{"id":6784,"date":"2025-08-12T13:18:04","date_gmt":"2025-08-12T10:18:04","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6784"},"modified":"2025-08-14T13:04:02","modified_gmt":"2025-08-14T10:04:02","slug":"nyborjare-inom-e-postmarknadsforing-7-steg-for-att-komma-igang-pa-ratt-satt","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/","title":{"rendered":"Nyb\u00f6rjare inom e-postmarknadsf\u00f6ring? 7 steg f\u00f6r att komma ig\u00e5ng p\u00e5 r\u00e4tt s\u00e4tt"},"content":{"rendered":"<p class=\"wp-block-paragraph\">E-postmarknadsf\u00f6ring har etablerat sig som ett av de mest effektiva verktygen f\u00f6r att f\u00e5 kontakt med dina kunder, generera f\u00f6rs\u00e4ljning, skapa lojalitet och bygga ett starkt varum\u00e4rke. Dess verkliga potential kan dock bara f\u00f6rverkligas om man till\u00e4mpar god praxis, respekterar samtycke och arbetar med en tydlig strategi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>H\u00e4r \u00e4r de 7 viktigaste stegen f\u00f6r att bygga framg\u00e5ngsrika e-postmarknadsf\u00f6ringskampanjer.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>1. Definiera din strategi och m\u00e5lgrupp<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vilken typ av kampanjer vill du k\u00f6ra? Vad \u00e4r m\u00e5let med dina meddelanden? Vem riktar du dig till? Hur planerar du att attrahera nya kontakter och v\u00e5rda din databas?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genom att definiera en tydlig strategi redan fr\u00e5n b\u00f6rjan kan du fokusera dina insatser p\u00e5 ett effektivt s\u00e4tt. B\u00f6rja med att organisera den information du vill kommunicera och planera den i en utskickskalender: nyhetsbrev, lanseringar, kampanjer, utbildningsinneh\u00e5ll, med mera.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utv\u00e4rdera hur du ska locka nya prenumeranter - vad skulle motivera dina kunder och potentiella kunder att fylla i ett formul\u00e4r och prenumerera p\u00e5 din lista? \u00d6verv\u00e4g att erbjuda v\u00e4rdefullt inneh\u00e5ll i utbyte mot deras uppgifter: guider, rabatter, exklusiv tillg\u00e5ng etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e4nk p\u00e5 det:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Prediktiv personalisering<\/strong>Med hj\u00e4lp av artificiell intelligens kan du f\u00f6rutse intressen och generera automatiska segment som uppdateras med varje kontakts beteende.<\/li>\n\n\n\n<li><strong>Granul\u00e4rt samtycke<\/strong>g\u00f6r det m\u00f6jligt f\u00f6r abonnenten att v\u00e4lja vilken typ av inneh\u00e5ll han eller hon vill f\u00e5 (erbjudanden, nyheter, evenemang, tekniskt inneh\u00e5ll), vilket f\u00f6rb\u00e4ttrar relevansen f\u00f6r varje meddelande.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exempel:<\/strong> ett ekologiskt varum\u00e4rke erbjuder en nyhetsbrevsprenumeration d\u00e4r anv\u00e4ndaren kan v\u00e4lja om de vill f\u00e5 recept, kampanjer eller nyheter fr\u00e5n bloggen. Dessutom analyserar en AI surfhistoriken och anpassar inneh\u00e5llet efter de mest bes\u00f6kta produkterna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>2. Definiera m\u00e5l<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Innan du utformar inneh\u00e5llet och designen i dina meddelanden b\u00f6r du fastst\u00e4lla vilka m\u00e5l du hoppas kunna uppn\u00e5 med e-postmarknadsf\u00f6ring.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Involvera ditt team f\u00f6r att definiera tydliga m\u00e5l: \u00f6ka webbtrafiken, generera leads, st\u00e4rka ditt varum\u00e4rke, minska antalet supportsamtal, \u00f6ka \u00e5terk\u00f6psfrekvensen eller uppn\u00e5 en viss procentandel klick eller konverteringar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Det \u00e4r viktigt att inte j\u00e4mf\u00f6ra olika kampanjer med varandra, varje kampanj har sin egen logik, m\u00e5lgrupp och sina egna m\u00e5l. Det viktigaste \u00e4r att bygga upp en historisk databas med dina egna resultat och d\u00e4rifr\u00e5n f\u00f6rb\u00e4ttra dem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e4nk p\u00e5 det:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>M\u00e4tning av verklig p\u00e5verkan<\/strong>M\u00e4tetal f\u00f6r e-postmarknadsf\u00f6ring: Integrera m\u00e4tetal f\u00f6r e-postmarknadsf\u00f6ring med dina f\u00f6rs\u00e4ljnings- och CRM-system f\u00f6r att identifiera hur varje kampanj bidrar till dina aff\u00e4rsm\u00e5l.<\/li>\n\n\n\n<li><strong>Testning<\/strong>A\/B-testning av \u00e4mnen, uppmaningar till handling eller inneh\u00e5ll.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exempel:<\/strong> Ett f\u00f6retag inom finansiella tj\u00e4nster vill minska antalet f\u00f6rfr\u00e5gningar till callcenter med 15 %. Definiera en kampanj med segmenterat utbildningsinneh\u00e5ll och m\u00e4t hur m\u00e5nga anv\u00e4ndare som f\u00e5r tillg\u00e5ng till resurser via e-post, vilket minskar deras behov av att ringa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>3. Bygg en segmenterad bas<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En v\u00e4lsegmenterad bas \u00e4r motorn i alla framg\u00e5ngsrika kampanjer. Ju mer du vet om dina prenumeranter, desto mer sannolikt \u00e4r det att du kan leverera inneh\u00e5ll som verkligen intresserar dem.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Din bas byggs upp successivt. I varje interaktion b\u00f6r du samla in relevanta uppgifter som g\u00f6r att du kan berika den: plats, k\u00f6phistorik, tematiska preferenser, interaktionsniv\u00e5, bland annat.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Utforma korta formul\u00e4r eller unders\u00f6kningar som, i utbyte mot n\u00e5got anv\u00e4ndbart, g\u00f6r att du kan f\u00e5 v\u00e4rdefull information f\u00f6r segmentering. Du kan till och med anv\u00e4nda interaktivt inneh\u00e5ll f\u00f6r att dynamiskt profilera intressen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e4nk p\u00e5 det:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Dynamisk och intelligent segmentering<\/strong>Segmenten kan uppdateras automatiskt beroende p\u00e5 varje kontakts beteende (senaste klick, bes\u00f6kt produkt, typ av svar).<\/li>\n\n\n\n<li><strong>Regelbunden reng\u00f6ring<\/strong>: eliminerar inaktiva kontakter f\u00f6r att h\u00e5lla s\u00e4ndningsryktet h\u00f6gt och f\u00f6rb\u00e4ttra leveransbarheten.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exempel:<\/strong> ett resef\u00f6retag skapar en kampanj d\u00e4r anv\u00e4ndarna v\u00e4ljer mellan \"\u00e4ventyr\", \"avkoppling\" eller \"kultur\". Beroende p\u00e5 valet taggas de automatiskt in i segment som kommer att f\u00e5 differentierade kampanjer, vilket \u00f6kar konverteringsgraden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>4. Skapa budskap med genomslagskraft<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">De f\u00f6rsta meddelandena ska v\u00e4lkomna, tacka och ange tonen i relationen. D\u00e4refter kan du utforma kampanjer som visar att du k\u00e4nner din m\u00e5lgrupp och kan leverera relevant, direkt och v\u00e4rdefullt inneh\u00e5ll.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se till att varje meddelande \u00e4r l\u00e4ttl\u00e4st, visuellt tydligt och har korrekta uppmaningar till handling. Anv\u00e4nd korta meningar, l\u00e4nkar till ytterligare inneh\u00e5ll och landningssidor som \u00e4r optimerade f\u00f6r konvertering. Designen ska st\u00e4mma \u00f6verens med din varum\u00e4rkesidentitet och vara mobilv\u00e4nlig.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e4nk p\u00e5 det:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interaktivt inneh\u00e5ll<\/strong>enk\u00e4ter, feedbackknappar, minitester eller karuseller i meddelandet \u00f6kar l\u00e4stiden och graden av interaktion.<\/li>\n\n\n\n<li><strong>Tillv\u00e4gag\u00e5ngss\u00e4tt <em>f\u00f6rst till mobilen<\/em><\/strong>Mer \u00e4n 60 % av \u00f6ppningarna sker p\u00e5 mobilen. Se till att din design ser bra ut och fungerar bra p\u00e5 sm\u00e5 sk\u00e4rmar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exempel:<\/strong> en teknikbutik skickar ett meddelande efter k\u00f6pet med en interaktiv unders\u00f6kning av upplevelsen, knappar f\u00f6r snabb produktbed\u00f6mning och personliga rekommendationer baserade p\u00e5 det tidigare k\u00f6pet.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>5. Granskning och test<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Innan du skickar iv\u00e4g din kampanj ska du kontrollera att allt fungerar som det ska. Utv\u00e4rdera hur det ser ut i olika e-postleverant\u00f6rer, kontrollera f\u00f6rh\u00e5llandet mellan text och bilder och k\u00f6r interna tester f\u00f6r att samla in feedback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Genomf\u00f6r A\/B-tester med variationer i \u00e4mnesrader, design, uppmaningar till handling eller inneh\u00e5ll och j\u00e4mf\u00f6r resultaten med homogena urval av din bas. P\u00e5 s\u00e5 s\u00e4tt kan du skicka den mest effektiva versionen till resten av dina kontakter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e4nk p\u00e5 det:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>F\u00f6rhindra falska klick<\/strong>Identifiera och avvisa automatiserade interaktioner som genereras av f\u00f6retagets s\u00e4kerhetsfilter och som kan snedvrida dina m\u00e4tv\u00e4rden.<\/li>\n\n\n\n<li><strong>Testautomatisering<\/strong>anv\u00e4nder AI f\u00f6r att g\u00f6ra kontinuerliga tester och fatta beslut baserat p\u00e5 verklig prestanda.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exempel:<\/strong> Ett e-handelsf\u00f6retag uppt\u00e4cker att en r\u00f6d knapp genererar fler klick \u00e4n en bl\u00e5. F\u00f6retaget implementerar automatiserad testning i framtida leveranser f\u00f6r att till\u00e4mpa denna logik dynamiskt beroende p\u00e5 anv\u00e4ndarnas beteende.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6. Skicka meddelandena<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Definiera n\u00e4r du ska skicka dina kampanjer. Dag och tid p\u00e5verkar direkt \u00f6ppnings- och klickfrekvensen. Testa med kontrollerade grupper vid olika tidpunkter f\u00f6r att uppt\u00e4cka l\u00e4svanorna hos din m\u00e5lgrupp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Du kan ocks\u00e5 anv\u00e4nda algoritmer som identifierar den perfekta tidsperioden f\u00f6r varje anv\u00e4ndare och optimera dina resultat med personliga utskick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e4nk p\u00e5 det:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>F\u00f6ruts\u00e4gbara anv\u00e4ndarinl\u00e4mningar<\/strong>anv\u00e4nder \u00f6ppningshistorik och beteende f\u00f6r att avg\u00f6ra n\u00e4r det \u00e4r mest troligt att en kontakt \u00f6ppnar ditt meddelande.<\/li>\n\n\n\n<li><strong>Frekvensansvarig<\/strong>\u00d6verm\u00e4ttnad minskar effektiviteten. Anpassa frekvensen p\u00e5 utskicken efter interaktionsniv\u00e5n och anv\u00e4ndarnas preferenser.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exempel:<\/strong> ett h\u00e4lsokostvarum\u00e4rke uppt\u00e4cker att dess m\u00e5lgrupp \u00f6ppnar fler meddelanden p\u00e5 vardagar, kl. 10.00. Men f\u00f6r dem som inte interagerar vid den tidpunkten anpassas meddelandet till l\u00f6rdag morgon, vilket f\u00f6rb\u00e4ttrar klickfrekvensen med 20 %.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>7. F\u00f6lj upp dina resultat<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">En kampanj slutar inte med att den skickas. Titta p\u00e5 resultatet och analysera nyckeltal: \u00f6ppningar, klick, avregistreringar, studsar, konverteringar, l\u00e4stid, plats f\u00f6r klick osv. P\u00e5 s\u00e5 s\u00e4tt f\u00e5r du veta vad som fungerade och vad du beh\u00f6ver f\u00f6rb\u00e4ttra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Gr\u00e4v djupare i data f\u00f6r att f\u00f6rst\u00e5 varf\u00f6r vissa beteenden intr\u00e4ffade. Kontinuerlig optimering \u00e4r det som s\u00e4kerst\u00e4ller att dina kampanjer blir framg\u00e5ngsrika.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>T\u00e4nk p\u00e5 det:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Integrerade instrumentpaneler<\/strong>Koppla ihop din leveransplattform med andra analys-, CRM- eller e-handelsverktyg f\u00f6r att se den fulla effekten.<\/li>\n\n\n\n<li><strong>Prediktiv analys<\/strong>identifierar m\u00f6nster och f\u00f6rutser beteenden f\u00f6r att automatiskt anpassa framtida kampanjer.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exempel:<\/strong> Ett B2B-f\u00f6retag analyserar sitt onboardingfl\u00f6de f\u00f6r e-post och uppt\u00e4cker att anv\u00e4ndare som klickar p\u00e5 det tredje meddelandet har h\u00f6gre retention. Omstrukturera ordningen p\u00e5 inneh\u00e5llet f\u00f6r att \u00f6ka den kontaktpunkten och \u00f6ka v\u00e4rdet p\u00e5 varje ny kund.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Slutsats<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Att b\u00f6rja med en tillst\u00e5ndsbaserad strategi f\u00f6r e-postmarknadsf\u00f6ring \u00e4r grunden f\u00f6r att bygga varaktiga, effektiva och v\u00e4rdefulla relationer med dina kontakter. Genom att till\u00e4mpa dessa 7 steg - med strategisk vision, aktuella verktyg och fokus p\u00e5 personalisering - kommer du att kunna sticka ut bland de hundratals meddelanden som varje dag konkurrerar om anv\u00e4ndarens uppm\u00e4rksamhet.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Och f\u00f6r att hela den h\u00e4r processen ska bli framg\u00e5ngsrik \u00e4r det viktigt att ha en robust, flexibel och erfaren plattform. MasterBase\u00ae \u00e4r din strategiska partner f\u00f6r utveckling av e-postmarknadsf\u00f6ringskampanjer, med mer \u00e4n 20 \u00e5rs erfarenhet i flera l\u00e4nder, vilket hj\u00e4lper f\u00f6retag som ditt att kommunicera med precision, f\u00f6rtroende och resultat.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=como-armar-campanas-de-email-marketing-exitosas\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"517\" data-attachment-id=\"13073\" data-permalink=\"https:\/\/masterbase.com\/sv\/mas-alla-del-clic-revoluciona-tu-email-marketing-con-experiencias-interactivas\/masterbase\/captura-de-pantalla-2024-04-11-175728\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=872%2C563&amp;ssl=1\" data-orig-size=\"872,563\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  C\u00f3mo armar campa\u00f1as de Email Marketing exitosas\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?fit=800%2C517&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=800%2C517&#038;ssl=1\" alt=\"ebok e-post Hur man bygger framg\u00e5ngsrika e-postmarknadsf\u00f6ringskampanjer\" class=\"wp-image-13073\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?w=872&amp;ssl=1 872w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=300%2C194&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2024\/04\/Captura-de-pantalla-2024-04-11-175728.png?resize=768%2C496&amp;ssl=1 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>E-postmarknadsf\u00f6ring \u00e4r mycket effektivt, men den n\u00e5r bara sin fulla potential med god praxis, samtycke och en definierad strategi.<\/p>","protected":false},"author":239642484,"featured_media":22368,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/nyborjare-inom-e-postmarknadsforing-7-steg-for-att-komma-igang-pa-ratt-satt\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"El email marketing es altamente eficaz, pero s\u00f3lo alcanza su m\u00e1ximo potencial con buenas pr\u00e1cticas, consentimiento y una estrategia definida.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sv\/nyborjare-inom-e-postmarknadsforing-7-steg-for-att-komma-igang-pa-ratt-satt\/masterbas\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-12T10:18:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-14T10:04:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho\",\"datePublished\":\"2025-08-12T10:18:04+00:00\",\"dateModified\":\"2025-08-14T10:04:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/\"},\"wordCount\":1461,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/\",\"name\":\"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-08-12T10:18:04+00:00\",\"dateModified\":\"2025-08-14T10:04:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/1-1.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"mensajes transaccionales\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/es\\\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/en\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nyb\u00f6rjare inom e-postmarknadsf\u00f6ring? 7 steg f\u00f6r att komma ig\u00e5ng p\u00e5 r\u00e4tt s\u00e4tt - MasterBase\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sv\/nyborjare-inom-e-postmarknadsforing-7-steg-for-att-komma-igang-pa-ratt-satt\/masterbas\/","og_locale":"sv_SE","og_type":"article","og_title":"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho - MasterBase\u00ae","og_description":"El email marketing es altamente eficaz, pero s\u00f3lo alcanza su m\u00e1ximo potencial con buenas pr\u00e1cticas, consentimiento y una estrategia definida.","og_url":"https:\/\/masterbase.com\/sv\/nyborjare-inom-e-postmarknadsforing-7-steg-for-att-komma-igang-pa-ratt-satt\/masterbas\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-08-12T10:18:04+00:00","article_modified_time":"2025-08-14T10:04:02+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Alejandro Dur\u00e1n","Ber\u00e4knad l\u00e4stid":"7 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho","datePublished":"2025-08-12T10:18:04+00:00","dateModified":"2025-08-14T10:04:02+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/"},"wordCount":1461,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/","url":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/","name":"Nyb\u00f6rjare inom e-postmarknadsf\u00f6ring? 7 steg f\u00f6r att komma ig\u00e5ng p\u00e5 r\u00e4tt s\u00e4tt - MasterBase\u00ae","isPartOf":{"@id":"https:\/\/masterbase.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","datePublished":"2025-08-12T10:18:04+00:00","dateModified":"2025-08-14T10:04:02+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"mensajes transaccionales"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/es\/nuevo-en-email-marketing-7-pasos-para-partir-con-el-pie-derecho\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/es\/"},{"@type":"ListItem","position":2,"name":"\u00bfNuevo en email marketing? 7 pasos para partir con el pie derecho"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/en\/#website","url":"https:\/\/masterbase.com\/en\/","name":"MasterBase","description":"Automater som arbetar f\u00f6r dig","publisher":{"@id":"https:\/\/masterbase.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/en\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/en\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/en\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/sv\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/05\/1-1.png?fit=1114%2C1114&ssl=1","jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Lq","_links":{"self":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/6784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/comments?post=6784"}],"version-history":[{"count":5,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/6784\/revisions"}],"predecessor-version":[{"id":23329,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/6784\/revisions\/23329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/media\/22368"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/media?parent=6784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/categories?post=6784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/tags?post=6784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}