{"id":6711,"date":"2025-06-10T22:10:25","date_gmt":"2025-06-10T19:10:25","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6711"},"modified":"2025-06-11T18:49:33","modified_gmt":"2025-06-11T15:49:33","slug":"4-personaliseringstekniker-som-gar-langre-an-namnet","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","title":{"rendered":"4 personaliseringstekniker som g\u00e5r l\u00e4ngre \u00e4n namnet"},"content":{"rendered":"

Vi befinner oss i personaliseringens tids\u00e5lder.<\/strong><\/h2>\n

Varje dag har vi mer och mer data till v\u00e5rt f\u00f6rfogande, men det viktiga \u00e4r att veta hur vi ska anv\u00e4nda den och dra nytta av de m\u00f6jligheter den erbjuder oss.<\/strong><\/h2>\n

\"blogg1\"<\/strong><\/p>\n

<\/strong><\/p>\n

Idag \u00e4r de f\u00f6retag som ligger i topp n\u00e4r det g\u00e4ller \u00f6ppnings-, klick- och konverteringsfrekvenser de som skapar verkligt relevanta upplevelser f\u00f6r varje prenumerant.<\/p>\n

Vi presenterar fyra avancerade personaliseringstekniker, med exempel och framg\u00e5ngshistorier, som du kan anv\u00e4nda i dina n\u00e4sta kampanjer.<\/p>\n

1. Avancerad beteendeinriktad m\u00e5lstyrning<\/strong><\/h2>\n

Genom att analysera hur dina anv\u00e4ndare interagerar med dina produkter, budskap och webbplats kan du skapa mer exakta och effektiva segment (k\u00e4lla: Marketing Week, 2024).<\/p>\n

Exempel:<\/strong><\/h3>\n

En sportbutik p\u00e5 n\u00e4tet har uppt\u00e4ckt att en grupp anv\u00e4ndare upprepade g\u00e5nger bes\u00f6ker kategorin sportskor. sp\u00e5r<\/em>men som inte leder till ett k\u00f6p. Ett segment skapas med dessa anv\u00e4ndare och ett meddelande skickas till dem d\u00e4r man j\u00e4mf\u00f6r modeller, erbjuder exklusiva rabatter och vittnesm\u00e5l fr\u00e5n n\u00f6jda k\u00f6pare.<\/p>\n

Framg\u00e5ngsrik historia:<\/strong><\/h3>\n

Adidas\u00ae implementerade en liknande strategi med sin \"Ultraboost\"-linje. Genom att segmentera anv\u00e4ndarna baserat p\u00e5 vilka produkter de bes\u00f6kt och deras surfhistorik kunde de \u00f6ka konverteringen med 27% f\u00f6r personaliserade kampanjer.<\/em> (k\u00e4lla: Marketing Week, 2024).<\/p>\n

2. Dynamiskt inneh\u00e5ll anpassat till anv\u00e4ndarens profil<\/strong><\/h2>\n

Med dynamiskt inneh\u00e5ll kan du i samma meddelandemall visa bilder, text och knappar som \u00e4r anpassade f\u00f6r varje typ av anv\u00e4ndare (k\u00e4lla: Marketing Week, 2025).<\/p>\n

Exempel:<\/strong><\/h3>\n

Ett universitet som erbjuder forskarutbildning skickar samma budskap till sina kontakter, men de med teknisk bakgrund f\u00e5r inneh\u00e5ll om civilingenj\u00f6rsutbildningar och de med aff\u00e4rsbakgrund f\u00e5r information om olika MBA-program. Allt anpassas automatiskt i samma utskick.<\/p>\n

Framg\u00e5ngsrik historia:<\/strong><\/h3>\n

Netflix\u00ae anv\u00e4nder dynamiskt inneh\u00e5ll i sina e-postmeddelanden f\u00f6r att visa personliga omslag p\u00e5 serier och filmer, baserat p\u00e5 vad du har tittat p\u00e5. Den h\u00e4r tekniken har \u00f6kat CTR f\u00f6r deras e-postkampanjer med \u00f6ver 40%.<\/em> (k\u00e4lla: Marketing Week, 2024).<\/p>\n

3. Automatisering av h\u00e4ndelseutl\u00f6sta meddelanden<\/strong><\/h2>\n

Automatiserade leveranser baserade p\u00e5 anv\u00e4ndarnas beteende (\u00e4ven kallade \"triggade\" meddelanden) \u00e4r nyckeln till att f\u00f6rbli relevant.<\/p>\n

Exempel:<\/strong><\/h3>\n

En e-handel s\u00e4tter upp en serie meddelanden f\u00f6r \u00f6vergivna kundvagnar. Efter 2 timmars st\u00e4ngning utan k\u00f6p f\u00e5r anv\u00e4ndarna en p\u00e5minnelse. Efter 24 timmar ett incitament med 10%-rabatt. Om de k\u00f6per tackas de med en produktanv\u00e4ndningsguide.<\/p>\n

Framg\u00e5ngsrik historia:<\/strong><\/h3>\n

Amazon\u00ae anv\u00e4nder ett komplext n\u00e4tverk av automatiserade utskick baserade p\u00e5 h\u00e4ndelser: \u00f6vergivna kundvagnar, s\u00f6khistorik, pris\u00e4ndringar osv. Det uppskattas att dessa typer av meddelanden st\u00e5r f\u00f6r 35% av f\u00f6retagets int\u00e4kter fr\u00e5n e-postmarknadsf\u00f6ring.<\/em> (k\u00e4lla: Omnisend Benchmark Report, 2024).<\/p>\n

4. Plats- och tidsbaserad personalisering<\/strong><\/h2>\n

Genom att skicka meddelanden vid optimal tidpunkt och skr\u00e4ddarsy erbjudandet efter var abonnenten befinner sig f\u00f6rb\u00e4ttras effektiviteten avsev\u00e4rt.<\/p>\n

Exempel:<\/strong><\/h3>\n

En restaurangkedja skickar ut kampanjer beroende p\u00e5 i vilken region kunderna bor. De som bor i omr\u00e5den med varmt klimat erbjuds uppfriskande drycker mitt p\u00e5 dagen, medan de som bor i kalla omr\u00e5den erbjuds varmt kaffe p\u00e5 morgonen. Allt automatiserat enligt IP och postnummer.<\/p>\n

Framg\u00e5ngsrik historia:<\/strong><\/h3>\n

Starbucks\u00ae anpassar sina kampanjer efter stad, v\u00e4der, lokala helgdagar och tid p\u00e5 dygnet. Detta \u00f6kade inl\u00f6sningen av kuponger som skickades via e-post med 18% under 2023.<\/em> (k\u00e4lla: Starbucks \u00e5rliga marknadsf\u00f6ringsrapport, 2024).<\/p>\n

Slutsats<\/strong><\/h2>\n

Genom att till\u00e4mpa dessa avancerade tekniker f\u00f6rb\u00e4ttrar du dina kampanjm\u00e4tv\u00e4rden och st\u00e4rker din relation till dina kunder.<\/p>\n

Kom ih\u00e5g att personalisering \u00e4r mer \u00e4n en taktik: det \u00e4r ett kundcentrerat s\u00e4tt att t\u00e4nka.<\/p>\n

F\u00f6r att ta dessa \u00e5tg\u00e4rder till n\u00e4sta niv\u00e5 kan du \u00f6verv\u00e4ga att anv\u00e4nda MasterBase\u00ae, en ledande plattform f\u00f6r e-postmarknadsf\u00f6ring med \u00f6ver 20 \u00e5rs erfarenhet i flera l\u00e4nder.<\/p>\n

Med MasterBase\u00ae kan du automatisera, segmentera och personalisera dina meddelanden med precision tack vare avancerad teknik och specialiserad lokal support.<\/p>\n\n\n

\"ebok<\/a>
ebok e-post\n Utnyttja kraften i v\u00e4lkomstmeddelandet\n<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Personalisering i e-postmarknadsf\u00f6ring \u00e4r inte l\u00e4ngre begr\u00e4nsat till att h\u00e4lsa p\u00e5 mottagaren med namn.<\/p>","protected":false},"author":239642484,"featured_media":22641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\n4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/4-personaliseringstekniker-som-gar-langre-an-namnet\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"La personalizaci\u00f3n en email marketing ya no se limita a saludar al destinatario por su nombre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sv\/4-personaliseringstekniker-som-gar-langre-an-namnet\/masterbas\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-10T19:10:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-11T15:49:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1114\" \/>\n\t<meta property=\"og:image:height\" content=\"1114\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Alejandro Dur\u00e1n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Skriven av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alejandro Dur\u00e1n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ber\u00e4knad l\u00e4stid\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minuter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/\"},\"author\":{\"name\":\"Alejandro Dur\u00e1n\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\"},\"headline\":\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre\",\"datePublished\":\"2025-06-10T19:10:25+00:00\",\"dateModified\":\"2025-06-11T15:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/\"},\"wordCount\":702,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/3-3.png?fit=1114%2C1114&ssl=1\",\"articleSection\":[\"Email Marketing\"],\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/\",\"url\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/\",\"name\":\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/3-3.png?fit=1114%2C1114&ssl=1\",\"datePublished\":\"2025-06-10T19:10:25+00:00\",\"dateModified\":\"2025-06-11T15:49:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/#breadcrumb\"},\"inLanguage\":\"sv-SE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/3-3.png?fit=1114%2C1114&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2025\\\/06\\\/3-3.png?fit=1114%2C1114&ssl=1\",\"width\":1114,\"height\":1114,\"caption\":\"personalizaci\u00f3n\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/hu\\\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\\\/masterbase\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/masterbase.com\\\/da\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#website\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/\",\"name\":\"MasterBase\u00ae\",\"description\":\"Automatas that work for you\",\"publisher\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"sv-SE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#organization\",\"name\":\"MasterBase\u00ae\",\"url\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/masterbase.com\\\/wp-content\\\/uploads\\\/2023\\\/09\\\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1\",\"width\":1476,\"height\":972,\"caption\":\"MasterBase\u00ae\"},\"image\":{\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/masterbase.com\\\/lt\\\/#\\\/schema\\\/person\\\/3d21ff79b63b95ca967e019b4c633701\",\"name\":\"Alejandro Dur\u00e1n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"sv-SE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g\",\"caption\":\"Alejandro Dur\u00e1n\"},\"description\":\"Chief Marketing Ofiicer\",\"url\":\"https:\\\/\\\/masterbase.com\\\/sv\\\/author\\\/aledurmc1970\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 personaliseringstekniker som g\u00e5r ut\u00f6ver namnet - MasterBase\u00ae - MasterBase\u00ae.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/masterbase.com\/sv\/4-personaliseringstekniker-som-gar-langre-an-namnet\/masterbas\/","og_locale":"sv_SE","og_type":"article","og_title":"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre - MasterBase\u00ae","og_description":"La personalizaci\u00f3n en email marketing ya no se limita a saludar al destinatario por su nombre.","og_url":"https:\/\/masterbase.com\/sv\/4-personaliseringstekniker-som-gar-langre-an-namnet\/masterbas\/","og_site_name":"MasterBase\u00ae","article_published_time":"2025-06-10T19:10:25+00:00","article_modified_time":"2025-06-11T15:49:33+00:00","og_image":[{"width":1114,"height":1114,"url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","type":"image\/png"}],"author":"Alejandro Dur\u00e1n","twitter_card":"summary_large_image","twitter_misc":{"Skriven av":"Alejandro Dur\u00e1n","Ber\u00e4knad l\u00e4stid":"3 minuter"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/#article","isPartOf":{"@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/"},"author":{"name":"Alejandro Dur\u00e1n","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701"},"headline":"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre","datePublished":"2025-06-10T19:10:25+00:00","dateModified":"2025-06-11T15:49:33+00:00","mainEntityOfPage":{"@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/"},"wordCount":702,"commentCount":0,"publisher":{"@id":"https:\/\/masterbase.com\/lt\/#organization"},"image":{"@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","articleSection":["Email Marketing"],"inLanguage":"sv-SE","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","url":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/","name":"4 personaliseringstekniker som g\u00e5r ut\u00f6ver namnet - MasterBase\u00ae - MasterBase\u00ae.","isPartOf":{"@id":"https:\/\/masterbase.com\/lt\/#website"},"primaryImageOfPage":{"@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/#primaryimage"},"image":{"@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","datePublished":"2025-06-10T19:10:25+00:00","dateModified":"2025-06-11T15:49:33+00:00","breadcrumb":{"@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/#breadcrumb"},"inLanguage":"sv-SE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/"]}]},{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/#primaryimage","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","width":1114,"height":1114,"caption":"personalizaci\u00f3n"},{"@type":"BreadcrumbList","@id":"https:\/\/masterbase.com\/hu\/4-tecnicas-de-personalizacion-que-van-mas-alla-del-nombre\/masterbase\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/masterbase.com\/da\/"},{"@type":"ListItem","position":2,"name":"4 t\u00e9cnicas de personalizaci\u00f3n que van m\u00e1s all\u00e1 del nombre"}]},{"@type":"WebSite","@id":"https:\/\/masterbase.com\/lt\/#website","url":"https:\/\/masterbase.com\/lt\/","name":"MasterBase","description":"Automater som arbetar f\u00f6r dig","publisher":{"@id":"https:\/\/masterbase.com\/lt\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/masterbase.com\/lt\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"sv-SE"},{"@type":"Organization","@id":"https:\/\/masterbase.com\/lt\/#organization","name":"MasterBase","url":"https:\/\/masterbase.com\/lt\/","logo":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","contentUrl":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2023\/09\/Logo_negro_sinslogan.png?fit=1476%2C972&ssl=1","width":1476,"height":972,"caption":"MasterBase\u00ae"},"image":{"@id":"https:\/\/masterbase.com\/lt\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/masterbase.com\/lt\/#\/schema\/person\/3d21ff79b63b95ca967e019b4c633701","name":"Alejandro Dur\u00e1n","image":{"@type":"ImageObject","inLanguage":"sv-SE","@id":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7fe6c9cd72fdfdd05519326fb5760e0745d9540d0bddb8b16403235a121c8e64?s=96&d=identicon&r=g","caption":"Alejandro Dur\u00e1n"},"description":"Chief Marketing Ofiicer","url":"https:\/\/masterbase.com\/sv\/author\/aledurmc1970\/"}]}},"jetpack_publicize_connections":[],"jetpack_likes_enabled":false,"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/pf6Ilf-1Kf","jetpack_featured_media_url":"https:\/\/i0.wp.com\/masterbase.com\/wp-content\/uploads\/2025\/06\/3-3.png?fit=1114%2C1114&ssl=1","_links":{"self":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/6711","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/users\/239642484"}],"replies":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/comments?post=6711"}],"version-history":[{"count":4,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/6711\/revisions"}],"predecessor-version":[{"id":22623,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/posts\/6711\/revisions\/22623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/media\/22641"}],"wp:attachment":[{"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/media?parent=6711"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/categories?post=6711"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterbase.com\/sv\/wp-json\/wp\/v2\/tags?post=6711"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}