{"id":6583,"date":"2024-04-11T19:45:22","date_gmt":"2024-04-11T16:45:22","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6583"},"modified":"2024-04-11T20:03:23","modified_gmt":"2024-04-11T17:03:23","slug":"hur-personalisering-och-automatiserade-processer-kan-forbattra-konverteringen","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/como-la-personalizacion-y-los-procesos-automatizados-pueden-mejorar-las-conversiones\/masterbase\/","title":{"rendered":"Hur personalisering och automatiserade processer kan f\u00f6rb\u00e4ttra konverteringen"},"content":{"rendered":"

<\/p>\n

Vad \u00e4r personalisering av elektroniska meddelanden?<\/h3>\n

Det \u00e4r en marknadsf\u00f6ringstaktik som bygger p\u00e5 uppgifter om dina prenumeranter och som utarbetar mer specifika meddelanden som anpassas till var och en av dem.<\/p>\n

Det handlar om att anpassa inneh\u00e5llet baserat p\u00e5 dina prenumeranters unika egenskaper, t.ex. namn, k\u00f6n, plats och f\u00f6delsedatum, men ocks\u00e5 - och framf\u00f6r allt - deras beteenden (intressen, senaste k\u00f6p och mycket mer).<\/p>\n

Med tanke p\u00e5 hur marknadsf\u00f6ringsmeddelanden \u00f6versv\u00e4mmar inkorgarna hos e-postanv\u00e4ndare \u00e4r personliga meddelanden mycket effektivare n\u00e4r det g\u00e4ller att f\u00e5nga mottagarnas uppm\u00e4rksamhet och d\u00e4rf\u00f6r mer effektiva.<\/p>\n

De har 2,5 g\u00e5nger h\u00f6gre klickfrekvens och 6 g\u00e5nger h\u00f6gre sannolikhet att uppn\u00e5 en konvertering. Dessutom rapporterar 73% av konsumenterna att de f\u00f6redrar att g\u00f6ra aff\u00e4rer med varum\u00e4rken som anv\u00e4nder personlig information f\u00f6r att \u00f6ka relevansen i deras upplevelse.<\/strong> (K\u00e4lla: Experian).<\/span><\/p>\n

Det har aldrig varit enklare \u00e4n idag att ge prenumeranterna den personalisering de vill ha, tack vare MasterBase\u00ae<\/a> och dess differentierade automatiseringsprocess, som extraherar data fr\u00e5n olika k\u00e4llor (webb, CRM, ERP, ett Excel-kalkylblad) och skapar etiketter och f\u00e4lt f\u00f6r att anpassa namn, \u00e4mne och inneh\u00e5ll (inklusive text, bilder, inneh\u00e5llssektioner med mera).<\/p>\n

Vad \u00e4r en automatiseringsprocess f\u00f6r e-postmarknadsf\u00f6ring?<\/h3>\n

Det sker n\u00e4r programvaran, bakom kulisserna, automatiskt skickar kampanjer till dina kunder och potentiella kunder enligt de regler du definierar.<\/p>\n

I automatiseringsprocesser baserade p\u00e5 arbetsfl\u00f6den<\/em> eller arbetsfl\u00f6den (kampanjer), skapas automatiska meddelanden en g\u00e5ng och skickas sedan med ett visst inneh\u00e5ll och en viss layout varje g\u00e5ng en prenumerant uppfyller ett f\u00f6rdefinierat villkor.<\/p>\n

N\u00e4r det g\u00e4ller MasterBase\u00ae \u00e4r fl\u00f6det liknande, skillnaden \u00e4r att inneh\u00e5llet inte \u00e4r f\u00f6rbest\u00e4mt, utan konfigureras enligt de villkor som g\u00e4ller f\u00f6r varje kontakt baserat p\u00e5 en Get, Manage och Act-modell, som beskrivs i detalj i artikeln: Skaffa, hantera och agera. Tre \u00e5tg\u00e4rder f\u00f6r att uppn\u00e5 verklig 1-till-1-personalisering.<\/em><\/strong><\/p>\n

Hur kan personalisering och automatisering bidra till att \u00f6ka konverteringarna?<\/h3>\n

Med n\u00e5gra av detaljerna kring personalisering och automatisering p\u00e5 plats kanske du undrar hur int\u00e4kterna egentligen \u00f6kar. En stor fr\u00e5ga. L\u00e5t oss titta p\u00e5 n\u00e5gra svar.<\/p>\n

    \n
  1. Automation ger kunderna vad de vill ha<\/strong>\n

    E-postmarknadsf\u00f6ring har den h\u00f6gsta konverteringsgraden av alla marknadsf\u00f6ringsstrategier. Faktum \u00e4r att f\u00f6r varje dollar som spenderas p\u00e5 e-postmarknadsf\u00f6ring \u00e4r den genomsnittliga avkastningen 38 dollar. En s\u00e5dan avkastning \u00e4r dock bara m\u00f6jlig om kunderna vill h\u00f6ra av sig till ditt f\u00f6retag.<\/p>\n

    Om du \u00e4r ett stort f\u00f6retag som producerar flera olika typer av inneh\u00e5ll, som till exempel BuzzFeed, skulle detta vara en s\u00e4rskilt sv\u00e5r uppgift utan automatisering. F\u00f6r att f\u00e5 dina prenumeranter att lyssna m\u00e5ste du veta vad de vill ha och ge dem det.<\/p>\n

    F\u00f6rest\u00e4ll dig hur l\u00e5ng tid det skulle ta f\u00f6r BuzzFeed att kommunicera om de manuellt skickade varje meddelande till varje kund p\u00e5 sina 23 kontaktlistor, i st\u00e4llet f\u00f6r att anv\u00e4nda data, personalisering och automatisering f\u00f6r att leverera relevanta meddelanden.<\/p>\n

    Genom att till\u00e4mpa automatiserad marknadsf\u00f6ring anv\u00e4nder du bepr\u00f6vade metoder, baserade p\u00e5 kunddata och \u00e5tg\u00e4rder, som omvandlas till kommunikation som ger prenumeranterna exakt vad de vill ha.<\/p>\n<\/li>\n

  2. \u00d6kad relevans leder till \u00f6kad f\u00f6rs\u00e4ljning<\/strong>\n

    Med marketing automation har du inte bara m\u00f6jlighet att skicka personliga meddelanden som triggas automatiskt, utan du kan ocks\u00e5 mer exakt rikta in dig p\u00e5 de b\u00e4sta mottagarna f\u00f6r varje utskick, tack vare de regler du st\u00e4ller in.<\/p>\n

    Att personanpassa vart och ett av dessa meddelanden l\u00f6nar sig verkligen. Faktum \u00e4r att mellan 70% och 94% marknadsf\u00f6rare har sett en \u00f6kning av effektiviteten efter att ha anv\u00e4nt personaliseringstekniker, rapporterar Venture Beat.<\/p>\n

    Ju mer relevanta dina meddelanden \u00e4r, desto b\u00e4ttre \u00e4r dina chanser att \u00f6ka f\u00f6rs\u00e4ljningen.<\/p>\n<\/li>\n

  3. Personalisering f\u00e5r kunden att k\u00e4nna sig speciell<\/strong>\n

    Tidigare n\u00e4mnde vi att 73% av konsumenterna f\u00f6redrar att g\u00f6ra aff\u00e4rer med varum\u00e4rken som personaliserar, och 86% av konsumenterna s\u00e4ger att personalisering spelar en viktig roll i deras k\u00f6pbeslut.<\/p>\n

    Trots \u00f6vertygande statistik \u00e4r det fortfarande 70% av varum\u00e4rkena som inte personaliserar. Detta \u00e4r mycket oroande n\u00e4r man bet\u00e4nker att konsumenterna spenderar mer pengar p\u00e5 varum\u00e4rken som skickar personliga meddelanden \u00e4n de som inte g\u00f6r det.<\/p>\n<\/li>\n<\/ol>\n\n\n

    \"\"<\/a><\/figure>","protected":false},"excerpt":{"rendered":"

    Strategierna f\u00f6r framg\u00e5ngsrik digital kommunikation har utvecklats fr\u00e5n att skicka identiska, standardiserade meddelanden till alla prenumeranter och h\u00e5lla tummarna f\u00f6r en konvertering, till att skicka aktuella, riktade och personliga meddelanden som driver int\u00e4kter. Och allt genom en automatiserad process.<\/p>","protected":false},"author":239642484,"featured_media":13094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[],"class_list":["post-6583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing"],"yoast_head":"\nC\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/hur-personalisering-och-automatiserade-processer-kan-forbattra-konverteringen\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo la personalizaci\u00f3n y los procesos automatizados pueden mejorar las conversiones - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Las estrategias para lograr el \u00e9xito en las comunicaciones digitales han evolucionado desde el env\u00edo de mensajes tipo, id\u00e9nticos, al total de los suscriptores y quedarse cruzando los dedos a la espera de una conversi\u00f3n, hacia el env\u00edo oportuno y focalizado de mensajes personalizados que disparan los ingresos. 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