{"id":6720,"date":"2024-09-05T20:15:03","date_gmt":"2024-09-05T17:15:03","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6720"},"modified":"2024-09-13T13:35:02","modified_gmt":"2024-09-13T10:35:02","slug":"varfor-valkomstmeddelanden","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/por-que-los-mensajes-de-bienveni\/masterbase\/","title":{"rendered":"Varf\u00f6r v\u00e4lkomst- och eftermarknadsbudskap \u00e4r viktiga"},"content":{"rendered":"<h2>F\u00f6retag som anv\u00e4nder e-postmarknadsf\u00f6ring i syfte att leverera meddelanden vid r\u00e4tt tidpunkt och till r\u00e4tt personer har mycket mer att vinna, vilket studier visar.<\/h2>\n<h3><strong>V\u00e4lkomstmeddelanden: viktiga f\u00f6r alla e-postmarknadsf\u00f6ringskampanjer<\/strong><\/h3>\n<p>V\u00e4lkomstmeddelandet \u00e4r det f\u00f6rsta meddelande som en prenumerant f\u00e5r efter att ha registrerat sig p\u00e5 en e-postlista eller efter att ha vidtagit en viktig \u00e5tg\u00e4rd, t.ex. k\u00f6pt en produkt eller laddat ner en resurs. Den h\u00e4r typen av meddelande \u00e4r mycket viktigt eftersom det markerar b\u00f6rjan p\u00e5 relationen mellan f\u00f6retaget och prenumeranten, anger tonen f\u00f6r framtida kommunikation och \u00e4r ett perfekt tillf\u00e4lle att skapa ett positivt f\u00f6rsta intryck.<\/p>\n<h2><strong>F\u00f6rdelarna med ett v\u00e4lkomstmeddelande<\/strong><\/h2>\n<ul>\n<li><strong>Lojalitet fr\u00e5n f\u00f6rsta b\u00f6rjan:<\/strong> Med v\u00e4lkomstmeddelanden kan du inleda relationen med kunden p\u00e5 ett v\u00e4nligt och personligt s\u00e4tt. Detta skapar en k\u00e4nsla av engagemang och f\u00f6rtroende redan vid den f\u00f6rsta kontakten.<\/li>\n<li><strong>H\u00f6g \u00f6ppnings- och klickfrekvens:<\/strong> Studier visar att v\u00e4lkomstmeddelanden i genomsnitt har en \u00f6ppningsfrekvens p\u00e5 50%, vilket g\u00f6r dem till ett av de mest effektiva meddelandena i en e-postmarknadsf\u00f6ringsstrategi.<\/li>\n<li><strong>Introduktion till varum\u00e4rket och produkterna:<\/strong> Ett v\u00e4lkomstmeddelande ger dig m\u00f6jlighet att presentera ditt f\u00f6retag, lyfta fram viktiga produkter eller tj\u00e4nster och h\u00e4nvisa nya prenumeranter till relevant inneh\u00e5ll p\u00e5 din webbplats.<\/li>\n<li><strong>Segmentering redan fr\u00e5n b\u00f6rjan:<\/strong> Genom v\u00e4lkomstmeddelanden kan du ocks\u00e5 b\u00f6rja samla in ytterligare data som g\u00f6r det m\u00f6jligt f\u00f6r dig att b\u00e4ttre segmentera dina kunder fr\u00e5n b\u00f6rjan och personalisera deras framtida interaktioner med ditt varum\u00e4rke.<\/li>\n<\/ul>\n<h2><strong>K\u00e4nnetecken f\u00f6r ett v\u00e4lkomstmeddelande<\/strong><\/h2>\n<ul>\n<li><strong>Klart och koncist budskap:<\/strong> F\u00f6rklara vem du \u00e4r och vilka f\u00f6rdelar prenumeranten kan f\u00f6rv\u00e4nta sig av ditt varum\u00e4rke. Det \u00e4r ocks\u00e5 den perfekta platsen att tacka dem f\u00f6r att de gick med.<\/li>\n<li><strong>Omedelbar uppmaning till handling:<\/strong> Uppmuntra prenumeranterna att ta n\u00e4sta steg, t.ex. att fylla i sin profil, utforska webbplatsen, g\u00f6ra sitt f\u00f6rsta k\u00f6p eller f\u00f6lja dina sociala n\u00e4tverk.<\/li>\n<li><strong>Attraktiv design och samst\u00e4mmighet med ditt varum\u00e4rke:<\/strong> Se till att utformningen av meddelandet \u00e4r visuellt tilltalande och \u00e5terspeglar din varum\u00e4rkesimage.<\/li>\n<li><strong>Erbjuder v\u00e4rde:<\/strong> En initial rabatt, en gratis resurs eller exklusiv tillg\u00e5ng \u00e4r utm\u00e4rkta s\u00e4tt att v\u00e4lkomna nya prenumeranter.<\/li>\n<\/ul>\n<h3><strong>Framg\u00e5ngshistorier fr\u00e5n f\u00f6retag som anv\u00e4nder v\u00e4lkomstmeddelanden<\/strong><\/h3>\n<ul>\n<li><strong>Casper:<\/strong> Madrassf\u00f6retaget skickar ett enkelt men effektivt v\u00e4lkomstmeddelande som f\u00f6rst\u00e4rker deras v\u00e4rdeerbjudande och uppmuntrar prenumeranterna att utforska deras produkter. Med en ren design och en tydlig uppmaning till handling har de lyckats \u00f6ka sina initiala konverteringar med 15%.<\/li>\n<li><strong>Netflix:<\/strong> Streamingj\u00e4tten anv\u00e4nder sina v\u00e4lkomstmeddelanden f\u00f6r att anpassa anv\u00e4ndarupplevelsen redan fr\u00e5n b\u00f6rjan. Netflix fr\u00e5gar om nya abonnenters tittarpreferenser, vilket g\u00f6r att de kan erbjuda mer exakta rekommendationer och \u00f6ka anv\u00e4ndarlojaliteten med 20%.<\/li>\n<li><strong>Airbnb:<\/strong> I sina v\u00e4lkomstmeddelanden erbjuder Airbnb nya anv\u00e4ndare en guide om hur man anv\u00e4nder plattformen och personliga rekommendationer baserade p\u00e5 plats. Detta har lett till en \u00f6kning med 25% av bokningar fr\u00e5n nya anv\u00e4ndare.<\/li>\n<\/ul>\n<p>I kvantitativa termer rapporterar f\u00f6retag som har inf\u00f6rlivat v\u00e4lkomstmeddelanden betydande f\u00f6rb\u00e4ttringar i kundengagemanget. En studie fr\u00e5n Experian visar att \u00f6ppningsfrekvensen f\u00f6r dessa meddelanden i genomsnitt \u00e4r fyra g\u00e5nger h\u00f6gre \u00e4n f\u00f6r traditionella reklamutskick och att klickfrekvensen kan \u00f6ka med s\u00e5 mycket som 10%.<\/p>\n<h3><strong>Meddelanden som utl\u00f6ses enligt kundens livscykel<\/strong><\/h3>\n<p>Tidsinst\u00e4llda meddelanden som utl\u00f6ses av vissa kund\u00e5tg\u00e4rder, t.ex. ett f\u00f6rsta k\u00f6p eller ett nytt k\u00f6p, ger utm\u00e4rkt respons hos konsumenterna.<\/p>\n<p>De hj\u00e4lper dig ocks\u00e5 att veta vad du ska skicka n\u00e4sta g\u00e5ng, vilket g\u00f6r dina kampanjer mer konsekventa.<\/p>\n<p>Dessa meddelanden f\u00f6ljer vad som kallas \"kundlivscykelstrategier\". Vilken typ av kampanj som riktas till dem beror p\u00e5 vilken \u00e5tg\u00e4rd som genereras och i vilket skede kunden befinner sig (ny, v\u00e4xande, mogen, passiv).<\/p>\n<p>Enligt en studie av <strong>eMarketer<\/strong>46% av bolagen utnyttjar s\u00e5dana strategier.<\/p>\n<p>78% av f\u00f6retagen anv\u00e4nder sig av v\u00e4lkomstprogram, f\u00f6ljt av 45% som anv\u00e4nder sig av program efter f\u00f6rs\u00e4ljning. D\u00e4refter f\u00f6ljer kors- och merf\u00f6rs\u00e4ljningskampanjer och, med 33%, program f\u00f6r passiv kundaktivering.<\/p>\n<p>M\u00f6jligheten att trigga meddelanden beroende p\u00e5 i vilket skede kunden befinner sig \u00f6kar tvekl\u00f6st relevansen och personaliseringen av dessa meddelanden.<\/p>\n<h3><strong>F\u00f6rdelar f\u00f6r f\u00f6retag<\/strong><\/h3>\n<p>Studien visar tydligt p\u00e5 f\u00f6rdelarna med denna typ av strategi. 67% av f\u00f6retagen rapporterar att deras huvudsakliga effekt \u00e4r att de \u00f6kar engagemanget i sin kontaktlista. F\u00f6r det andra (55%) \u00f6kar de \u00f6ppnings- och klickfrekvensen, och 54% \u00f6kar kundn\u00f6jdheten och kundlojaliteten.<\/p>\n<p>De h\u00e4vdar ocks\u00e5 att de ser en direkt effekt p\u00e5 de vinster som genereras, b\u00e5de genom \u00f6kad f\u00f6rs\u00e4ljning och b\u00e4ttre f\u00f6rs\u00e4ljning, vilket ocks\u00e5 inneb\u00e4r en h\u00f6gre avkastning p\u00e5 investeringen (ROI).<\/p>\n<p>Slutligen gynnar denna typ av e-postmarknadsf\u00f6ringskampanj ocks\u00e5 m\u00e5ngfalden i kommunikationen, vilket minimerar tr\u00f6ttheten i din kontaktlista, eftersom den l\u00e4mnar bakom sig den marknadsf\u00f6ringsmonolog som vissa f\u00f6retag missbrukar s\u00e5 mycket och som utmattar f\u00f6rh\u00e5llandet till dina kunder.<\/p>\n<p><a href=\"https:\/\/smartview.masterbase.com\/v2\/657716034204f778572dd5ff\/?url=explote-el-poder-del-email-de-bienvenida\"><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" data-attachment-id=\"14954\" data-permalink=\"https:\/\/masterbase.com\/sv\/disena-una-serie-de-mensajes-de-bienvenida-con-masterbase\/masterbase\/explota-el-poder-del-email-de-bienvenida\/\" data-orig-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" data-orig-size=\"370,237\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"ebook email  Explota el poder del Email de Bienvenida\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;ebook email&lt;br \/&gt; Explota el poder del Email de Bienvenida&lt;\/p&gt;\" data-large-file=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?fit=370%2C237&amp;ssl=1\" class=\"wp-image-14954\" src=\"https:\/\/i0.wp.com\/masterbase.com\/es\/es\/es\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida-300x192.png?resize=784%2C502&#038;ssl=1\" alt=\"ebok e-post Utnyttja kraften i v\u00e4lkomstmeddelandet\" width=\"784\" height=\"502\" srcset=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?resize=18%2C12&amp;ssl=1 18w, https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/12\/Explota-el-poder-del-Email-de-Bienvenida.png?w=370&amp;ssl=1 370w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Att veta vad man ska skicka och till vem \u00e4r nyckeln till framg\u00e5ngsrika e-postmarknadsf\u00f6ringskampanjer. V\u00e4lkomst- och eftermarknadsmeddelanden har st\u00f6rre anv\u00e4ndning och effektivitet. \u00c4r de en del av din strategi?<\/p>","protected":false},"author":239642484,"featured_media":16160,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6720","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae<\/title>\n<meta name=\"description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. Los mensajes de bienvenida y postventa tienen mayor uso y efectividad. \u00bfSon parte de tu estrategia?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/varfor-valkomstmeddelanden\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Por qu\u00e9 los mensajes de bienvenida y post venta son claves - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Saber qu\u00e9 enviar y a qui\u00e9n es clave. 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