyasinda-ki\u0307mli\u0307k-dogrulama-spf-dkim-ve-dmarcin-one-cikan-rolu\/masterbase\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Autenticaci\u00f3n en el mundo del Email: El destacado rol de SPF, DKIM y DMARC - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfPor qu\u00e9 hablar de la autenticaci\u00f3n en el email? 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