Eller raderas innan de kan se vad du kommunicerar, erbjuder eller informerar dina prospekt eller kunder om?<\/p>\n
<\/div>\n
Kanske skapar du e-postmarknadsf\u00f6ring som \u00e4r extraordin\u00e4r n\u00e4r det g\u00e4ller design och kommersiellt erbjudande.<\/p>\n
Till och med hur du skriver dina meddelanden, kreativt sett, \u00e4r underbart, men din \u00f6ppningsfrekvens \u00f6kar inte ... tv\u00e4rtom, den \u00e4r ned\u00e5tg\u00e5ende.<\/p>\n
Vad \u00e4r det som h\u00e4nder? Det finns ett erbjudande, ett grafiskt f\u00f6rslag och en utm\u00e4rkt copywriting, men \u00e4nd\u00e5 sjunker \u00f6ppningsfrekvensen.<\/p>\n
H\u00e4r \u00e4r fyra enkla s\u00e4tt att v\u00e4nda den ned\u00e5tg\u00e5ende trenden och \u00f6ka din \u00f6ppningsfrekvens.<\/p>\n
1. \u00c4mne<\/strong><\/p>\n\u00c4mnet f\u00f6r ditt meddelande \u00e4r det f\u00f6rsta intrycket en person f\u00e5r n\u00e4r de f\u00e5r ett e-postmeddelande i sin inkorg.<\/p>\n
Om din \u00e4mnesrad \u00e4r kraftfull kommer din \u00f6ppningsfrekvens att \u00f6ka snabbt.<\/p>\n
F\u00f6r att g\u00f6ra det m\u00e5ste du f\u00f6renkla ditt budskap. Kreativitet kan vara fantastiskt, men om den saknar enkelhet i form av att angripa det v\u00e4sentliga, direkt till nyttan, utan kreativa omv\u00e4gar, kan du uppn\u00e5 mycket mer. Rakt p\u00e5 v\u00e4rdepropositionen.<\/p>\n
Anpassa \u00e4mnesraden. L\u00e4gg till mottagarens namn (\"Francisca, idag levererar vi fantastiska nyheter som .....\"), anv\u00e4nd handlingsord (\"vinna, k\u00f6pa, ta, registrera\"), tala till l\u00e4saren, inte till dig eller f\u00f6retaget.<\/p>\n
Och kom alltid ih\u00e5g att testa olika utg\u00e5vor f\u00f6r samma budskap genom A\/B-testning.<\/p>\n
2. Leveranstid<\/strong><\/p>\nDag och tid f\u00f6r utskicket kan bidra till att \u00f6ka \u00f6ppningsfrekvensen avsev\u00e4rt.<\/p>\n
Vilken \u00e4r den ideala tidpunkten och dagen f\u00f6r avs\u00e4ndning?<\/p>\n
Svaret ligger inte i vad en expert p\u00e5 omr\u00e5det s\u00e4ger eller vad som st\u00e5r i en bok. Det finns inga manualer eller recept, bara erfarenheten av vad som fungerar och \u00e4r b\u00e4st f\u00f6r din grupp av prenumeranter, kunder eller potentiella kunder.<\/p>\n
Det viktiga \u00e4r att optimera, dvs. att ta reda p\u00e5 vad som fungerar och vad som inte g\u00f6r det. Och det enda s\u00e4ttet att svara p\u00e5 detta \u00e4r att testa. Och det enda s\u00e4ttet att svara p\u00e5 detta \u00e4r att testa. Hantera olika homogena grupper av din bas och skicka samma kampanj vid olika tidpunkter och dagar. Se sedan vilken som har den h\u00f6gsta \u00f6ppningsfrekvensen.<\/p>\n
3. Segmentera din kontaktlista<\/strong><\/p>\nDu b\u00f6r t\u00e4nka p\u00e5 att det i din kontaktlista per definition finns olika grupper av m\u00e4nniskor, med olika smak och behov.<\/p>\n
Det \u00e4r inte f\u00f6r att de \u00e4r dina kunder som de alla kommer att vara likadana.<\/p>\n
F\u00f6rs\u00f6k att identifiera vad som skiljer dem \u00e5t, antingen genom vad de har k\u00f6pt, fr\u00e5gat om, laddat ner (fr\u00e5n webben), eller genom vad de har fr\u00e5gat om.<\/p>\n
Ju fler segment du genererar, desto mer finkornig kan du vara i de typer av kommunikation som du kan generera.<\/p>\n
Detta ger vika f\u00f6r relevans, f\u00f6r att leverera v\u00e4rde. Om dina prenumeranter vet att det finns relevans i dina e-postmeddelanden \u00f6kar f\u00f6rtroendet och viljan att \u00f6ppna dina e-postmeddelanden.<\/p>\n
4. M\u00e5ngfald<\/strong><\/p>\nAtt alltid kommunicera samma sak s\u00e4nker dina prenumeranters f\u00f6rv\u00e4ntningar. Det finns ingen verklig motivation f\u00f6r att bygga upp f\u00f6rv\u00e4ntningar eller en \u00f6nskan om att \u00f6ppna dina e-postmeddelanden i framtiden.<\/p>\n
Om jag vet att f\u00f6retaget XYZ varje m\u00e5nad skickar mig erbjudanden och rabatter f\u00f6r produkter som liknar A, B eller C, vilken motivation har jag d\u00e5 att \u00f6ppna ett av deras e-postmeddelanden den tredje eller fj\u00e4rde g\u00e5ngen de skickar det?<\/p>\n
En stor f\u00f6rdel med e-post \u00e4r att det \u00e4r m\u00e5ngsidigt. Du kan skapa reklamkampanjer via e-post, f\u00f6delsedagsh\u00e4lsningar, nyhetsbrev, reaktiveringskampanjer, informationskampanjer, underh\u00e5llningskampanjer osv.<\/p>\n
Bra m\u00e5ngfald, utan att tappa fokus p\u00e5 relevans, \u00f6kar sannolikheten f\u00f6r att dina e-postmeddelanden \u00f6ppnas.<\/p>\n
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4 simples formas de aumentar la tasa de apertura en Email Marketing - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/4-enkla-satt-att-oka-oppningsfrekvensen-i-din-e-postmarknadsforing\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 simples formas de aumentar la tasa de apertura en Email Marketing - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"\u00bfEst\u00e1n quedando tus emails debajo de la alfombra\u2026sin lograr que al menos sean abiertos ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/masterbase.com\/sv\/4-enkla-satt-att-oka-oppningsfrekvensen-i-din-e-postmarknadsforing\/masterbas\/\" \/>\n<meta property=\"og:site_name\" content=\"MasterBase\u00ae\" \/>\n<meta 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