{"id":6721,"date":"2024-07-10T13:12:11","date_gmt":"2024-07-10T10:12:11","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6721"},"modified":"2024-09-13T13:16:52","modified_gmt":"2024-09-13T10:16:52","slug":"10-saker-att-kontrollera-innan-du-skickar-ditt-meddelande","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/10-aspectos-que-debes-revisar-antes-de-enviar-tu-mensaje\/masterbase\/","title":{"rendered":"10 saker att kontrollera innan du skickar ditt meddelande"},"content":{"rendered":"

F\u00f6rutom att g\u00f6ra en testleverans m\u00e5ste m\u00e5nga andra aspekter granskas.<\/strong><\/h1>\n

<\/strong><\/p>\n

Vem som helst kan g\u00f6ra ett misstag, s\u00e4rskilt i denna alltmer kr\u00e4vande v\u00e4rld d\u00e4r alla t\u00e4vlar om att n\u00e5 fram och s\u00e4lja f\u00f6re konkurrenterna.<\/p>\n

Den h\u00e4r pressen inneb\u00e4r att saker och ting ibland inte g\u00e5r enligt planerna, och \u00e4nnu v\u00e4rre, det leder till att vi g\u00f6r misstag som inte kan r\u00e4ttas till, s\u00e4rskilt n\u00e4r det g\u00e4ller e-postmarknadsf\u00f6ring.<\/p>\n

N\u00e4r ett meddelande v\u00e4l har skickats kan det inte l\u00e4ngre korrigeras. F\u00f6r att undvika pinsamheter, att beh\u00f6va be om urs\u00e4kt och de d\u00e5liga resultat som detta medf\u00f6r, ta del av denna lista som sammanfattar 10 saker att kontrollera f\u00f6re varje s\u00e4ndning.<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0<\/strong>Saknade eller brutna l\u00e4nkar<\/strong><\/h2>\n

Se till att dina l\u00e4nkar fungerar. G\u00e5r de dit de \u00e4r t\u00e4nkta att g\u00e5. Om det \u00e4r tydligt f\u00f6r m\u00e4nniskor att de ska klicka och till och med varf\u00f6r de ska klicka i det \u00f6gonblicket. Kontrollera l\u00e4nkarna p\u00e5 dina profiler i sociala medier.<\/p>\n

Undvik det klassiska \"felet 404 sidan hittades inte\". Det finns inget v\u00e4rre \u00e4n att klicka och bli frustrerad.<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0<\/strong>Felaktig stavning<\/strong><\/h2>\n

Stavfel har betydelse i marknadsf\u00f6ring, s\u00e4rskilt i e-post, som \u00e4r ett direkt och personligt medium.<\/p>\n

Skadan g\u00e5r ut \u00f6ver ditt varum\u00e4rkes rykte, det d\u00e5liga intryck du l\u00e4mnar hos dina potentiella kunder och kunder. F\u00f6r att inte tala om att ett s\u00e5dant fel kan \u00e4ndra inneb\u00f6rden och avsikten med det som skrivs.<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0<\/strong>F\u00f6rvr\u00e4ngda bilder<\/strong><\/h2>\n

Hur ser dina bilder ut? Det h\u00e4r \u00e4r en bra fr\u00e5ga, eftersom det finns olika typer av e-postl\u00e4sare (Gmail, Yahoo, Notes, Outlook), som kan f\u00f6rvr\u00e4nga dina bilder: \u00e4r de krympta, breddade, pixlade, f\u00f6r l\u00e5nga eller bara inte synliga?<\/p>\n

T\u00e4nk p\u00e5 att det finns bildfilter eller bildblockerare och att om du satsar p\u00e5 f\u00f6r m\u00e5nga bilder kan det h\u00e4nda att ditt budskap helt enkelt inte f\u00f6rmedlar n\u00e5got.<\/p>\n

Se till att bilderna ser bra ut, s\u00e5 som de var t\u00e4nkta att visas, om inte, korrigera dem innan du skickar in dem.<\/p>\n

Se ocks\u00e5 till att det finns en text bakom bilden som beskriver den om den inte laddas (alternativ text).<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0<\/strong>F\u00e4rger<\/strong><\/h2>\n

\u00c4r f\u00e4rgen p\u00e5 bokst\u00e4verna och bakgrundsf\u00e4rgen l\u00e4mplig? Med l\u00e4mplig menar vi att de \u00e4r l\u00e4tta att l\u00e4sa, utan att st\u00f6ra \u00f6gat eller koncentrationen, och att de uppfyller det syfte som de utformades f\u00f6r: att kommunicera.<\/p>\n

F\u00f6r att framh\u00e4va ett meddelande anv\u00e4nds ibland h\u00e5rda bakgrundsf\u00e4rger (svart, r\u00f6tt, gr\u00f6nt), vilket visserligen drar till sig blicken och skiljer det fr\u00e5n andra e-postmeddelanden, men g\u00f6r det mycket sv\u00e5rt att l\u00e4sa. Var d\u00e4rf\u00f6r f\u00f6rsiktig.<\/p>\n

Ibland visar vissa e-postl\u00e4sare inte bakgrundsf\u00e4rgen, utan en vit f\u00e4rg, och om bokst\u00e4verna var lika vita skulle ditt meddelande ha g\u00e5tt f\u00f6rlorat. Se till att dina meddelandens synlighet inte beror p\u00e5 bakgrundsf\u00e4rgen.<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0<\/strong>Ordnat format<\/strong><\/h2>\n

Kontrollera avst\u00e5ndet mellan meningarna, att bilderna har tillr\u00e4ckligt med luft i f\u00f6rh\u00e5llande till texten och att call to action-knappen inte har \u00f6verlappat med andra delar av inneh\u00e5llet.<\/p>\n

Kontrollera att allt \u00e4r d\u00e4r det ska vara.<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0<\/strong>\u00c4mne \/ Avs\u00e4ndare<\/strong><\/h2>\n

Avs\u00e4ndaren, dvs. den som skickar meddelandet, b\u00f6r vara ditt f\u00f6retagsnamn eller det namn som \u00e4r mest igenk\u00e4nnligt f\u00f6r din m\u00e5lgrupp.<\/p>\n

N\u00e4r det g\u00e4ller \u00e4mnesraden h\u00e4nder det ibland att \u00e4mnesraden kvarst\u00e5r som en beskrivning n\u00e4r du laddar upp ett e-postmeddelande till systemet. Var f\u00f6rsiktig! \u00c4mnesraden \u00e4r inte en beskrivning, utan en uppmaning som motiverar m\u00e4nniskor att \u00f6ppna meddelandet. Kontrollera att den uppfyller denna f\u00f6ruts\u00e4ttning.<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0<\/strong>Personlig anpassning<\/strong><\/h2>\n

Den grundl\u00e4ggande personifieringen omfattar en h\u00e4lsning och namnet p\u00e5 den person som meddelandet \u00e4r riktat till.<\/p>\n

Se till att de \u00e4r korrekta. Kontrollera ocks\u00e5 att din kontaktlista \u00e4r uppdaterad och r\u00e4ttstavad.<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0<\/strong>Kompatibel med AntiSpam<\/strong><\/h2>\n

Om du inte vill r\u00e5ka illa ut ska du f\u00f6lja lagen. Se till att ditt e-postmeddelande inneh\u00e5ller en fysisk adress till ditt f\u00f6retag och att det st\u00e5r att det skickats av dig (f\u00f6retagsnamn) via en avs\u00e4ndare (t.ex. MasterBase<\/a>).<\/p>\n

G\u00f6r \u00e4mnet tydligt och anpassat till ditt budskap.<\/p>\n

Slutligen, se till att du inte bara inkluderar ett avregistreringsalternativ, utan att det ocks\u00e5 fungerar. Och respektera alltid \u00e5tagandet att inte skicka nya meddelanden till dem som har avregistrerat sig.<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0<\/strong>M\u00f6jlighet att visa p\u00e5 webben<\/strong><\/h2>\n

Inkludera alltid alternativet \"visa detta meddelande p\u00e5 webben\" \/ \"visa online\". Eftersom det inte finns n\u00e5gon absolut garanti f\u00f6r att meddelandet kommer att visas i varje e-postl\u00e4sare exakt som det \u00e4r utformat, se till att ge mottagaren det s\u00e4kraste alternativet i ett standardformat: visa det p\u00e5 webben.<\/p>\n

10.\u00a0<\/strong>\u00a0Olika enheter<\/strong><\/h2>\n

Det finns inte bara olika e-postl\u00e4sare, utan ocks\u00e5 olika enheter d\u00e4r anv\u00e4ndarna kollar sin inkorg: station\u00e4ra datorer eller mobiler (smartphones eller surfplattor). Rekommendationen \u00e4r att alltid t\u00e4nka mobilt f\u00f6rst, f\u00f6r om meddelandet ser bra ut i mobilen kommer det ocks\u00e5 att se bra ut p\u00e5 station\u00e4ra datorer.<\/p>\n

Men helst b\u00f6r du testa f\u00f6r var och en av de olika enheterna innan du skickar dina meddelanden.<\/p>\n

\u00c4r det n\u00e5got annat du tycker \u00e4r viktigt att kontrollera innan du skickar ditt meddelande?<\/strong><\/p>\n

 <\/p>\n

\"ebok<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Det \u00e4r m\u00e4nskligt att g\u00f6ra fel. Men det finns misstag som kan undvikas, s\u00e5 det \u00e4r bra att veta vad man ska vara uppm\u00e4rksam p\u00e5 innan man skickar iv\u00e4g ett meddelande. <\/p>","protected":false},"author":239642484,"featured_media":15097,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n10 aspectos que debes revisar antes de enviar tu mensaje - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Adem\u00e1s de hacer un env\u00edo de prueba, es necesario revisar muchos otros aspectos. 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