{"id":6600,"date":"2023-03-13T21:43:00","date_gmt":"2023-03-13T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6600"},"modified":"2024-01-09T16:41:05","modified_gmt":"2024-01-09T14:41:05","slug":"hur-marknadsforing-kan-dra-nytta-av-processautomatisering","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/como-el-area-de-marketing-se-puede-beneficiar-de-la-automatizacion-de-procesos\/masterbase\/","title":{"rendered":"Hur marknadsf\u00f6ring kan dra nytta av processautomatisering"},"content":{"rendered":"<p style=\"text-align: justify;\">I en tid av internet och digitalisering finns det fortfarande m\u00e5nga marknadsf\u00f6ringsprocesser som kan dra nytta av processautomatisering.<\/p>\n<p style=\"text-align: justify;\">Som en bra marknadschef kan jag t\u00e4nka mig att du letar efter s\u00e4tt att omvandla din marknadsavdelning f\u00f6r att f\u00e5 den att arbeta snabbare och undvika att missa f\u00f6rs\u00e4ljningsm\u00f6jligheter.<\/p>\n<p style=\"text-align: justify;\">Processautomatisering kan vara den b\u00e4sta l\u00f6sningen f\u00f6r att positivt f\u00f6r\u00e4ndra marknadsf\u00f6ringen i din organisation.<\/p>\n<p style=\"text-align: justify;\">Det finns flera aktiviteter som, med hj\u00e4lp av automatiserade processer, kan leda till betydande effektivitets- och tidsvinster. N\u00e4r det g\u00e4ller f\u00f6rs\u00e4ljning och marknadsf\u00f6ring kan repetitiva uppgifter minskas med n\u00e4stan 80%.<\/p>\n<p style=\"text-align: justify;\">Med 59% av aff\u00e4rsprocesserna som f\u00f6rv\u00e4ntas vara automatiserade 2022 kommer m\u00e4nniskor att ha mycket mer tid och utrymme att spendera p\u00e5 kreativa uppgifter. Automatisering spelar en allt viktigare roll och underl\u00e4ttas ofta av att den enkelt kan integreras med befintlig IT-infrastruktur.<\/p>\n<p style=\"text-align: justify;\">Vi kan dela in processautomatisering inom marknadsf\u00f6ring i tre kategorier:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Operativ marknadsf\u00f6ring<\/li>\n<li>Kundlojalitet<\/li>\n<li>Kundupplevelse<\/li>\n<\/ul>\n<h4 style=\"text-align: justify;\">Operativ marknadsf\u00f6ring<\/h4>\n<p style=\"text-align: justify;\">Marknadsf\u00f6ring \u00e4r fullt av repetitiva uppgifter som involverar flera system. F\u00f6rra veckan k\u00f6rde vi till exempel en process som hj\u00e4lpte oss att snabbt avg\u00f6ra vilka som hade klarat v\u00e5r akademis certifieringskurser, f\u00f6r att skapa ett personligt diplom som automatiskt mejlas till varje person som har klarat kursen. Varje marknadsf\u00f6ringsorganisation \u00e4r medveten om m\u00e4ngden tr\u00e5kigt arbete som sprids \u00f6ver flera system.<\/p>\n<h4 style=\"text-align: justify;\">Kundlojalitet<\/h4>\n<p style=\"text-align: justify;\">Dagens marknadschefer spelar en mer direkt roll i kundarbetet. Marknadsavdelningen vill anv\u00e4nda alla datak\u00e4llor f\u00f6r att f\u00f6rb\u00e4ttra tr\u00e4ffs\u00e4kerheten i kundkontakterna och relevansen i det inneh\u00e5ll som anv\u00e4nds.<\/p>\n<h4 style=\"text-align: justify;\">Kundupplevelse<\/h4>\n<p style=\"text-align: justify;\">Den kanske mest sp\u00e4nnande f\u00f6rdelen med automatiserade processer inom marknadsf\u00f6ring \u00e4r till\u00e4mpningen av maskininl\u00e4rning p\u00e5 marknadsf\u00f6ringstratten och kundupplevelsen. Beslut som \u00e4r regelstyrda i v\u00e5rt arbetsfl\u00f6de kan f\u00f6rb\u00e4ttras \u00f6ver tid, baserat p\u00e5 erfarenheterna fr\u00e5n maskininl\u00e4rning.<\/p>\n<p style=\"text-align: justify;\">Nedan f\u00f6ljer n\u00e5gra exempel p\u00e5 hur man effektivt kan implementera automatiserade processer inom marknadsavdelningen.<\/p>\n<h2 style=\"text-align: justify;\">Operativ marknadsf\u00f6ring<\/h2>\n<h4 style=\"text-align: justify;\">Pris- och konkurrens\u00f6vervakning<\/h4>\n<p style=\"text-align: justify;\">Automatiserade processer g\u00f6r det m\u00f6jligt att sp\u00e5ra konkurrenternas webbplatser och priser i realtid och f\u00e5 meddelanden n\u00e4r f\u00f6r\u00e4ndringar sker. Detta kan g\u00f6ra det m\u00f6jligt f\u00f6r f\u00f6retag att justera sina priser i enlighet med detta, utan att beh\u00f6va surfa in p\u00e5 konkurrenternas webbplatser en efter en.<\/p>\n<h4 style=\"text-align: justify;\">Underl\u00e4tta \u00f6verg\u00e5ngen fr\u00e5n gamla till nya l\u00f6sningar<\/h4>\n<p style=\"text-align: justify;\">Med det v\u00e4xande antalet programvaror f\u00f6r f\u00f6rs\u00e4ljning och marknadsf\u00f6ring, fr\u00e5n s\u00e4ljacceleration till automatisering av marknadsf\u00f6ring, migrerar f\u00f6retagen i allt h\u00f6gre grad fr\u00e5n \u00e4ldre system till nya l\u00f6sningar.<\/p>\n<p style=\"text-align: justify;\">Att \u00f6verf\u00f6ra all denna information kan vara sv\u00e5rt och tidskr\u00e4vande. Men f\u00f6retag som v\u00e4ljer att implementera automatiserade processer kan enkelt flytta information fr\u00e5n ett system till ett annat, utan st\u00f6rre avbrott i verksamheten och utan risk f\u00f6r fel som kan tillskrivas m\u00e4nniskor.<\/p>\n<h4 style=\"text-align: justify;\">\u00d6vervakning av sociala medier<\/h4>\n<p style=\"text-align: justify;\">Sociala medier har f\u00e5tt stor betydelse, eftersom det \u00e4r den milj\u00f6 d\u00e4r m\u00e5nga kampanjer och andra viktiga aff\u00e4rssteg \u00e4ger rum. M\u00e4nniskor f\u00f6rlitar sig inte l\u00e4ngre enbart p\u00e5 traditionella former av marknadsf\u00f6ring, utan st\u00f6der i allt h\u00f6gre grad deras digitala modalitet. Genom att skapa automatiserade processer kan f\u00f6retag f\u00e5 hj\u00e4lp att \u00f6vervaka sina prestationer i den sociala mediev\u00e4rlden.<\/p>\n<p style=\"text-align: justify;\">Du kan identifiera varf\u00f6r ett visst inl\u00e4gg f\u00e5r fler \"Likes\" och delningar baserat p\u00e5 hur det j\u00e4mf\u00f6rs med andra; du kan analysera dess prestanda och, om n\u00f6dv\u00e4ndigt, g\u00f6ra \u00e4ndringar och justeringar av profiler och inl\u00e4gg.<\/p>\n<h4 style=\"text-align: justify;\">Extrahering av marknadsf\u00f6ringsdata fr\u00e5n olika format<\/h4>\n<p style=\"text-align: justify;\">Med tanke p\u00e5 att data f\u00f6rekommer i en m\u00e4ngd olika format, fr\u00e5n vanlig text till pappersanteckningar, kan det vara sv\u00e5rt att l\u00e4sa och mata in allt. Med hj\u00e4lp av automatiserade processer kan du anv\u00e4nda optisk teckenigenk\u00e4nning f\u00f6r att l\u00e4sa information fr\u00e5n olika k\u00e4llor och automatiskt f\u00f6ra in den i ditt CRM-system utan att f\u00f6rlora noggrannheten.<\/p>\n<h2 style=\"text-align: justify;\">Kundlojalitet<\/h2>\n<h4 style=\"text-align: justify;\">Underr\u00e4ttelserapporter<\/h4>\n<p style=\"text-align: justify;\">Det \u00e4r tidskr\u00e4vande f\u00f6r f\u00f6retag att ta fram sina omv\u00e4rldsbevakningsrapporter och uppdatera dem regelbundet. Det enklaste s\u00e4ttet \u00e4r att skapa en automatiserad process som kan ta hand om detta och generera automatiska omv\u00e4rldsbevakningsrapporter. Det kan hj\u00e4lpa till att identifiera och lyfta fram nya marknadsakt\u00f6rer.<\/p>\n<h4 style=\"text-align: justify;\">Merf\u00f6rs\u00e4ljning och korsf\u00f6rs\u00e4ljning<\/h4>\n<p style=\"text-align: justify;\">Skicka riktade meddelanden till befintliga kunder f\u00f6r att s\u00e4lja mer baserat p\u00e5 deras profil, genom korsf\u00f6rs\u00e4ljning eller merf\u00f6rs\u00e4ljning, identifiera vad de k\u00f6pt och vilka relaterade produkter som kan erbjudas dem.<\/p>\n<h4 style=\"text-align: justify;\">Unders\u00f6kningar<\/h4>\n<p style=\"text-align: justify;\">Det finns en period p\u00e5 n\u00e5gra timmar, eller kanske ett par dagar, d\u00e5 bilden av din tj\u00e4nst eller produkt finns kvar i k\u00f6parens minne, vilket b\u00f6r anv\u00e4ndas f\u00f6r att genomf\u00f6ra unders\u00f6kningar. Du m\u00e5ste sl\u00e5 till med hammaren n\u00e4r j\u00e4rnet \u00e4r varmt. Och det finns bara ett s\u00e4tt att g\u00f6ra det, med automatiskt skapade unders\u00f6kningar i realtid.<\/p>\n<p style=\"text-align: justify;\">Det finns tre anv\u00e4ndningsomr\u00e5den d\u00e4r automatiserade enk\u00e4ter \u00e4r idealiska. F\u00f6r det f\u00f6rsta f\u00f6r att f\u00e5 feedback p\u00e5 din tj\u00e4nst eller produkt. Det andra \u00e4r att f\u00e5 feedback p\u00e5 din upplevelse av webbplatsen. Och det tredje, och viktigaste, \u00e4r att f\u00e5 dina kunder att k\u00e4nna sig uppskattade.<\/p>\n<p style=\"text-align: justify;\">Tyv\u00e4rr \u00e4r det v\u00e4ldigt f\u00e5 som t\u00e4nker p\u00e5 n\u00e4r det \u00e4r dags att skicka en enk\u00e4t till sina kunder. Och vi tror att detta \u00e4r en viktig faktor f\u00f6r att f\u00f6rb\u00e4ttra svarsfrekvensen.<\/p>\n<h2 style=\"text-align: justify;\">Kundupplevelse<\/h2>\n<h4 style=\"text-align: justify;\">Lagra information om befintliga och nya kunder<\/h4>\n<p style=\"text-align: justify;\">Ett viktigt anv\u00e4ndningsomr\u00e5de f\u00f6r processautomation \u00e4r att lagra kundinformation p\u00e5 ett organiserat och l\u00e4ttillg\u00e4ngligt s\u00e4tt. Den automatiska klassificeringen av olika datakategorier, liksom den enkla och segmenterade visualiseringen av data \u00f6ver hela f\u00f6retaget, kan spara mycket tid och pengar och g\u00f6r att vi kan g\u00f6ra manuell inmatning av denna information i v\u00e5ra system till n\u00e5got som tillh\u00f6r det f\u00f6rflutna.<\/p>\n<p><a style=\"user-select: auto;\" href=\"https:\/\/ebook.masterbase.com\/aumente-el-valor-de-sus-emails\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" style=\"width: 640px !important; position: relative; max-width: 100%; cursor: pointer; padding: 0px 1px;\" src=\"https:\/\/out.filebunker.com\/I1014\/640f2b781cfcfc0012a0bf67\/itae6p1g7huj5jpwozz45hxo20ivnztjhev54vdckupa64723os8tccr83zj0ood\" width=\"640\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>I en tid av internet och digitalisering finns det fortfarande m\u00e5nga marknadsf\u00f6ringsprocesser som kan dra nytta av processautomatisering.<\/p>","protected":false},"author":239642484,"featured_media":7767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- 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