{"id":6641,"date":"2023-01-17T21:43:00","date_gmt":"2023-01-17T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6641"},"modified":"2024-01-09T16:41:54","modified_gmt":"2024-01-09T14:41:54","slug":"inbox-ar-ett-privilegium-inte-en-rattighet","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/la-bandeja-de-entrada-es-un-privilegio-no-un-derecho\/masterbase\/","title":{"rendered":"Inkorgen \u00e4r ett privilegium, inte en r\u00e4ttighet"},"content":{"rendered":"

Det finns n\u00e5gra dynamiska faktorer som \u00e4r v\u00e4rda att t\u00e4nka p\u00e5 n\u00e4r man arbetar med att leverera meddelanden till mottagarnas inkorgar. Den f\u00f6rsta \u00e4r att leverant\u00f6rer av e-postkonton (Yahoo, Gmail) i f\u00f6rsta hand \u00e4r intresserade av att ge sina slutanv\u00e4ndare en bra upplevelse.<\/p>\n

Det inneb\u00e4r att anv\u00e4ndarnas inkorgar bara tar emot relevanta meddelanden och att o\u00f6nskade utskick f\u00f6rpassas till skr\u00e4ppostmappen eller blockeras. P\u00e5 senare tid har leverant\u00f6rer av e-postkonton f\u00f6rs\u00f6kt \u00f6ka relevansen p\u00e5 individniv\u00e5, s\u00e5 din inkorg och skr\u00e4pmapp kan se annorlunda ut \u00e4n min, \u00e4ven om vi anv\u00e4nder samma leverant\u00f6r av e-postl\u00e5dor och prenumererar p\u00e5 samma nyhetsbrev.<\/p>\n

T\u00e4nk ocks\u00e5 p\u00e5 att de flesta e-postmeddelanden \u00e4r skr\u00e4ppost, s\u00e5 e-postleverant\u00f6rer ger inte n\u00e5gon f\u00f6rdelen av tvivel n\u00e4r det g\u00e4ller att n\u00e5 inkorgen.<\/p>\n

Niv\u00e5er av f\u00f6rtroende<\/strong><\/h2>\n

De mappar som meddelanden hamnar i i en anv\u00e4ndares brevl\u00e5da kan ses som niv\u00e5er av f\u00f6rtroende: inkorgen inneh\u00e5ller meddelanden som e-postleverant\u00f6ren \u00e4r s\u00e4ker p\u00e5 inte \u00e4r skr\u00e4ppost, skr\u00e4ppostmappen inneh\u00e5ller \u00e5 andra sidan e-post som kan vara skr\u00e4ppost men som anv\u00e4ndaren kanske \u00e4nd\u00e5 vill r\u00e4dda. Det \u00e4r d\u00e4rf\u00f6r den f\u00e5r en andra chans.<\/p>\n

\u00c5 andra sidan kan det h\u00e4nda att e-post som blockeras eller f\u00f6rsvinner inte \u00e4r anv\u00e4ndbar eller intressant f\u00f6r anv\u00e4ndaren. I detta fall har brevl\u00e5deoperat\u00f6ren stort f\u00f6rtroende och anv\u00e4ndarna har inte m\u00f6jlighet att h\u00e4mta denna post.<\/p>\n

S\u00e5 hur vet e-postleverant\u00f6rer vad som ska skickas till vilken mapp? Svaret \u00e4ndras st\u00e4ndigt i takt med att e-postleverant\u00f6rerna optimerar sina algoritmer, men sanningen \u00e4r att det huvudsakligen baseras p\u00e5 feedback fr\u00e5n anv\u00e4ndarna.<\/p>\n

Aktiva och passiva anv\u00e4ndare<\/strong><\/h2>\n

Anv\u00e4ndarna ger feedback b\u00e5de passivt och aktivt. Passivt, n\u00e4r de \u00f6ppnar och l\u00e4ser vissa meddelanden och ignorerar det som inte intresserar dem. Den aktiva formen \u00e4r mer uppenbar: i form av klagom\u00e5l. Ett klagom\u00e5l registreras n\u00e4r en anv\u00e4ndare flyttar ett meddelande till den o\u00f6nskade mappen genom att klicka p\u00e5 knappen \"O\u00f6nskad\" i kontoleverant\u00f6rens anv\u00e4ndargr\u00e4nssnitt. Men detta omfattar ocks\u00e5 meddelanden som raderas utan att l\u00e4sas och den feedback som ges n\u00e4r internetleverant\u00f6rer fr\u00e5gar sina anv\u00e4ndare om specifika meddelanden.<\/p>\n

De uppgifter som h\u00e4rr\u00f6r fr\u00e5n anv\u00e4ndarens handlingar till\u00e4mpas sedan under kontoleverant\u00f6rens filtreringsbeslut och blir en del av avs\u00e4ndarens rykte. De kommer att granska fl\u00f6det av specifika inl\u00e4gg i det f\u00f6rflutna och hur anv\u00e4ndarna har reagerat p\u00e5 dessa inl\u00e4gg, oavsett om de har klagat, ignorerat, raderat eller l\u00e4st dem.<\/p>\n

Ditt avs\u00e4ndarrykte kan p\u00e5verkas av din IP-adress, din dom\u00e4n och till och med ditt inneh\u00e5ll. Bilder och l\u00e4nkar till m\u00e5lsidor som du inkluderar i dina mallar kan st\u00e4mplas som misst\u00e4nkt skr\u00e4ppost eller legitima.<\/p>\n

Med s\u00e5 m\u00e5nga kontrollpunkter som p\u00e5verkar filtreringsbeslutet \u00e4r det sv\u00e5rt att kringg\u00e5 ISP:s detekteringssystem. Knep som kanske fungerade f\u00f6r bara ett par m\u00e5nader sedan fungerar f\u00f6rmodligen inte l\u00e4ngre idag. Det mest h\u00e5llbara s\u00e4ttet att uppr\u00e4tth\u00e5lla god leveransf\u00f6rm\u00e5ga \u00e4r att samarbeta med e-postleverant\u00f6rer och g\u00f6ra allt f\u00f6r att ge en bra anv\u00e4ndarupplevelse. Men vad inneb\u00e4r detta?<\/p>\n

Det inneb\u00e4r att driva ett e-postmarknadsf\u00f6ringsprogram som du sj\u00e4lv skulle vara villig att prenumerera p\u00e5. Ett program som levererar v\u00e4rde under hela anv\u00e4ndarens livscykel. N\u00e4r du registrerar dig presenterar sig programmet och f\u00f6rklarar vad det handlar om. N\u00e4r det f\u00f6rst landar i inkorgen f\u00f6rklarar det kortfattat sitt syfte och f\u00f6ljer sedan upp med n\u00e5gra informativa meddelanden om varum\u00e4rket och f\u00f6rdelarna med att vara en del av programmet.<\/p>\n

Programmet anpassas d\u00e5 till anv\u00e4ndarens behov. Om anv\u00e4ndaren \u00e4r mycket engagerad och \u00f6ppnar alla utskick b\u00f6r programmet skickas regelbundet. Om anv\u00e4ndaren inte \u00f6ppnar meddelandet b\u00f6r programmet dras tillbaka och skickas mer s\u00e4llan, kanske ers\u00e4ttas av vecko- eller m\u00e5nadssammanfattningar i st\u00e4llet f\u00f6r ett dagligt meddelande. Det b\u00f6r alltid finnas ett visst marknadsf\u00f6ringsinneh\u00e5ll och nyhetsbrev f\u00f6r att bibeh\u00e5lla intresset.<\/p>\n

T\u00e4nk p\u00e5 att vara medveten om dina anv\u00e4ndare och undvik att utforma ditt e-postmarknadsf\u00f6ringsprogram med enbart dina aff\u00e4rsbehov i \u00e5tanke. Utrymmet i din inkorg \u00e4r inte en garanti f\u00f6r n\u00e5gonting, utan snarare ett privilegium.<\/p>\n

Som marknadsf\u00f6rare \u00e4r det din plikt att skapa ett v\u00e4rdeerbjudande f\u00f6r ditt e-postmarknadsf\u00f6ringsprogram och presentera det f\u00f6r mottagaren av din kommunikation. Det \u00e4r en k\u00e4nslig balansg\u00e5ng, men dina anv\u00e4ndare kommer att uppskatta det h\u00f6gkvalitativa inneh\u00e5ll du skickar till dem och du kommer att bel\u00f6nas med st\u00e4ndig tillg\u00e5ng till dina kunders inkorg, utan att beh\u00f6va f\u00e5 panik varje g\u00e5ng en e-postkontoleverant\u00f6r uppdaterar sina filtreringsstandarder.<\/p>\n

<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Det finns n\u00e5gra dynamiska faktorer som \u00e4r v\u00e4rda att ta h\u00e4nsyn till n\u00e4r man arbetar med leverans av meddelanden till mottagarnas inkorgar.<\/p>","protected":false},"author":239642484,"featured_media":7774,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"\nLa 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