{"id":6554,"date":"2025-12-09T21:43:00","date_gmt":"2025-12-09T19:43:00","guid":{"rendered":"https:\/\/masterbase.com\/es\/es\/es\/es\/es\/?p=6554"},"modified":"2025-12-11T16:45:17","modified_gmt":"2025-12-11T14:45:17","slug":"varfor-ingen-klickar-pa-de-meddelanden-du-skickar-via-e-post","status":"publish","type":"post","link":"https:\/\/masterbase.com\/sv\/por-que-nadie-hace-clic-en-los-mensajes-que-envias-por-email\/masterbase\/","title":{"rendered":"Varf\u00f6r klickar ingen p\u00e5 de meddelanden du skickar via e-post?"},"content":{"rendered":"<p style=\"text-align: justify;\">Marknadsf\u00f6rare utmanas inte bara av att f\u00e5 kunderna att \u00f6ppna och l\u00e4sa deras meddelanden. De m\u00e5ste f\u00e5 kunderna att interagera med deras varum\u00e4rke.<\/p>\n<p><!--more--><\/p>\n<p style=\"text-align: justify;\">Det \u00e4r d\u00e4rf\u00f6r som klickfrekvensen i dina utskick \u00e4r s\u00e5 viktig, eftersom den speglar hur v\u00e4l du lyckas engagera dina kunder.<\/p>\n<p style=\"text-align: justify;\">Klickfrekvensen kan vara avgrundsdjupt l\u00e5g. Men l\u00e5t dig inte nedsl\u00e5s, det finns m\u00e5nga anledningar till att en l\u00e4sare inte klickar p\u00e5 en l\u00e4nk i ditt meddelande:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Inneh\u00e5llet \u00e4r inte relevant.<\/li>\n<li>Kopian \u00e4r opersonlig.<\/li>\n<li>CTA (call to action) \u00e4r sv\u00e5r att hitta eller s\u00e5 finns det f\u00f6r m\u00e5nga av dem.<\/li>\n<li>Erbjudandet \u00e4r inte attraktivt f\u00f6r mottagaren av meddelandet.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">F\u00f6r att f\u00e5 en b\u00e4ttre f\u00f6rst\u00e5else f\u00f6r \u00e4mnet f\u00f6refaller det l\u00e4mpligt att titta n\u00e4rmare p\u00e5 detta begrepp och klarg\u00f6ra hur det skiljer sig fr\u00e5n \u00f6ppningsr\u00e4ntan.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Vad \u00e4r klickfrekvens?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Klickfrekvensen f\u00f6r ett meddelande ber\u00e4knas p\u00e5 antalet anv\u00e4ndare som har f\u00e5tt ett meddelande med en l\u00e4nk till en uppmaning och m\u00e4ter hur m\u00e5nga av dem som faktiskt klickade p\u00e5 l\u00e4nken.<\/p>\n<p style=\"text-align: justify;\">Det \u00e4r ocks\u00e5 m\u00f6jligt att m\u00e4ta klickfrekvensen (CTOR), som \u00e4r ett f\u00f6rh\u00e5llande, eftersom det uttrycker hur stor andel av det totala antalet personer som \u00f6ppnade ditt meddelande som sedan klickade p\u00e5 en uppmaning till handling. D\u00e4rf\u00f6r kommer \u00f6ppningsfrekvensen n\u00f6dv\u00e4ndigtvis att vara h\u00f6gre \u00e4n klickfrekvensen eftersom de personer som \u00f6ppnade ditt meddelande tog det f\u00f6rsta steget och av dem kommer vissa att ta det andra steget: att klicka p\u00e5 l\u00e4nken.<\/p>\n<p style=\"text-align: justify;\">Enkelt uttryckt visar \u00f6ppningsfrekvensen bara antalet personer som \u00f6ppnade ditt meddelande.<\/p>\n<p style=\"text-align: justify;\">Detta inneb\u00e4r att \u00f6ppningsfrekvensen vanligtvis betraktas som en utv\u00e4rdering av meddelandets \u00e4mne, dess personalisering, datarensning och ditt varum\u00e4rkes popularitet. D\u00e4remot visar klickfrekvensen om l\u00e4sarna tycker att ditt inneh\u00e5ll och dina erbjudanden \u00e4r anv\u00e4ndbara och relevanta.<\/p>\n<p style=\"text-align: justify;\">Medan \u00f6ppningsfrekvensen m\u00e4ter hur m\u00e5nga som tycker att ditt meddelande \u00e4r v\u00e4rt att uppm\u00e4rksamma, visar klickfrekvensen att ditt meddelande har lyckats f\u00e5 m\u00e4nniskor att vidta en \u00e5tg\u00e4rd.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">Vad skulle vara en bra klickfrekvens?<\/strong><\/h2>\n<p style=\"text-align: justify;\">Enligt studier fr\u00e5n olika k\u00e4llor \u00e4r klickfrekvensen f\u00f6r riktade reklambudskap eller massreklam i genomsnitt 2,5%. Vissa branscher, t.ex. hobby, media och myndigheter, har klickfrekvenser p\u00e5 s\u00e5 mycket som 4,5%.<\/p>\n<p style=\"text-align: justify;\">Med detta sagt \u00e4r det viktigt att j\u00e4mf\u00f6ra sina egna prestationer med andras inom samma omr\u00e5de.<\/p>\n<p style=\"text-align: justify;\">Med tanke p\u00e5 att konsumenterna f\u00e5r m\u00e5nga meddelanden och annonser fr\u00e5n dussintals andra medier i sina inkorgar varje dag \u00e4r det av yttersta vikt att f\u00e5 deras uppm\u00e4rksamhet.<\/p>\n<h2 style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">S\u00e5 h\u00e4r f\u00f6rb\u00e4ttrar du din klickfrekvens<\/strong><\/h2>\n<p style=\"text-align: justify;\">Om dina kunder inte \u00f6ppnar dina meddelanden beror det p\u00e5 att de inte bryr sig om dem. S\u00e5 enkelt och r\u00e4ttframt \u00e4r det.<\/p>\n<p style=\"text-align: justify;\">Det betyder att de inte gillade erbjudandet du skickade dem, att de inte tyckte att inneh\u00e5llet var relevant, att de fick ett opersonligt meddelande eller n\u00e5got som de tyckte var skr\u00e4ppost.<\/p>\n<p style=\"text-align: justify;\">S\u00e5 hur kan man v\u00e4nda detta ogynnsamma scenario?<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">a) Segmentering <\/strong><\/p>\n<p style=\"text-align: justify;\">Hantera din kunddatabas v\u00e4l f\u00f6r att gruppera kontakter med liknande attribut. Genom att segmentera din kontaktbas kan du skicka l\u00e4mpligt inneh\u00e5ll till dessa mindre grupper som de sammantaget kommer att tycka \u00e4r intressant.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">b) Personalisering av inneh\u00e5llet<\/strong><\/p>\n<p style=\"text-align: justify;\">Ingen lockas av irrelevanta erbjudanden, inte ens fr\u00e5n sitt favoritvarum\u00e4rke. I en tid av personbaserad marknadsf\u00f6ring f\u00f6rv\u00e4ntar sig kunderna att inneh\u00e5llet ska vara anpassat efter deras behov och \u00f6nskem\u00e5l. D\u00e4rf\u00f6r \u00e4r det viktigt att du utnyttjar dina egna data och kompletterar dem med demografiska data fr\u00e5n tredje part f\u00f6r att b\u00e4ttre f\u00f6rst\u00e5 kunderna och skicka dem personligt anpassat inneh\u00e5ll och rekommendationer.<\/p>\n<p><strong style=\"font-weight: bold;\">c) F\u00f6rb\u00e4ttra din uppmaning till handling<\/strong><\/p>\n<p style=\"text-align: justify;\">Se till att din uppmaning till handling (CTA) \u00e4r tydlig, s\u00e5 att dina kunder vet exakt vad de ombeds g\u00f6ra. Alternativt kan du \u00f6verv\u00e4ga att l\u00e4gga till fler l\u00e4nkar f\u00f6r att ge kunderna fler m\u00f6jligheter att klicka.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">(d) borttagning av irrelevant inneh\u00e5ll<\/strong><\/p>\n<p style=\"text-align: justify;\">Se till att meddelandetexten bara inneh\u00e5ller det viktigaste, var kreativ i text och bild och utel\u00e4mna allt som \u00e4r \u00f6verfl\u00f6digt. Se till att ditt budskap har ett tydligt syfte och att alla delar leder till att kunden klickar p\u00e5 CTA:n.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">e) Vinna tillbaka kunder<\/strong><\/p>\n<p style=\"text-align: justify;\">Dina f\u00f6ljare kommer att falla av och din lista kommer att eroderas. Det \u00e4r vid denna punkt som du b\u00f6r v\u00e4nda dig till bounce-back-kampanjer. Motivera kunderna att komma tillbaka (och klicka p\u00e5 dina meddelanden) med ett attraktivt erbjudande.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">f) L\u00e4ra av tidigare erfarenheter<\/strong><\/p>\n<p style=\"text-align: justify;\">Varje meddelande du skickar \u00e4r en m\u00f6jlighet att l\u00e4ra sig, inte bara att kommunicera och uppn\u00e5 konverteringar. Granska m\u00e4tv\u00e4rdena och dra slutsatser, fastst\u00e4ll vad som fungerade och vad som inte fungerade, med vem och n\u00e4r. Den erfarenheten \u00e4r ett l\u00e4rande som kommer att f\u00f6rb\u00e4ttra din klickfrekvens.<\/p>\n<p style=\"text-align: justify;\"><strong style=\"font-weight: bold;\">g) Testning, testning, testning och... testning<\/strong><\/p>\n<p style=\"text-align: justify;\">Att skicka ett meddelande, h\u00e5lla tummarna och be h\u00f6r till det f\u00f6rflutna. Varf\u00f6r g\u00f6ra det om du f\u00f6rst kan skicka tv\u00e5 versioner av ditt meddelande till tv\u00e5 sm\u00e5 segment av din totala bas och utv\u00e4rdera vilken som fick ett b\u00e4ttre resultat f\u00f6r att skicka till resten av basen.<\/p>\n<p style=\"text-align: justify;\">L\u00e5ga klickfrekvenser kan vara frustrerande. Lyckligtvis g\u00e5r det att v\u00e4nda utvecklingen med r\u00e4tt teknik och r\u00e4tt data.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marknadsf\u00f6rare utmanas inte bara av att f\u00e5 kunderna att \u00f6ppna och l\u00e4sa deras meddelanden. De m\u00e5ste f\u00e5 kunderna att interagera med deras varum\u00e4rke.<\/p>","protected":false},"author":239642484,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_wpcom_ai_launchpad_first_post":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1405],"tags":[1414],"class_list":["post-6554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-email-marketing","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/masterbase.com\/sv\/varfor-ingen-klickar-pa-de-meddelanden-du-skickar-via-e-post\/masterbas\/\" \/>\n<meta property=\"og:locale\" content=\"sv_SE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfPor qu\u00e9 nadie hace clic en los mensajes que env\u00edas por email? - MasterBase\u00ae\" \/>\n<meta property=\"og:description\" content=\"Los especialistas en marketing no s\u00f3lo tienen el desaf\u00edo de conseguir que los clientes abran y lean sus mensajes. 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