{"id":6885,"date":"2023-05-16T21:43:41","date_gmt":"2023-05-16T18:43:41","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6885"},"modified":"2024-01-09T16:40:35","modified_gmt":"2024-01-09T14:40:35","slug":"undersokningar-om-hur-du-oppnar-dina-prenumeranters-hjartan","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/encuestas-la-forma-de-abrir-el-corazon-de-tus-suscriptores\/masterbase\/","title":{"rendered":"Unders\u00f6kningar: S\u00e4ttet att \u00f6ppna dina prenumeranters hj\u00e4rtan"},"content":{"rendered":"<p>F\u00f6r att f\u00e5 relevant information fr\u00e5n dina kunder finns det inget b\u00e4ttre \u00e4n enk\u00e4ter. Fr\u00e5ga dina prenumeranter vad de vill ha. Det \u00e4r deras makt.<\/p>\n<p>H\u00e4r \u00e4r tre olika s\u00e4tt att anv\u00e4nda enk\u00e4ter - \u00e4ven enk\u00e4ter med bara en fr\u00e5ga - f\u00f6r att uppn\u00e5 detta.<\/p>\n<h2>1. Det magiska e-postmeddelandet<\/h2>\n<p>Detta \u00e4r den enklaste av de tre teknikerna och den som g\u00e5r snabbast att s\u00e4tta ig\u00e5ng. Allt du beh\u00f6ver g\u00f6ra \u00e4r att st\u00e4lla en fr\u00e5ga till dina prenumeranter i det v\u00e4lkomstmejl du skickar till dem. Du kan f\u00e5 allt fr\u00e5n 15% till 30% av dina nya prenumeranter att svara p\u00e5 ditt v\u00e4lkomstmejl och ber\u00e4tta vad de helst vill veta.<\/p>\n<p>N\u00e4r en prenumerant har klickat p\u00e5 l\u00e4nken i bekr\u00e4ftelsemeddelandet kan de t.ex:<\/p>\n<ul>\n<li>Se den sista bekr\u00e4ftelsesidan p\u00e5 din webbplats, d\u00e4r du kan ge dem tillg\u00e5ng till att ladda ner den kostnadsfria rapport som du eventuellt har att erbjuda (rekommenderas starkt).<\/li>\n<\/ul>\n<ul>\n<li>F\u00e5 ett e-postmeddelande med f\u00f6ljande inneh\u00e5ll: \"Tack f\u00f6r att du prenumererar p\u00e5 mina kostnadsfria veckouppdateringar. Kan du g\u00f6ra mig en tj\u00e4nst och svara p\u00e5 det h\u00e4r e-postmeddelandet och ber\u00e4tta vad din st\u00f6rsta fr\u00e5ga \u00e4r om ... (vad du nu vill veta om dina kunder)? Jag kommer att anv\u00e4nda ditt svar f\u00f6r att skapa mer material till webbplatsen. Du skulle hj\u00e4lpa mig, dig sj\u00e4lv och alla anv\u00e4ndare. S\u00e5 ge det ett f\u00f6rs\u00f6k: svara och ber\u00e4tta vad du vill veta. Tack s\u00e5 mycket.<\/li>\n<\/ul>\n<p>De id\u00e9er du f\u00e5r fr\u00e5n dessa svar kommer att hj\u00e4lpa dig att skapa inneh\u00e5ll med mycket b\u00e4ttre resultat \u00e4n de vanliga inl\u00e4ggen och uppdateringarna.<\/p>\n<p>Du kommer att f\u00e5 m\u00e4nniskor att ber\u00e4tta vad de verkligen vill veta och det till n\u00e4stan noll kostnad.<\/p>\n<p><strong>Varf\u00f6r fungerar det?<\/strong><\/p>\n<p>Eftersom de \u00e4r mycket engagerade: de har precis registrerat sig p\u00e5 din e-postlista och \u00e4r d\u00e4rf\u00f6r angel\u00e4gna om att f\u00e5 information fr\u00e5n ditt f\u00f6retag. De har stora f\u00f6rhoppningar.<\/p>\n<p>V\u00e4lkomstmeddelanden \u00f6ppnas och f\u00e5r h\u00f6gre svarsfrekvens \u00e4n praktiskt taget alla andra typer av e-postmeddelanden (utom, kanske, transaktionsmeddelanden). Det \u00e4r d\u00e4rf\u00f6r de \u00e4r s\u00e5 v\u00e4rdefulla.<\/p>\n<p>Var \u00f6dmjuk. Be om hj\u00e4lp. Denna teknik fungerar mycket bra p\u00e5 sociala medier. M\u00e4nniskor gillar att hj\u00e4lpa till. Om din publik har positiva k\u00e4nslor f\u00f6r dig kommer de att vilja hj\u00e4lpa till \u00e4nnu mer. N\u00e4r de f\u00e5r vara hj\u00e4lpsamma och ge sin \u00e5sikt om n\u00e5got ser de det som en prestation.<\/p>\n<h2>2. Tre magiska fr\u00e5gor<\/h2>\n<p>St\u00e4ll 3 viktiga fr\u00e5gor:<\/p>\n<ol>\n<li>Vilken \u00e4r din mest relevanta fr\u00e5ga om X (textruta f\u00f6r svar)?<\/li>\n<li>Tyckte du att det var sv\u00e5rt att hitta information om det? V\u00e4nligen betygs\u00e4tt fr\u00e5n 1 till 5, d\u00e4r 1 \u00e4r l\u00e4ttast och 5 \u00e4r sv\u00e5rast.<\/li>\n<li>Vad fick dig att p\u00e5b\u00f6rja din s\u00f6kning idag (textruta f\u00f6r svar)?<\/li>\n<\/ol>\n<p>Detta unders\u00f6kningsformat \u00e4r utformat f\u00f6r rekryteringssidor (\"vad fick dig att b\u00f6rja din s\u00f6kning?\"). Men dessa fr\u00e5gor fungerar \u00e4ven f\u00f6r e-postmeddelanden och displayannonser. F\u00f6rs\u00f6k att \u00e4ndra formuleringen till \"Vad motiverade ditt intresse f\u00f6r X?<\/p>\n<p>\u00c4ven om denna unders\u00f6kning verkar ganska enkel, har den flera kraftfulla saker som g\u00e5r f\u00f6r den. F\u00f6r det f\u00f6rsta har den bara tre fr\u00e5gor. Ju f\u00e4rre fr\u00e5gor du st\u00e4ller i en unders\u00f6kning, desto b\u00e4ttre. Det \u00e4r ofta mycket fram och tillbaka om vilka fr\u00e5gor som ska st\u00e4llas, och m\u00e5nga unders\u00f6kningar slutar med 5 eller 7 fr\u00e5gor. Det h\u00e4r \u00e4r en mycket kort unders\u00f6kning, men den f\u00e5r m\u00e5nga svar.<\/p>\n<p>Den uppn\u00e5r<\/p>\n<p>a) Att veta vad m\u00e4nniskor verkligen vill ha<\/p>\n<p>b) Vet om det du letade efter var sv\u00e5rt att hitta. Denna fr\u00e5ga s\u00e4rskiljer dig fr\u00e5n resten av marknaden och hj\u00e4lper dig att omvandla den till f\u00f6rs\u00e4ljning.<\/p>\n<p>c) Den tredje fr\u00e5gan verkar lite konstig till en b\u00f6rjan, tills du faktiskt har gjort en av dessa unders\u00f6kningar. Det \u00e4r den som m\u00e4ter hur desperat (eller motiverad) n\u00e5gon \u00e4r att hitta information. Det \u00e4r h\u00e4pnadsv\u00e4ckande hur detaljerat vissa personer svarar p\u00e5 den h\u00e4r fr\u00e5gan. Faktum \u00e4r att antalet ord i svaren m\u00e4ts f\u00f6r att kvantifiera och po\u00e4ngs\u00e4tta dem.<\/p>\n<h2>3. Unders\u00f6kningar om avhopp<\/h2>\n<p>Det g\u00e5r ut p\u00e5 att fr\u00e5ga m\u00e4nniskor varf\u00f6r de har avregistrerat sig fr\u00e5n en prenumerationslista.<\/p>\n<p>Exempel:<\/p>\n<p>Ber\u00e4tta varf\u00f6r du vill avregistrera dig fr\u00e5n v\u00e5r lista:<\/p>\n<ul>\n<li>Det inneh\u00e5ll jag f\u00e5r \u00e4r inte l\u00e4ngre relevant f\u00f6r mig.<\/li>\n<li>Jag f\u00e5r mycket post fr\u00e5n detta f\u00f6retag<\/li>\n<li>Jag f\u00e5r m\u00e5nga e-postmeddelanden i allm\u00e4nhet<\/li>\n<li>G\u00e4ller inte f\u00f6r mig<\/li>\n<li>Jag minns inte att jag gav min till\u00e5telse att skicka meddelanden till mig.<\/li>\n<li>En annan<\/li>\n<\/ul>\n<p>Har du funderat p\u00e5 varf\u00f6r n\u00e5gra av dina prenumeranter nyligen har avslutat sin prenumeration? Att veta varf\u00f6r de l\u00e4mnar kan hj\u00e4lpa dig att best\u00e4mma vilket inneh\u00e5ll du ska skapa ... n\u00e4stan lika mycket som vad dina nya prenumeranter ber\u00e4ttar f\u00f6r dig.<\/p>\n<h2><\/h2>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-partir-con-encuestas-online\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1010\/6463e5854dbd090012a9569c\/wirzpplspoqxxllcy793uad1l9mizcuh947ubpt5s98hukn8bee3xm258ddg4o0r\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>F\u00f6r att f\u00e5 relevant information fr\u00e5n dina kunder finns det inget b\u00e4ttre \u00e4n enk\u00e4ter. Fr\u00e5ga dina prenumeranter vad de vill ha. Det \u00e4r deras makt.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7053,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_crdt_document":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/undersokningar-om-hur-du-oppnar-dina-prenumeranters-hjartan\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Para obtener informaci\u00f3n relevante de tus clientes no hay nada mejor que las encuestas. Preguntar a tus suscriptores lo que quieren. Ese es su poder.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sv\/undersokningar-om-hur-du-oppnar-dina-prenumeranters-hjartan\/masterbas\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T18:43:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-01-09T14:40:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/encuestas.png?fit=600%2C400&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores\",\"datePublished\":\"2023-05-16T18:43:41+00:00\",\"dateModified\":\"2024-01-09T14:40:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/\"},\"wordCount\":790,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/nb\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/12\\\/encuestas.png?fit=600%2C400&ssl=1\",\"keywords\":[\"email marketing\"],\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/cs\\\/pruzkumy-jak-otevrit-srdce-svych-odberatelu\\\/masterbase\\\/\",\"name\":\"Encuestas: La forma de abrir el coraz\u00f3n de tus suscriptores - 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