{"id":6876,"date":"2026-04-09T21:43:00","date_gmt":"2026-04-09T18:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6876"},"modified":"2026-04-10T00:54:17","modified_gmt":"2026-04-09T21:54:17","slug":"ctr-ar-dod-eftersom-e-postmarknadsforare-foredrar-ctor","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/ha-muerto-el-ctr-por-que-los-profesionales-del-email-marketing-prefieren-el-ctor\/masterbase\/","title":{"rendered":"\u00c4r CTR d\u00f6d? Varf\u00f6r e-postmarknadsf\u00f6rare f\u00f6redrar CTOR"},"content":{"rendered":"

Sedan e-postmarknadsf\u00f6ring blev en legitim marknadsf\u00f6ringskanal p\u00e5 1990-talet har e-postmarknadsf\u00f6rare m\u00e4tt sina resultat med tv\u00e5 m\u00e5tt: \u00f6ppningsfrekvens och klickfrekvens.<\/p>\n

\u00d6ppningsfrekvensen m\u00e4ter andelen mottagare som \u00f6ppnade e-postmeddelandet, vilket hj\u00e4lper till att m\u00e4ta resultatet av \u00e4mnesraden och f\u00f6rhandsgranskningen. Click-through rate (CTR) m\u00e4ter andelen mottagare som klickade p\u00e5 l\u00e4nkarna i ditt e-postmeddelande j\u00e4mf\u00f6rt med det totala antalet prenumeranter som fick e-postmeddelandet.<\/p>\n

Det inneb\u00e4r att en l\u00e5g \u00f6ppningsfrekvens kan f\u00f6rsvaga din klickfrekvens, \u00e4ven om en stor andel av de mottagare som \u00f6ppnade ditt e-postmeddelande klickade sig vidare till din webbplats. Med detta i \u00e5tanke \u00e4r klickfrekvensen kanske inte den b\u00e4sta indikatorn p\u00e5 engagemang.<\/p>\n

S\u00e5 hur m\u00e4ter man p\u00e5 ett korrekt s\u00e4tt de verkliga engagemangsniv\u00e5erna i sina e-postkampanjer? Med Click-to-Open Rate eller CTOR.<\/p>\n

Vad \u00e4r Click-to-Open Rate (CTOR)?<\/h2>\n

Click-to-open rate (CTOR) m\u00e4ter andelen unika mottagare som klickade p\u00e5 en l\u00e4nk efter att ha \u00f6ppnat e-postmeddelandet. De flesta e-postmarknadsf\u00f6rare f\u00f6redrar att m\u00e4ta engagemanget med CTOR eftersom detta m\u00e5tt endast tar h\u00e4nsyn till mottagare som \u00f6ppnat och l\u00e4st deras e-postmeddelanden.<\/p>\n

Hur man ber\u00e4knar CTOR<\/h2>\n

Formeln f\u00f6r att ber\u00e4kna klickfrekvensen per \u00f6ppning \u00e4r enkel: B\u00f6rja med att dividera antalet unika klick med antalet unika \u00f6ppningar. Multiplicera sedan den siffran med 100. Svaret \u00e4r din CTOR.<\/p>\n

L\u00e5t oss ta ett exempel: Du skickar ett e-postmeddelande till 5 000 prenumeranter. 80 prenumeranter \u00f6ppnar e-postmeddelandet och det g\u00f6rs totalt 40 klick. S\u00e5 h\u00e4r ber\u00e4knas CTOR: (40\/80) x 100 = 50%. Detta skulle inneb\u00e4ra att din CTOR \u00e4r mycket h\u00f6g, eftersom de flesta av de prenumeranter som \u00f6ppnade e-postmeddelandet klickade p\u00e5 l\u00e4nkarna.<\/p>\n

N\u00e4r du anv\u00e4nder den h\u00e4r formeln \u00e4r det viktigt att du bara r\u00e4knar unika \u00f6ppningar och klick. Om en av dina prenumeranter t.ex. \u00f6ppnar ditt e-postmeddelande p\u00e5 morgonen och klickar p\u00e5 en l\u00e4nk, och senare p\u00e5 kv\u00e4llen \u00e5terv\u00e4nder till e-postmeddelandet och klickar igen. Du vill inte att den prenumeranten ska r\u00e4knas tv\u00e5 g\u00e5nger, eftersom det skulle f\u00f6r\u00e4ndra analysen. Det \u00e4r d\u00e4rf\u00f6r CTOR bara ska r\u00e4kna unika \u00f6ppningar och klick.<\/p>\n

Hur du f\u00f6rb\u00e4ttrar din CTOR<\/h2>\n

Oavsett om du har \u00f6vervakat din CTOR under en l\u00e4ngre tid eller om du precis har b\u00f6rjat med det finns det alltid utrymme f\u00f6r f\u00f6rb\u00e4ttringar. H\u00e4r \u00e4r n\u00e5gra steg du kan ta f\u00f6r att f\u00f6rb\u00e4ttra din CTOR:<\/p>\n

1. Anv\u00e4nd CTA-knappar<\/h2>\n

Ett bra e-postmeddelande best\u00e5r av flera delar: \u00f6vertygande text, attraktiva bilder och \u00f6vertygande uppmaningar till handling. Och i ett texttungt e-postmeddelande f\u00e5r CTA-knapparna mycket uppm\u00e4rksamhet.<\/p>\n

Du kan anv\u00e4nda textbaserade CTA:er, t.ex. \"Klicka h\u00e4r f\u00f6r mer information\". Vissa datarapporter tyder dock p\u00e5 att knappar kan \u00f6ka klickfrekvensen.<\/p>\n

Det \u00e4r viktigt att placera din CTA efter att du har presenterat erbjudandet, inte f\u00f6re. Slutligen b\u00f6r den vara tillr\u00e4ckligt framtr\u00e4dande f\u00f6r att sticka ut, men inte s\u00e5 stor att den hindrar den \u00f6vergripande anv\u00e4ndarupplevelsen.<\/p>\n

2. Omv\u00e4rdera dina erbjudanden<\/h2>\n

En av anledningarna till att klickfrekvensen \u00e4r l\u00e5g kan vara att dina erbjudanden inte st\u00e4mmer \u00f6verens med din m\u00e5lgrupps intressen. Prenumeranterna kanske \u00f6ppnar meddelandet, men n\u00e4r de scrollar ner \u00e4r det ingen av l\u00e4nkarna som tilltalar dem.<\/p>\n

H\u00e4r rekommenderar vi att du segmenterar din e-postlista: det s\u00e4kerst\u00e4ller att du skickar e-postmeddelanden som verkligen intresserar dina prenumeranter.<\/p>\n

3. B\u00e4ttre med en enda CTA<\/h2>\n

Det finns n\u00e5gra olika taktiker du kan anv\u00e4nda n\u00e4r det g\u00e4ller CTA:er i e-post. Vissa varum\u00e4rken f\u00f6redrar att anv\u00e4nda flera CTA:er i sina e-postmeddelanden och l\u00e5ta prenumeranterna klicka p\u00e5 den som de tycker \u00e4r mest intressant. Detta ses ofta i e-postmeddelanden med kommersiella erbjudanden. Tanken \u00e4r att fler CTA:er ger fler m\u00f6jligheter att \u00f6ka CTR.<\/p>\n

En nackdel med detta tillv\u00e4gag\u00e5ngss\u00e4tt \u00e4r \u00f6verbelastning av valm\u00f6jligheter. Med andra ord: konsumenterna har sv\u00e5rt att fatta ett beslut eftersom de st\u00e4lls inf\u00f6r f\u00f6r m\u00e5nga valm\u00f6jligheter.<\/p>\n

Med detta i \u00e5tanke b\u00f6r du \u00f6verv\u00e4ga att testa en enda CTA. Om det bara finns en \u00f6nskad \u00e5tg\u00e4rd kan du \u00f6ka din CTOR.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Sedan e-postmarknadsf\u00f6ring blev en legitim marknadsf\u00f6ringskanal p\u00e5 1990-talet har e-postmarknadsf\u00f6rare m\u00e4tt sina resultat med tv\u00e5 m\u00e5tt: \u00f6ppningsfrekvens och klickfrekvens.<\/p>","protected":false},"author":239642484,"featured_media":7077,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\n\u00bfHa muerto el CTR? 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