{"id":6866,"date":"2023-01-16T21:43:00","date_gmt":"2023-01-16T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6866"},"modified":"2024-01-09T16:42:09","modified_gmt":"2024-01-09T14:42:09","slug":"hur-man-forbattrar-leveransbarheten-i-e-postmarknadsforing-for-att-na-inkorgen","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/como-mejorar-la-capacidad-de-entrega-en-email-marketing-para-llegar-a-la-bandeja-de-entrada\/masterbase\/","title":{"rendered":"S\u00e5 f\u00f6rb\u00e4ttrar du leveransf\u00f6rm\u00e5gan i e-postmarknadsf\u00f6ring f\u00f6r att n\u00e5 inkorgen"},"content":{"rendered":"<h3><\/h3>\n<p>Om dina e-postmeddelanden hamnar i skr\u00e4ppostmappen b\u00f6r du prioritera att f\u00f6rb\u00e4ttra leveransf\u00f6rm\u00e5gan.<\/p>\n<p>Det \u00e4r bara om du n\u00e5r mottagarnas inkorg som du har m\u00f6jlighet att engagera din publik och driva f\u00f6rs\u00e4ljning fr\u00e5n dina e-postmarknadsf\u00f6ringskampanjer.<\/p>\n<p>N\u00e5gra tips f\u00f6r att f\u00f6rb\u00e4ttra leveransbarheten<\/p>\n<h2>1. Bed\u00f6m din situation<\/h2>\n<p>F\u00f6rst och fr\u00e4mst \u00e4r det b\u00e4st att analysera den situation man befinner sig i. Utifr\u00e5n den analysen kan du sedan best\u00e4mma vad du ska g\u00f6ra h\u00e4rn\u00e4st.<\/p>\n<p>B\u00f6rja med att kontrollera din leveransbarhet och utv\u00e4rdera kvaliteten p\u00e5 din lista och resultaten av dina senaste kampanjer.<\/p>\n<p>Efter att ha granskat dessa omr\u00e5den b\u00f6r du veta:<\/p>\n<ul>\n<li>Om dina e-postmeddelanden hamnar i skr\u00e4ppostmappen hos alla e-postleverant\u00f6rer<\/li>\n<li>Om du \u00e4r upptagen p\u00e5 n\u00e5gon av de viktigaste svarta listorna<\/li>\n<li>Om din autentisering (SPF, DKIM, DMARC) \u00e4r korrekt inst\u00e4lld<\/li>\n<li>Hur engagerade dina kontakter \u00e4r.<\/li>\n<li>Hur stor andel av dina kontakter \u00e4r inaktiva?<\/li>\n<li>Hur stor andel av dina kontakter avregistrerar sig eller markerar dina e-postmeddelanden som skr\u00e4ppost.<\/li>\n<li>Hur din prestation j\u00e4mf\u00f6rs med branschriktm\u00e4rken f\u00f6r e-postmarknadsf\u00f6ring<\/li>\n<\/ul>\n<h2>2. Ta bort din IP fr\u00e5n svarta listor f\u00f6r e-post<\/h2>\n<p>Om dina e-postmeddelanden hamnar i skr\u00e4ppostmappen \u00e4r det stor chans att de \u00e4r svartlistade. De stora e-postleverant\u00f6rerna tittar p\u00e5 de mest ansedda svarta listorna n\u00e4r de utv\u00e4rderar kvaliteten p\u00e5 e-postmeddelanden som skickas till sina anv\u00e4ndare.<\/p>\n<p>Om du har hittat din IP-adress eller e-postdom\u00e4n p\u00e5 n\u00e5gon av de stora svarta listorna (du kan kontrollera detta med reputation management-verktyg som MxToolbox) kan du kontakta listadministrat\u00f6rerna. Be dem om hj\u00e4lp och r\u00e5d om hur du kan f\u00f6rb\u00e4ttra dina utskickspraxis; du kommer ofta att uppt\u00e4cka att de g\u00e4rna ger ytterligare v\u00e4gledning.<\/p>\n<p>Om du inte \u00e4ndrar dina processer och hur du k\u00f6r dina e-postkampanjer kan du hamna p\u00e5 den listan igen.<\/p>\n<h2>3. Skapa en unik varum\u00e4rkesidentitet<\/h2>\n<p>Att ha en stark och unik varum\u00e4rkesidentitet kan hj\u00e4lpa dig att \u00f6ka mottagarnas engagemang f\u00f6r dina e-postmeddelanden.<\/p>\n<p>Och eftersom engagemang \u00e4r en viktig del av e-postleveransen \u00e4r det viktigt att anv\u00e4nda din egen anpassade dom\u00e4n f\u00f6r att skicka dina e-postkampanjer (i motsats till gratis e-postdom\u00e4ner som Gmail).<\/p>\n<p>Anv\u00e4nd ocks\u00e5 konsekventa e-postf\u00e4lt (Fr\u00e5n, Namn och Adress) i alla dina kampanjer.<\/p>\n<h2>4. Se till att dina e-postmeddelanden \u00e4r korrekt autentiserade.<\/h2>\n<p>En annan sak som ofta orsakar leveransproblem, och som enkelt kan l\u00f6sas, \u00e4r relaterad till autentisering.<\/p>\n<p>Internetleverant\u00f6rer (ISP:er) som Gmail eller Outlook kan avvisa eller filtrera dina e-postmeddelanden i skr\u00e4ppostmappen om de ser misst\u00e4nkta ut.<\/p>\n<p>Detta \u00e4r relaterat till vem du \u00e4r, hur du skickar dina e-postmeddelanden och vad som finns i dem.<\/p>\n<p>H\u00e4r \u00e4r vad du kan g\u00f6ra om du vill uppfattas som en p\u00e5litlig avs\u00e4ndare:<\/p>\n<p>Skicka dina e-postmeddelanden via en f\u00f6retagsdom\u00e4n i st\u00e4llet f\u00f6r en allm\u00e4nt tillg\u00e4nglig gratis e-postdom\u00e4n (t.ex. Gmail eller Comcast).<\/p>\n<p>Den anv\u00e4nder l\u00e4mpliga autentiseringsprotokoll, t.ex. DKIM (Domain Key Identified Mail), SPF (Sender Policy Framework), DMARC (Domain-based Message Authentication, Reporting and Conformance) och BIMI (Badges for Message Identification).<\/p>\n<h2>5. \u00c5teranslut mindre aktiva kontakter<\/h2>\n<p>I samband med att du utv\u00e4rderade dina mottagares engagemang (steg 1) kan du ha identifierat prenumeranter som nyligen blivit inaktiva. Det kan till exempel vara personer som inte har \u00f6ppnat eller klickat p\u00e5 n\u00e5got av dina e-postmeddelanden under de senaste tre m\u00e5naderna.<\/p>\n<p>Eftersom denna grupp fortfarande kan ha kommersiell potential b\u00f6r du f\u00f6rs\u00f6ka \u00e5tervinna den. Det mest popul\u00e4ra s\u00e4ttet att g\u00f6ra detta p\u00e5 \u00e4r att genomf\u00f6ra en \u00e5terh\u00e4mtningskampanj.<\/p>\n<h2>6. St\u00e4da upp din e-postlista<\/h2>\n<p>Listhygien \u00e4r en viktig del av e-postens leveransf\u00f6rm\u00e5ga.<\/p>\n<p>F\u00f6r att din lista ska anses vara hygienisk m\u00e5ste du eliminera d\u00f6dvikt och involvera dem som \u00e4r kontinuerligt aktiva.<\/p>\n<p>Eftersom vi i steg 5 talade om att \u00e5teraktivera kontakter som fortfarande har aff\u00e4rspotential, b\u00f6r du nu titta p\u00e5 dem som du b\u00f6r \u00f6verv\u00e4ga att ta bort fr\u00e5n dina listor.<\/p>\n<p>Det finns tv\u00e5 segment som vi t\u00e4nker p\u00e5 n\u00e4r vi s\u00e4ger d\u00f6dvikt.<\/p>\n<p>Det f\u00f6rsta best\u00e5r av personer som uttryckligen sagt att de inte l\u00e4ngre vill f\u00e5 utskick fr\u00e5n dig, eller att deras e-postadresser genererat en studs. De b\u00f6r tas bort fr\u00e5n din lista omedelbart, oavsett hur stort segmentet \u00e4r.<\/p>\n<p>Den andra gruppen best\u00e5r av personer som inte har interagerat med din kommunikation under en l\u00e4ngre tid (ett \u00e5r eller s\u00e5). F\u00f6r det mesta har dessa kontakter ingen kommersiell potential. Men de utg\u00f6r en stor risk f\u00f6r din leveransf\u00f6rm\u00e5ga.<\/p>\n<h2>7. Erbjud valm\u00f6jligheter till dina mottagare<\/h2>\n<p>H\u00e4r \u00e4r ett annat s\u00e4tt att minska avhoppen p\u00e5 din e-postlista och f\u00f6rb\u00e4ttra leveransbarheten: ge dina prenumeranter ett val!<\/p>\n<p>Marknadsf\u00f6rare har l\u00e4nge vetat att de b\u00f6r personalisera kundupplevelsen. Men de g\u00f6r det s\u00e4llan n\u00e4r det g\u00e4ller frekvensen och inneh\u00e5llet i e-postmarknadsf\u00f6ringskampanjerna.<\/p>\n<p>Om du vill erbjuda en b\u00e4ttre upplevelse kan du \u00f6verv\u00e4ga att skapa ett preferenscenter eller inkludera ytterligare kryssrutor i dina webbformul\u00e4r som g\u00f6r det m\u00f6jligt f\u00f6r dina kontakter att uttrycka sina e-postpreferenser.<\/p>\n<p>Du kan ocks\u00e5 inkludera den p\u00e5 din avregistreringssida s\u00e5 att dina kunder har m\u00f6jlighet att avregistrera sig ist\u00e4llet f\u00f6r att avregistrera sig fr\u00e5n din e-postprenumeration.<\/p>\n<p>Det h\u00e4r steget kan verka sv\u00e5rt att genomf\u00f6ra och underh\u00e5lla, men det ger dig m\u00f6jlighet att h\u00e5lla dina kunder engagerade l\u00e4ngre. Dessutom ger du dem en k\u00e4nsla av att de \u00e4r ansvariga, vilket i sin tur kan f\u00f6rb\u00e4ttra hur de uppfattar ditt varum\u00e4rke.<\/p>\n<h2>8. G\u00f6r det enkelt att avregistrera sig fr\u00e5n din lista<\/h2>\n<p>Detta kan verka kontraintuitivt, men m\u00e4nniskor som avregistrerar sig fr\u00e5n din lista \u00e4r inte en stor sak. Varf\u00f6r? Eftersom det betyder att de faktiskt tar emot dina e-postmeddelanden, de \u00e4r bara inte intresserade av dem.<\/p>\n<p>Problemet b\u00f6rjar n\u00e4r de inte avregistrerar sig, utan a) filtrerar dina meddelanden i skr\u00e4ppostmappen eller, \u00e4nnu v\u00e4rre, b) rapporterar dem som skr\u00e4ppost.<\/p>\n<p>N\u00e4r det g\u00e4ller hantering av spamklagom\u00e5l \u00e4r situationen lite sv\u00e5rare eftersom det kr\u00e4ver f\u00f6r\u00e4ndringar p\u00e5 flera st\u00e4llen.<\/p>\n<p>F\u00f6rst och fr\u00e4mst b\u00f6r du se \u00f6ver din registreringsprocess och se till att allt \u00e4r transparent och tydligt. Dina kontakter b\u00f6r f\u00f6rst\u00e5 vad de registrerar sig f\u00f6r och vilket inneh\u00e5ll du kommer att skicka till dem. L\u00e4gg till den h\u00e4r informationen p\u00e5 dina landningssidor, webbformul\u00e4r, tacksidor och i sidfoten i dina e-postmeddelanden.<\/p>\n<p>F\u00f6r det andra b\u00f6r du g\u00f6ra det enkelt att avregistrera sig fr\u00e5n din lista. I de flesta fall r\u00e4cker det om avregistreringsprocessen inte kr\u00e4ver n\u00e5gra ytterligare steg, till exempel att logga in p\u00e5 din plattform, och att avregistreringsl\u00e4nken \u00e4r l\u00e4tt att hitta i dina e-postmeddelanden.<\/p>\n<p>Det var allt f\u00f6r tillf\u00e4llet. Vi kommer att forts\u00e4tta att ge fler tips, eftersom listan \u00e4r l\u00e5ng.<\/p>\n<p><a href=\"https:\/\/ebook.masterbase.com\/guia-de-la-entregabilidad\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important;\" src=\"https:\/\/out.filebunker.com\/I1011\/63c7206e98d1740019f6b238\/yuihehobs04r2lh0pktfdt99nruh3cyuv1tdnpdvokeh58r6yivhk9xveo7gn6hq\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Om dina e-postmeddelanden hamnar i skr\u00e4ppostmappen b\u00f6r du prioritera att f\u00f6rb\u00e4ttra leveransf\u00f6rm\u00e5gan.<\/p>","protected":false},"author":239642484,"featured_media":7213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/hur-man-forbattrar-leveransbarheten-i-e-postmarknadsforing-for-att-na-inkorgen\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo mejorar la capacidad de entrega en email marketing para llegar a la bandeja de entrada - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Si tus emails est\u00e1n llegando a la carpeta de correos no deseados, mejorar la capacidad de entrega debe convertirse en tu prioridad.\" \/>\n<meta property=\"og:url\" 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