{"id":6872,"date":"2023-02-09T21:43:00","date_gmt":"2023-02-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6872"},"modified":"2024-01-09T16:56:17","modified_gmt":"2024-01-09T14:56:17","slug":"e-postmarknadsforing-dropp-klockor-och-visselpipor-vad-du-behover-veta","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/campanas-de-goteo-de-email-marketing-lo-que-necesitas-saber\/masterbase\/","title":{"rendered":"Drip e-postmarknadsf\u00f6ringskampanjer. Vad du beh\u00f6ver veta"},"content":{"rendered":"<p>I den h\u00e4r artikeln kommer vi att diskutera de viktigaste sakerna du beh\u00f6ver veta f\u00f6r att kunna \u00f6ka antalet prenumeranter med en droppkampanj (<em>dropp<\/em>) och att erh\u00e5lla f\u00f6rs\u00e4ljning genom budskapssekvenser.<\/p>\n<p><strong style=\"font-weight: bold;\">Vad \u00e4r en kampanj f\u00f6r e-postmarknadsf\u00f6ring med dropp?<\/strong><\/p>\n<p>Det kallas ibland f\u00f6r en autosvarscykel och \u00e4r en sekvens av meddelanden som skickas via e-post till en potentiell prenumerant under en viss tidsperiod.<\/p>\n<p>Det h\u00e4r \u00e4r automatiserade kampanjer som man bara s\u00e4tter ig\u00e5ng och gl\u00f6mmer. De vanligaste \u00e4r sekvensen med v\u00e4lkomstmeddelanden och sekvensen med \u00f6vergivna kundvagnar.<\/p>\n<p>En droppkampanj kan vara hur komplex eller enkel som helst. V\u00e4lkomstkampanjen kan till exempel best\u00e5 av flera meddelanden som skickas i f\u00f6ljd, med en hastighet av ett per dag, med hj\u00e4lp av en programvara f\u00f6r automatisk e-postsvar, till exempel den som erbjuds av MasterBase\u00ae.<\/p>\n<p>Det skulle se ut som p\u00e5 bilderna h\u00e4r intill:<\/p>\n<p><a style=\"user-select: auto;\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1010\/63ebcdeb17dcfa0010c4692e\/plsj2sx2bfaa7k7xc614nlnfd2f9xvpujdice7h9hqaf1dvgwn3c50arvlyahg8d\" width=\"640\" data-pin-me-only=\"true\" \/><\/a><\/p>\n<p>Det \u00e4r dock inte bara frekvensen av meddelanden som ger s\u00e5dana resultat. En bra droppkampanj \u00e4r effektiv eftersom den skapades med alla anledningar i \u00e5tanke till varf\u00f6r en person skulle klicka p\u00e5 en l\u00e4nk och eftersom dessa fr\u00e5gor sedan togs upp en efter en under kampanjen.<\/p>\n<p>H\u00e4r \u00e4r ett exempel p\u00e5 en \"cart abandonment drip campaign\", som inneh\u00e5ller en liten hj\u00e4rnkarta som visar de olika anledningarna till varf\u00f6r n\u00e5gon kanske inte genomf\u00f6r ett k\u00f6p.<\/p>\n<p>Anledningar till att avbryta k\u00f6pet;<\/p>\n<ul>\n<li>Hittade ett b\u00e4ttre pris<\/li>\n<li>Frakten var mycket dyr<\/li>\n<li>Oklar returpolicy<\/li>\n<li>Du tvivlar p\u00e5 produktens kvalitet<\/li>\n<li>F\u00f6redrar att k\u00f6pa personligen<\/li>\n<\/ul>\n<p>Tanken \u00e4r att du ska identifiera de viktigaste faktorerna i den h\u00e4r listan och ta upp dem i din kampanj. Ju fler av dessa punkter du tar upp, desto fler m\u00e4nniskor kommer du att engagera.<\/p>\n<p>Det budskap du anv\u00e4nder i din drip-kampanj b\u00f6r fokusera p\u00e5 ett tema. G\u00f6r inte heller misstaget att tro att ju fler e-postmeddelanden du skickar, desto b\u00e4ttre blir resultatet. Det finns e-postmeddelanden som m\u00e4nniskor inte vill ta emot.<\/p>\n<p>Du m\u00e5ste hitta en balans mellan antalet meddelanden du skickar, deras verkliga v\u00e4rde och det resultat du vill ha. Det vanligaste misstaget som g\u00f6rs av dem som hanterar en e-postlista \u00e4r att skicka meningsl\u00f6sa meddelanden.<\/p>\n<p><strong style=\"font-weight: bold;\">Hur m\u00e5nga e-postmeddelanden b\u00f6r finnas i en droppkampanj?<\/strong><\/p>\n<p>Det \u00e4r dock inte bara frekvensen av meddelanden som ger s\u00e5dana resultat. En bra droppkampanj \u00e4r effektiv eftersom den skapades med alla anledningar i \u00e5tanke till varf\u00f6r en person skulle klicka p\u00e5 en l\u00e4nk och eftersom dessa fr\u00e5gor sedan togs upp en efter en under kampanjen.<\/p>\n<p>H\u00e4r \u00e4r ett exempel p\u00e5 en \"cart abandonment drip campaign\", som inneh\u00e5ller en liten hj\u00e4rnkarta som visar de olika anledningarna till varf\u00f6r n\u00e5gon kanske inte genomf\u00f6r ett k\u00f6p.<\/p>\n<p>Anledningar till att avbryta k\u00f6pet;<\/p>\n<ul>\n<li>Hittade ett b\u00e4ttre pris<\/li>\n<li>Frakten var mycket dyr<\/li>\n<li>Oklar returpolicy<\/li>\n<li>Du tvivlar p\u00e5 produktens kvalitet<\/li>\n<li>F\u00f6redrar att k\u00f6pa personligen<\/li>\n<\/ul>\n<p>Tanken \u00e4r att du ska identifiera de viktigaste faktorerna i den h\u00e4r listan och ta upp dem i din kampanj. Ju fler av dessa punkter du tar upp, desto fler m\u00e4nniskor kommer du att engagera.<\/p>\n<p>Det budskap du anv\u00e4nder i din drip-kampanj b\u00f6r fokusera p\u00e5 ett tema. G\u00f6r inte heller misstaget att tro att ju fler e-postmeddelanden du skickar, desto b\u00e4ttre blir resultatet. Det finns e-postmeddelanden som m\u00e4nniskor inte vill ta emot.<\/p>\n<p>Du m\u00e5ste hitta en balans mellan antalet meddelanden du skickar, deras verkliga v\u00e4rde och det resultat du vill ha. Det vanligaste misstaget som g\u00f6rs av dem som hanterar en e-postlista \u00e4r att skicka meningsl\u00f6sa meddelanden.<\/p>\n<p><strong style=\"font-weight: bold;\"><u>3 Exempel p\u00e5 droppkampanjer <\/u><\/strong><\/p>\n<h2>V\u00e4lkomstkampanj<\/h2>\n<p>Det f\u00f6rsta e-postmeddelande som de flesta i din m\u00e5lgrupp kommer att f\u00e5 \u00e4r v\u00e4lkomstmeddelandet. Det \u00e4r rekommenderat att skicka tre meddelanden inom ett par dagar. Denna v\u00e4lkomstsekvens syftar till att introducera bes\u00f6karna till din webbplats och ditt f\u00f6retag. Dina meddelanden ska inneh\u00e5lla information om vem, vad, var, n\u00e4r och hur i ditt f\u00f6retags historia.<\/p>\n<p>Vad en sekvens av v\u00e4lkomstmejl b\u00f6r inneh\u00e5lla: F\u00f6rsta mejlet<\/p>\n<ul>\n<li>Presentera dig sj\u00e4lv och\/eller det f\u00f6retag du representerar.<\/li>\n<li>Ber\u00e4tta n\u00e5got intressant eller ov\u00e4ntat om dig eller ditt f\u00f6retag.<\/li>\n<li>S\u00e4tt upp f\u00f6rv\u00e4ntningar p\u00e5 vad du ska leverera.<\/li>\n<li>Bjud in dem att f\u00f6lja dig p\u00e5 en social mediekanal eller vitlista din e-postadress.<\/li>\n<li>Leverera den uppdatering av inneh\u00e5llet som du lovade dem.<\/li>\n<\/ul>\n<p>Det f\u00f6rsta e-postmeddelandet \u00e4r j\u00e4mf\u00f6rbart med en f\u00f6rsta dejt: Det intryck det ger \u00e4r avg\u00f6rande.<\/p>\n<p>N\u00e4sta dag kan du skicka ett andra e-postmeddelande.<\/p>\n<p>Detta kan inneh\u00e5lla en l\u00e4nk till ditt b\u00e4sta blogginl\u00e4gg, en video eller n\u00e5got annat som du tycker \u00e4r anv\u00e4ndbart. Det b\u00e4sta vore om det h\u00e4r inneh\u00e5llet \u00e4r exklusivt eller \"sv\u00e5rt att hitta\" p\u00e5 din webbplats.<\/p>\n<p>Se till att varje e-postmeddelande du skickar inneh\u00e5ller en l\u00e4nk till en annan resurs. Det f\u00f6rsta meddelandet kan t.ex. inneh\u00e5lla en l\u00e4nk till en PDF, det andra en l\u00e4nk till din webbplats och det tredje en l\u00e4nk till en video.<\/p>\n<p>Att skicka din publik till olika platser bidrar till att skapa en k\u00e4nsla av det ov\u00e4ntade. M\u00e4nniskor blir uttr\u00e5kade av att f\u00e5 samma sak vecka efter vecka.<\/p>\n<h2>2. Kampanj f\u00f6r merf\u00f6rs\u00e4ljning<\/h2>\n<p>Ett naturligt resultat av en e-postkampanj \u00e4r en till\u00e4ggsf\u00f6rs\u00e4ljning. Denna \u00f6nskan att k\u00f6pa andra produkter \u00e4r en del av cykeln: det \u00e4r n\u00e4r kunden \u00e4r mer \u00f6ppen f\u00f6r en vara som kompletterar deras f\u00f6rsta k\u00f6p.<\/p>\n<p>Du b\u00f6r ta h\u00e4nsyn till detta behov av ytterligare produkter i din f\u00f6rs\u00e4ljningscykel.<\/p>\n<p>Det finns tv\u00e5 s\u00e4tt att administrera en till\u00e4ggsf\u00f6rs\u00e4ljning.<\/p>\n<p>Den f\u00f6rsta \u00e4r p\u00e5 webbplatsen vid k\u00f6ptillf\u00e4llet. Du kan uppmana din publik att g\u00f6ra ett ytterligare k\u00f6p innan eller omedelbart efter att de har gjort sitt f\u00f6rsta k\u00f6p.<\/p>\n<p>Det andra s\u00e4ttet \u00e4r genom en e-postsekvens. Du m\u00e5ste utf\u00f6ra din upsell-sekvens inom femton dagar efter det f\u00f6rsta produktk\u00f6pet p\u00e5 din webbplats.<\/p>\n<p>Den sekvens av e-postmeddelanden som du anv\u00e4nder f\u00f6r en merf\u00f6rs\u00e4ljning liknar den som du skulle anv\u00e4nda f\u00f6r en kampanj, men det \u00e4r viktigt att komma ih\u00e5g att den person du riktar dig till just har k\u00f6pt n\u00e5got fr\u00e5n dig. D\u00e4rf\u00f6r beh\u00f6ver inte sekvensen av e-postmeddelanden vara lika l\u00e5ng som den f\u00f6rsta kampanjen. Tv\u00e5 e-postmeddelanden f\u00f6resl\u00e5s: ett f\u00f6r att informera dem om att det finns erbjudanden tillg\u00e4ngliga och det andra f\u00f6r att varna dem om att erbjudandet h\u00e5ller p\u00e5 att avslutas.<\/p>\n<h2>3. F\u00f6delsedagssekvensen<\/h2>\n<p>F\u00f6delsedagsdroppkampanjen \u00e4r ett utm\u00e4rkt s\u00e4tt att f\u00e5 kontakt med din publik och generera ytterligare int\u00e4kter. Dessutom kan du skicka f\u00f6delsedags\u00f6nskningar till m\u00e4nniskor, vilket \u00e4r en bra sak.<\/p>\n<p>F\u00f6r att k\u00f6ra en f\u00f6delsedagskampanj beh\u00f6ver du veta deras f\u00f6delsedatum.<\/p>\n<p>Du kan f\u00e5 den h\u00e4r informationen p\u00e5 ditt prenumerationsformul\u00e4r, men det kan vara en st\u00f6testen f\u00f6r vissa m\u00e4nniskor. Om du g\u00e5r den h\u00e4r v\u00e4gen, g\u00f6r det valfritt. De som inte vill uppge sitt f\u00f6delsedatum kommer helt enkelt att ange falska uppgifter.<\/p>\n<p>Det andra s\u00e4ttet att samla in en persons f\u00f6delsedatum \u00e4r n\u00e4r de redan finns med p\u00e5 din lista. F\u00f6rdelen med detta tillv\u00e4gag\u00e5ngss\u00e4tt \u00e4r att du kommer att be om dessa uppgifter n\u00e4r du redan har etablerat en relation med den personen. \u00c4nnu viktigare \u00e4r att de som deltar i processen kommer att g\u00f6ra det p\u00e5 frivillig basis, s\u00e5 det \u00e4r mer sannolikt att uppgifterna \u00e4r sanningsenliga.<\/p>\n<p>En f\u00f6delsedagsdrypkampanj \u00e4r kort och ska vara trevlig. Skicka det f\u00f6rsta e-postmeddelandet runt middagstid p\u00e5 personens f\u00f6delsedag. Detta meddelande kan vara ett v\u00e4lkomstkort med en rabattkupong.<\/p>\n<p>Samtidigt kan du n\u00e4sta dag skicka ett uppf\u00f6ljningsmejl d\u00e4r du informerar personen om att du kommer att st\u00e4nga rabatterbjudandet om sju timmar. Detta \u00e4r ett bra s\u00e4tt att komma ih\u00e5g att m\u00e5nga m\u00e4nniskor har b\u00e4ttre saker att g\u00f6ra p\u00e5 sin f\u00f6delsedag \u00e4n att shoppa online. Det skapar ocks\u00e5 en k\u00e4nsla av r\u00e4dsla f\u00f6r att g\u00e5 miste om n\u00e5got.<\/p>\n<p><strong style=\"font-weight: bold;\">Sammanfattning<\/strong><\/p>\n<p>Vi har beskrivit n\u00e5gra av de droppkampanjer som anv\u00e4nds mest av marknadsf\u00f6rare. Om du har sv\u00e5rt att <u>tj\u00e4na pengar p\u00e5<\/u> Om du vill ut\u00f6ka din lista eller engagera dina l\u00e4sare, kommer den h\u00e4r artikeln f\u00f6rhoppningsvis att vara ett ramverk f\u00f6r framtida referens. Droppkampanjer b\u00f6r n\u00e4mligen vara en central del av din strategi f\u00f6r e-postmarknadsf\u00f6ring.<\/p>\n<p>Genom att planera och anv\u00e4nda verktyget MasterBase\u00ae f\u00f6r e-postmarknadsf\u00f6ring kan du inf\u00f6rliva dem p\u00e5 ett enkelt s\u00e4tt.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/como-armar-campanas-de-email-marketing-exitosas\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1013\/63ea65fe10e27d0010a81de6\/7234qbsbw8aw2esw8inqq70bzqh8muzya8sy51k6cwfkzcwwgmq3ibofbuszr4y2\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I den h\u00e4r artikeln kommer vi att diskutera de viktigaste sakerna du beh\u00f6ver veta f\u00f6r att \u00f6ka antalet prenumeranter med en drip-kampanj och f\u00f6r att f\u00e5 f\u00f6rs\u00e4ljning genom meddelandesekvenser.\u00a0<\/p>","protected":false},"author":239642484,"featured_media":7193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1as de goteo de email marketing. Lo que necesitas saber - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/e-postmarknadsforing-dropp-klockor-och-visselpipor-vad-du-behover-veta\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1as de goteo de email marketing. 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